1) The document summarizes research from an online panel study that looked at perceptions of online profiles and reputation among 5000 individuals across 5 countries.
2) The study found that less than half of parents (43%) provide a lot of help to children in managing their online reputation. Children receiving less help were less concerned about their online reputation and less likely to think about the impact of their online activities.
3) While most feel in control of their online reputation, only about 44% of individuals actively think about the long-term consequences of their online activities. Those who think more actively are more likely to take steps to manage their online profile.
Performics Life on Demand 2012 Summary DeckPerformics
1) The document analyzes data on social media usage. It finds that nearly all respondents have a Facebook account, over half have a YouTube account, and accounts are evenly split between 1-4 accounts.
2) It also examines posting behaviors, finding that over half of respondents post status updates at least weekly, while fewer post videos, pictures, or jokes. Women post status updates more while men post other content more.
3) Regarding content preferences, pictures are the most enjoyed from others, followed by status updates and jokes, with older users preferring pictures and links and younger preferring updates and jokes.
This document discusses internet addiction, its symptoms, prevention methods, and whether it is a legitimate problem. It notes that over 90% of teens go online daily, with over half doing so several times per day. Prevention methods include limiting online time, choosing platforms carefully, accepting help, and spending more time away from computers. Citations are provided from Pew Research Center and an addiction recovery website.
The Internet has been rapidly changing the consumer’s view of medicine. As the use of the Internet for health information becomes more widespread, risk to the overall consumer quality of care increases. There is social concern about the yet-undetermined effects the Internet has had and will continue to have on consumer behaviors and health outcomes. This study examines such behaviors and makes recommendations for the enrichment of future care.
This document discusses internet addiction and provides several case examples. It describes internet addiction as a disorder with diagnostic criteria including tolerance, withdrawal symptoms, and continued use despite negative consequences. Several case studies are presented including a teenage girl discovering her father's porn collection, an addicted husband spending hours on sex sites, and a woman experiencing anxiety after an online sexual encounter. Risk factors, brain functions, and strategies for treatment involving limiting access and living without the internet are discussed.
Tom webster turks & caicos presentationAndrew Mann
This document summarizes the findings of a 2014 survey on social media usage conducted by Edison Research. Some key findings include:
- Facebook and Twitter have the highest awareness levels among social platforms at 93% and 92% respectively. Facebook also has the highest usage level at 58%.
- Younger users are more likely to use platforms like Instagram, Snapchat and Twitter, while older users prefer Facebook.
- Most frequent social media users own smartphones and check their accounts multiple times per day, with mobile access surpassing desktop usage of Facebook.
- More Facebook users feel the platform has gotten worse recently compared to those who feel it has improved, and perceive more branded content in their feeds over the past
Companies can learn the statistics and strategies to manage the fastest growing addiction killing corporate productivity: Internet compulsion/addiction.
The document discusses internet addiction among children in Bangladesh. It notes that a large number of internet users are under 18 and use it primarily for social media and entertainment. The overuse of the internet can lead to physical issues like headaches as well as mental health problems when it dominates a child's life over school, family, and other responsibilities. The document recommends that parents monitor their children's internet usage, set clear rules and limits, and maintain open communication to prevent internet addiction.
Performics Life on Demand 2012 Summary DeckPerformics
1) The document analyzes data on social media usage. It finds that nearly all respondents have a Facebook account, over half have a YouTube account, and accounts are evenly split between 1-4 accounts.
2) It also examines posting behaviors, finding that over half of respondents post status updates at least weekly, while fewer post videos, pictures, or jokes. Women post status updates more while men post other content more.
3) Regarding content preferences, pictures are the most enjoyed from others, followed by status updates and jokes, with older users preferring pictures and links and younger preferring updates and jokes.
This document discusses internet addiction, its symptoms, prevention methods, and whether it is a legitimate problem. It notes that over 90% of teens go online daily, with over half doing so several times per day. Prevention methods include limiting online time, choosing platforms carefully, accepting help, and spending more time away from computers. Citations are provided from Pew Research Center and an addiction recovery website.
The Internet has been rapidly changing the consumer’s view of medicine. As the use of the Internet for health information becomes more widespread, risk to the overall consumer quality of care increases. There is social concern about the yet-undetermined effects the Internet has had and will continue to have on consumer behaviors and health outcomes. This study examines such behaviors and makes recommendations for the enrichment of future care.
This document discusses internet addiction and provides several case examples. It describes internet addiction as a disorder with diagnostic criteria including tolerance, withdrawal symptoms, and continued use despite negative consequences. Several case studies are presented including a teenage girl discovering her father's porn collection, an addicted husband spending hours on sex sites, and a woman experiencing anxiety after an online sexual encounter. Risk factors, brain functions, and strategies for treatment involving limiting access and living without the internet are discussed.
Tom webster turks & caicos presentationAndrew Mann
This document summarizes the findings of a 2014 survey on social media usage conducted by Edison Research. Some key findings include:
- Facebook and Twitter have the highest awareness levels among social platforms at 93% and 92% respectively. Facebook also has the highest usage level at 58%.
- Younger users are more likely to use platforms like Instagram, Snapchat and Twitter, while older users prefer Facebook.
- Most frequent social media users own smartphones and check their accounts multiple times per day, with mobile access surpassing desktop usage of Facebook.
- More Facebook users feel the platform has gotten worse recently compared to those who feel it has improved, and perceive more branded content in their feeds over the past
Companies can learn the statistics and strategies to manage the fastest growing addiction killing corporate productivity: Internet compulsion/addiction.
The document discusses internet addiction among children in Bangladesh. It notes that a large number of internet users are under 18 and use it primarily for social media and entertainment. The overuse of the internet can lead to physical issues like headaches as well as mental health problems when it dominates a child's life over school, family, and other responsibilities. The document recommends that parents monitor their children's internet usage, set clear rules and limits, and maintain open communication to prevent internet addiction.
1) An annual survey of over 1,500 youth found that approximately one-third reported being victims of internet harassment in the form of rude comments or rumors being spread about them online.
2) Youth who were victims of traditional bullying, spent more time online, were older, and came from wealthier families were more likely to be victims of internet harassment.
3) Approximately one-fifth of youth reported perpetrating internet harassment against others, mainly through rude comments or spreading rumors.
4) Youth who were traditional bullies, victims of internet harassment themselves, used alcohol, and had tendencies toward anger were more likely to perpetrate internet harassment.
This document discusses parenting challenges in the digital age and provides an overview of popular social media platforms used by teens. It summarizes that while Facebook was once popular among teens, its usage among that age group has declined significantly. However, platforms like Instagram, Snapchat, and TikTok have grown in popularity among teens. The document advocates for open communication between parents and teens regarding social media use and outlines different parenting styles including authoritative parenting.
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
The document discusses how nonprofits can engage millennials through social media and web 2.0 technologies. It provides statistics on millennials' technology use and preferences for social networking sites like Facebook and MySpace. It offers tips for nonprofits to promote causes, events, and fundraising on social networks by building networks and engaging supporters. The key message is that millennials are a critical future constituency and social media is important for nonprofits to reach this digital generation.
The impact of SOCIAL CAPITAL and SELF-DISCLOSURE on PROCRASTINATION and SOCIA...Wenbin Zhao
This study examined the impact of social capital, self-disclosure on social media, procrastination, and social media dependency. A survey was administered to 308 respondents, of which 274 used social media. The findings showed that self-disclosure on social media positively predicts procrastination. Bonding and bridging social capital positively predict social media dependency, with bridging social capital being the most significant predictor. However, social capital did not predict procrastination. The implications are that self-disclosure and social connections influence procrastination and dependency. Further research is needed on other potential predictors and relationships.
This document discusses teens' use of social media and parental concerns. It notes that approximately 75% of Canadians use social media, with some demographic differences. While 50% of parents worry about their child's social media use regarding things like privacy and interactions with strangers, research also shows that social media can have benefits for teens such as connecting with friends and collaborating on schoolwork. The document advocates that parents educate themselves about social media, communicate with their children about responsible use, and serve as role models for maintaining privacy online.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
APRIL 2013: Google on Boomers & Seniors OnlineAARP
This document discusses research about internet usage among baby boomers and seniors aged 50 and older. Some key findings include:
- 78% of boomers and 52% of seniors use the internet, and online activities like accessing news and videos are common
- Boomers and seniors spend more weekly time online than watching TV
- The internet is cited as the most popular source for gathering information on topics of interest
- YouTube is the most used website for online videos, which are watched for entertainment and informational purposes
- Social networking, especially Facebook, is widely used among these groups for staying connected with others
- Search engines are the most common way boomers and seniors gather information online, with Google being the most trusted
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
This document summarizes research conducted by Google/Ipsos MediaCT in March 2013 on internet usage among baby boomers. Some key findings include:
1) The internet is an everyday part of boomers' lives and is their top source for gathering information, with time spent online equal to time spent watching TV.
