The Business Growth Breakfast event in Trafford on July 25th 2017 included presentations on business support available in Trafford from the council and other organizations. Tony Ward welcomed attendees and outlined the agenda which included updates from Trafford Council, a guest speaker on sales and marketing strategy, and representatives from UK Trade & Investment and the Northern Powerhouse Investment Fund. The event concluded with networking and refreshments.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
90 day planning that help marketers plan and manage their marketing more efficiently.
The idea is to create marketing or digital marketing plans and have a single page summary which gives clarity on a manageable number of initiatives you will work on in the 90 day period to boost performance.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
90 day planning that help marketers plan and manage their marketing more efficiently.
The idea is to create marketing or digital marketing plans and have a single page summary which gives clarity on a manageable number of initiatives you will work on in the 90 day period to boost performance.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
Marketing Channels And Strategy For Sales Enhancement Powerpoint Presentation...SlideTeam
Presenting our Marketing Channels And Strategy For Sales Enhancement PowerPoint Presentation Slides to broaden your company’s vision and mark your presence in the global market trends. Engage in new sales channels for the growth of your business and high profits by taking the aid of this marketing management PPT slideshow. Exhibit with this distribution channel PPT deck, how strategizing efficiently serves in choosing the correct pricing strategy, target audience, and right promotion strategy for your company. With the help of these commodity strategizing PPT slides, you can talk about the challenges related to sales channels like non-aligned, in-adequate start-up costs, and low margins. Take advantage of this visually-attractive presentation template to determine the sales effects on your business. Analyze the competition’s strengths and weaknesses with the help of this target market PPT presentation. Download our ready-to-use and completely customizable manufacturing channel PPT design and take advantage of the editable icons. Utilize these slides to simplify the complex topic and inform your customers easily about your services. https://bit.ly/3r35kmM
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
At SCALEit Inspire Health, Lars Svane Hansen from MedTech Innovation Center in Aarhus, shared his insights to how you can best prepare your self as a company when addressing a new market.
Sales Strategy Plan PowerPoint Presentation SlidesSlideTeam
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Sales Strategy Plan PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/38LP7Kz
Sales and Marketing Excellence in MiningRoland Weber
The 2nd Sales and Marketing Excellene in Mining event is taking place on November 26th 2014 in Brisbane. Expert speakers include Michael Lang (MD SG Partners), Paul Avey (GM Mineral Processing FLSmidth), Cameron Kirkwood (Director Development Resources, ANZ, Parsons Brinckerhoff), Roland Weber (Global Business Manager Hydrau Flo, Weir Minerals Multiflo), Greg Schultz (BHP Account Manager, Rockwell Automation South Pacific), Ben Johnson (Senior Marketing Manager, Applications & Strategic Industries, SAP), Megan Edwards (GM Mining IQ) and others. For more information please take a look at this brochure.
How to create sales excellence and implement strategy - Mercuri InternationalMercuri International
The Global Sales Excellence Survey is packed with powerful and practical insight from the world’s best performing companies.
It comes with a self-assessment document that you can request from Mat at Mercuri via matthew-everitt@mercuri.co.uk
It answers 2 key questions;
1) What are the differences between higher, middle and lower performing companies?
2) What are the sales excellence factors that the better performing companies concentrate on?
Established in 1960,the survey is brought to you by Mercuri International and data from 15,000 client cases, 250,000 participants, and 60 + industry sectors, every year.
We take your sales to a higher level.
http://mercuri.co.uk/how-can-mercuri-international-help
4 Pillars of a High Performing Sales Process to Overcome ChallengesLeadSquared
Prashant Kumar, Sales Manager at LeadSquared will tell you what are the 4 pillars of a high performing sales process in his webinar.
In this webinar, you’ll learn: -
• What are the 4 performance indicators?
• Signs of stagnating sales process.
• Leveraging sales automation to overcome challenges.
• Analysing and measuring a high performing sales process.
95% of manufacturers invest in digital marketing...
But your sales and marketing process doesn’t need to be complicated.
You need regular orders to survive and grow. That means your sales and marketing need to work together to generate and close leads.
