2014 was a pivotal year for technology, bringing the rise of the 'phablet', an increase in demand for wearable technology and dramatic changes in the way readers consume digital content. So what does this mean for the publishing industry in 2015? A few months after our 'Digital Publishing predictions for 2015' went viral, what changes has the industry seen and how many predictions are yet to be fulfilled?

1. Digital
Megatrends
A few months after our 'Digital Publishing
predictions for 2015' went viral, what
changes has the industry seen and how
many predictions are yet to
be fulfilled?
bit.ly/digitalmegatrends

2. 1. The advertising industry will finally get to grips with tablet and mobile ads
2. ‘BYOD’ policies will transform digital education
3. Android’s market domination will continue
4. The ‘monthly’ model will be overturned
5. Audio will become a serious contender
6. The heat will turn up on subscription models
7. Facebook will jump on the publishing bandwagon
8. Patterns of desktop/mobile usage will become more pronounced
9. Apple will face serious challenges to its publishing crown
10. The ‘phablet’ phenomenon will make HTML solutions vital
Digital publishing predictions for 2015
bit.ly/digitalmegatrends

3. • The advertising industry will
finally get to grips with tablet and
mobile ads
• The ‘monthly’ model will be
overturned
• Facebook will jump on the
publishing bandwagon

4. The digital advertising
transformation

7. Native
advertising
Content designed to look
like an article, but authors
/sponsors are transparent

8. The death of
edition-based
publishing

10. “The concept of a ‘magazine’ may
just not work digitally.”

12. Instant Articles

13. Facebook launches
in-app browsers

14. Can you see a future where your
content exists outside your platform?

15. esther@pagelizard.com
For more info & notes, visit
bit.ly/digitalmegatrends