2) Most boomers watch online videos on YouTube and one-third spend more time watching online videos than TV.
3) Social networking sites like Facebook are used daily by most boomers, with over half following groups or organizations.
4) Search is a major driver of both online and offline actions for boomers, with 91% having taken action as a result of search.
This document summarizes key findings from the 2013 E-Expectations report by Noel-Levitz on the impact of mobile browsing on the online behavior of college-bound high school students. It finds that mobile use is rising among students, who are using mobile devices to research academic programs, admissions, financial aid, and more on college websites. It provides recommendations for colleges to optimize their websites and digital communications for mobile, such as responsive design, mobile apps, and streamlining forms and content for smaller screens. It also examines students' use of and preferences for email, text, and social media communication from colleges.
We surveyed parents of young children aged 0 to 14 in Canada and the United States and found some interesting patterns.
Parents are concerned about digital security and privacy for their children and increasingly so: Our survey revealed that nearly 70% of parents were either concerned or very concerned about digital security and privacy for their children. Furthermore, most parents’ outlook on digital security and privacy had worsened since the previous year.
Parents’ attitudes towards digital security and privacy do not align to their actual behaviors: While parents are clearly concerned about digital security and privacy, their behaviors do not directly reflect this concern. For example, about 42% of parents are posting photos of their children on social networks at least once a month, with over two thirds posting at least several times per year. Yet, over half of parents were unaware that Facebook, the biggest online social network, owns the digital rights to photos posted on their site.
There is a discrepancy between the way parents would like others to share photos of their child online and how others are actually sharing: A definitive majority of parents (59%) said that they agreed or strongly agreed that they would like more information about their children’s activities while at school or child care, implying that most programs are failing to engage parents effectively. Where information was being shared digitally by schools and child care centers, there was a clear disparity between parents’ desires for information to be shared through a private password protected site and actual sharing practices through public websites or blogs, as well as Facebook and other social networks.
There is a significant disconnect between how academics and the public view the role and reputation of universities. When asked about the most important attributes of a top university, academics prioritized deep academic expertise while the public emphasized career outcomes like access to top jobs. Additionally, the public expects universities to demonstrate real-world impact beyond academic excellence in order to be highly reputable. Universities must communicate how they provide opportunities for students through career preparation, access, and societal impact if they want to improve their reputation with the public.
A brief description of the research which I conducted as a part of my master thesis at University of Florence, with prof. Andrea Guazzini as my mentor and prof. Goran MIlas as my co-mentor.
In a study focused on creativity, we surveyed 2,587 members of the U.S. general population to better understand how often people create, how they are creating content, the limiting factors impacting their creativity and what mobile app features would encourage them to create.
Digital exclusion among elderly is a growing problem as the internet and technology become more ingrained in daily life. While some older people choose not to use the internet, many feel excluded due to barriers like cost, lack of access, skills, and health issues. Reasons for disengagement are complex and interrelated. Age UK Sheffield is working to address this issue through initiatives that make internet access possible and provide ongoing support to help older adults overcome motivational barriers and adopt technology.
Is it all just lol or are the kids doing something?: Social networking an opp...Ellen Field
This presentation was given at the Talanoa Pasifika Conference @ the Cairns Institute on July 17th, 2014. I was lucky to have one of my research respondents, Mary Konobo from Port Moresby, Papa New Guinea, also attend and co-present. Attendees seemed to really appreciate hearing about how Mary uses her Facebook group, "Make a Change" as a communication tool to speak to elders and peers about environmental issues in Port Moresby.
E safety training for southwark staff - stephen carrick-davies january 2013Stephen Carrick-Davies
Vulnerable young people may face amplified risks online due to certain factors. They may have low self-confidence or see their identity as part of being an "outsider". They also may lack supportive adults in their lives and spend more time unsupervised online. This can expose them to risks like anonymous contact from strangers, oversharing personal information, or coming across inappropriate content. It is important for organizations working with vulnerable youth to understand the online risks they face and provide education, policies, and support structures to promote e-safety.
Facebook costing 16-34s jobs in tough economic climate
One in ten young people have been rejected for a job because of their social media profile
We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.
The index covers 6000 16-34 year olds across six countries and revealed some surprising results.
Impact of social media on careers
If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile.
Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it.
They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder.
Consumer confidence
At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US.
Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.
Future employment
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).
When it comes to the biggest trends in marketing today, our industry is obsessed with channels such as social, voice, and augmented reality as the means for reaching today’s modern audience. And while each plays an important role in the customer journey, new research from Adobe finds a more traditional form of marketing—email—is very much holding its own among newer channels and technologies.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
The Importance and Application of Social Media in Collegiate AthleticsMarina Carrier
This document summarizes a paper on the importance and application of social media in collegiate athletics. It discusses how social media has changed how media is consumed and how marketing must now focus on mobility, interactivity, and engagement through social platforms. It also presents a proposed social media rewards program for the University of Memphis athletic department called "True Blue Socialites" that would give points to students, alumni and fans for social media engagement and allow them to redeem points for prizes to increase game attendance and following of teams.
This document discusses building online communities and relationship through websites and email. It begins with an agenda and survey about current online practices. It then discusses why nonprofits should build their online presence through tools like email, websites, and online donations. The document emphasizes keeping online strategies simple through basic websites, databases to track supporters, and email to communicate and fundraise. It suggests using email and the web to provide information, opportunities for supporters to get involved and give donations online.
1) An annual survey of over 1,500 youth found that approximately one-third reported being victims of internet harassment in the form of rude comments or rumors being spread about them online.
2) Youth who were victims of traditional bullying, spent more time online, were older, and came from wealthier families were more likely to be victims of internet harassment.
3) Approximately one-fifth of youth reported perpetrating internet harassment against others, mainly through rude comments or spreading rumors.
4) Youth who were traditional bullies, victims of internet harassment themselves, used alcohol, and had tendencies toward anger were more likely to perpetrate internet harassment.
This document discusses parenting challenges in the digital age and provides an overview of popular social media platforms used by teens. It summarizes that while Facebook was once popular among teens, its usage among that age group has declined significantly. However, platforms like Instagram, Snapchat, and TikTok have grown in popularity among teens. The document advocates for open communication between parents and teens regarding social media use and outlines different parenting styles including authoritative parenting.
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
The document discusses how nonprofits can engage millennials through social media and web 2.0 technologies. It provides statistics on millennials' technology use and preferences for social networking sites like Facebook and MySpace. It offers tips for nonprofits to promote causes, events, and fundraising on social networks by building networks and engaging supporters. The key message is that millennials are a critical future constituency and social media is important for nonprofits to reach this digital generation.
The impact of SOCIAL CAPITAL and SELF-DISCLOSURE on PROCRASTINATION and SOCIA...Wenbin Zhao
This study examined the impact of social capital, self-disclosure on social media, procrastination, and social media dependency. A survey was administered to 308 respondents, of which 274 used social media. The findings showed that self-disclosure on social media positively predicts procrastination. Bonding and bridging social capital positively predict social media dependency, with bridging social capital being the most significant predictor. However, social capital did not predict procrastination. The implications are that self-disclosure and social connections influence procrastination and dependency. Further research is needed on other potential predictors and relationships.
This document discusses teens' use of social media and parental concerns. It notes that approximately 75% of Canadians use social media, with some demographic differences. While 50% of parents worry about their child's social media use regarding things like privacy and interactions with strangers, research also shows that social media can have benefits for teens such as connecting with friends and collaborating on schoolwork. The document advocates that parents educate themselves about social media, communicate with their children about responsible use, and serve as role models for maintaining privacy online.
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
The document summarizes key findings from a survey of over 6,000 US respondents including 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some key findings include:
- The internet is a major source for gathering information for seniors, comparable to time spent watching TV.
- YouTube is the most popular online video site used by seniors, with news, humor and weather being preferred genres.
- Search engines are the top online activity and often prompt further action such as visits to retailers or sharing information.
- Facebook is the most widely used social network by seniors who commonly follow groups or watch videos.
- Cost and quality of care are chief concerns for seniors considering senior living arrangements.
APRIL 2013: Google on Boomers & Seniors OnlineAARP
This document discusses research about internet usage among baby boomers and seniors aged 50 and older. Some key findings include:
- 78% of boomers and 52% of seniors use the internet, and online activities like accessing news and videos are common
- Boomers and seniors spend more weekly time online than watching TV
- The internet is cited as the most popular source for gathering information on topics of interest
- YouTube is the most used website for online videos, which are watched for entertainment and informational purposes
- Social networking, especially Facebook, is widely used among these groups for staying connected with others
- Search engines are the most common way boomers and seniors gather information online, with Google being the most trusted
APRIL 2013: Google/Ipsos Data Breakdown - BoomersAARP
This document summarizes research conducted by Google/Ipsos MediaCT in March 2013 on internet usage among baby boomers. Some key findings include:
1) The internet is an everyday part of boomers' lives and is their top source for gathering information, with time spent online equal to time spent watching TV.
