1. Copyright & Technology: London 2012
Alex Terpstra, CEO Civolution
19 June 2012

2. Creating a content-aware digital media ecosystem
In today’s and tomorrow’s fragmented and increasingly virtual digital media
world, effective monetization of content relies on a content-aware eco
system
Today, major stakeholders Advertisers
use Content Identification
Broadcasters, aggregators
Content creators, owners
Operators, distributors
Device manufacturers
Application providers
solutions divided over three
main segments: B2B B2C
Media Protection
Media Intelligence
Media Interaction

3. Content Identification Technologies (1)
Watermarking
Embedding a unique identifier in audio and/or video, imperceptible to the human ear and eye,
but can be detected by special software tools.
Watermarks make each content copy unique when embedding unique data, allowing to track
unique content copies or the source of (illegal) content copies.
Insertion of unique ID tag to
individual pieces of content
Distribution
Media content
Usage
Re-distribution
WM
Unique watermark detection
Metadata

4. Content Identification Technologies (2)
Fingerprinting
Identifying content by extracting unique features from audio and/or video, which are compared
with features previously stored in a database
Fingerprints give content assets and copies thereof a unique identity, allowing efficient high
volume and real-time identification of content assets and copies thereof.
Media content Distribution Distributed
media content
Asset Metadata Identification of fingerprints
registration database Comparison and matching Nbr. 6538964212556….
of fingerprints against fingerprints
stored into the database

5. Media Protection – application examples
Forensic watermarking
Pre-Release: Protects post-production, screeners, distribution and content repurposing.
Digital Cinema: Watermarking to make in-theatre camcorder copies traceable.
Pay TV: Consumer-level watermarking to enable Premium Video on Demand.
Online Media Delivery: Transactional watermarking for online B2B and B2C applications.
Copy protection
Watermarking-based ‘Play Control’ function on Blu-Ray disk players.
Web search/filtering
Content Identification to filter videos from being uploaded to User Generated Content websites.
Content Identification to identify illegal use of content on websites to trigger Takedown notices or
Graduated Response actions.

6. Media Intelligence – application examples
Media monitoring & reporting
TV monitoring: Monitoring broadcast TV content to enable content owners to determine precisely
when, where and how their content is being aired around the world
Radio monitoring: Music monitoring on radio stations for reporting to rights collection agencies
Internet monitoring: Automated monitoring of Internet distribution of (live) media content.
Audience measurement
Fingerprinting (matching) allows for automated measurement of content consumption.
Watermarking (coding) allows for more accurate measurement including source and distribution
path.
Using audio, both for TV and Radio measurement.

7. Media Interaction – application examples
Automatic Content Recognition (ACR)
Music ID: Identify music through a smartphone app taking a sample and match its fingerprint.
Content discovery: Trigger user experiences and other content through content identification
2nd Screen: Synchronize 2nd screens to TV or radio content, live, on-demand or recorded.
Smart TV: Make connected TV’s content-aware and enable new monetization models.
Smart services: Drive content-triggered functionality on connected devices, such as synced ads.

8. Solutions for content identification
and value creation
www.civolution.com
Twitter: @Civolution @ADTerpstra