1. Barometer Study
HCP’s professional use of
social media in Belgium
June 2014

2. Objectives
Study Period
5 May– 16 May 2014
Wave 1
Main Objective
Track the evolution of HCP professional
usage of social media.
Detailed Objectives
• Hardware professional use
• Active/Passive use social media
• Internet / Social Media / Communities
POPULATION RESULTSMETHODOLOGYOBJECTIVES KEY FINDINGS

3. Methodology
QUANTITATIVE
SURVEY
Online recruitment with
database
Data collection with INES™
software
ONLINE SURVEY
in native language
Duration
±5 minutes
specialist received
study results
To gain participation
POPULATION RESULTSMETHODOLOGYOBJECTIVES KEY FINDINGS
50% of the respondents wants
to receive the results!

4. 40% 60%
n=263
GENERAL PRACTITIONERS
(n=106)
FR
50%
NL
50%
SPECIALISTS
(n=157)
FR
55%
NL
45%
AGE: 49 years old AGE: 48 years old
LANGUAGE
GENDER
31% 21% 32% 16% 31% 31% 20% 18%
30-40 41-50 51-60 +60 30-40 41-50 51-60 +60
AGE
POPULATION RESULTSMETHODOLOGYOBJECTIVES KEY FINDINGS

5. 23%
18%
15%
12%
9%
8%
4%
4% 3%
Psy
Cardiology
Pediatrist
Pneumo
Neuro
Endocrino
Other
Gynaeco
Gastro
Dermato
Diabeto
Geriatrist% of SPE (n=157)
Specialists repartition
POPULATION RESULTSMETHODOLOGYOBJECTIVES KEY FINDINGS

6. ?
RESULTS HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
GPs
(n=106)
98% 42% 37%
45%99%SPE
(n=157)
56%
% of HCP (n=263)
Which hardware platforms do you have for professional use?

7. ?
HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
GPs
(n=106)
98% 42% 37%
Which hardware platforms do you have for professional use?
GP: SPLIT FR/NL
NL
FR 38%
45%
30%
43%
98%
98%
RESULTS

8. ?
HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
Which hardware platforms do you have for professional use?
SPE: SPLIT FR/NL
45%99%SPE
(n=157)
56%
49%
65%
40%
52%
99%
99%NL
FR
RESULTS

9. % HCP (GPs/SPE) operating system on each hardware
HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% of HCP (n=263)
59%
33%
5%
5%
75%
25%
4%
2%
55%
75%
OTHER
LAPTOP
DESKTOP
RESULTS

10. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
28%
67%
75%
81%
89%
94%
100%
31%
67%
80%
85%
92%
97%
99%
Other online information
Online association Websites
Pharmaceutical Websites
Product related Websites
Pathology-specific related Websites
Online publications of medical journals
Official Websites (eHealth, RIZIV-INAMI, ...)
GP SPE
% of HCP (n=256)
% HCP users of the internet for medical online information
RESULTS

11. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
34%
23%
17%
10%
5%
3%
47%
50%
45%
33%
24%
19%
10%
17%
23%
33%
27%
24%
5%
7%
11%
19%
27%
34%
4%
3%
4%
5%
17%
20%
Online association Websites
Pharmaceutical Websites
Product related Websites
Pathology-specific related Websites
Online publications of medical journals
Official Websites (eHealth, RIZIV-INAMI, ...)
Never or unknown Rarely Once a week Multiple times per week Every day
24% 24%
6% 16%
9% 15%
10% 14%
9% 12%
6% 15%
% active% HCP frequency internet for medical online information
GP SPE
% of HCP (n=256)
RESULTS

12. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
34%
23%
17%
10%
5%
3%
47%
50%
45%
33%
24%
19%
10%
17%
23%
33%
27%
24%
5%
7%
11%
19%
27%
34%
4%
3%
4%
5%
17%
20%
Online association Websites
Pharmaceutical Websites
Product related Websites
Pathology-specific related Websites
Online publications of medical journals
Official Websites (eHealth, RIZIV-INAMI, ...)
Never or unknown Rarely Once a week Multiple times per week Every day
24% 24%
6% 16%
9% 15%
10% 14%
9% 12%
6% 15%
% active% HCP frequency internet for medical online information
GP SPE
% of HCP (n=256)
From passive user to active contributor
Are you an active or a passive user?
% Active expresses the percentage of those who are active online, regardless
the frequency. Being active implies to publish, react and interact.
RESULTS

13. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
34%
23%
17%
10%
5%
3%
47%
50%
45%
33%
24%
19%
10%
17%
23%
33%
27%
24%
5%
7%
11%
19%
27%
34%
4%
3%
4%
5%
17%
20%
Online association Websites
Pharmaceutical Websites
Product related Websites
Pathology-specific related Websites
Online publications of medical journals
Official Websites (eHealth, RIZIV-INAMI, ...)
Never or unknown Rarely Once a week Multiple times per week Every day
24% 24%
6% 16%
9% 15%
10% 14%
9% 12%
6% 15%
% active% HCP frequency internet for medical online information
GP SPE
% of HCP (n=256)
RESULTS

14. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency internet for medical online information
SPLIT GP/SPE
0%
20%
40%
60%
80%
100%
Online publications of medical
journals
Pathology-specific related
Websites
Pharmaceutical Websites
Product related Websites
Official Websites (eHealth, RIZIV-
INAMI, ...)
Online association Websites
Other online information
GP
SPE
% of HCP (n=256)
Frequentuse = the range betweeneveryday and oncea week
RESULTS

15. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency internet for medical online information
SPLIT FR/NL
0%
20%
40%
60%
80%
100%
Online publications of medical
journals
Pathology-specific related
Websites
Pharmaceutical Websites
Product related Websites
Official Websites (eHealth, RIZIV-
INAMI, ...)
Online association Websites
Other online information
FR
NL
Frequentuse = the range betweeneveryday and oncea week
% of HCP (n=256)
RESULTS

16. 2%
4%
7%
25%
38%
48%
51%
7%
10%
15%
49%
34%
48%
44%
Pinterest
Other
Twitter
LinkedIn
Facebook
Youtube
*Google+
HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
GP SPE
% of HCP (n=256)
% HCP users of social networks for professional purposes
* Remark : We suspect a confusion by some HCP betweenGoogle the search
engine and Google+ the social network.
RESULTS

17. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency social networks for professional purposes
95%
89%
63%
67%
53%
54%
4%
16%
13%
26%
13%
9%
6%
11%
9%
5%
5%
7%
9%
4%
7%
9%
3%
15%
Pinterest
Twitter
LinkedIn
Facebook
Youtube
Google+
Never or unknown Rarely Once a week Multiple times per week Every day
19% 29%
14% 19%
49% 48%
23% 49%
43% 22%
% active
GP SPE
% of HCP (n=256)
RESULTS

18. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency social networks for professional purposes
SPLIT GP/SPE
0%
10%
20%
30%
40%
LinkedIn
Facebook
Twitter
Google+Youtube
Pinterest
Other
GP
SPE
Frequentuse = the range betweeneveryday and oncea week
% of HCP (n=256)
RESULTS

19. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency social networks for professional purposes
SPLIT FR/NL
0%
10%
20%
30%
40%
LinkedIn
Facebook
Twitter
Google+Youtube
Pinterest
Other
FR
NL
Frequentuse = the range betweeneveryday and oncea week
% of HCP (n=256)
RESULTS

20. Frequent use (the range between every day and once a week) versus % active
HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
0%
10%
20%
30%
40%
50%
60%
0% 10% 20% 30% 40%
%Active
%Frequency
GP
0%
10%
20%
30%
40%
50%
60%
0% 10% 20% 30% 40%
%Active
%Frequency
SPE
RESULTS

21. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
4%
4%
5%
10%
10%
56%
78%
12%
5%
11%
12%
14%
44%
88%
Myspecialty
Doctors.net
Other
Doc2doc
Idocmed
Doccheck
Hospital Platforms
GP SPE
% of HCP (n=256)
% HCP users of online medical communities for professional purposes
RESULTS

22. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency of online medical communities for professional purposes
91%
96%
89%
88%
52%
20%
4%
6%
5%
27%
29%
4%
11%
21%
7%
15% 15%
Myspecialty
Doctors.net
Doc2doc
Idocmed
Doccheck
Hospital Platforms
Never or unknow Rarely Once a week Multiple times per week Every day
14%
33%
12% 7%
GP SPE
10% 5%
10% 11%
6%
% active
% of HCP (n=256)
RESULTS

23. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency online medical communities for professional purposes
SPLIT GP/SPE
0%
20%
40%
60%
Doc2doc Doccheck Myspecialty Idocmed Hospital
Platforms
Doctors.net Other
GP
SPE
Frequentuse = the range betweeneveryday and oncea week
% of HCP (n=256)
RESULTS

24. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
% HCP frequency online medical communities for professional purposes
SPLIT FR/NL
0%
20%
40%
60%
Doc2doc Doccheck Myspecialty Idocmed Hospital Platforms Doctors.net Other
FR
NL
Frequentuse = the range betweeneveryday and oncea week
% of HCP (n=256)
RESULTS

25. ?
Why are you active on the internet ?
KEY FINDINGSOPEN QUESTIONSRESULTS

26. ?
Why are you active on the internet?
Verbatim GPs
“Enkel om antwoorden te vinden bij medische vraagstukken of patiënt vragen (evidence based) . Om contact gegevens
van (para)medici op te zoeken. Meest gebruikte sites zijn bij mij farmacologische compendia, NHG standaarden, Domus
Medica richtlijnen en mijn online agenda.”
“Huisartsrichtlijnen > EBM toepassen tijdens consult. Patiënteninformering > www.thuisarts.nl > bij iedere klacht,
krijgt iedere patiënt een folder mee.”
“Opzoeken informatie voor verwijzing... bvb raadplegingsuren en telefoon specialist. Informatie zoeken over
medicamenten bvb bcfi. Informatie over pathologieën bvb wikipedia. Illustraties zoeken over een pathologie om te
tonen aan de patiënt -via Google afbeeldingen.”
“Patients sont de plus en plus connectés , c’est un moyen rapide d'avoir des infos.”
KEY FINDINGSOPEN QUESTIONSRESULTS

27. ?
Why are you active on the internet?
Verbatim SPECIALISTS
“Opzoeken van terugbetalingsdocumenten voor Bf medicatie. Opzoeken van bijsluiters ivm medicamenteuze
nevenwerkingen. Opzoeken van niet-gekende medicatie. Transfert van medische gegevens via beveiligde sites.”
“Gemakkelijke manier tot overleg met collega's en uitwisseling info, ook documenten.”
“Ik vind er bijna alles terug en zo veel sneller en efficiënter dan vroeger al zoekend in boeken en tijdschriften.”
“Pour obtenir des infos actualisées et savoir quels sont les Buzz avec lesquels les patients sont susceptibles de
venir .”
“Obtenir plus rapidement des renseignements que par les autres moyens (lecture revue ).”
“Sites officiels notamment INAMI: formulaires de remboursement .”
KEY FINDINGSOPEN QUESTIONSRESULTS

28. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
The computer is the most used hardware platform for professional activities (99%),
however smartphones (49%) and tablets (41%) also find there way into the HCP practice.
SPE tend to use smartphones and tablets more on a professional level. They are used more
frequently in the north than the south. iOS market penetration is stronger in the north,
whereas Android seem to be the preferential choice in the south.
The internet is a common accepted medium among HCP to find information. Especially
official websites, online publications of medical journals and pathology-specific related
websites have a high frequency usage by both GPs and SPE.
Social networks for professional usage are not yet being part of HCP’s daily practice.
Highlights are that SPE prefer LinkedIn (49%), GPs use Facebook more frequent (38%).
Youtube is frequently used by both GPs and SPE (48%). Significant differences between
north and south are not observed.
Two communities have a significant amount of HCP users: hospital platforms and
Doccheck. Hospital platforms being used the most frequently.
Of all online tools (internet, social media, communities) HCP are the most active on there
preferred social network. In general SPE interact more than GPs.
RESULTS

29. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
The computer is the most used hardware platform for professional activities (99%),
however smartphones (49%) and tablets (41%) also find there way into the HCP practice.
SPE tend to use smartphones and tablets more on a professional level. They are used more
frequently in the north than the south. iOS market penetration is stronger in the north,
whereas Android seem to be the preferential choice in the south.
The internet is a common accepted medium among HCP to find information. Especially
official websites, online publications of medical journals and pathology-specific related
websites have a high frequency usage by both GPs and SPE.
Social networks for professional usage are not yet being part of HCP’s daily practice.
Highlights are that SPE prefer LinkedIn (49%), GPs use Facebook more frequent (38%).
Youtube is frequently used by both GPs and SPE (48%). Significant differences between
north and south are not observed.
Two communities have a significant amount of HCP users: hospital platforms and
Doccheck. Hospital platforms being used the most frequently.
Of all online tools (internet, social media, communities) HCP are the most active on there
preferred social network. In general SPE interact more than GPs.
RESULTS

30. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
The computer is the most used hardware platform for professional activities (99%),
however smartphones (49%) and tablets (41%) also find there way into the HCP practice.
SPE tend to use smartphones and tablets more on a professional level. They are used more
frequently in the north than the south. iOS market penetration is stronger in the north,
whereas Android seem to be the preferential choice in the south.
The internet is a common accepted medium among HCP to find information. Especially
official websites, online publications of medical journals and pathology-specific related
websites have a high frequency usage by both GPs and SPE.
Social networks for professional usage are not yet being part of HCP’s daily practice.
Highlights are that SPE prefer LinkedIn (49%), GPs use Facebook more frequent (38%).
Youtube is frequently used by both GPs and SPE (48%). Significant differences between
north and south are not observed.
Two communities have a significant amount of HCP users: hospital platforms and
Doccheck. Hospital platforms being used the most frequently.
Of all online tools (internet, social media, communities) HCP are the most active on there
preferred social network. In general SPE interact more than GPs.
RESULTS

31. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
The computer is the most used hardware platform for professional activities (99%),
however smartphones (49%) and tablets (41%) also find there way into the HCP practice.
SPE tend to use smartphones and tablets more on a professional level. They are used more
frequently in the north than the south. iOS market penetration is stronger in the north,
whereas Android seem to be the preferential choice in the south.
The internet is a common accepted medium among HCP to find information. Especially
official websites, online publications of medical journals and pathology-specific related
websites have a high frequency usage by both GPs and SPE.
Social networks for professional usage are not yet being part of HCP’s daily practice.
Highlights are that SPE prefer LinkedIn (49%), GPs use Facebook more frequent (38%).
Youtube is frequently used by both GPs and SPE (48%). Significant differences between
north and south are not observed.
Two communities have a significant amount of HCP users: hospital platforms and
Doccheck. Hospital platforms being used the most frequently.
Of all online tools (internet, social media, communities) HCP are the most active on there
preferred social network. In general SPE interact more than GPs.
RESULTS

32. HARDWARE INTERNET SOCIAL MEDIA COMMUNITIES KEY FINDINGS
The computer is the most used hardware platform for professional activities (99%),
however smartphones (49%) and tablets (41%) also find there way into the HCP practice.
SPE tend to use smartphones and tablets more on a professional level. They are used more
frequently in the north than the south. iOS market penetration is stronger in the north,
whereas Android seem to be the preferential choice in the south.
The internet is a common accepted medium among HCP to find information. Especially
official websites, online publications of medical journals and pathology-specific related
websites have a high frequency usage by both GPs and SPE.
Social networks for professional usage are not yet being part of HCP’s daily practice.
Highlights are that SPE prefer LinkedIn (49%), GPs use Facebook more frequent (38%).
Youtube is frequently used by both GPs and SPE (48%). Significant differences between
north and south are not observed.
Two communities have a significant amount of HCP users: hospital platforms and Doccheck.
Hospital platforms being used the most frequently.
Of all online tools (internet, social media, communities) HCP are the most active on there
preferred social network. In general SPE interact more than GPs.
RESULTS

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