2) Most boomers watch online videos on YouTube and one-third spend more time watching online videos than TV.
3) Social networking sites like Facebook are used daily by most boomers, with over half following groups or organizations.
4) Search is a major driver of both online and offline actions for boomers, with 91% having taken action as a result of search.
This document summarizes key findings from the 2013 E-Expectations report by Noel-Levitz on the impact of mobile browsing on the online behavior of college-bound high school students. It finds that mobile use is rising among students, who are using mobile devices to research academic programs, admissions, financial aid, and more on college websites. It provides recommendations for colleges to optimize their websites and digital communications for mobile, such as responsive design, mobile apps, and streamlining forms and content for smaller screens. It also examines students' use of and preferences for email, text, and social media communication from colleges.
We surveyed parents of young children aged 0 to 14 in Canada and the United States and found some interesting patterns.
Parents are concerned about digital security and privacy for their children and increasingly so: Our survey revealed that nearly 70% of parents were either concerned or very concerned about digital security and privacy for their children. Furthermore, most parents’ outlook on digital security and privacy had worsened since the previous year.
Parents’ attitudes towards digital security and privacy do not align to their actual behaviors: While parents are clearly concerned about digital security and privacy, their behaviors do not directly reflect this concern. For example, about 42% of parents are posting photos of their children on social networks at least once a month, with over two thirds posting at least several times per year. Yet, over half of parents were unaware that Facebook, the biggest online social network, owns the digital rights to photos posted on their site.
There is a discrepancy between the way parents would like others to share photos of their child online and how others are actually sharing: A definitive majority of parents (59%) said that they agreed or strongly agreed that they would like more information about their children’s activities while at school or child care, implying that most programs are failing to engage parents effectively. Where information was being shared digitally by schools and child care centers, there was a clear disparity between parents’ desires for information to be shared through a private password protected site and actual sharing practices through public websites or blogs, as well as Facebook and other social networks.
There is a significant disconnect between how academics and the public view the role and reputation of universities. When asked about the most important attributes of a top university, academics prioritized deep academic expertise while the public emphasized career outcomes like access to top jobs. Additionally, the public expects universities to demonstrate real-world impact beyond academic excellence in order to be highly reputable. Universities must communicate how they provide opportunities for students through career preparation, access, and societal impact if they want to improve their reputation with the public.
A brief description of the research which I conducted as a part of my master thesis at University of Florence, with prof. Andrea Guazzini as my mentor and prof. Goran MIlas as my co-mentor.
In a study focused on creativity, we surveyed 2,587 members of the U.S. general population to better understand how often people create, how they are creating content, the limiting factors impacting their creativity and what mobile app features would encourage them to create.
Digital exclusion among elderly is a growing problem as the internet and technology become more ingrained in daily life. While some older people choose not to use the internet, many feel excluded due to barriers like cost, lack of access, skills, and health issues. Reasons for disengagement are complex and interrelated. Age UK Sheffield is working to address this issue through initiatives that make internet access possible and provide ongoing support to help older adults overcome motivational barriers and adopt technology.
Is it all just lol or are the kids doing something?: Social networking an opp...Ellen Field
This presentation was given at the Talanoa Pasifika Conference @ the Cairns Institute on July 17th, 2014. I was lucky to have one of my research respondents, Mary Konobo from Port Moresby, Papa New Guinea, also attend and co-present. Attendees seemed to really appreciate hearing about how Mary uses her Facebook group, "Make a Change" as a communication tool to speak to elders and peers about environmental issues in Port Moresby.
E safety training for southwark staff - stephen carrick-davies january 2013Stephen Carrick-Davies
Vulnerable young people may face amplified risks online due to certain factors. They may have low self-confidence or see their identity as part of being an "outsider". They also may lack supportive adults in their lives and spend more time unsupervised online. This can expose them to risks like anonymous contact from strangers, oversharing personal information, or coming across inappropriate content. It is important for organizations working with vulnerable youth to understand the online risks they face and provide education, policies, and support structures to promote e-safety.
Facebook costing 16-34s jobs in tough economic climate
One in ten young people have been rejected for a job because of their social media profile
We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.
The index covers 6000 16-34 year olds across six countries and revealed some surprising results.
Impact of social media on careers
If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile.
Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it.
They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder.
Consumer confidence
At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US.
Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.
Future employment
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).
When it comes to the biggest trends in marketing today, our industry is obsessed with channels such as social, voice, and augmented reality as the means for reaching today’s modern audience. And while each plays an important role in the customer journey, new research from Adobe finds a more traditional form of marketing—email—is very much holding its own among newer channels and technologies.
The document summarizes key findings from a survey of 1,020 seniors aged 67+ about their online behaviors and decision making processes. Some of the main findings include:
- The internet is a major source for gathering information, with seniors spending as much time online weekly as watching TV. YouTube is the most popular video site.
- Search engines are the top online activity, and often prompt further action like online searches or visits to retailers. Traditional media and family also drive search activity.
- Social networks like Facebook are daily activities for most, and are used to follow groups, watch videos, and support causes.
The Importance and Application of Social Media in Collegiate AthleticsMarina Carrier
This document summarizes a paper on the importance and application of social media in collegiate athletics. It discusses how social media has changed how media is consumed and how marketing must now focus on mobility, interactivity, and engagement through social platforms. It also presents a proposed social media rewards program for the University of Memphis athletic department called "True Blue Socialites" that would give points to students, alumni and fans for social media engagement and allow them to redeem points for prizes to increase game attendance and following of teams.
This document discusses building online communities and relationship through websites and email. It begins with an agenda and survey about current online practices. It then discusses why nonprofits should build their online presence through tools like email, websites, and online donations. The document emphasizes keeping online strategies simple through basic websites, databases to track supporters, and email to communicate and fundraise. It suggests using email and the web to provide information, opportunities for supporters to get involved and give donations online.
The document analyzes data from a survey of over 1,900 social media users regarding their social media behaviors and device usage. It finds that Facebook is the dominant social network, with over 90% of respondents having an account, and that smartphones are widely used, with 63% of respondents owning one. Usage varies between age groups, genders, and levels of engagement, with younger users, women, parents and "uber users" typically being more active and likely to use multiple devices for social media access.
Digital life tns ph media briefing finalAbe Olandres
The document discusses digital usage patterns in the Philippines based on a large study. It finds that 36% of online Filipinos access the internet daily, totaling around 11 million people. The most common daily activities are social networking, email, and multimedia. Filipinos spend an average of 9 hours per week online. Social media engagement and the number of social connections are highest among younger consumers. The document also identifies six global digital consumer segments and discusses how understanding these segments can help tailor marketing messages.
54 Parents Worried About Cyber Bullying ofKids Norton Re.docxblondellchancy
The document discusses cyberbullying concerns among Indian parents based on a Norton cyber security report. Some key findings include:
- 54% of Indian parents believe their children are more likely to be bullied online than in person.
- Common parental concerns about their children's online safety include downloading viruses, sharing too much personal information, and being lured into illegal activities.
- To protect their children, many parents monitor browser histories, restrict access to certain websites, and limit social media profiles. Those with stricter measures saw lower rates of cyberbullying.
54 Parents Worried About Cyber Bullying ofKids Norton Re.docxBHANU281672
54% Parents Worried About Cyber Bullying of
Kids: Norton Research
Sharma, Adeesh . PCQuest ; Gurgaon (Jan 23, 2017).
ProQuest document link
FULL TEXT
Norton by Symantec released findings from the 2016 Norton Cyber Security Insights Report: Family Edition, which
sheds light on parents' perceptions of cyberbullying and the preventative measures they are putting in place to
protect their children.
The report reveals that while 40 percent of Indian parents allowed their children to access the Internet before age
11, many had a wide range of concerns. For example, more than half (54 percent) of Indian parents believe their
children are more likely to be bullied online than on a playground.
"Children today face threats beyond physical violence or face-to-face encounters," said Ritesh Chopra, Country
Manager, Norton by Symantec. "Cyberbullying is a growing issue and parents are struggling to identify and
respond to this threat. A concern for many parents is that cyberbullying doesn't stop when their child leaves school
- as long as your child is connected to a device, a bully can connect to them."
In addition to cyberbullying, parents' chief concerns were that their children might:
* Download malicious programs or a virus (71 percent)
* Disclose too much personal information to strangers (69 percent)
* Be lured into meeting a stranger in the physical world (65 percent)
* Do something online that makes the whole family vulnerable (62 percent) or embarrassed (60 percent)
* Be lured into illegal activities like hacking (61 percent)
Parents Beginning to Step Up Family Cyber Security
The Norton Cyber Security Insights Report: Family Edition shows that Indian parents are starting to recognize how
damaging cyberbullying can be for children and are putting in place preventative measures. For example,
* 57 percent parents chose to check their child's browser history
* 46 percent only allow access to certain websites
* 48 percent allow Internet access only with parental supervision; 37percent review and approve all apps before
they are downloaded
* 36 percent enable Internet access only in household common areas
* 35 percent limit information their child can post on social profiles
One interesting finding from the survey is that parents from countries, who had the strictest preventative
measures in place also had the lowest incidence of cyberbullying. The survey also reveals that 7 percent of parents
fail to take any action to protect their children online.
