CIPR North-East: Google+ and Author Rank
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This is the slidedeck from this morning’s CIPR North-East Google+ session in Newcastle. The session explored how Google has changed its search algorithm over the last 18-months coupled with the launch of Google+ and Author Rank.
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CIPR North-East: Google+ and Author Rank
- 1. Welcome to the CIPR North East Google+ and Author Rank #ciprne Chris Taylor Chair, CIPR North East @dtwchris
- 2. An update on future events and training workshops • 19 June CIPR Northern Conference • 22 May PRide awards briefing • 3 Oct North East PRide awards CIPR Training Workshops: • 11 Jul Stakeholder engagement • 20 Sep Social media – advanced
- 3. Today’s event Google+ and Author Rank Stephen Waddington European Digital and Social Media Director Ketchum PR @wadds
- 4. May 10, 2013
- 5. 5 | 10.05.13 Stephen Waddington @wadds Google+ and Author Rank #CIPRsm
- 6. 6 | 10.05.13 “To organize the world’s information and make it universally accessibly and useful.” Google’s Vision #CIPRsm
- 7. 7 | 10.05.13 • Google has a near monopoly on search. More than 80% of Internet searches start with a Google query. • SEO market in UK worth $3bn (2011); and $16.6bn (2010) – source: econsultancy. • Social signals have an increasingly higher weighting on search results. • Mobile search rising making location content a growing source of traffic. A Second Chance for PR #CIPRsm
- 8. 8 | 10.05.13 • Google wants to deliver relevant search results based on human trust and authority. • History: links to determine trust and authority in the past was only a proxy for the real thing and was easily manipulated. • Product updates in the last 18-month seek to mimic human behaviour and stop abuse • social signals = trust • authority = real people Google‘s Purpose #CIPRsm
- 9. 9 | 10.05.13 • February 2011 – Panda tackles content farms • September 2011 – Google+ • April 2012 – Penguin hits low quality and spam links • September 2012 – Google Author Rank Google Product History #CIPRsm
- 13. 13 | 10.05.13 Circle view #CIPRsm
- 14. 14 | 10.05.13 Sharing content with circles #CIPRsm
- 17. 17 | 10.05.13 Google+ for Brands #CIPRsm
- 18. 18 | 10.05.13 The New York Times #CIPRsm
- 20. 20 | 10.05.13 • Google Author Rank is an online identity system that sits at the heart of the recent changes to Google‘s Search Algorithm Google Author Rank #CIPRsm
- 21. 21 | 10.05.13 Linking content to Google+ Author tag Link #CIPRsm
- 22. 22 | 10.05.13 Linking content to Google+ #CIPRsm
- 23. 23 | 10.05.13 • Drive owned and social content up natural search results • Brand pages: start building relationships with audiences via Google+ • Implement author tags and +1 buttons on web sites • Engagement via Communities and Hangouts Opportunity for Brands #CIPRsm
- 24. 24 | 10.05.13 • Facebook debate is a distraction: Google+ connects with topics; and Facebook with people. • Google+ Community’s are disruptive to forums and blogs for search. Other Google+ Features Communities #CIPRsm
- 25. 25 | 10.05.13 • Video chat up with up to nine people face-to-face. • Share content publicly via YouTube to keep the conversation going. Other Google+ Features Google Hangout #CIPRsm
- 26. 26 | 10.05.13 Stephen Waddington @wadds Google+ and Author Rank #CIPRsm
- 27. 27 | 10.05.13 Contact Stephen Waddington European Director Ketchum 35-41 Folgate Street London E1 6BX Telephone-No. +44 (0) 20 7611 3645 Mobile-No. +44 (0) 7771 851407 stephen.waddington@ketchum.com www.ketchum.com #CIPRsm