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A NEW PLATFORM FOR A NEW ERA
Unlock your VMWare 
Investment with Pivotal CF 
Powered by Cloud Foundry 
Cornelia Davis  @cdavisafc  cdavis@pivotal.io 
Director, Platform Engineering, Cloud Foundry 
Pivotal 
© Copyright 2014 Pivotal. All rights reserved. 2
Agenda 
 Factors driving Software Innovation in Enterprises 
 Evolution of Cloud Architecture 
 Enterprise PaaS: Pivotal CF 
 Demo 
 Customers 
© Copyright 2014 Pivotal. All rights reserved.
“Software is Eating the World” 
© Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries 
$3.5B valuation 
Financial Services 
$3.5B valuation 
Travel & Hospitality 
© Copyright 2014 Pivotal. All rights reserved. 
$3.5B valuation 
Transportation 
$3.2B Acquisition by Google 
Home Automation 
$20B valuation 
Entertainment 
$1.1B acquisition 
Monsanto - Agriculture
Every Company Needs to Build Great Software 
Francisco Gonzalez, CEO 
© Copyright 2014 Pivotal. All rights reserved. 
“Banks need to take on Amazon and 
Google or die. The shift to digital 
requires a complete overhaul of banks 
technology…it is a matter of survival.”
Business Expectations Exceed IT Capabilities 
$ $ $ $ $ $ 
BUSINESS 
EXPECTATIONS 
© Copyright 2014 Pivotal. All rights reserved. 
Cloud 
IT Technology Eras 
Mainframe Client-Server 
The exponential 
increase in business 
expectations is 
unsustainable for IT 
MILLIONS OF 
APPS BILLIONS 
OF USERS 
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda” 
ABILITY OF IT TO 
DELIVER S/W 
STEADY IT 
BUDGETS*
Rapid Innovation Requires a New Approach 
DEVELOPERS AND APP OPERATORS OPERATORS 
 Dramatically improve developer experience 
 Agile teams, rapid iteration 
 Ingest and incubate open source 
advancements and new data services 
© Copyright 2014 Pivotal. All rights reserved. 
 Continuous delivery, no planned downtime 
 Instant scaling of apps and data services 
 Automation and deployment consistency 
at every step
Agenda 
 Factors driving Software Innovation in Enterprises 
 Evolution of Cloud Architecture 
 Enterprise PaaS: Pivotal CF 
 Demo 
 Customers 
© Copyright 2014 Pivotal. All rights reserved.
The Cloud Platform Evolution 
TRADITIONAL IaaS 
Your Application 
Database 
Web 
Server 
Operating System 
Virtualization Platform 
© Copyright 2014 Pivotal. All rights reserved. 
Messaging 
Code 
Physical Servers 
Your Application 
Database 
Web 
Server 
Messaging 
Code 
IaaS 
PaaS 
Your Application 
Code 
PaaS 
Virtualized 
Infrastructure
Pivotal CF Packaging 
Application Zone 
PIVOTAL CF 
Elastic Runtime 
Application Drople 
Application Drople 
vSphere or vCHS 
© Copyright 2014 Pivotal. All rights reserved. 
Service Zone 
PIVOTAL 
RabbitMQ 
Service 
Broker 
API 
Service 
Broker 
API 
AMQP 
API 
Service 
Broker 
API 
Pivotal CF Operation Manager 
PIVOTAL 
HD 
Service 
Broker 
API 
HAWK/M 
/R API 
Application 
Instance 
deployed in a 
Container 
SW components 
specified via 
Buildpacks 
Pre-existing 
Databases / other 
services not 
running on PCF 
based VMs 
PIVOTAL 
MySQL 
SQL API 
PIVOTAL 
RabbitMQ 
MSG 
API 
MySQL 
Service 
Broker 
RabbitMQ 
Service 
Broker 
Pivotal HD 
Service 
broker 
User Provided 
Connector
Agenda 
 Factors driving Software Innovation in Enterprises 
 Evolution of Cloud Architecture 
 Enterprise PaaS: Pivotal CF 
 Demo 
 Customers 
© Copyright 2014 Pivotal. All rights reserved.