Starting a Conversation
The Norton Cyber Security Insights Report indicates that only 17 percent of Indian parents reported their child was
cyberbullied. While on the surface, this may seem like cyberbullying is not a problem, the reality is that many
parents don't know how to recognize the signs of cyberbullying, so the problem is likely under-reported.
Additionally, many children choose to remain silent about cyberbullying due to a fear of .
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
This document summarizes key findings from a survey of over 6,000 U.S. respondents ages 45+ on their online behaviors and information gathering habits. Some of the main findings are:
1) The internet is the top source for boomers and seniors to gather information, outpacing TV and print. Search engines, online video, and social networks are key online platforms used.
2) Over half watch online videos with YouTube being the preferred site. Viewing online videos often prompts further actions like searching for more information or sharing links.
3) Social networking is used daily by most boomers/seniors with Facebook being the top site. Many follow groups or watch videos on social media.
This document summarizes research on how boomers and seniors engage with the internet. Some key findings include:
1) The internet is the top source for gathering information, outpacing TV and print. As an advertiser, being present across digital platforms is important for engaging this audience.
2) Over half of boomers and seniors watch online video with YouTube being the preferred site. Online video advertising has potential for captivating this group.
3) Social networking sites are used daily by most boomers/seniors with more than half following groups. Facebook is the most used social network.
The document discusses how faith-based organizations and churches can leverage online technologies like websites and email to further their missions with little to no cost. It provides examples of low-cost or free tools and applications that allow small non-profits to better communicate with and engage constituents. The presentation emphasizes using an integrated online and offline strategy to build relationships and encourage ongoing support through various engagement opportunities including information access, events, volunteering, donations and more.
You've Built A Website, Now Lets Build A RelationshipJohn Applegate
The document discusses how non-profits can use the internet and technology to build relationships with donors and further their mission. It provides tips on establishing an informative website, collecting email addresses, offering online giving and content, using email campaigns and social media, and storing donor information in a database to segment and personalize communications. The key is integrating online and offline activities to expand fundraising through stronger donor relationships.
1) The document summarizes research from a large study on how couples use the internet and how it impacts their relationships. It examined topics like where online couples meet, how they maintain their relationships online, perceptions of appropriate online behavior, and monitoring of partners' online activities.
2) Key findings include women being more concerned about time spent online and online behaviors, and more likely to monitor their partners' activities. Age was also related to decreased monitoring and increased relationship satisfaction.
3) The research was conducted through an online survey of over 35 countries and provides opportunities to study the theoretical role of the internet in relationships and for future academic research partnerships.
Internet and participatory culture opportunities and challenges-pptArulselvan Senthivel
The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 100 million users, only 19% of users can be considered truly participatory by creating and sharing content. Younger users and those in urban areas are more likely to participate. The opportunities of participatory culture include user-generated content, virtual communities, and empowered civic engagement. However, challenges include a participation gap among non-internet users and issues around transparency, gatekeeping, and the breakdown of traditional training models with new media.
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...pumediaseminar2011
The document discusses the opportunities and challenges of increased participation in internet culture. It finds that while internet usage in India has grown significantly, with over 120 million users, only 19% of users actively create or share content online. New media tools have allowed for more interactivity and collective participation. However, barriers like lack of skills, tools and interest prevent many from content creation. Increased participation culture through the internet can empower users but also raises issues around transparency, gatekeeping and ethics that challenge traditional media forms.
The document provides strategies for non-profits to build success through internet and online fundraising. It discusses how online charitable giving has grown significantly in recent years. It recommends taking an integrated approach using multiple online and offline channels together, including email, websites, social media, events and more. The key is to think of relationship building and targeted one-to-one marketing to engage donors online and off.
Cate's Feb 24th Internet Strategies WebinareTapestryCate
The document provides strategies for non-profits to build success through internet and online fundraising. It discusses how online charitable giving has grown significantly in recent years. It recommends taking an integrated approach using multiple online and offline channels together, including email, websites, social media, events and print. Testing new tools and messaging is important. Relationship building and personalized messaging work best online.
The document discusses how non-profits can utilize online technologies and tools to build relationships, increase fundraising outcomes, and engage donors. It provides an overview of popular online fundraising platforms and databases that allow organizations to integrate their online and offline activities, analyze donor data, and benchmark their performance against other similar organizations. The key message is that an integrated online and offline strategy that focuses on building strong relationships can help non-profits expand giving and increase success with fewer resources.
Etour Indy And Denver Major Donors Evolve From Everywherejayblove
The document discusses how non-profits can use online tools like social media, video, and blogs to build relationships with donors and raise more funds. It provides statistics on internet usage and gives tips on integrating different online and offline channels into a unified fundraising strategy. The key message is that non-profits should use all available tools, both online and offline, to effectively engage with supporters and potential donors.
The document discusses strategies for non-profits to build success through online fundraising and engagement. It notes that online giving has grown significantly in recent years, from $550 million in 2001 to over $8 billion in 2006. It emphasizes integrating online and offline strategies, having a plan, testing new approaches, and making fundraising personal and fun.
Why Enterprise Architecture Must drive Cloud Strategy and PlanningRateb Abu Hawieleh
The document summarizes Mike Walker's presentation on driving cloud strategy and planning through enterprise architecture at the Open Group Conference in San Francisco. It provides an overview of Microsoft's Cloud Strategy and Planning Framework, which is a business value-driven methodology for selecting the right cloud investments. The framework includes three phases: strategy rationalization to identify cloud-ready capabilities, cloud valuation to evaluate opportunities, and business transformation planning to prioritize investments. It embraces proven cloud practices and provides tools, guidance, and examples to help customers apply the methodology. The presentation highlights how the framework ensures cloud strategies are aligned with business and IT strategies and allows for ongoing management of cloud investments.
This document outlines Windows Azure partner opportunities for fiscal year 2011, including the Windows Azure Circle Partner Program and Azure Incentive Program. It discusses growing systems integration projects involving developing or migrating applications to Azure, launching repeatable solutions, and enabling cloud platform interoperability. Azure Circle partners can earn incentives up to 25% of Azure revenue. Deployment planning services are also available to help qualified partners plan Azure deployments for customers.
This document summarizes key statistics and details about several large technology companies and their services. It provides an overview of:
- User bases for popular services from various companies ranging from hundreds of millions to billions of users over 7-15 years.
- Details on a large data center for one company including its size, server capacity, and power efficiency.
- A comparison of characteristics between on-premise and public cloud computing environments.
- An overview of the services, applications, and frameworks provided by one company's cloud computing platform.
The document provides an overview of Microsoft Cloud services including Azure Services Platform, Online Services, and Live Services. It describes key Azure components like compute, storage, SQL services, .NET services, and developer tools. It recommends that readers download the Visual Studio tools and SDK to start developing applications, deploy to the cloud after getting an account, and provide feedback to help shape Microsoft cloud offerings.
This document discusses copyright and trademark information for Microsoft Corporation. It states that Microsoft owns registered trademarks including Microsoft, Windows, and Windows Vista. It also notes that the information provided is current as of the date of presentation but is subject to change, and no guarantees can be made about accuracy of information after the presentation date. Microsoft provides the information without warranties.
This document provides an overview of Microsoft Azure and the benefits of cloud computing. It discusses:
- Microsoft's commitment to the cloud with 70% of employees now working on cloud-related projects, rising to 90% in a year.
- The two main reasons for using the cloud are to improve business strategy and the bottom line by gaining efficiencies and flexibility compared to traditional IT infrastructure.
- The key components of Azure including web and worker roles, storage options, and SQL Azure. It also discusses DevFabric for local development and testing.
- Options for getting started with Azure including installing the SDK and training kit on your own machine or using a pre-configured virtual machine.
The document discusses private cloud computing, including what it is, how it can be implemented, and the benefits it provides. It outlines key components of a private cloud foundation including virtualization, self-service portals, and automation. Microsoft offers products like System Center and Hyper-V that can help organizations set up a private cloud to improve agility, optimize resource utilization, and reduce costs.
The document discusses the economics of cloud computing from Microsoft's perspective. It describes how large data centers provide significant cost savings due to economies of scale, with total cost of ownership per server declining substantially as data center size increases. It also explains how cloud platforms allow for improved server utilization rates and energy efficiency through multi-tenancy and on-demand services. The cloud provides businesses flexibility and opportunities for cost reduction compared to traditional on-premise models.