However, things aren’t the same as they used to be. In the last 5 years you may have found:
Generating leads and opportunities more difficult
Difficulty targeting the right audience
Challenge in creating enough high-quality content
Measuring success and ROI almost impossible.
This workshop is for ambitious manufacturing businesses that want to build a predictable stream of high-quality opportunities.
If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales production line or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you.
This workshop will address the issues and challenges you face in growing your manufacturing business. It includes:
- an insight into UK manufacturing trends
- an overview of marketing
- challenges that businesses just like yours are facing
- reasons why your current lead generation is no longer working
- a guide to the new model for building predictable lead generation
- how you should be investing your
- marketing budget for the next 12 months.
Integrating Sales & Marketing to Create a Conversion Driven CultureSmartTouch Interactive
Are your Sales and Marketing teams NOT at it again? When home sales are down, is it Marketing's fault for not generating quality leads or is it Sale's fault for not working the leads and following up?
The Building Blocks of an Effective Sales Enablement FunctionMike Kunkle
Link to recording: http://bit.ly/SEBuildingBlocksRecording-DTI
In this webinar, I discuss:
- How sales enablement is being defined today (and how it should be)
- What to consider when starting a new sales enablement function or upgrading your current department
- The 10 foundational building blocks that will lead to success
- Services to consider offering
- How to perpetuate success with systems thinking
- A look to the future of what Sales Enablement could and should be
Marketing Channels And Strategy For Sales Enhancement Powerpoint Presentation...SlideTeam
Presenting our Marketing Channels And Strategy For Sales Enhancement PowerPoint Presentation Slides to broaden your company’s vision and mark your presence in the global market trends. Engage in new sales channels for the growth of your business and high profits by taking the aid of this marketing management PPT slideshow. Exhibit with this distribution channel PPT deck, how strategizing efficiently serves in choosing the correct pricing strategy, target audience, and right promotion strategy for your company. With the help of these commodity strategizing PPT slides, you can talk about the challenges related to sales channels like non-aligned, in-adequate start-up costs, and low margins. Take advantage of this visually-attractive presentation template to determine the sales effects on your business. Analyze the competition’s strengths and weaknesses with the help of this target market PPT presentation. Download our ready-to-use and completely customizable manufacturing channel PPT design and take advantage of the editable icons. Utilize these slides to simplify the complex topic and inform your customers easily about your services. https://bit.ly/3r35kmM
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
I've been asked a couple of times during job interview to present on how I would tackle the first 3 months/6 months/100 days on the job. Usually it's a stab in the dark since research material is limited. This broad overview is applicable to a wide range of companies.
At SCALEit Inspire Health, Lars Svane Hansen from MedTech Innovation Center in Aarhus, shared his insights to how you can best prepare your self as a company when addressing a new market.
Sales Strategy Plan PowerPoint Presentation SlidesSlideTeam
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Sales Strategy Plan PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/38LP7Kz
Sales and Marketing Excellence in MiningRoland Weber
The 2nd Sales and Marketing Excellene in Mining event is taking place on November 26th 2014 in Brisbane. Expert speakers include Michael Lang (MD SG Partners), Paul Avey (GM Mineral Processing FLSmidth), Cameron Kirkwood (Director Development Resources, ANZ, Parsons Brinckerhoff), Roland Weber (Global Business Manager Hydrau Flo, Weir Minerals Multiflo), Greg Schultz (BHP Account Manager, Rockwell Automation South Pacific), Ben Johnson (Senior Marketing Manager, Applications & Strategic Industries, SAP), Megan Edwards (GM Mining IQ) and others. For more information please take a look at this brochure.
How to create sales excellence and implement strategy - Mercuri InternationalMercuri International
The Global Sales Excellence Survey is packed with powerful and practical insight from the world’s best performing companies.
It comes with a self-assessment document that you can request from Mat at Mercuri via matthew-everitt@mercuri.co.uk
It answers 2 key questions;
1) What are the differences between higher, middle and lower performing companies?
2) What are the sales excellence factors that the better performing companies concentrate on?
Established in 1960,the survey is brought to you by Mercuri International and data from 15,000 client cases, 250,000 participants, and 60 + industry sectors, every year.
