Pivotal was founded in 2013 as a spin-off from VMware and EMC with over 1,250 employees. It focuses on Cloud Foundry, an open source platform as a service, and redefining enterprise platforms around applications, big data, and analytics. Cloud Foundry provides an abstraction layer on top of infrastructure that allows developers to deploy applications in minutes and for applications to easily integrate with services.

1. 1© Copyright 2013 Pivotal. All rights reserved. 1© Copyright 2013 Pivotal. All rights reserved.
Pivotal Cloud Foundry
Nima Badiey
Cloud Foundry
@badnima

2. 2© Copyright 2013 Pivotal. All rights reserved.
Pivotal
At-a-Glance
A startup: founded April 2013 with 1250
employees (“Pivots”)
Joint Venture: Spun out of VMware & EMC,
with investment from GE
Proven Leadership: Paul Maritz, CEO
Vision: A platform at the intersection of apps,
big data and analytics

3. 3© Copyright 2013 Pivotal. All rights reserved.
...ETC
• Open & Open
Source DNA
• Data-Centric
• Multi-cloud
• Developer-friendly
• Enterprise-friendly
• “Application” as the
new unit of
currency
Cloud Fabric
Data Fabric Application Fabric
Scale-out storage: HDFS/Object
Languages
&
Frameworks
Ingest & Query: HCA & in-memory
AnalyticsServices
Cloud Abstraction (portability)
Automation: App Provisioning & Life-cycle
Service Registry
Pivotal CF: Redefining Enterprise Platforms
Virtualization & Cloud Storage:

4. 4© Copyright 2013 Pivotal. All rights reserved.
...ETC
• Open & Open
Source DNA
• Data-Centric
• Multi-cloud
• Developer-friendly
• Enterprise-friendly
• “Application” as the
new unit of
currency
Pivotal CF: Redefining Enterprise Platforms
Cloud Fabric
Data Fabric Application Fabric
Pivotal Data
Science Labs
Virtualization & Cloud Storage:

5. 5© Copyright 2013 Pivotal. All rights reserved.
Platform as a Service (PaaS)
Industry’s most popular open source PaaS
An abstraction layer on top of IaaS
Premise: Application is the new unit of
deployment and control
– Abstracting VMs and Middleware
– Abstracting containers and processes
– Separate the concerns of AppDev & Operations
– Eliminate bottlenecks: provisioning, deployment,
integration

6. 6© Copyright 2013 Pivotal. All rights reserved.
Deploy Applications in Minutes
target <my cloud>
push <my app>
create <my services>
bind <my services>
scale <my app> +100
DEVELOPER
App Deployment: 30-90 seconds
api.run.pivotal.io

7. 7© Copyright 2013 Pivotal. All rights reserved.
A Foundation Based on Choice
Runtime/Frameworks
Buildpacks Service Brokers
… and Custom Runtimes … and Custom Services
Cloud Provider
Interface (CPI)
App ServicesClouds
… and Custom Clouds

8. 8© Copyright 2013 Pivotal. All rights reserved.
Cloud Foundry Architecture
Cloud Controller
Dynamic Router
UAA/Login Servers Health Manager
DEA Pool(s)Service Broker Node(s)
User Provided
Service Instances
Messaging (NATS)
Apps
Cloud Foundry Installer (BOSH)
Build Packs
Logging
The Cloud Foundry platform is
abstracted as a set of large-scale
distributed services. Components
are dynamically discoverable and
loosely coupled, exposing health
through HTTP endpoints so agents
can collect state information (app
state & system state) and act on it.
Apps
Underlying
Infrastructure
Cloud
Foundry
(PaaS)

9. 9© Copyright 2013 Pivotal. All rights reserved.
Service Broker
Service Brokers provide an interface for
native and external 3rd party services.
Service processes run on Service Nodes
or with external as-a-service providers
(e.g., email, database, messaging, etc.).
How It Works:
• Advertising service catalog
• Makes create/delete/bind/unbind calls
to service nodes
• Requests inventory of existing
instances and bindings from cloud
controller for caching, orphan
management
• SaaS marketplace gateway
Responsible For:
query catalog: get a catalog of current services
provision account: via SSO/Oauth 2.0
create service: use AppDirect APIs to start a service
bind service: Bind a service to an app (set env variables)

10. 10© Copyright 2013 Pivotal. All rights reserved.
Service Broker Example: run.pivotal.io + AppDirect
run.pivotal.io

11. 11© Copyright 2013 Pivotal. All rights reserved.
Services Broker: More than one way to
consume services
Application
Resell
As-a-Service
ISV/Buildpack on PaaS
On-Prem Deploy
(via BOSH)
Service Connector

12. 12© Copyright 2013 Pivotal. All rights reserved.
Services are Consumed in Many WaysApplication
Resell
As-a-Service
ISV/Buildpack on PaaS
On-Prem Deploy
(via BOSH)
Service Connector

13. 13© Copyright 2013 Pivotal. All rights reserved.
Services are Consumed in Many WaysApplication
Resell
As-a-Service
ISV/Buildpack on PaaS
On-Prem Deploy
(via BOSH)
Service Connector

14. 14© Copyright 2013 Pivotal. All rights reserved.
Leverage the Power of Network Effects

15. 15© Copyright 2013 Pivotal. All rights reserved.
Learn More About Cloud Foundry
Project home page: www.cloudfoundry.com
Documentation: docs.cloudfoundry.com
Contribute: github.com/cloudfoundry
Host your own apps: console.run.pivotal.io/register
Get Social:
– @cloudfoundry
– facebook.com/cloudfoundry
– vcap-dev@cloudfoundry.org

16. A NEW PLATFORM FOR A NEW ERA