The document discusses IT infrastructure capacity and cloud computing models. It covers topics like installing operating systems, routers, patching, upgrades, environments, load balancers, and hard drive failures. It compares actual and allocated IT capacities over time and how "IaaS", "PaaS", and "SaaS" cloud models work. The models differ in what layers of the stack vendors manage versus what users manage themselves.
This document provides an overview of Microsoft's Windows Azure cloud computing platform. It discusses the state of cloud computing including perceptions, types of clouds, and drivers. It then covers Microsoft's involvement in the cloud over the past 15 years with various services like Bing, Exchange Online, and MSN. The core sections describe the key components of Windows Azure including compute, storage, SQL Azure database, service bus, access control, and various application frameworks. It positions Windows Azure as a platform for building applications that can leverage on-premise and cloud services and provides three key takeaways about it being a platform-as-a-service, enabling hybrid solutions, and consistent programming models.
Windows Azure is a cloud computing platform hosted in Microsoft data centers around the world. It provides a simple and reliable platform for building web applications and services. The document discusses how Windows Azure automates management of IT resources, provides a scalable architecture with no upfront costs, and a familiar development experience using Microsoft technologies. It also covers support offerings, pricing models, service level agreements, and provides examples of how companies have used Windows Azure to reduce costs and improve scalability.
Windows Azure is a cloud computing platform hosted in Microsoft data centers around the world. It provides a simple and reliable platform for building web applications and services. The document discusses how Windows Azure automates management of IT resources, provides a scalable architecture with no upfront costs, and a familiar development experience using Microsoft technologies. It also covers pricing models, support offerings, and provides examples of how companies have successfully used Windows Azure to reduce costs and improve scalability.
Windows Azure is a cloud computing platform hosted in Microsoft data centers around the world. It provides a simple, reliable, and powerful platform for building web applications and services with no upfront costs. The document discusses key aspects of the Windows Azure platform including its automated management of scalable IT resources, support for popular development tools, and pay-as-you-go pricing model. It also provides examples of organizations like Kia Motors America that have developed applications on Windows Azure to quickly scale up for events and reduce costs compared to on-premise infrastructure.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
2. Background
This report summarizes data privacy research to understand perceptions about
the creation and consequences of exposing a person’s online profile. The research
was conducted by blueocean market intelligence.
Study
Markets
Data
Source
Sample Size
• Total of 5000 interviews
US, Germany,
Ireland, Spain
and Canada
Online
panel
• 1000 per country equally
split between adults and
children
Audience
•
•
Adults aged 18-74 (N=2500), and children
aged 8-17 (N=2500)
Children aged between 8-14 were
interviewed through parents, and children
15-17 were interviewed directly
Fieldwork
Dates
November
11th –
November
24th , 2011
2
3. Questionnaire Overview
Screener
•Age
•Gender
•Critical employment
•Hours per week using the Internet
•Devices used to access the
Internet
Perceptions about
online profiles &
reputation
•Top 3 online activities that
contribute to my online profile
and to friends and family
•Level of concern about my online
reputation
•Frequency of active thinking
about the long-term impact my
online activities have on me and
other people
•Level of control over my online
reputation
•Steps taken to manage my online
profile
•Participation in online activities
Influences &
Consequences
•Positive or negative influences
from online activities
•Posting information that hurt
someone (intentionally or not)
•Sharing something publicly, that
you intended to keep private
•Posting something online that you
knew had the potential to make
someone uncomfortable
•My postings that influenced my
online reputation either positively
or negatively
•My postings that influenced
friends/family online reputation
either positively or negatively
•Friends/family postings that
influenced my online reputation
either positively or negatively
•My online activities impact on
friends/family
•Friends/family and other people’s
online activities impact on me
Demographics
•Marital status
•Employment status
•Education
•HH Income
•Use of cloud services
•Technology adoption
3
4. Definition of Key Terms Used
Online Profile:
An online profile is created by one’s interactions in the online world including the
use of (Internet enabled) TV, mobile phones, Internet and worldwide web, gaming
and other devices. Here are some examples:
Content about you (e.g., bank records, retail and airline purchases, telephone
records, medical records, credit card purchases, etc.)
Content that you create online (e.g., email, text messages, images, audio,
video, presence on social networks)
Your presence created by others (e.g., someone posting a picture or
comments –about you on a social network or website, etc...)
Online Reputation:
Online reputation is the image created of you through information you or others
shared online in blogs, posts, pictures, tweets, videos, etc.
4
9. Executive Summary
Children and parents need more and better help to manage their online
reputations
Less than half (43%) of parents give their children a lot of help managing their online reputations.
Coincidently, this is similar to the percentage of adults (44%) who actively think about the consequences
of their online activities.
Children 8-14 yrs. old are twice as likely to get a lot of help from their parents compared to children 1517 yrs. old (66% vs. 33%).
As the amount of help from a parent decreases:
Actively thinking about the impact of one’s online activities on themself and others decreases.
Children perceive less positive influences on their reputations from online activities.
Lack of concern decreases. Children who are less concerned or worried may become overconfident and
less vigilant.
Children who get more help from their parents have a higher level of concern about their online profiles
compared to children who get little or no help at all (Help - 67%, No help – 49%) .
Parents who help appear no more effective at preventing hurtful posts by their children than parents
who are not helping at all. This suggests parents need more effective guidance and tools to better help
their children.
9
10. Perceptions Are Evolving About What Contributes
Most to Online Profiles
1
2
3
Top 3 Activities that Contribute to Online Profiles
Higher Usage
Mature
Lower Usage
Emerging
72%
1
3
32% 31% 31%
28%
23%
2
17%
10% 9% 8%
6% 5% 4% 4% 4% 4% 3% 3% 3%
2% 1% 1%
Adults
Children
Q1. Of the online activities that you participate in, which three do you think contribute most to your own
online profile?
10
11. Greater Participation = Greater Contributions to
Profile
Activities (personal use) - adults
Top 3 Contributors vs. Participation
25
Participate in (rank reversed)
1
5
20
2
4
8
3
11
15
7
12
6
9
14
10
10
17
18
15
16
5
13
21
19
22
-
20
5
10
15
20
Top 3 Contributors to Online Profile (rank reversed)
25
1. Send and receive email
2. Online shopping
3. Online banking
4. Social networking (e.g. posts, blogs, tweets, photos, videos, etc.)
5. Search queries/surfing the web (from a desktop or mobile device)
6. Play online games including virtual worlds
7. Download or stream music, videos or movies
8. Send and receive text messages
9. Participate in online forums and communities
10. Make Internet based phone calls - e.g., Skype
11. Upload photos taken with a camera or mobile phone
12. Use online auction or classified services like E-bay, Craigslist, Amazon, etc.)
13. Use a personal website
14. Write a blog or post comments
15. Sharing my current location with family/friends
16. Use a news sharing service like Twitter, Pownce, FriendFeed, etc..
17. Use mobile phone or tablet applications
18. Subscribe to online couponing services like Groupon, Living Social, Tippr etc.
19. Use a business networking site like LinkedIn, Monster, etc.
20. Sharing my current location with apps or businesses
21. Engage in health management services or health discussion groups online22. Sharing my current location with the general public via apps
Q1. Of the online activities that you participate in, which three do you think contribute most to your own online profile?
Please select the three most important online activities you do.
Q7a. Please select all of the activities you do for personal use.
11
12. Consumers May Underestimate Their Activities’
Contribute to Their Profiles
Adults
Children
Participate in
activity
Send and receive email
Search queries/surfing the web (from a desktop or mobile device)
Online shopping
Social networking (e.g. Posting content - blogs, tweets, photos, videos, etc.)
Online banking
Send and receive text messages
Download or stream music, videos or movies
Upload photos to a website taken with a camera or mobile phone
Play online games including virtual worlds
Use online auction or classified services like E-bay, Craigslist, Amazon, etc
Participate in online forums and communities
Write a blog or post comments
Make internet-based phone calls - e.g., Skype
Use mobile phone or tablet applications
Subscribe to online couponing services like Groupon, Living Social, Tippr etc.
Sharing my current location with family/friends
Use a news sharing service like Twitter, Pownce, FriendFeed, etc..
Use a personal website
Engage in health management services or health discussion groups onlineUse a business networking site like LinkedIn, Monster, etc
Sharing my current location with the general public via apps
Sharing my current location with apps or businesses
Q1. Of the online activities that you participate in, which three do you think contribute most to your own
online profile? Q7a. Please select all of the activities you do for personal use .
Contributes to
profile
Participate in
activity
Contributes to
profile
93%
82%
74%
68%
65%
62%
62%
60%
58%
58%
53%
43%
43%
43%
41%
41%
36%
28%
25%
23%
23%
20%
72%
28%
32%
31%
31%
10%
17%
6%
23%
5%
9%
4%
8%
3%
3%
4%
4%
4%
1%
3%
1%
2%
85%
75%
48%
78%
32%
72%
79%
70%
76%
42%
53%
53%
52%
54%
N.A.
47%
51%
39%
N.A.
N.A.
