Departmental store Industrial Business Management

1. DEPARTMENTAL
STORE
BY
R. HARISH
B.PHARMACY (VIII-SEM)

2. WHAT DOES IT MEAN
A Department store is a retail establishment which specializes in satisfying a wide range
of products to the customer’s personal and residential needs at variable price points in
all product categories.
Department stores generally sell a wide variety of products, including apparel, furniture,
appliances, electronics, and additional select lines of products such as paint, hardware,
toiletries, cosmetics, photographic equipment, jewelry, toys, and sporting goods.

3. HISTORY
The first true department store was founded by Aristide Boucicaut in Paris. He founded Bon
Marché in 1838, and by 1852 it offered a wide variety of goods in "departments" inside one
building. Goods were sold at fixed prices, with guarantees allowing exchanges and refunds.

4. TYPES OF DEPARTMENTAL STORE
1. UPGRADE DEPARTMENTAL STORE
2. MID – RANGE DEPARTMENTAL STORE
3. DISCOUNT DEPARTMENTAL STORE/SUPER STORE

5. TYPES OF DEPARTMENTAL STORES
Upscale department store
• The following are the characteristics of an upscale department store:
• Sells brand name perfumes and beauty supplies, like Burberry and
Calvin Klein at the main entrance, and have specialists in cosmetics there
to assist customers with applying and selecting makeup.
• Generally sells name brand clothes above an average price level, such as
Dior, Chanel, Versace, LaCoste, and so forth.
• When items are on sale, the price resembles that of an average priced
item at a lower scale department store.
• May sell small household appliances.

6. Mid-range department store
• The following are the characteristics of a mid range department store:
• Sells cosmetics
• Sells brand names and non name brands
• Sells accessories
• May sell small household appliances

7. Discount department store/super store
• Sells cosmetics, generally not name brand
• Generally doesn't sell name brands
• Sells accessories, generally not name brand
• Sells small household appliances
• Sells toys, electronics and video games
• Sells household necessities
• The "super-store" variant usually sells food products and has a "one stop
shop" vibe

8. FAMOUS DEPARTMENTSL STORES
Big
bazaar
Reliance
fresh
Hyper
city
More
Best
price

9. IMPORTANT DUTIES
Add and maintain records of available products.
Add and maintain customer details.
Add and maintain description of new products.
Provides economic/financial reports to the owner monthly or weekly and
yearly.
Provides a convenient solution of billing pattern.
Make an easy to use environment for users and customers.

10. SERVICES PROVIDED
ATM
PARKING FACILITY
ACCEPTING INTERNATIONAL CARDS
RESTAURANTS AND CAFES
HOME DELIVERY
EXTENDED WARRANTY
EXCHANGE POLICY
GIFT VOUCHERS
REWARD POINTS

11. HOME DELIVERY
For Eg:
In HyperCITY we provide,
“DELIVERY ON TIME - EVERY TIME’’

12. PARKING FACILITY
FOR EXAMPLE:
Parking facility is available at Big bazaar and charges will be as under:
4 Wheeler – Rs. 50
2 Wheeler – Rs. 20
This money is refunded to customers, upon purchase of Rs.100 and above
on the sameday itself.

13. RESTAURANTS & CAFES
Sit down for relaxing cup of coffee, pick an ice cream and savories and
freshly baked cakes at HyperCITY

14. EXTENDED WARRANTY
For Eg:
At HyperCITY
• Pay a nominal
• We will recover electrical and mechanical breakdown
• Free parts and no labour charge

15. YES – We accept all international
cards
For Eg:
More supermarket has tied up with ICICI bank for swiging international
cards of foreign national separate EDC machines

16. REWARD PONTS
For Eg:
Reliance fresh provide you 5 rewards points on your Reliance fresh
customer card on purchase of Rs. 150. Each reward point is taken as 1
rupee, it can used on your next purchase.

17. PROVIDING SEASONAL DISCOUNT
For Eg:
Diwali mega sale – 50% discount offer on all of our products.

18. THANK YOU