Corporate identity encompasses the visual elements a company uses, such as design, color schemes, and logos, to convey its philosophy and enhance brand awareness. It consists of three main components: corporate design, corporate communication, and corporate behavior, all essential for building consumer loyalty and a strong market presence. Effective corporate visual identity management involves planned maintenance and development, alongside critical steps in product naming that contribute to branding.

1. Essentials of corporate
identity
How to create your company’s image
www.corporateidentitypackage.net

2. What is it?
Corporate identity is a combination of color schemes, designs,
words, etc., that a firm employs to make a visual statement about itself
and to communicate its business philosophy.
www.corporateidentitypackage.net

3. Concept of corporate identity
Corporate identity is often viewed as being composed of three parts:
Corporate
design
logos, uniforms, corporate
colours etc
Corporate
communication
advertising, public relations,
information, etc
Corporate
behaviour
internal values, norms,
etc.
www.corporateidentitypackage.net

4. The Importance of Corporate Identity
Consumer
Loyalty
Building Corporate
Persona
Business
Enhancement
Brand
awareness
In a highly competitive world where the consumer has innumerable options available to
them, a company needs a strategy to establish a solid presence in the marketplace. There
are strong reasons to believe that the right corporate identity helps achieve this business
objective.

5. Visual identity
www.corporateidentitypackage.net

6. Corporate colours
Corporate colours (or company colours) are
one of the most instantly recognizable elements
of a corporate visual identity and promote a
strong non-verbal message on the company's
behalf.
Examples of corporate colours:
Red for Coca-Cola
Blue for IBM, nicknamed "Big Blue"
Brown for UPS, "What can Brown do for you"
Light Teal for Korean Air
www.corporateidentitypackage.net

7. Corporate visual identity management involves:
➔planned maintenance
➔ assessment
➔development
of a corporate visual identity as well as
associated tools and support, anticipating
developments both inside and outside the
organization.
Corporate visual identity management
www.corporateidentitypackage.net

8. Product
naming
Product naming is considered a
critical part of the branding
process, which includes all of the
marketing activities that affect the
brand image, such as positioning
and the design of logo, packaging
and the product itself.
www.corporateidentitypackage.net

9. Key steps of
naming
1. specifying the objectives of the
branding
2. developing the product name
itself
3. evaluating names through target
market testing
4. choosing a final product name
5.identifying it as a trademark
www.corporateidentitypackage.net

10. References
http://www.businessdictionar
y.com/definition/corporate-
identity.html
https://www.treefrog.ca/what
-is-corporate-identity
https://en.wikipedia.org/wik
i/Corporate_identity
http://www.thefeministwire.c
om/2014/05/maiden-name/
http://www.sinavkolik.com/

11. This material was prepared by
Contact us for a corporate identity package that presents the image you
want at a price you can afford.
www.corporateidentitypackage.net