IPR Laws - DRM Technological Aspects

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IPR Laws - DRM Technological Aspects

  1. 1. Digital Rights Management Chapter 1: Technological Aspects 1. Overview 1.1 Intellectual Property The term “property” is subject to diverse interpretations. Property in the legal sense, is essentially a bundle of rights flowing from the concepts of ownership and possession.1 While most of them have material existence, the value of property depends on the knowledge of use associated with it. “Intellectual Property” is the property created by the intellect of human mind such as musical, literary, and artistic works; inventions; and symbols, names, images, and designs used in commerce.2 Unlike other forms of property, intellectual property is a nonphysical property which stems from, or is identified as, and whose value is based upon some idea(s). Intellectual Property (IP) insists on some amount of novelty/originality to gain protection. The degree of newness, be it novelty or originality differs from one system to another and hence is subjective. What is protected with respect to intellectual property is the use or value of ideas/expressed ideas. 1.2 Intellectual Property Rights Intellectual Property Rights (IPRs) such as copyrights, patents, trade marks, industrial designs and trade secrets provide the legal protection upon which authors, inventors, firms and others rely to protect their creations, for a limited duration of time. Today’s digital technologies allow perfect, inexpensive and unlimited copying and dissemination of content – legal or otherwise. IPRs which work in the digital era are essential to both the creative sector and the overall development of the Information Society. 2. Digital Rights Management 2.1 Introduction quot;Digital Rightsquot; is indicative of the freedom of individuals to perform actions involving the use of a computer, any electronic device, or a communications network.3 The term is particularly related to a set of actions which would normally be permitted in accordance with the rights of individuals as they exist in any other aspect of life, but which have been impacted by a change to digital technology. Digital Rights Management or DRM refers to access control technologies used to protect rights of publishers and copyright holders from illegal usage of digital works or devices.4 DRM is often described as a type of server software developed to enable secure distribution and perhaps more importantly, to disable illegal distribution of copyrighted material.5 DRM poses one of the greatest challenges for content communities in this digital age. Traditional rights management of physical materials benefited from the materials' physicality as this provided some barrier to unauthorized exploitation of content. However, today we already see serious breaches of copyright law because of the ease with which digital files can be copied and transmitted. Previously, Digital Rights Management (DRM) focused on security and encryption as a means of solving the issue of unauthorized copying, that is, lock the content and limit its distribution to only those who pay. This was the first-generation of DRM, and it represented a substantial narrowing of the real and broader capabilities of DRM. The second-generation of DRM covers the description, identification, trading, protection,
  2. 2. monitoring and tracking of all forms of rights usages over both tangible and intangible assets including management of rights holder’s relationships. 2.2 Trading Perspective The management activities involve entities engaged in the creation of the assets and focus on management of digital rights. Rights holder needs to identify their content and then collect metadata for the content, so that potential customers can find it. After this, rights holders assert what rights they have in the content and what rights will ensure maximization of the business model prepared thereafter for distribution of their assets. The second part of DRM is about digitally managing of rights or enforcing exploitation rules as determined by rights holder. This aspect of DRM focuses on building technologies to prevent illegal distribution and to some extent monitoring the usage of the digital assets ensuring fair-use for the legitimate owners. DRM Management Enforcement Identify Content Distribute Content Describe Content Usage of Content Assert Rights Monitor Usage Make Business Model Initiate Payment Figure 1: Trading perspective of Digital Rights Management It is important to note that DRM is the quot;digital management of rightsquot; and not the quot;management of digital rightsquot;, that is, DRM manages all rights, not only the rights applicable to permissions over digital content. In short, DRM includes everything that someone does with content in order to trade it. 3. Information Architecture 3.1 Entity Relationship Model The Information Architecture deals with how the entities are modeled in the overall DRM framework and their relationships. Any digital rights management scheme operates on three levels: Establishing rights for a piece of content, Managing the distribution of that content, and Controlling what a consumer can do with that content once it has been distributed.