27%
24%
48%
22%
16%
42%
9%
15%
41%
12%
42%
3%
9%
6%
11%
6%
N.A.
5%
6%
4%
N.A.
N.A.
2%
2%
12
13. Children & Parents Need More and Better Help
from Their Parents
1
2
3
1
Children - Q5a. How much do
your parents help you to manage
and protect your online
reputation?
Help me
a
lot, 28%
Help me
complet
ely, 15%
Help me
a
little, 29
%
Do not
help me
at
all, 28%
2
Children - Q8. Have you ever
posted information online that
has harmed others or hurt
relationships either intentionally
or unintentionally?
19%
18%
20%
3
Children - Q3a. How concerned
are you about your online
reputation?
68%
49%
67%
56%
16%
Do not help Help me a Help me a Helps me
me at all
little
lot
completely
Yes (%)
Do not help Help me a Help me a Helps me
me at all
little
lot
completely
Very/Somewhat Concerned (%)
13
14. Less Help from Parents Means…
1
2
3
1 Actively Thinking About the Impact of
2
Your Online Activities
(Always/Often %)
70%
Information that you might be exposing or
leaving behind while engaging in online …
How your online activities might be exposing
information about others
The long-term impact that your online
activities might have on your personal …
The long-term impact that your online
activities might have on your work/school …
The long-term impact that your online
activities might have on the personal …
The long-term impact that your online
activities might have on the work/school …
52%
57%
35%
Help Completely
50%
41%
37%
Help Completely
25%
23%
30%
10%
49%
9%
20%
60%
52%
39%
30%
26%
40%
55%
32%
Take steps to keep your personal and
work/school online profiles separate
Q5a. How much do your
parents help you to
manage and protect your
online reputation?
60%
54%
32%
Consider your own online profile when you
edit or post content
Consider other people’s online profile when
you edit or post content
65%
3
57%
36%
25%
Positive Influences on Online Reputation
from Online Activities Increases with
Parental Help
No help at all
10%
57%
49%
0%
64%
Children 8-14
Children 15-17
No help at all
Online Activity
14
15. 7 in 10 Feel in Control of Their Online Reputation
1
2
Q5. How much control do you think you have over your
online reputation?
1
49%
55%
26%
17% 18%
20%
5% 4%
4% 3%
Complete
control
A lot of
control
A little Control No control at
all
Adults
Q3a. How concerned are you about your online
reputation?
2 32%36%
24%25%
23%23%
16%13%
4% 3%
I am very
concerned
I am
I am not very I am not at Don't know
somewhat concerned all concerned
concerned
Adults
Children
Don't know
Children
Q3b. How concerned are you that your online
reputation may be harmed by content posted by
someone else?
28%30%
I am very
concerned
32%37%
I am
somewhat
concerned
22%20%
14%10%
4% 3%
I am not I am not at Don't know
very
all
concerned concerned
Adults
Children
15
16. The Relationship Between Control & Concern Is
Complex
Concern vs. Control
I have complete control (%)
35%
30%
25%
I am in complete
control so I don’t
worry
Doing all I can but
must always stay
alert
30%
28%
26%
23%
20%
16%
15%
13%
10%
5%
Not at all
concerned
Not very
concerned
Adults
Kids
10%
10%
Somewhat
concerned
Very
concerned
0%
Q3a. How concerned are you about your online reputation?
Q5. How much control do you think you have over your online reputation?
16
17. Likelihood of Managing One’s Online Profile Decreases
As Feelings of Control Increase
1
2
Steps Taken to Manage Online Profiles - Adults
0%
20%
40%
60%
80%
Searched my own name using a search engine
Used privacy settings on social networking sites that determine who can access…
1
Decided not to post specific text, photos or video online
Checked to see what other people say about me on websites/gaming …
I opted out of sharing information about myself with a website, financial services…
Ask someone to remove online content related to myself ( e.g., photos, text or…
Used the alert feature provided by some websites that automatically notifies me…
Checked my credit report
Contacted a web site owner or administrator and asked them to remove…
Employed an online reputation management company
Have not taken any steps
Complete control
A lot of control
Q5. How much control do you think you have over your online reputation?
Q6. Which of the following steps have you ever taken to manage your online profile?
2
A little control
No control at all
17
18. Feeling in Control Doesn’t Reduce Chances of Posting
Content that Hurts Others
Control vs. Causing Harm
Something I posted hurt someone
25%
20%
19%
19%
18%
18%
15%
10%
Adults
13%
12%
Children
13%
9%
5%
0%
Complete control
A lot of control
Q5. How much control do you think you have over your online reputation?
Q8. Have you ever posted information online that has harmed others or hurt relationships either
intentionally or unintentionally?
A little control
No control at all
18
19. 9 in 10 Have Taken Steps to Manage Their Profile
At Least Once
1
2
3
Steps Taken to Manage Your Online Profile
63%
61%
Searched my own name using a search engine
51%
55%
47%
48%
Used privacy settings on social networking sites that determine who can…
Decided not to post specific text, photos or video online
41%
40%
I opted out of sharing information about myself with a website, financial…
32%
Checked to see what other people say about me on websites/gaming …
Ask someone to remove online content related to myself ( …
21%
Used the alert feature provided by some websites that automatically …
17%
21%
9%
6%
8%
7%
Have not taken any steps
Contacted a web site owner or administrator and asked them to remove…
Other
34%
45%
3
Adults
Children
13%
Checked my credit report
Employed an online reputation management company
2
1
3%
1%
1%
Q6. Which of the following steps have you ever taken to manage your online profile?
19
20. Only 44% Think Actively About the Consequences
of Their Online Activities
1
2
Thinking About the Impact of Your Online Activities
(Always/Often %)
1
2
Take steps to keep your personal and work/school
online profiles separate
Information that you might be exposing or leaving
behind while engaging in online activities
Consider your own online profile when you edit or
post content
How your online activities might be exposing
information about others
The long-term impact that your online activities
might have on your personal reputation
Consider other people’s online profile when you edit
or post content
The long-term impact that your online activities
might have on your work/school reputation
The long-term impact that your online activities
might have on the personal reputation of others
The long-term impact that your online activities
might have on the work/school reputation of others
Q4. On a scale where, 1=Always, 2=Often, 3=Sometimes, 4=Rarely, 5=Never, please tell us:
How often do you:
52%
57%
57%
55%
49%
53%
46%
43%
44%
44%
43%
44%
40%
39%
38%
39%
Adults
Children
Average
Adults = 44%
Children = 44%
36%
34%
20
21. Think Actively and You’re More Likely to Take Steps
to Manage Your Online Profile
Steps Taken to Manage Your Online Profile
Searched my own name using a search engine
57%
Used privacy settings on social networking sites that determine who can…
45%
Decided not to post specific text, photos or video online
35%
Checked to see what other people say about me on websites/gaming …
14%
Used the alert feature provided by some websites that automatically…
11%
Other
18%
Actively Think
14%
Often
4%
9%
6%
Contacted a web site owner or administrator and asked them to remove…
Employed an online reputation management company
25%
12%
16%
Checked my credit report
Have not taken any steps
48%
34%
18%
Ask someone to remove online content related to myself ( …
57%
53%
43%
I opted out of sharing information about myself with a website, financial …
67%
Rarely
2%
2%
1%
1%
Q4_1. How often do you actively think about the information that you might be exposing
or leaving behind while engaging in online activities?
Q6. Which of the following steps have you ever taken to manage your online profile?
21
22. Consumers Are Mindful About Not Posting Hurtful
Information
1
2
Q8. Have you ever posted information online that
has harmed others or hurt relationships either
intentionally or unintentionally?
Adults
&
Children
Adults
“Posted a picture of my friend that I
didn't know she didn't want up on
Facebook.”
Unintentional
Adults
12%
Yes
No
1
88%
2
“I spread malicious rumours about
my colleague because I was angry
with him.”
Yes
“I was just joking on a girl’s
Facebook comment but I didn't
know she took it so seriously.”
“'I put up a joke, and people
thought it was a bit offensive.”
72%
Children
No
“I didn't realize the person had
people on his Facebook that were
not aware of his relationship
status.”
Children
18%
82%
Q9. If YES, was it intentional or unintentional?
Q9a. If intentional, please describe the information you shared
Q9b. If unintentional, please describe the information you shared
Intentional
28%
“I posted some negative opinion
about a local business and shared
with my friends.”
“Details about personal life.”
“I shared something embarrassing
about someone else”
“Photos”
“Sometimes if I am upset I will say
mean things to get back at someone
who said something mean about
me.”
22
23. Adults Are More Careful Than Children About
Keeping Information Private
1
2
Q10. Have you ever shared something publicly
that you intended to keep private?
Adults
Yes
1
83%
17%
73%
27%
No
Children
Yes
No
Q11. What type of information did you share
publicly?
