Keynote Presentation given at US Patent and Trademark Office conference on Developing the Digital Marketplace for Copyrighted Works, January 25, 2018, Washington, DC

1. Enabling Efficient and Fair Markets for
Digital Content
Bill Rosenblatt
January 25, 2018

2. Experiences
Public Policy
 US Copyright Office
 Section 108 Study Group
 FTC
 National Academies
 Copyright Royalty Board
 ASCAP/BMI Rate Courts
 AAP
 BSA
 Copyright Board of Canada
 OBPO/CIRPA/MC (Canada)
 European Commission
 HADOPI (France)
 Korean Copyright Commission
Standards
 DOI
 MPEG REL
 EPUB LCP
 BISG
 OMI

3. Enabling Technical Components
of Fair & Efficient Content Marketplaces
Content identification
Rightsholder identification
Metadata
Rights information
Data repositories & registries
Licensing automation
Transaction processing

4. Where Do These Come From?
Industry conventions
Laws
Standards
Entrepreneurship
Experimentation
Best practices

5. We* talked about this 20 years ago…
*AAP Enabling Technologies Committee

6. The Internet
HTTP, HTML, XML
DOI, ISAN,
ISWC, UMID
MPEG-7, PRISM,
ONIX, NewsML
Real, WMP,
MP3, AAC, etc.
IP
Identification
Formats &
Players
Rights
Product
Metadata
XrML, ODRL,
ICE
Content
Industries
Payment
Schemes EncryptionAuthentication
E-Commerce
Passport,
Liberty Alliance
RSA, BlowFish,
AES, RC5, etc.
Content Standards Hierarchy*
Content
Management
Rights/holder
Management
Business
Models
Individual
Publishers
<indecs2>RDD
*Actual slide from early 2000s

7. Lessons Learned
Distributors control technical decisions
Standards and the market must develop together
Repositories & registries need sufficient incentives
Identifiers are harder than we thought

8. Standards & Market Must Develop Together
 First agree on all details, then implement
 Walled-garden de facto standards
 Entrepreneurs getting involved
 “Minimum Viable …” approach promising

9. The SAUCE Test for Standards
Yes No
Scope Focused & clear World hunger
Adoptability Works with existing systems,
tools, processes
Requires replacing systems,
tools, processes
Urgency Solves known current
practical problem
Would be nice so we can all get
along someday
Complexity Relatively simple Over-engineered or “camel”
Equity Win-win-win Creates inequities
(Two strikes, you’re out)

10. Registries Need Sufficient Incentives
Data must be true, complete, and up-to-date
Repositories must be accessible & reliable
Equitable dispute resolution must exist
All this costs money …
And requires appropriate governance …

11. Optimal Governance Model Is Not Clear
 Private, for-profit
 Private, non-profit
 Consortium, non-profit
 Government
 Distributed
Canadian Copyrights Database

12. The Promise of Blockchain
 Royalty transaction processing
 Distributed metadata registry
 Shared infrastructure & transaction costs
 Smart contracts for licensing automation
 Transparency, certainty, traceability
 Hype, money, activity, talent

13. The Perils of Blockchain
 “Garbage in”
 Efficiency and scalability
 Distributing content to consumers*
 Transparency, certainty, traceability
(some don’t like it)
*Except maybe for visual artworks.

14. Identifiers Are Harder Than We Thought
Explanation of Identifiers
1. Identifier Types
2. Creator/Contributor Identifiers
o IPI — Interested Party Identifier
o ISNI — Intl Standard Name Identifier
o ORCID—Open Researcher and Contributor ID
3. Work, Expression, and Assembly Identifiers
o DOI — Digital Object Identifier
o LC Number — Library of Congress Number
o ISRC — Intl Standard Recording Code
o ISTC — Intl Standard Text Code
4. Product and Unit Identifiers
o EPC — Electronic Product Code
o GTIN — Global Trade Item Number
o ISBN — Intl Standard Book Number
o ISMN — Intl Standard Music Number
o ISSN — Intl Standard Serial Number
o OCLC Control Number – Online Computer Library Center Control Number
5. Distribution Identifiers
o GLN — Global Location Number
o SAN — Standard Address Number
o SSCC — Serial Shipping Container Code
Source: BISG Guide to Identifiers, 2014

15. The Need for Automated Content Identification
Fingerprinting
– Monetization
– Infringement detection
– Recording-composition matching
Watermarking
– Unambiguous, immutable ID/metadata binding
– Dot Blockchain Media / FUGA / STOLAR / Digimarc
Should be standardized & mainstreamed

16. Thank You!
Email: billr@giantstepsmts.com
Web: giantstepsmts.com
Blog: copyrightandtechnology.com
Twitter: @copyrightandtec
linkedin.com/in/billrosenblatt/
(212) 956 1045