This document discusses literacy and its history and importance. It covers literacy in ancient times being confined to elites, how literacy is assessed differently in countries like China with logographic languages, and how literacy has important economic impacts by increasing opportunities for employment, education, and socioeconomic status. Literacy is defined as the ability to read, write, and think critically about written communication.
Language & Communication across Cultures in Cross-cultural Perspective. A Presentation summary based on the book from Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth.
This PPT is based on intercultural communication. It includes definition, types, background, view of researchers, major aspects of human interaction communication.
Language & Communication across Cultures in Cross-cultural Perspective. A Presentation summary based on the book from Matsumoto, D. & Juang, L. (2007). Culture and Psychology (4th Ed.). Wadsworth.
This PPT is based on intercultural communication. It includes definition, types, background, view of researchers, major aspects of human interaction communication.
Language and Culture in Intercultural CommunicationEric H. Roth
This brief introduction to language and culture in intercultural communication was given to USC Marshal School graduate students in the Business Analytics program. The speakers included ALI faculty Jim Valentine, Nina Kang, and Eric H. Roth, Marshal School career strategist Lily Salem, and ALI student program staff Shelly Snellman. The workshop covered many aspects of intercultural communication, heard student stories, and reviewed some reasons for miscommunication. It felt like a strong start to a new academic year.
Language and Culture in Intercultural CommunicationEric H. Roth
This brief introduction to language and culture in intercultural communication was given to USC Marshal School graduate students in the Business Analytics program. The speakers included ALI faculty Jim Valentine, Nina Kang, and Eric H. Roth, Marshal School career strategist Lily Salem, and ALI student program staff Shelly Snellman. The workshop covered many aspects of intercultural communication, heard student stories, and reviewed some reasons for miscommunication. It felt like a strong start to a new academic year.
Teaching English as a Second Language in India Focus on Objectives by Shivend...Parth Bhatt
Role of L1, L2, L3, Foreign Language, Classical Language, Objectives of Teaching English as Second Language in India, Functions of a Language, Languages in a multilingual setting , Teaching, a non unidirectional process, Learners’ language-learning mechanism.. and more..
Teaching Communication Skills to Large Classesmarkkski1
This is Session 2 of the 2nd series of Video-Conferencing (VC) ELT (English Language Teaching) Lectures to Al-Quds Open University trainee teachers in Palestinian Territories. The 2ns series is delivered by Mark Krzanowski (LSHTM, University of London), Will McCurry (freelance), Prithvi Narayan Shrestha (the Open University, UK) and Jane McDonnell (Essex University), who are also part of an independent academic group MKUKED (www.mkuked.co.uk)
2. INTRODUCTION
• Literacy is the ability to read and write one's
own name and further for knowledge and
interest, write coherently, and think critically
about the written word. The inability to do so
is called illiteracy or analphabetism. Visual
literacy includes in addition the ability to
understand all forms of communication, be it
body language, pictures, maps, or video.
3. Ancient and medieval literacy
• In ancient times, literacy in its restricted sense
was always confined to a small elite.Although
some ruling elite were illiterate, literacy was
an important distinguishing mark of the elite,
and communications skills were politically
important.
4. Literacy in Asia (China)
• The PRC conducts standardized testing to assess
proficiency in Putonghua but it is primarily for
foreigners or those needing to demonstrate
professional proficiency in the Beijing dialect. Literacy
in logographic languages like Chinese has been graded
on the number of characters in the speaker's lexicon,
with a few thousand considered the minimum for
practical literacy. Similar tests exist in other countries
where Chinese is an official language. Chinese can be
expressed phonetically and alphabetically but Chinese
speakers prefer the Chinese logographic system.
5. Economic impact
• Many policy analysts consider literacy rates as
a crucial measure of the value of a
region's human capital. For example literate
people can be more easily trained than
illiterate people - and generally have a higher
socio-economic status;[33] thus they enjoy
better health and employment prospects.
Literacy increases job opportunities and
access to higher education.