Getting Buyers Through Trade Fairs and the Internet
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The document discusses the importance of production planning and quality control for businesses. It recommends that Island Gifts & Deco participate in trade fairs and use the internet to attract importers, as this allows for face-to-face meetings and demonstrations of products. It also advises the company to diversify and continuously develop new products given the decreasing demand in their current product categories. This will help them stay innovative and pursue new opportunities. Production planning and quality control are crucial as they ensure a business can efficiently meet production goals and customer demand while maintaining quality standards.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Getting Buyers Through Trade Fairs and the Internet
- 1. CASE 3: Getting Buyers Through Trade Fairs and the Internet (Island Gifts & Deco) 1. Assume that you work as consultant for Island Gifts and Deco, Will you advised participation in trade fairs and using the internet as tools to attract importers? Why or why not? If I were the consultant of Island Gifts & Deco, I will do the same thing that the consultant advised to Ditas which were to participate in trade fairs and to use the internet as tools to attract importers because they will be given the chance to have personal contact in face-to-face meetings and opportunities for their audience to see, touch, smell or try before buying in trade fairs. They will have the ability to check and evaluate competition and chance to promote brand loyalty via technology displays, hospitality and networking events. Moreover, it will be useful in studying about different markets, to find distributions channels for their products, to test customers’ reactions to their products, to assess the extent of competition and to seek joint venture partners. 2. Given the decrease in gifts and housewares exports, would you advise Island Gifts & Deco to (a) diversify (b) engage in continuous product development. Most companies that survive for long periods of time find that they have to develop new sources of revenue as tastes change and opportunities evolve. Growth through diversification can help their company have options in place when they are needed. With respect to international business, faster new product development is essential for companies wishing to promote development of new and innovative items that are suitable for particular market. These both practices provide an excellent opportunity to assess opinions from clients and determine market potential, conduct research and evaluate competition, develop commercial structures by identifying new agents and distributors, and initiating joint ventures and project partnerships which mean that company need to be
- 2. innovative in every aspect of their business in order to keep one step ahead. Case 4: PRODUCTION PLANNING AND QUALITY CONTROL (Lirashen Fashion & Jewelry) 1. Why production planning and Quality Control is is important in any business? Product planning and quality control is important in any kinds of business because it determines the business's production needs and plans for how to meet those needs. It prepares a detailed plan for achieving the production goals economically, efficiently and in time. Production planning encompasses every aspect of production. It can include planning the purchase and maintenance of tools for production ranging from metal and wires to large machines. Production planning also requires companies to plan to have sufficient personnel to complete and oversee production. Of course, to plan anything regarding production, a business needs to know how much demand there is for a specific product, how much it costs and how much it costs to make -- meaning these factors play indirect roles in the production planning process. Meanwhile, Quality control can't be easily separated from production planning. Generally, however, the process refers to the ongoing oversight and adjustments a business must make to production including changes to the original production plan. If a production plan indicates a business needs a certain number of supplies, for example, the production control process will monitor the availability of those supplies and request more supplies if there are too few or return supplies if there are too many. Production control may also involve establishing recommendations for more-efficient production. 2. How can Lirashen survive the competition from China?
- 3. Lirashen survive the competition from China by shifting to customized quality pieces thru the help of Emd consultant affiliated with the Association of Training Institutions for Foreign Trade in Asia and the Pacific (ATIFTAP) by assisting him in planning.