The document appears to be a survey asking respondents to rank their level of agreement with 10 statements about McDonald's rebranding strategy and new restaurant image. The statements gauge impressions of McDonald's aiming for a more upscale look, whether the rebranding reflects objectives well and has improved performance versus competitors, how well McDonald's has adapted to modernization and trends, whether the rebranding will drive growth, provide a competitive advantage over direct competitors, whether customers will like a more social store design, whether the new layout suits young adult customers, whether it will attract more customers, and whether the makeover will increase dine-in satisfaction levels.

1. Name: Date:
Occupation: Branch Location:
Please rankthefollowing.Putcheck if:
5- Strongly Agree 4- Agree 3-Disagree 2-Strongly Disagree 1-Don’tknow
5 4 3 2 1
1. How do you rank your
impression aboutthe new
restaurantimage of McDonalds
to look more upscale?
2. Do you believe that McDo’s new
restaurantimage or rebranding
strategy reflects its objectives
well?
3. Do you think McDo has
improved their performance
compares to others havingthis
rebrandingstrategy?
4. How well do you think
McDonalds has adapted with
modernization and trends?
5. Do you feel that this rebranding
strategy will bringmore growth
to the organization?
6. Do you believe that this new
look of McDonalds will betheir
competitive advantageover its
directcompetitors?
7. How well do you think
customers likethe idea of
changingstore design into more
sociablevenue?
8. Do you believe that this new
store layoutis suitableto its
potential customers, who are
young adults?
9. Do you think it attracts more
customers than before?
10. How well do you think that this
store makeover will satisfy the
customers stay more to dine in?