- Obesity rates in the US have significantly increased since 1980, with over 65% of Americans now overweight or obese. Most diets fail because they are nutritionally inadequate, difficult to follow, have slow results, or use unsafe ingredients. - Cinch is a new weight loss program designed to help break the "yo-yo diet cycle" by preserving lean muscle mass during weight loss. It uses a clinically-tested protein formula enhanced with leucine to support metabolism and fat loss without muscle loss. - In a preliminary study, Cinch participants lost significant weight and inches while fully retaining lean muscle mass. The program provides shakes, snacks, supplements and support materials to support weight loss goals.