We take your sales to a higher level.
http://mercuri.co.uk/how-can-mercuri-international-help
4 Pillars of a High Performing Sales Process to Overcome ChallengesLeadSquared
Prashant Kumar, Sales Manager at LeadSquared will tell you what are the 4 pillars of a high performing sales process in his webinar.
In this webinar, you’ll learn: -
• What are the 4 performance indicators?
• Signs of stagnating sales process.
• Leveraging sales automation to overcome challenges.
• Analysing and measuring a high performing sales process.
95% of manufacturers invest in digital marketing...
But your sales and marketing process doesn’t need to be complicated.
You need regular orders to survive and grow. That means your sales and marketing need to work together to generate and close leads.
However, things aren’t the same as they used to be. In the last 5 years you may have found:
Generating leads and opportunities more difficult
Difficulty targeting the right audience
Challenge in creating enough high-quality content
Measuring success and ROI almost impossible.
This workshop is for ambitious manufacturing businesses that want to build a predictable stream of high-quality opportunities.
If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales production line or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you.
This workshop will address the issues and challenges you face in growing your manufacturing business. It includes:
- an insight into UK manufacturing trends
- an overview of marketing
- challenges that businesses just like yours are facing
- reasons why your current lead generation is no longer working
- a guide to the new model for building predictable lead generation
- how you should be investing your
- marketing budget for the next 12 months.
Integrating Sales & Marketing to Create a Conversion Driven CultureSmartTouch Interactive
Are your Sales and Marketing teams NOT at it again? When home sales are down, is it Marketing's fault for not generating quality leads or is it Sale's fault for not working the leads and following up?
This presentation explains Right Lane's integrated approach to managing your growth strategy.
1. Articulate a clear growth strategy
2. Align your resources with your strategy
3. Actively lead the program
4. Adopt effective disciplines to manage the program
5. Build and maintain a fact base
GIGAN JSC Agency provides strategic consulting solutions and comprehensive Digital Performance Marketing Implementation, from Branding Performance to Performance Marketing solutions with an aim to help clients generate more leads and revenue.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
For an updated version of this presentation: https://www.slideshare.net/clearaction/embracing-marketing-operations-what-is-it-and-why-bother-127189818
Originally presented by Gary Katz
BrightTALK Marketing Operations Channel
September 26, 2008
See https://ClearAction.com
Creating a Demand Generation Budget From ScratchSaasMQL
In these slides you'll learn how to draft a demand generation budget starting from your revenue goals. These include funnel metrics, Customer Acquisition Costs (CAC), what line items should be considered when creating the budget, how to forecast your ROI, and what tools can help you in the process.
AGENDA
- "Introduction - Why you are not spending enough on customer acquisition" (Franco Caporale - Founder - SaasMQL)
- "Accurately measuring ad spend ROI against actual revenue generation" (Sahil Jain - CEO & Co-Founder - AdStage)
- "Leveraging your funnel metrics to build an effective demand gen plan" (Steve Arentzoff- VP of Demand Generation - Medallia)
- "Building a demand generation budget from scratch" (Jack Foster - Sr. Director, Demand Generation - SurveyMonkey)
With 25 years’ experience, in 23 countries, I help companies get more sales - faster, particularly in complex, multi-site and International environments.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
Elaine Ball Technical Marketing (EBTM) Ltd is a
professional and devoted International Technical
Marketing Consultancy, which specialise in helping B2B
companies grow and become profitable through focused
strategic marketing, marketing planning and marketing
implementation.
With over 30 years collective experience, EBTM
expertise’s lie within the Geospatial, Laser Scanning,
Survey, Mobile Mapping, Oil & Gas, Offshore, Dynamic
Positioning (DP), Unmanned Aircraft (UAV), Mining and
Quarry sectors.
360insights' Webinar: 8 Essentials for a Successful MDF & Co-Op Marketing Pro...360insights
How can we as incentive program managers increase channel satisfaction with our MDF and Co-Op marketing efforts? Diane Krakora, CEO of Partner Path and 360insights' VP of Alliances, Steven Kellam recently got together to shed light on this very topic. We had so many questions that the webinar went quite a bit over its allotted time window, but that's good – it shows that channel marketing professionals are engaged. They want to know more, and they want to do better work. You can watch the replay of the webinar in its entirety by searching for the blog post on our site of the same name as this deck.
