1. Content Security Challenges in Multiplatform Distribution
Business Aspects
Dr. Susanne Guth-Orlowski

2. The ecosystem challenge!
Closed Open
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3. Challenges of new business models!
We are not getting more revenues
why investing in consumer plattforms?
We define the conditions
under which we are ready
to license our content!
We already paid for content,
why pay for technology?
Who pays for it?
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4. Changing user behaviour / norms!
I can‘t wait until Apps should be free!
Sex and the city is Why buy an Android App?
shown again. I want
to watch series #3 now.
I want to watch the movie
This movie won the oscars, In my home cinema
why can‘t I watch it in Germany now? environment in HD & DTS
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5. The price challenge!
versus
!
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6. Keep everyone in the value chain happy
Content Integrator/ Retailer / Customer /
Provider Technology VoD Shop Technology
Tech Costs
# of Tech Companies # of Platforms
Margins
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7. Some Success Factors …
Build the business:
 Make sure everyone in the value chain survives!
 Offer attractive prices to the end customer
Economy of Scale
Reduce zoo of technologies + few technology companies serve high
volume (e.g. one DRM backend for multiple retailers, DRM middleware,..)
Optimize the user experience
Offer high quality, don’t restrict use, let content flow!
Review traditional business models
Make (all) content available, listen to customer’s needs!
E.g. Adapt release windows (Pirated movies are available prior release date!);
There are no longer platform/bearer specific customers (e.g. only cable,
only TV)
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8. Thank you!

9. Hamburg Berlin Düsseldorf
Michael Stattmann Martin Tews Dr. Susanne Guth-Orlowski
Managing Director Managing Director Business Development & Sales
michael.stattmann@castlabs.com martin.tews@castlabs.com susanne.guth@castlabs.com
+49 173 2585272 +49 173 2585256 +49 162 2678760
castLabs GmbH Commercial Register Berlin-Charlottenburg
Platz vor dem Neuen Tor 2 HRB 101555 B
10115 Berlin VAT-ID DE 208 844 111
Germany http://www.castlabs.com
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10. Backup
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11. Example: UltraVioletTM Player
A reminder of what needs to be adapted per device
UltraVioletTM
Protocols
DRM Agent File Format
Download Manager
OMA, PlayReady (CFF, MP4, WebM…)
Video Codec
Hardening (H264, VC1, VP8)
Audio Codec Adaptive Streaming
Media Player
DTS, Dolby, Stereo HLS, Smooth,..DASH
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12. Return on Investment Challenges
Tech Costs
# of Tech Companies
Margins # of Platforms
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13. Who is the competitor?
versus
?
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