Base
Information about my personal life
Photos of me or my family
My birthday
Hobbies / things I like to do
My cell phone number
Information about my job
My home address
Places I like to go
Information about my kids
Comments I post online
Info/Details about my friends
Details of my work
Others
Information about my family
Information about my school
Text messages
Adults
Children
434
56%
38%
31%
26%
25%
20%
19%
19%
18%
17%
15%
12%
2%
N.A.
N.A.
N.A.
664
N.A.
36%
34%
N.A.
23%
N.A.
16%
19%
N.A.
21%
44%
N.A.
4%
29%
24%
16%
2
23
24. Less Than One in Five Purposely Posts Information
that Could Potential Hurt Someone
1
Q12. Have you ever posted something online that you knew had the
potential to make someone uncomfortable?
44%
38%
40%
33%
1
21%
14%
4%
5%
Yes - but I did it anyway, I Yes - I did it anyway, but I No - I have never posted
No - I have never posted
felt peer pressure to do it, I didn't intend to hurt them
something that I knew
online that would make
wanted to hurt them,etc.
might have the potential to someone uncomfortable.
hurt someone
Adults
Children
24
25. Positive Influences Outweigh Negative Influences by a
Wide Margin
Adults
- Q7b.Now we would like to know how much you feel each activity influences your online
reputation. If you don’t do a particular activity, please tell us how you think it might influence your
online reputation. Your best guess is OK.
Base - 2500
Send and receive email
Online shopping
Online banking
Search queries/surfing the web (from a desktop or mobile device)
Download or stream music, videos or movies
Sharing my current location with family/friends
Sharing my current location with apps or businesses
Sharing my current location with the general public
Make internet based phone calls – e.g., Skype
Use mobile phone applications
Upload photos to a website taken with a camera or cell phone
Send and receive text messages
Social networking (e.g. Posting content - blogs, tweets, photos, videos, etc.)
Use a business networking site like LinkedIn, Monster, etc…
Use a personal website
Write a blog or post comments
Play online games including virtual worlds
Use a news sharing service like Twitter, Pownce, FriendFeed, etc..
Use online auction or classified services like Ebay, Craigslist, Amazon, etc…
Participate in online forums and communities
Subscribe to online couponing services like Groupon, Living Social, Tippr etc.
Engage in health management services or health discussion groups online
Average
* % for small positive/negative influences not shown
Positive
Influence
Negative
Influence
47%
31%
27%
31%
23%
23%
19%
18%
28%
23%
29%
29%
32%
25%
27%
28%
26%
25%
23%
29%
20%
24%
27%
2%
4%
5%
3%
7%
12%
15%
20%
6%
6%
7%
4%
9%
7%
7%
8%
7%
8%
6%
6%
7%
6%
7%
Positive/
Negative
Ratio
24
8
5
10
3
2
1
1
5
4
4
7
4
4
4
4
4
3
4
5
3
4
5.0
No
Influence*
Diff
Positive
Negative
34%
44%
49%
42%
45%
39%
44%
41%
48%
51%
34%
45%
31%
47%
44%
38%
41%
41%
46%
37%
51%
49%
42%
45%
27%
22%
28%
16%
11%
4%
-2%
22%
17%
22%
25%
23%
18%
20%
20%
19%
17%
17%
23%
13%
18%
25
19%
26. Positive Influences Outweigh Negative Influences by a
Wide Margin
Children - Q7b.Now we would like to know how much you feel each activity influences your
Base - 2500
Send and receive email
Online shopping
Online banking
Search queries/surfing the web (from a desktop or mobile device)
Download or stream music, videos or movies
Sharing my current location with family/friends
Sharing my current location with apps or businesses
Sharing my current location with the general public
Make internet based phone calls – e.g., Skype
Use mobile phone applications
Upload photos to a website taken with a camera or cell phone
Send and receive text messages
Social networking (e.g. Posting content - blogs, tweets, photos, videos, etc.)
Use a personal website
Write a blog or post comments
Play online games including virtual worlds
Use a news sharing service like Twitter, Pownce, FriendFeed, etc..
Use online auction or classified services like Ebay, Craigslist, Amazon, etc…
Participate in online forums and communities
Average
Positive
Influence
Negative
Influence
47%
27%
23%
35%
35%
30%
21%
22%
31%
29%
41%
39%
42%
32%
35%
34%
31%
23%
30%
online reputation. If you don’t do a particular activity, please tell us how you think it might
influence your online reputation. Your best guess is OK.
2%
4%
4%
2%
4%
11%
14%
16%
5%
5%
6%
3%
6%
5%
5%
6%
6%
6%
6%
32%
6%
Positive/
Negative
Ratio
24
7
6
18
9
3
2
1
6
6
7
13
7
6
7
6
5
4
5
7.4
No
Influence*
31%
51%
55%
36%
32%
30%
39%
36%
39%
43%
21%
32%
20%
38%
30%
31%
33%
47%
33%
36%
Diff
Positive
Negative
45%
23%
19%
33%
31%
19%
7%
6%
26%
24%
35%
36%
36%
27%
30%
28%
25%
17%
24%
26%
* % for small positive/negative influences not shown
26
27. Tradeoffs Vary by Activity Between Contributions to
Online Profiles and Positive Influences
Send & receive email is perceived to be the top contributor to online profiles and in terms of positive influence on one’s
online reputation. This implies a balance between the large contributions to one’s online profile made by email and the
positive influences one gets from email.
Activities such as downloads/streaming (7), online games (6), and online banking (3) are making large contributions to
online profiles but do not provide a relatively equal amount of positive influences (e.g., activities above the 45 degree
line). Conversely, engaging in health mgt. (21), business networking (19) and blogs have more positive influences compared
to the contributions being made to online profiles (e.g., activities below the 45 degree line).
Activities (personal use) - Adults
Top 3 Contributors to Online Profile (rank)
reversed)
Positive Influence vs. Top 3 Contribution
25
Contribution > Positive Influence
1
2
3
20
5
6
7
15
4
8
9
12
10
10
13
15
11
14
16
5
18
17
20
0
19
21
22
0
5
Positive Influence > Contribution
10
15
20
Positive influence rank (rank reversed)
25
1. Send and receive email
2. Online shopping
3. Online banking
4. Social networking (e.g. Posting, blogs, tweets, photos, videos, etc.)
5. Search queries/surfing the web (from a desktop or mobile device)
6. Play online games including virtual worlds
7. Download or stream music, videos or movies
8. Send and receive text messages
9. Participate in online forums and communities
10. Make internet based phone calls - e.g., Skype
11. Upload photos taken with a camera or mobile phone
12. Use online auction or classified services like E-bay, Craigslist, Amazon, etc.)
13. Use a personal website
14. Write a blog or post comments
15. Sharing my current location with family/friends
16. Use a news sharing service like Twitter, Pownce, FriendFeed, etc..
17. Use mobile phone or tablet applications
18. Subscribe to online couponing services like Groupon, Living Social, Tippr etc.
19. Use a business networking site like LinkedIn, Monster, etc.
20. Sharing my current location with apps or businesses
21. Engage in health management services or health discussion groups online22. Sharing my current location with the general public via apps
Q1. Of the online activities that you participate in, which three do you think contribute most to your own online profile?
Please select three most important online activities which you do.
Q7b.Now we would like to know how much you feel each activity influences your online reputation. If you don’t do a particular activity, please
tell us how you think it might influence your online reputation. Your best guess is OK.
27
28. Most Influences from a Person’s Posts on Their
Reputation Are Neutral
1
2
Q13a. Have you ever posted something
online that has influenced your reputation
either positively or negatively?
Positive/Negative Influences
Adults
1
Children
Positive
Negative
Positive
Negative
71%
50%
74%
54%
Posted a photo of myself or family
45%
26%
50%
34%
Update my social networking profile
36%
13%
35%
12%
Posted something on a webpage
33%
23%
31%
25%
Posted a comment on a blog
32%
29%
35%
25%
Updated my resume
25%
4%
Posted a video
18%
12%
25%
16%
Posted a photo of others
17%
20%
20%
20%
Posted a photo of my children
16%
13%
Recommend someone for a job
15%
3%
26%
23%
63%
Posted a comment on a social networking site
48%
44%
31%
15%
9%
Yes, PositivelyYes, Negatively
No influence, positive or negative
Adults
Posted a photo of friend & family
2
Children
Q13b. What were the activities that you felt positively influenced your reputation?
Q13b. What were the activities that you felt negatively influenced your reputation?
28
29. Most Influences From My Posts On Family &
Friends Are Neutral
1
2
Q14a. Have you ever posted something
online that has influenced your family or
friend’s reputation either positively or
negatively?