The Cloud Foundry Foundation : Industry Standard 
© Copyright 2014 Pivotal. All rights reserved. 
Platinum 
Gold 
Silver
Incredible Cloud Foundry Ecosystem 
© Copyright 2014 Pivotal. All rights reserved.
Pivotal CF: Leverage your VMware Investment 
Built-in and Ecosystem 
Services 
Easy to add and customize 
Simple, Developer 
Friendly Commands & API 
Operational Benefits for 
Every Application 
Deploy, Operate, Update & Scale with minimal downtime on IaaS 
© Copyright 2014 Pivotal. All rights reserved. 
….and more 
• Auto-detect frameworks 
• “Push and it works” 
- .WAR 
- Dockerfile 
- .NET 
• Simple service binding 
• Agile Microservices 
Easy to add and customize 
• Instant dynamic routing 
• Log stream aggregation 
• Access controls & policies 
• Built-in Containerization 
• APM & Operational metrics 
• 4 Layers of High 
Availability 
• App-Instance 
• Availability 
Zone 
• Process 
• Virtual 
Machine 
• Applications 
- Rabbit MQ 
- MySQL HA 
- Cassandra 
- Elasticsearch 
- Jenkins (CI) 
- Memcached 
- MongoDB 
- Neo4j 
- Redis 
- Riak CS 
• Data/Analytics 
- Elastic Hadoop 
- HAWQ 
- GemFire XD 
• Mobile 
- Push 
Notification 
- Data Synch 
- API Gateway
Taking the Application Lifecycles From Months… 
© Copyright 2014 Pivotal. All rights reserved.
…to Hours and Minutes 
DEVELOPER AND APP OPERATOR PLATFORM OPERATOR 
Auto-select runtimes 
Deploy app 
Select and bind Services 
App Deployment: 30-90 seconds 
© Copyright 2014 Pivotal. All rights reserved. 
Scale app 
Establish infrastructure 
Provision 
Add capacity 
Control Auth, Policies, HA 
Cloud Deployment: 2-4 hours
Agenda 
 Factors driving Software Innovation in Enterprises 
 Evolution of Cloud Architecture 
 Enterprise PaaS: Pivotal CF 
 Demo 
 Customers 
© Copyright 2014 Pivotal. All rights reserved.
Removing Developer and Operator Constrains 
• Self-service 
removal 
© Copyright 2014 Pivotal. All rights reserved. 
BUILD 
APPLICATION 
PUSH FIRST 
RELEASE 
MAINTAIN 
APPLICATION 
RETIRE 
APPLICATIONS 
UPDATE 
APPLICATIONS 
• Auto-detect frameworks 
• Self-service deploy 
• Dynamic routing 
• Elastic scale 
• Integrated HA 
• Autoscaling and APM 
• Log aggregation 
• Policy and Authentication 
• A/B versioning 
• Live upgrades
Agenda 
 Factors driving Software Innovation in Enterprises 
 Evolution of Cloud Architecture 
 Enterprise PaaS: Pivotal CF 
 Demo 
 Customers 
© Copyright 2014 Pivotal. All rights reserved.
Enterprises are Placing Their Bets 
We need to innovate or we die. Pivotal and Cloud Foundry 
is our big bet to leapfrog the competition. 
With Cloud Foundry, we built what looks like a software 
company… Moving from silos to a single platform. 
Cloud Foundry's potential to transform business is vast. 
companies leveraging SW will outperform their peers. 
From Idea to production in a day with Cloud Foundry 
© Copyright 2014 Pivotal. All rights reserved.
Warner Music Software Factory Platform 
© Copyright 2014 Pivotal. All rights reserved. 