London Marketing Director CV Head of Marketing - John JB RussellJohn JB Russell
Actively Looking for a new Marketing Director job in London.
Strategic Planning / International Ventures / Channel Optimisation / Marketing Technology Deployment / Martech
Business Process - System Improvement / High Growth / Demand Generation / Diverse B2B2C Products and Services
Inbound Marketing
Similar to 'Helping Your Business Grow' Breakfast: Trafford - Full presentation (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. Agenda
08:35 – Update from Trafford Council, Damien Cutting, Senior Strategic Growth Officer, Trafford Council
08:45 – Guest speaker, Jaan Scott, Co-Founder, Matchbox Associates Limited
09:10 – Mike Connor, International Trade Advisor, Department for International Trade
09:15 – Northern Powerhouse Investment Fund, Mark Gibbons, Senior Loan Manager,
Business Finance Solutions
09:20 – Closing remarks, Tony Ward, Business Growth Hub
09:30 – Networking and refreshments
10:30 – Event close
4. Housekeeping
• Fire procedure
• Phones on silent
• WiFi
• Login:
• Password:
• Twitter:
• @bizgrowthhub
• #BGHEvents
• Feedback forms on chairs
6. Trafford – First For Business
25th July 2017
Damien Cutting
Senior Strategic Growth Officer
6
Trafford Council’s Strategic Growth
Service
7. Trafford – First For Business
• Town Centres – Town Centre Loan Scheme, Vacancy Rates,
Regeneration
• Employment and Skills – Trafford Pledge, Apprenticeships, Careers Fairs
• Housing Growth – proactively engaging developers
• Masterplanning and Major Developments – Greater Manchester Spatial
Framework (GMSF), Housing, Employment
• Business Support – working closely with businesses
7
Role of the Service
Strategic Growth Service set up in November 2012 following review of
Council’s economic development function – to attract investment and to
create new jobs
9. Trafford – First For Business
Trafford Council has a proactive approach to supporting businesses and will
work closely with you to access the advice and support you need including:
• Adopting a partnership approach – local business, Growth Hub,
developers
• Inward Investment - MIDAS
• Business Growth Requirements – Business Relationship Programme
• Access to Funding – Trafford Business Loan Find, Access to Finance
• Land and Property Requirements – Property Search, expansion
9
Business Support
10. Trafford – First For Business
New Website:
www.investintrafford.com
Twitter:
@traffordbiz
Business Bulletin:
Produced monthly
Email addresses:
business@trafford.gov.uk
damien.cutting@trafford.gov.uk
1 0
Contact Information
14. Facts & Figures
UK SME’s
• Why should SME’s concern themselves with
spending time on creating Sales Strategies
15. Facts & Figures
UK SME’s
• We are the heart of the economy and of any
future viable economy.
16. Facts & Figures
UK SME’s
• there are 5.5 million small and medium-sized
firms in the UK (99.9%), employing some 15.7
million people
(National Federation of Self Employed & Small Businesses Ltd., 2017)
17. Facts & Figures
UK SME’s
• Yet of these firms, perhaps only 10 % are
doing well, while another 30 % are in real
difficulties.
19. Facts & Figures
gazelles
• the companies that grow turnover by 20% for
three consecutive years, are much talked about
they are in fact a rare species: they are
responsible for most of SME growth but they
amount to only 2% to 4% of SMEs.
20. Facts & Figures
GM SME’s
• Of new start ups, some 70% last less than five
years.
21. Facts & Figures
UK Scale-Ups
• Analysis conducted by Deloitte and Nesta shows - if we
help to create in the UK just 1 per cent more scale-ups,
150,000 net new jobs could be in place by 2034 and an
additional £225bn towards UK GDP could be spread
equally throughout the country.
22. Business Strategy
UK SME’s
• research from Barclays reveals that one in four
small businesses (23%) don’t have any
strategy in place to support their business
growth.
(Barclays Bank 2015)
23. Business Strategy
• When you first take a look at the components
of a full strategy programme it can often seem
daunting.
