Matrix describes the various services enabled by a User Content Ecosystem, while comparing the availability of such services among the major providers. NewBay sells its white label software platform – LifeCache - to operators, device makers and other communication firms.

1. User Content Services Matrix
gle oft
Services oo os ple Description
G Micr Ap
Making a copy of data so that the additional copy may be used to restore the original after a data loss event. The backed up
Backup & Restore √ √ √
content is not accessible for viewing or sharing purposes, but only for restoration.
Synchronize √ √ √ Synchronizing content between different devices so that each device has exactly the same ‘synced’ content.
The ability to access content in the cloud from various devices, and to share that content with address book contacts and social
Content Storage, Access & Sharing √ √ √ √ networks – via various upload/sharing mechanisms, like MMS, uploaders, IP, etc.
Add, share and manage photos in easy-to-use online albums. Using sophisticated tagging, geo-tagging and search capabilties,
Photo Upload, View & Share √ √ √ √ consumers can easily organize and locate their photos.
Organize audio content into collection playlists that can be streamed via a variety of clients and shared with others. Integration
Music Playlist & Stream √ √
with premium content sites for music purchases and monetization.
Video Storage, Transcode & Stream √ √ √ √ Create and maintain personal online albums for videos, direct from handset or Web browser. Transcoding into multiple formats to
suit various device capabilities and network bandwidth, and stream to those devices.
Simplifies the messaging experience by providing a personal space in the cloud for storing and managing picture and text
Converged Messaging √ √ √
messages, voicemail, email, IM conversations and social network interactions – accessible from any device.
Real-time notifications alert users on their channel of choice to activity such as new messages, email, IM, voicemail and social
Real-time Notifications (Alerts) √ √ √ √
network activity from their favorite communication services.
Gathers all of a user’s social networking data – comments, messages, friend requests and sites – Facebook, Twitter, YouTube,
Aggregated / Social Networking √ √ √
LinkedIn, MySpace, Flickr, etc. – into a single feed and view.
Delivers a fully integrated contact management system that securely backs up and stores address book information in the cloud.
Network Address Book √ √ √ √ It displays a single, consolidated view of phone book, email contacts and social networking friends on the handset, desktop, or
other suitable device.
Online Calendar √ √ √ √ Creates a centralized location from which users can create, modify, backup, manage and share their calendars.
Creates a single, online identity with information such as hobbies, interests and nationality that can be shared across multiple
Social Identity Management √ √ √ social networking sites. Enables users to easily search, find and network with other people of similar interests.
Tools for collecting and analyzing service usage, user behavior and content metadata to improve marketing effectiveness and
Analytics √ √ √ √ maximize monetization efforts.
Metadata from user content can be analyzed, placed into BI systems and leveraged for targeted advertising, new service
Business Intelligence √ √ √ √ innovation, customer care, satisfaction and loyalty programs.
Advertising Integration √ √ √ √ Delivering targeted advertising based on service, user and content analytics and business intelligence.
Platform supporting the interplay of a variety of service components related to user content – storing, accessing, sharing and
Cloud Content Platform √ √ √ √ organizing – from any device. APIs allow the platform and components to interact seamlessly with other platforms, products,
services, etc.
Multi-Screen Access √ √ √ √ Gives users the ability to easily access and share content across all of their devices. Multi-screen access erases the barriers
between devices and user content.
APIs √ √ √ √ Supply the building blocks – routines, tools and protocols – to enable rapid, user-experience innovation.
Developer Program √ √ √ √ Creates an environment for creativity and innovation by providing the resources for using APIs in the most efficient manner.
Enables operators and device makers to brand and sell a converged digital experience - created by another company - as their
White-label √ own.
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