Fail, Learn, Adapt, Repeat 
• Before: 6 months, team of 10 developers 
• After: 6 weeks, same team. Prototype in days 
• Speed/Agility: 400% faster on new platform 
• Savings: $1.1M per application update 
delivered 
• Standards: From silos to a single platform
One Billion Page Views a Day, Powered By 
Cloud Foundry 
© Copyright 2014 Pivotal. All rights reserved.
Real Estate Analytics Company Prepares for a Software- 
Driven Era 
© Copyright 2014 Pivotal. All rights reserved. 
Challenge: 
• Leader in Real Estate Transaction Services must innovate with 
speed of new market entrants, while contending with years of 
disparate, legacy infrastructure 
• Growth through M&A resulted in disconnected infrastructure 
• Systems were expensive and time consuming to maintain 
Solution: 
• Standardize development infrastructure to convert 700+ 
applications to 300 
• Transform development process and culture with new 
methodology, technology and skills that mirror the disruptive 
app development approaches of today's Internet giants 
Pivotal Solution includes: Pivotal CF
Large Publishing House Aims to Become World’s Largest Digital 
Publisher, Leverages Platform as a Service 
© Copyright 2014 Pivotal. All rights reserved. 
Challenge: 
• Publishing business is changing rapidly. Goal: become world’s 
largest digital publisher 
• Desired portability, flexibility in and choice in development and 
deployment of technology to support core business abilities 
Solution: 
• Leveraged Pivotal Cloud Foundry solution provided by FjordIT 
to enabling “pay as you go” consumption of IT 
• Take advantage of significant community momentum around 
Cloud Foundry development, providing options in future 
deployment 
• Sustainable, Green Data Center, hosted within European 
borders 
Pivotal Solution includes: Pivotal CF, Pivotal Labs
Large Health Insurer Increases Agility, Customer 
Intimacy 
© Copyright 2014 Pivotal. All rights reserved. 
Challenge: 
• Desire for improved, “Retailer-like” relationship with Insured 
Customers. 
• Increase Agility, move quickly, code w/o barriers of traditional IT 
Solution: 
• Engage Pivotal Labs to create mobile version of existing 
rewards application to make members healthier, lower 
healthcare costs 
• Pop up lab to educate and share agile development practices 
• Enable Fluid, agile development platform so that the teams can 
be productive from day one 
Pivotal Solution includes: Pivotal CF, Pivotal Labs
Telecom Company Establishes Scalable Infrastructure to 
Incubate, Launch and Grow Digital Businesses 
© Copyright 2014 Pivotal. All rights reserved. 
Challenge: 
• Telecom company sought to become country’s trusted partner for 
“Big Data” enabling enterprises to drive economic growth. 
• Desired infrastructure for companies to easily explore, 
collaborate, analyze, upload, and transform internal data and 
augment with industry data to create new applications 
• Desire for low-touch, self service, scalable platform for clients to 
deploy applications 
Solution: 
• Provided foundation for massive data storage, where customers 
can connect and collaborate to build applications 
• Data Science practice helps customers understand value of data 
• Automated Dev Ops: Customers can come in & create apps 
against the data, start paying for data when apps are deployed 
Pivotal Solution includes: Pivotal CF, PHD, 
HawQ, Chorus, Alpine
Telco Builds New Platform for Developers, Leverages Data 
as Differentiator Against Amazon 
© Copyright 2014 Pivotal. All rights reserved. 
Challenge: 
• Create platform for development to establish new revenue 
relationships with customers 
• Leverage massive amounts of collected mobile data to 
differentiate from existing IaaS vendors 
Solution: 
• Create a seamless, integrated PaaS to existing cloud 
infrastructure, with a familiar web console and look and feel to 
manage all data services 
• Leverage native security, authentication, billing, and other 
infrastructure 
• Enable new generation of mobile development that embeds 
mobility into user experience 
Pivotal CF, Pivotal Labs
Dramatic Increase in 
Server to Admin Ratio 
© Copyright 2014 Pivotal. All rights reserved. 
