This document discusses the carbon emissions associated with cloud computing and data storage. It notes that current cloud providers are not very sustainable, relying heavily on fossil fuels. The document introduces GreenQloud as a truly green alternative, powered entirely by renewable energy sources like geothermal and hydro in Iceland. GreenQloud aims to help reduce the growing carbon footprint of the IT industry by providing a sustainable cloud infrastructure option.

1. Clean Up Your Cloud: Carbon
Emissions, Renewable Energy
and the Future of IT
@greenqloud
greenqloud.com

2. The Cloud “Stack” greenqloud
Value Adding IaaS Services
Scalr, Rightscale, Enstratus...
Public Cloud Computing
SaaS = Software as a Service
DropBox, SalesForce, ZenDesk, Google Apps
PaaS = Platform as a Service
Cloud Foundry , Google AppEngine, Azure,
IaaS = Infrastructure as a Service
GreenQloud, Amazon AWS, Rackspace

3. Problems with current clouds greenqloud
• Not scientific, research and educational friendly
• Vendor lock in by API
• Respective market leader solutions don’t work together
• No public cloud (except GreenQloud) can service both
North America and Europe with low latency
• Doesn’t cater well to the SMB market
• Cloud security not standardized
• Little SaaS incentive to stick with a specific cloud
• Not even close to being GREEN - don’t believe the hype!

4. What we know greenqloud
• Global data storage is growing exponentially
• Emissions from IT industry growing exponentially
• By 2017 Hadoop may store
and process 50% of data worldwide
Apache Hadoop
• Big Data processing is latency insensitive and
perfect for the cloud (note: Iceland does not have
latency issues)
• 50% of the world’s data could be processed in
sustainable clouds to lower future global IT
emissions drastically

5. CO2 emissions and IT greenqloud
• IT causes 2% of global CO2 emissions
(Gartner 2007)
• 2020 IT emissions to reach 4%
(McKinsey)
• The problem: Emphasis on Efficiency
over Sustainability
• Efficiency ≠ Sustainability
• Carbon Credits ≠ Sustainability

6. Green Power Usage greenqloud
GPUE recalculates PUE for the purpose of
comparing data center to data center true
greenness by including energy sources with their
lifecycle CO2 emissions per usable KWh of
computing.
G = ∑( %Energy Source x ( 1 +

7. Compute clouds are green, greenqloud
right...? WRONG!
• Cloud reduces energy use for existing infrastructure
migrations BUT shift problem to the cloud
• Virtually all data processing and storage heading to
the cloud
• Explosive growth - Newcomers increase the energy
need despite better efficiency: Jevon’s Paradox.

8. How green is the industry with GPUE? greenqloud
Kg
CO2/ Multipliers based on
G PUE GPUE % Energy KWh 2008 Sovacool survey
Lenoir
1.630 1.21 1.97 50.5% Coal
0.76 GPUE
North Carolina 38.7% Nuclear Multipliers by
Dalles energy source
1.490 1.2 1.79 34.% Coal 0.59
Oregon 3.3% Nuclear
Coal & Mixed
Apple 50.5% Coal x1.050
North Carolina
1.630 1.5 2.44 0.94
38.7% Nuclear Diesel & Heavy
Oil x0.778
Iceland 1.021 1.1 1.12 70% Hydro 0.02
30% GeoThermal Natural Gas
x0.443
Chicago 72.8% Coal Nuclear x0.066
Illinois 1.819 1.22 2.22 1.00
22.3% Nuclear
Geothermal
San Antonio 1.936 1.2 2.32 1.12 x0.038
37.1% Coal
Texas
Solar PV x0.032
Lockport 21.0% Coal
New York
1.497 1.16 1.74 0.58 BioMass x0.014
27.0% Nuclear
Hydro x0.013
La Vista
1.834 1.5 2.75 73.5% Coal 1.25 Wind x0.010
Nebraska
14.6% Nuclear

9. The carbon crisis greenqloud
• “A big reason for the focus on energy efficiency over renewable energy is
that many data center operators are more concerned with saving money
than with saving the planet” - GigaOm
• “Internet struggles to contain carbon footprint...” - Telegraph.co.uk
• “The rapidly growing carbon footprint associated with information and
communications technologies...could make them among the biggest
greenhouse gas emitters by 2020” - McKinsey & Company
• “At 4 tons of carbon dioxide (CO2) annually per server, these un-utilized
servers produce a total of more than 80 million tons of CO2 per year.
This is more than is emitted from the country of Thailand and more than
half of ALL countries in South America.” - VMWare

10. Can I has renewables? KTHXBYE. greenqloud
• Renewable energy-powered Cloud services exist!
• The solution is to use renewable energy to power the
cloud NOW.
• Why buy carbon credits and Green Energy options
when you can have a Truly Green cloud?
• Buying carbon creditsrenewable energy = cloud
services powered by
and offsets > using
unnecessary
additional line item in data management budget.

11. Real life context greenqloud
• A web search ~ 7g of CO2
• 740 searches for
"funny cat pictures"
equals as much CO2
as making a cheeseburger
• The cheeseburger
carbon footprint ~ 5.18kg

12. Real life context greenqloud
113.5 MILLION searches
per month for "cats/cat”
(Google's Keyword tool)
That’s 9.534.000 kg CO2
per year!!!
(about 1.8 million cheeseburgers)

13. If only there was a place
Who needs coal
where you could store data on a
greenqloud
sustainable cloud...

14. GreenQloud greenqloud
Data Storage Europe
N-America
Virtual Servers
PaaS & HPC
Additional
Services
Storage Only
HPC

15. Economic + Legislative Drivers greenqloud
• Cloud is both cost and time saving Countries that
are considering
• Fossil fuel prices skyrocketing or implementing
CO2 taxes
• Companies facing increased pressure to be
both efficient and sustainable UK
Denmark
Finland
• Carbon taxes now apply to regular France
Ireland
companies (public “black sheep” lists) Netherlands
Sweden
• Brands are increasingly valued on their Norway
Canada
social responsibility New Zealand
United States
China
• The EU has set the bar at 20% reduction of Japan
...
CO2 emissions

16. GreenQloud is:
• Truly Green IaaS and data storage-- 100%
greenqloud
Geothermal and Hydro energy powered
Public Cloud
• HQ in Iceland-- one of the top 5 safest Sharing of IT
resources and
locations in the world for DCs best practices
• Price competitive. No ‘green premium.’ Cloud Stack
• Compatible with Amazon APIs and tools SaaS
• Easy-to-use and scalable PaaS
• Built-in carbon emissions /savings reports IaaS
Greenqloud
for company “Green” initiatives

17. Clean Up Your Cloud NOW!
@greenqloud
greenqloud.com