28. I. Dream
Mission, vision,
values
Goals
Objectives
Critical Success
factors
KPI’s
Metrics
Measurement
BMI
Calories, Hrs Training
Control Body Weight
Podium
Enter 2018 London Marathon
Top UK marathon runner
Represent GB at Marathon
Nutrition, Exercise
31. Current Year 5
Turnover £’s
N Profit %
Employees
Tech / Service
MVV or VP
Year 1 Year 2 Year 3 Year 4 Year 5
Turnover £’s
N Profit %
Employees
Tech / Service
MVV or VP
32. Sector Opportunity Challenge
Industrial
Potential to double turnover
New Client Target 15 + by 2020
+ 5 clients 2017
+ 5 clients 2018
+ 5 clients 2019
Become thought leaders in the sector
Double existing client numbers
How to penetrate the competitor supply
position
Sector Critical Success Factors KPI’s
Industrial
Market Visibility
Strong Customer Relationships
Affordable
Memberships of relevant trade bodies
Website / PR / Social Media
Publications
Events / Trade Shows
Service delivery OTIF
Competitive prices in line with value
Sector KPI’s Metrics
Industrial
Memberships of relevant trade bodies
Website / PR / Social Media
Publications
Events / Trade Shows
Service delivery OTIF
Value
Subscription
SEO google analytics
Editorials
Attendance
Achieve 95%+
0 Returns, free technical support, 24 hr
service
33. Sales Strategy
common mistakes
• Don’t build your business on yesterday’s news
• Failure is often an inability to truly embrace change. Kodak created
a digital camera, invested in the technology, and even understood
that photos would be shared online. Where they failed was in
realising that online photo sharing was the new business, not just a
way to expand the printing business.
34. Sales Strategy
• From our experience of working with SMEs, there
are a few essential steps to a successful sales
strategy whether you are just starting out or
looking to improve on historical performance.
35. Sales Strategy
Key Building Blocks
• A clear business goal and underlying sales growth objectives
• A deep understanding of the target customer group
• A powerful value proposition
• Understand competitive advantage
• A clear route to market
• A well-defined sales process, solid execution and excellent customer service
• Availability of resources, skills and capabilities
• A robust sales management practice
36. Business Strategy
Sales & Marketing
• For the sales strategy to be effective it must
be linked to relevant and actionable
marketing.
37. Business Strategy
Marketing
• In order for a business to build a great
marketing strategy you must be able to
comprehensively answer and respond to the
following;
38. Marketing Strategy
Marketing
• What is the unmet need your product or service is looking to fill
• How will your market become aware of your business & come to trust that you have the answers
• What is the value of this product or service to the buyer
• What does an ideal customer look like
• When and where are your customers most ready to buy your product or service
• Describe the perfect customer experience
• What behaviours and preferences do your target buyers (decision makers) have.
• What marketing channels work best with your target customers
39. Business Strategy
Recognised tools
• We use recognised tools and business models
combined with our own extensive knowledge
and experience to assist clients in building
robust strategy plans
42. 10 common B2B marketing strategies
recognised as successful regardless of industry
• Growth hacking
• Referral programmes
• Earning Media & PR
• Networking
• SEM
• Retargeting
• SMM
• SEO
• Content Marketing
• Inbound Marketing
43. • Cause Marketing
• Direct Selling
• Co-branding and Affinity Marketing
• Earned Media/ PR
• POP
• Internet Marketing
• Paid Media Advertising
• Word of Mouth
• Social Networks & Viral Marketing
• Storytelling
10 common B2C marketing strategies
recognised as successful regardless of industry
44. Marketing Strategy
Feedback
• It will be important to get external feedback
from the market / customers / target audience
from time to time. This will ensure the quality
of your marketing content
45. Sales & Marketing
Integration Benefits
• Decrease in sales and marketing costs, increase in
annual revenue growth, productivity
improvement, increased business knowledge and
awareness, improved customer retention, better
customer conversion rate
46. Business Strategy
Implementation
• A critical part of achieving successful business
growth is implementation of your strategy. If your
plans sit on a shelf or you don’t know how or
what to monitor, your progress will undoubtedly
suffer.
48. Business Strategy
Implementation
• In today’s rapidly changing business environment,
it isn’t enough for business leaders to envision
the future, we need to take the necessary steps
to ensure our sales organisations execute that
vision with customers.