Reduction in 
Operation Costs 
Big Cost 
Saving $
IaaS without PaaS capabilities 
becoming a dying breed 
In 2014... IaaS providers with no 
PaaS services…and no 
ecosystem of developers will go 
the way of the dodo bird 
© Copyright 2014 Pivotal. All rights reserved. 
The single most powerful thing 
you can do this year is to enable 
your developers with a fast and 
flexible PaaS. 
Cloud Foundry fits the bill nicely, 
and the ease of deployment is the 
same whether you're deploying a 
Node.js prototype or a Java project 
with scads of external services.
Thank You 
© Copyright 2014 Pivotal. All rights reserved. 32
A NEW PLATFORM FOR A NEW ERA

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Unlock Your VMW IaaS Investment with Pivotal CF - VMWorld 2014

  • 1. A NEW PLATFORM FOR A NEW ERA
  • 2. Unlock your VMWare Investment with Pivotal CF Powered by Cloud Foundry Cornelia Davis  @cdavisafc  cdavis@pivotal.io Director, Platform Engineering, Cloud Foundry Pivotal © Copyright 2014 Pivotal. All rights reserved. 2
  • 3. Agenda  Factors driving Software Innovation in Enterprises  Evolution of Cloud Architecture  Enterprise PaaS: Pivotal CF  Demo  Customers © Copyright 2014 Pivotal. All rights reserved.
  • 4. “Software is Eating the World” © Copyright 2014 Pivotal. All rights reserved.
  • 5. Software is Changing Industries $3.5B valuation Financial Services $3.5B valuation Travel & Hospitality © Copyright 2014 Pivotal. All rights reserved. $3.5B valuation Transportation $3.2B Acquisition by Google Home Automation $20B valuation Entertainment $1.1B acquisition Monsanto - Agriculture
  • 6. Every Company Needs to Build Great Software Francisco Gonzalez, CEO © Copyright 2014 Pivotal. All rights reserved. “Banks need to take on Amazon and Google or die. The shift to digital requires a complete overhaul of banks technology…it is a matter of survival.”
  • 7. Business Expectations Exceed IT Capabilities $ $ $ $ $ $ BUSINESS EXPECTATIONS © Copyright 2014 Pivotal. All rights reserved. Cloud IT Technology Eras Mainframe Client-Server The exponential increase in business expectations is unsustainable for IT MILLIONS OF APPS BILLIONS OF USERS * Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda” ABILITY OF IT TO DELIVER S/W STEADY IT BUDGETS*
  • 8. Rapid Innovation Requires a New Approach DEVELOPERS AND APP OPERATORS OPERATORS  Dramatically improve developer experience  Agile teams, rapid iteration  Ingest and incubate open source advancements and new data services © Copyright 2014 Pivotal. All rights reserved.  Continuous delivery, no planned downtime  Instant scaling of apps and data services  Automation and deployment consistency at every step
  • 9. Agenda  Factors driving Software Innovation in Enterprises  Evolution of Cloud Architecture  Enterprise PaaS: Pivotal CF  Demo  Customers © Copyright 2014 Pivotal. All rights reserved.
  • 10. The Cloud Platform Evolution TRADITIONAL IaaS Your Application Database Web Server Operating System Virtualization Platform © Copyright 2014 Pivotal. All rights reserved. Messaging Code Physical Servers Your Application Database Web Server Messaging Code IaaS PaaS Your Application Code PaaS Virtualized Infrastructure
  • 11. Pivotal CF Packaging Application Zone PIVOTAL CF Elastic Runtime Application Drople Application Drople vSphere or vCHS © Copyright 2014 Pivotal. All rights reserved. Service Zone PIVOTAL RabbitMQ Service Broker API Service Broker API AMQP API Service Broker API Pivotal CF Operation Manager PIVOTAL HD Service Broker API HAWK/M /R API Application Instance deployed in a Container SW components specified via Buildpacks Pre-existing Databases / other services not running on PCF based VMs PIVOTAL MySQL SQL API PIVOTAL RabbitMQ MSG API MySQL Service Broker RabbitMQ Service Broker Pivotal HD Service broker User Provided Connector
  • 12. Agenda  Factors driving Software Innovation in Enterprises  Evolution of Cloud Architecture  Enterprise PaaS: Pivotal CF  Demo  Customers © Copyright 2014 Pivotal. All rights reserved.
