This document discusses how organizations have more applications than they realize and are supporting unused applications. It notes that the average company supports over 1,300 applications but only 10 applications account for 90% of usage. Many organizations are concerned about controlling rogue applications but still need to gain insights from analytics. The document recommends rationalizing application portfolios to reduce costs, free up budget and resources, and better understand cloud application usage through user profiling and analytics across applications, users, devices, locations, and content. Doing so can significantly save organizations money as demonstrated by a company that saved $15 million through these techniques.