49. Business Strategy
Be Ambitious
• To grow, management must make a commitment to
ambitious growth targets, and then develop plans and
actions to find ways to achieve them
• Stakeholders, and especially investors, should test this
commitment by regularly discussing the growth
ambition
50. Business Strategy
Learn from past
• The right lessons from Kodak are subtle. Companies often see
the disruptive forces affecting their industry. They frequently
divert sufficient resources to participate in emerging markets.
Their failure is usually an inability to truly embrace the
change.
51. Matchbox Associates
Seek Assistance
• Participate in a fully funded Sales & Marketing Strategy workshop
• Owners and senior management can participate in a fully funded
Executive Development Programme
• Assistance with business growth challenges
• Offer a broad range of services from business training to team and
personal coaching ; covering topics from, How to get more business for
my company to improving personal effectiveness
53. www.matchboxassociates.co.uk
Business Consultancy, Coaching & Training
Executive Development Programme
Grant funded local programmes
Mentoring
Jaan Scott – 07580 145247 jaan@matchboxassociates.co.uk
John Warren – 07944 536284 john@matchboxassociates.co.uk
57. Topics to cover
• Who are DIT NW?
• Why should companies export?
• How can we help your business in the UK and overseas?
57
58. About Us
What we do
We are responsible for promoting Exporting is GREAT in the North West, working with
partners to ensure our clients take advantage of the huge opportunities open to UK
businesses overseas.
Responsibilities
• Deliver international trade services across the North West under contract to DIT,
European Commission and DCLG.
• Providing one-to-one support to help NW businesses take their first step into the
Exporting world.
• Encourage current Exporters to expand into new markets to diversify and grow their
business.
• Delivery of a range of masterclass activity held throughout the North West on key
international trade topics.
59. Firms who export are
34% more productive
in the first year
Source: PIMS Annual Report, DIT (2013); Harris and Li (2007)
Exporters achieve
59% faster
productivity growth
A company is 11% more
likely to survive if they
do business overseas
79% of companies
achieved fuller utilisation
of their existing capacity
through exporting
73% of companies increased
the lifespan of their products
through exporting
Why export?
60. Our global network
• Over 2,400 staff worldwide
• 1,300 staff bases in British Embassies & Consulates
• 400 advisers and support staff throughout the UK
• 30 International Trade Advisers in across the North West
61. Impartial advice & strategic support
• Strategic business advice for first time and experienced exporters
• Market information and research
• Assistance in identifying partner and potential customers
• Promote company products and services
• Support to visit overseas markets
• Support whilst in overseas markets
61
62. Key facts
In the North West, our International Trade team supported over 8,000
organisations, resulting in over £122m additional business last year.
• For every £1 that DIT spends, £22 is generated for the UK economy
• DIT’s estimated total financial benefit to businesses across all trade
services was around £6 billion last year, up from £5 billion the previous
year
• This additional profit has helped generate more than 126,000 jobs in the
UK
• Over 3,000 companies increased R&D activity in the UK as a result of DIT
support
62
63. DIT services in the UK
• First Steps to Export Programme – support for novice exporters
• Tailored export guidance & support via an experienced International Trade Adviser
• Export Savvy – online tool for new, novice and experienced exporters
• Language & Culture
• e-Exporting programme – Digital Adviser
• UK Export Finance & Insurance
• DIT Website – www.great.gov.uk
65. DIT services overseas
• Overseas Market Introduction Service (OMIS) & OBNI network - tailored
research
• Business Opportunities and High Value Opportunities
• In-market advice and support from Commercial Officers
• Market & Cultural information guides
• Market Visits and Exhibition support
• Tradeshow Access Programme
• Market Focused events and webinars
66. Key facts
• Talk to us
• Do your homework
• Test the market before investing
• Take a long-term view
• Identify your USP
• Invest in building the relationship
66
67. Contact us for further information:
+44 (0)333 320 0392 | info@tradenw.org | www.great.gov.uk
70. The Hub
Digital & Technology
Operational Efficiency
Leadership & Mentoring
Innovation
Starting a Business
Sustainability
Accessing Finance
People, Skills & Talent
Business Strategy
New Markets & Export
OurProcessOurServices
71. The Hub
Digital & Technology
Operational Efficiency
Leadership & Mentoring
Innovation
Starting a Business
Sustainability
Accessing Finance
People, Skills & Talent
Business Strategy
New Markets & Export
OurProcessOurServices
72. Your local support - Trafford
Tony Ward
Business Growth Advisor - Trafford
Anthony.Ward@businessgrowthhub.com
07714 767412
73. No Breakfast or Lunch events in August
Tuesday 12 September – Wigan Breakfast
Thursday 21 September – Bolton Lunch
74. Venturefest Manchester, Bridgewater Hall, 14/9/2017
• The region’s biggest annual innovation event
• An opportunity for:
• entrepreneurs to meet the investors who’ll fund their
innovative ideas
• academics and local entrepreneurs to connect
• businesses to get the support they need from the Hub
• Book now at venturefestmanchester.com
• Get involved on social media: #venturefestMCR
75. Please leave your feedback
Please take a couple of minutes before the
networking to complete the feedback form and
return it to the Hub staff
Editor's Notes
Introduce yourself!