  • 13. The Cloud Foundry Foundation : Industry Standard © Copyright 2014 Pivotal. All rights reserved. Platinum Gold Silver
  • 14. Incredible Cloud Foundry Ecosystem © Copyright 2014 Pivotal. All rights reserved.
  • 15. Pivotal CF: Leverage your VMware Investment Built-in and Ecosystem Services Easy to add and customize Simple, Developer Friendly Commands & API Operational Benefits for Every Application Deploy, Operate, Update & Scale with minimal downtime on IaaS © Copyright 2014 Pivotal. All rights reserved. ….and more • Auto-detect frameworks • “Push and it works” - .WAR - Dockerfile - .NET • Simple service binding • Agile Microservices Easy to add and customize • Instant dynamic routing • Log stream aggregation • Access controls & policies • Built-in Containerization • APM & Operational metrics • 4 Layers of High Availability • App-Instance • Availability Zone • Process • Virtual Machine • Applications - Rabbit MQ - MySQL HA - Cassandra - Elasticsearch - Jenkins (CI) - Memcached - MongoDB - Neo4j - Redis - Riak CS • Data/Analytics - Elastic Hadoop - HAWQ - GemFire XD • Mobile - Push Notification - Data Synch - API Gateway
  • 16. Taking the Application Lifecycles From Months… © Copyright 2014 Pivotal. All rights reserved.
  • 17. …to Hours and Minutes DEVELOPER AND APP OPERATOR PLATFORM OPERATOR Auto-select runtimes Deploy app Select and bind Services App Deployment: 30-90 seconds © Copyright 2014 Pivotal. All rights reserved. Scale app Establish infrastructure Provision Add capacity Control Auth, Policies, HA Cloud Deployment: 2-4 hours
  • 18. Agenda  Factors driving Software Innovation in Enterprises  Evolution of Cloud Architecture  Enterprise PaaS: Pivotal CF  Demo  Customers © Copyright 2014 Pivotal. All rights reserved.
  • 19. Removing Developer and Operator Constrains • Self-service removal © Copyright 2014 Pivotal. All rights reserved. BUILD APPLICATION PUSH FIRST RELEASE MAINTAIN APPLICATION RETIRE APPLICATIONS UPDATE APPLICATIONS • Auto-detect frameworks • Self-service deploy • Dynamic routing • Elastic scale • Integrated HA • Autoscaling and APM • Log aggregation • Policy and Authentication • A/B versioning • Live upgrades
  • 20. Agenda  Factors driving Software Innovation in Enterprises  Evolution of Cloud Architecture  Enterprise PaaS: Pivotal CF  Demo  Customers © Copyright 2014 Pivotal. All rights reserved.
  • 21. Enterprises are Placing Their Bets We need to innovate or we die. Pivotal and Cloud Foundry is our big bet to leapfrog the competition. With Cloud Foundry, we built what looks like a software company… Moving from silos to a single platform. Cloud Foundry's potential to transform business is vast. companies leveraging SW will outperform their peers. From Idea to production in a day with Cloud Foundry © Copyright 2014 Pivotal. All rights reserved.
  • 22. Warner Music Software Factory Platform © Copyright 2014 Pivotal. All rights reserved. Fail, Learn, Adapt, Repeat • Before: 6 months, team of 10 developers • After: 6 weeks, same team. Prototype in days • Speed/Agility: 400% faster on new platform • Savings: $1.1M per application update delivered • Standards: From silos to a single platform
  • 23. One Billion Page Views a Day, Powered By Cloud Foundry © Copyright 2014 Pivotal. All rights reserved.