  3. 3. In order to accomplish these levels of control, a DRM program has to effectively define and describe three entities -- the user, the content and the usage rights -- and the relationship between them. Rights Own Over Users Content Create/Use Figure 2: Entity Relationship Diagram of DRM This model implies that any metadata about the three entities needs to include a mechanism to relate the entities to each other. 4. Components of DRM Systems The DRM systems have to fulfill a variety of independent but interrelated tasks. For each of the tasks, a variety of tools exists as described: 4.1 Secure Containers They make content inaccessible to those users that are not authorized to access the content. These containers mainly rely on cryptographic algorithms such as DES or AES. Eg. InterTrust’s DigiFile, and Microsoft’s file format for ebooks, etc. 4.2 Rights Expressions The Rights entity allows expressions to be made about the allowable permissions, constraints, obligations, and any other rights-related information about Users and Content. Hence, the Rights entity is critical because it represents the expressiveness of the language that will be used to inform the rights metadata. Such rights expressions are formed either using simple rights expression flags or complex Open Digital Rights Language (ODRL) in conjunction with its Rights Data Dictionary. 4.3 Content Identification and Description System They help uniquely identify the content (eg. International Standard Book Number) and associate descriptive metadata with the content. Some popular identification systems are the ISBN for books, ISRC for recordings, ISAN for audio-visual material and Digital Object Identifiers or DOI, which is a generic content identification system.
  4. 4. Unique Certification Number Authority Issuer Creation Description Check Authorization of Check Media Distributor Purchaser Check Identity Distributor Unique ID Number Creation Media Creation Creation Creation Creator Purchaser Provider Distributor Assignment Value Current IPR Info Of Rights Rights Appl. Holder for License Log Value Value Rights IPR Monitoring Service Holder Database IPR Info Provider Figure 3: Relationship Model for the Content Value Chain 4.4 Identification of People and Organization Not only does a rights owner need to associate a claim of ownership with the content but also the consumer will need to be uniquely identified. Such user identification systems are a prerequisite for DRM systems to be able to limit content access to legitimate users. 4.5 Authentication Systems The DRM requires algorithms to authenticate the person or organization that wants to interact with any content. This function will involve cryptographic algorithms and may need an agency that issues electronic certificates often referred as “Trusted Third Party” or TTP. The TTP fulfills the authentication needs at various levels in the DRM system. Some examples are: Device needs to authenticate themselves to the services they communicate with, Within the DRM system, different components need to establish a secure and authenticated channel amongst themselves. 4.6 Watermarking and Fingerprinting These set of technologies, often referred as forensic technologies, are related to identification of content.
  5. 5. 4.7 Event Reporting A mechanism to report events such as the purchase of a piece of content is important to allow event-based payments to be processed. These event-based payments are examples of new business models that DRM can enable. 4.8 Payment Systems The systems that enable the monetary transactions need to be a part of the secure and trusted system in order for the system to operate. 5. Evaluation Criteria for DRM Systems The various members of the content value chain have different priorities as to what is important to them in a content distribution system. However, all have different interests and priorities in each of the following eight criteria: (1) how user-friendly is the system, (2) how trustworthy, (3) secure and (4) extensible is the system, (5) how can it be implemented, (6) how open is the system, (7) does it interoperate with other systems, and finally, (8) what would be the cost of implementing such technology? 6. Conclusion This paper provides an overview of the technical issues surrounding DRM and lists a variety of technologies that are needed to address several crucial aspects of digital content distribution. We have not yet found the right business models and service offerings to make a DRM system worthwhile. Clearly this does not mean that DRM Technologies will not find their place in a digital commerce environment, it just means that there is still a lot to do. 7. References 1. [Property] “Basic Principles and Acquisition of Intellectual Property Rights” by Dr. T. Ramakrishna 2. [Intellectual Property] “Basic Principles and Acquisition of Intellectual Property Rights” by Dr. T. Ramakrishna 3. [Digital Rights] http://en.wikipedia.org/wiki/Digital_rights 4. [DRM definition] http://en.wikipedia.org/wiki/Digital_rights_management 5. [DRM definition] http://searchcio.techtarget.com/sDefinition/0,,sid182_gci493373,00.html 6. Coyle, Karen quot;The Technology of Rights: Digital Rights Managementquot;. http://www.kcoyle.net/drm_basics1.html 7. Rump, Niels “Technical Aspects of DRM”. http://books.google.com/books?id=YtbCWtob0qgC&dq=digital+rights&source=gbs_summary_s&cad= 0 8. Iannella, Renato quot;Digital Rights Management Architecturesquot; D-Lib Magazine. http://www.dlib.org/dlib/june01/iannella/06iannella.html 9. quot;Digital Rights Management and Librariesquot; American Library Association. http://www.ala.org/ala/washoff/WOissues/copyrightb/digitalrights/digitalrightsmanagement.htm 10. quot;What Does DRM Really Mean?quot; PC Magazine. http://www.pcmag.com/article2/0,4149,942369,00.asp 11. “Digital Rights Management: The Skeptic’s View”. http://www.eff.org/wp/digital-rights-management- skeptics-view

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