Fire regulations
Switch phones off
Toilets
Trafford Pledge - to match unemployed people in Trafford with local employers.
We have an employment and recruitment team on hand to deal with any issues you might have in recruiting the right people. For example we host jobs and careers fairs, we have free business breakfast events with universities
advanced level apprenticeships across a range of sectors to meet future workforce needs and support upskilling
Overview of key economic characteristics in the Borough just to set the context
Trafford Council is committed to working together with the private sector and our GM growth partners to help businesses in Trafford to grow and prosper, enhance economic growth, attract investment and increase local jobs.
The team provides an account management service offering inward investors one-to-one support from initial enquiry through to project completion, operating alongside MIDAS, GM’s inward investment agency.
BRP – we will meet businesses on a one-to-one basis, acting as a single point of contact and providing an effective way of supporting their growth and dealing with referrals to other support providers.
Trafford Business Loan Fund - enables businesses to access finance with financial support available from £500 - £500,000. The fund is available to start-up’s, established businesses hoping to expand and to exporters.
We provide UK businesses with first-class export advice and guidance, designed to help GROW YOUR BUSINESS IN INTERNATIONAL MARKETS.
Services are delivered through a network of industry experts in the UK and across 100+ INTERNATIONAL MARKETS .
We provide UK businesses with first-class export advice and guidance, designed to help GROW YOUR BUSINESS IN INTERNATIONAL MARKETS.
Services are delivered through a network of industry experts in the UK and across 100+ INTERNATIONAL MARKETS .Help and support with First time and Experienced exporters.
ITA – market & sector specific related knowledge and skillsEnterprise Europe Network, CBBC, BABC, Asia Specific & Tony Brown!Export Savvy – offers highly practical short courses and individual modules in a whole range of topics that are designed to challenge you and your business and get you quickly up to speed: Explore how export might benefit you, Get your business in the best shape for export growth, Challenge and improve current performance. A module takes about 15 minutes plus thinking time. Every time you complete a module a short interactive section helps you identify actions and decisions. Speak to an ITA to obtain a code! E-exporting programme - UKTI’s E-Exporting Programme helps UK companies who are: new to selling online, already selling online, but need help with specific issues , experienced in online sales, but are looking to sell on multiple platforms globallyExport Finance and InsuranceWebsite Internationalisation Review - £595 no VAT
ITA – market & sector specific related knowledge and skillsEnterprise Europe Network, CBBC, BABC, Asia Specific & Tony Brown!Export Savvy – offers highly practical short courses and individual modules in a whole range of topics that are designed to challenge you and your business and get you quickly up to speed: Explore how export might benefit you, Get your business in the best shape for export growth, Challenge and improve current performance. A module takes about 15 minutes plus thinking time. Every time you complete a module a short interactive section helps you identify actions and decisions. Speak to an ITA to obtain a code! E-exporting programme - UKTI’s E-Exporting Programme helps UK companies who are: new to selling online, already selling online, but need help with specific issues , experienced in online sales, but are looking to sell on multiple platforms globallyExport Finance and InsuranceWebsite Internationalisation Review - £595 no VAT