  • 24. Real Estate Analytics Company Prepares for a Software- Driven Era © Copyright 2014 Pivotal. All rights reserved. Challenge: • Leader in Real Estate Transaction Services must innovate with speed of new market entrants, while contending with years of disparate, legacy infrastructure • Growth through M&A resulted in disconnected infrastructure • Systems were expensive and time consuming to maintain Solution: • Standardize development infrastructure to convert 700+ applications to 300 • Transform development process and culture with new methodology, technology and skills that mirror the disruptive app development approaches of today's Internet giants Pivotal Solution includes: Pivotal CF
  • 25. Large Publishing House Aims to Become World’s Largest Digital Publisher, Leverages Platform as a Service © Copyright 2014 Pivotal. All rights reserved. Challenge: • Publishing business is changing rapidly. Goal: become world’s largest digital publisher • Desired portability, flexibility in and choice in development and deployment of technology to support core business abilities Solution: • Leveraged Pivotal Cloud Foundry solution provided by FjordIT to enabling “pay as you go” consumption of IT • Take advantage of significant community momentum around Cloud Foundry development, providing options in future deployment • Sustainable, Green Data Center, hosted within European borders Pivotal Solution includes: Pivotal CF, Pivotal Labs
  • 26. Large Health Insurer Increases Agility, Customer Intimacy © Copyright 2014 Pivotal. All rights reserved. Challenge: • Desire for improved, “Retailer-like” relationship with Insured Customers. • Increase Agility, move quickly, code w/o barriers of traditional IT Solution: • Engage Pivotal Labs to create mobile version of existing rewards application to make members healthier, lower healthcare costs • Pop up lab to educate and share agile development practices • Enable Fluid, agile development platform so that the teams can be productive from day one Pivotal Solution includes: Pivotal CF, Pivotal Labs
  • 27. Telecom Company Establishes Scalable Infrastructure to Incubate, Launch and Grow Digital Businesses © Copyright 2014 Pivotal. All rights reserved. Challenge: • Telecom company sought to become country’s trusted partner for “Big Data” enabling enterprises to drive economic growth. • Desired infrastructure for companies to easily explore, collaborate, analyze, upload, and transform internal data and augment with industry data to create new applications • Desire for low-touch, self service, scalable platform for clients to deploy applications Solution: • Provided foundation for massive data storage, where customers can connect and collaborate to build applications • Data Science practice helps customers understand value of data • Automated Dev Ops: Customers can come in & create apps against the data, start paying for data when apps are deployed Pivotal Solution includes: Pivotal CF, PHD, HawQ, Chorus, Alpine
  • 28. Telco Builds New Platform for Developers, Leverages Data as Differentiator Against Amazon © Copyright 2014 Pivotal. All rights reserved. Challenge: • Create platform for development to establish new revenue relationships with customers • Leverage massive amounts of collected mobile data to differentiate from existing IaaS vendors Solution: • Create a seamless, integrated PaaS to existing cloud infrastructure, with a familiar web console and look and feel to manage all data services • Leverage native security, authentication, billing, and other infrastructure • Enable new generation of mobile development that embeds mobility into user experience Pivotal CF, Pivotal Labs
  • 29. Dramatic Increase in Server to Admin Ratio © Copyright 2014 Pivotal. All rights reserved. Reduction in Operation Costs Big Cost Saving $
  • 30. IaaS without PaaS capabilities becoming a dying breed In 2014... IaaS providers with no PaaS services…and no ecosystem of developers will go the way of the dodo bird © Copyright 2014 Pivotal. All rights reserved. The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Cloud Foundry fits the bill nicely, and the ease of deployment is the same whether you're deploying a Node.js prototype or a Java project with scads of external services.
  • 31. Thank You © Copyright 2014 Pivotal. All rights reserved. 32
  • 32. A NEW PLATFORM FOR A NEW ERA