2 75%
65%
Positive/Negative Influences
Adults
Children
35%
66%
46%
47%
23%
26%
17%
31%
27%
17%
21%
22%
22%
26%
18%
21%
22%
20%
20%
25%
23%
Update my social networking profile
16%
7%
17%
7%
Posted a video
16%
15%
17%
12%
Recommend someone for a job
12%
7%
Updated my resume
Adults
63%
Posted a photo of others
Yes, PositivelyYes, Negatively
No influence, positive or negative
Posted a comment on a social networking site
Posted a photo of my children
9%
Negative
Posted something on a webpage
5%
Positive
Posted a comment on a blog
28%
21%
Negative
Posted a photo of them or family
1
Positive
10%
11%
46%
34%
Posted a photo of friend & family
Kids
Q14b. What were the activities that you felt positively influenced your family or friend’s reputation?
Q14c. What were the activities that you felt negatively influenced your family or friend’s reputation?
29
30. Most Influences from Posts by Family & Friends on
One’s Reputation Are Neutral
1
2
Q15a. Has a friend or family member ever
posted something online that has
influenced your reputation either
positively or negatively?
Positive/Negative Influences
Adults
Children
Positive
Negative
Positive
Negative
Posted a comment on a social networking site
68%
59%
66%
47%
Posted something on a webpage
26%
18%
24%
19%
Posted a photo of them or family
39%
30%
50%
47%
Posted a photo of my children
19%
7%
Posted a comment on a blog
23%
19%
27%
23%
Posted a photo of others
19%
16%
20%
12%
Posted a video
13%
15%
17%
15%
Updated my resume
10%
7%
Update my social networking profile
15%
7%
14%
8%
Recommend someone for a job
9%
3%
29%
18%
2 69%
56%
1
32%
22%
16%
11%
Yes, PositivelyYes, Negatively
No influence, positive or negative
Adults
Posted a photo of friend & family
Children
Q15b. What were the activities that you felt, which positively influenced your reputation?
Q15c. What were the activities that you felt, which negatively influenced your reputation?
30
31. One’s Online Activities Have a Neutral Impact on
Family & Friends
1
2
Q16a. Have your friends and family or
other people ever been impacted by your
online activities either positively or
negatively?
Yes, Positively
No, Negatively
No Influence, positive or negative
Adults
1
Friends/
Family
31%
Children
15%
Friends/
Family
44%
9%
15%
15%
23%
65%
74%
51%
65%
Others
Q16b.Please tell us what positive impact did your online
activity have on [friends and family or other people]?
2
Helped save a friendship
Helped someone get a job
Defended someone who was being cyberbullied
Helped save a marriage
Helped someone with getting into the college of their choice
Others
19%
Adults
Friends/
Family
64%
46%
30%
20%
25%
Children
Others
46%
43%
37%
28%
28%
Friends/
Family
76%
Others
58%
51%
53%
34%
36%
31
32. Negative Impacts from One’s Online Activities
Q16c. Please tell us what negative impact your online activity had on [friends and
family or other people]?
Impacts
Lost a friendship
Adults
Friends/
Others
Family
49%
46%
Impacts
Lost a friendship
Children
Friends/
Others
Family
51%
50%
Socially embarrassed
42%
32%
Socially embarrassed
46%
42%
Victim of identity theft
29%
20%
Alienated a family member
27%
19%
Been harassed or bullied
26%
17%
Been harassed or bullied
26%
27%
Fired from a job
23%
19%
Victim of identity theft
24%
22%
Got divorced
22%
17%
Disciplined in school
23%
20%
Lost out on getting a job
20%
18%
Suspended from school
16%
17%
Physically hurt themselves
17%
15%
Expelled from school
14%
13%
Was refused health insurance
16%
12%
Attempted to physically hurt or harm themselves
14%
15%
Lost custody of Kids
15%
15%
Lost out on getting into college I wanted
12%
14%
Was turned down for a mortgage
15%
14%
Lost out on getting into college they wanted
14%
13%
32
33. Online Activities of Others Typically Have a Neutral
Impact
1
2
Q17a. Have you ever been impacted by
friends and family or other people’s
online activities either positively or
negatively?
Adults
Children
Friends/
Family
Yes, Positively
No, Negatively
No Influence, positive or negative
1
Others
Friends/
Family
Others
27%
12%
39%
17%
12%
15%
16%
22%
66%
77%
53%
67%
Q17b. Please tell us what positive impact did the online
activities of [friends and family or other people’s] have on
you?
2
Helped save a friendship
Helped someone get a job
Defended someone who was being cyberbullied
Helped save a marriage
Helped someone with getting into the college of their choice
Adults
Friends/
Family
61%
41%
29%
21%
22%
Children
Others
50%
41%
31%
21%
23%
Friends/
Family
74%
Others
63%
45%
56%
30%
34%
33
34. Negative Impacts from Others’ Online Activities
Q17c. Please tell us what negative impact did the online activities of [friends and family
or other people’s have on you?
Impacts
Adults
Impacts
Friends/
Others
Family
Children
Friends/
Others
Family
Lost a friendship
43%
44%
Socially embarrassed
49%
40%
Socially embarrassed
43%
37%
Lost a friendship
48%
43%
Victim of identity theft
23%
24%
Alienated a family member
31%
20%
Been harassed or bullied
22%
27%
Been harassed or bullied
24%
26%
Fired from a job
21%
20%
Victim of identity theft
23%
24%
Got divorced
21%
19%
Disciplined in school
22%
22%
Lost custody of Kids
17%
15%
Suspended from school
16%
16%
Was refused health insurance
15%
16%
Expelled from school
14%
13%
Was turned down for a mortgage
15%
14%
Attempted to physically hurt or harm themselves
13%
15%
Lost out on getting a job
14%
18%
Lost out on getting into college I wanted
12%
12%
Physically hurt myself
14%
15%
Lost out on getting into college they wanted
12%
16%
34
37. Summary of Selected Metrics – Adults
Country Rank
Metric
Canada
Germany
Ireland
Spain
US
Top 3 contributor to online profile – Social Networking %
2
5
1
3
4
Concerned about online reputation (Very/Somewhat %)
2
5
3
1
4
Concerned that others harm your online reputation (Very/somewhat %)
4
3
2
1
5
Amount of control over online reputation (Complete/A lot %)
3
2
4
1
5
Steps taken to manage online profile
4
1
3
2
5
Ever posted information that has harmed others
3
1
4
2
5
Ever posted information that has intentionally harmed others
1
5
2
4
3
Incidence of shared information that was intended to be private
3
1
4
2
5
I posted information that positively influenced my reputation
4
3
2
1
5
I’ve posted information that positively influenced friends/family
4
2
2
1
5
Friend/family posted information that positively influenced my reputation
4
2
3
1
5
My friends/family were positively impacted by my online activities
3
2
3
1
5
I’ve been impacted positively by friends/family online activities
3
2
4
1
5
37
38. Email is the Biggest Contributor to Online Profiles
Q1. Of the online activities that you
participate in, which three do you think
contribute most to your own online
profile?
Base
Send and receive email
Online shopping
Online banking
Social networking (e.g. Posting content blogs, tweets, photos, videos, etc.)
Search queries/surfing the web (from a
desktop or mobile device)
Play online games including virtual
worlds
Download or stream music, videos or
movies
Send and receive text messages
Participate in online forums and
communities
Make internet based phone calls - e.g.,
Skype
Upload photos to a website taken with a
camera or mobile phone
Use online auction or classified services
like E-bay, Craigslist, Amazon, etc
Use a personal website
Write a blog or post comments
Sharing my current location with
family/friends
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc..
Use mobile phone or tablet applications
Subscribe to online couponing services
like Groupon, Living Social, Tippr etc.
Use a business networking site like
LinkedIn, Monster, etc
Sharing my current location with apps or
businesses
Engage in health management services or
health discussion groups onlineSharing my current location with the
general public via apps
MARKET - Adults
Total
Canada Germany Ireland
Spain
US
2500
72%
32%
31%
500
75%
23%
41%
500
68%
32%
24%
500
76%
32%
40%
500
65%
24%
16%
500
76%
48%
35%
31%
33%
25%
35%
30%
29%
28%
30%
23%
25%
35%
26%
23%
14%
41%
13%
35%
13%
17%
13%
24%
16%
25%
5%
10%
12%
5%
11%
10%
12%
9%
10%
11%
5%
10%
10%
8%
6%
11%
12%
7%
3%
6%
6%
5%
5%
11%
5%
5%
5%
6%
4%
2%
8%
4%
3%
4%
3%
7%
3%
4%
4%
3%
3%
4%
5%
4%
5%
2%
3%
4%
4%
4%
4%
2%
4%
6%
2%
3%
3%
3%
4%
4%
3%
3%
6%
1%
4%
2%
3%
3%
3%
2%
3%
3%
4%
2%
2%
2%
1%
2%
2%
1%
3%
1%
0%
1%
1%
1%
1%
1%
1%
1%
2%
Q2.Thinking of your friends and families,
what are the three things you contribute
most to their online profiles?
Base
Send and receive email
Social networking (e.g. Posting content blogs, tweets, photos, videos, etc.)
Online shopping
Search queries/surfing the web (from a
desktop or mobile device)
Online banking
Play online games including virtual worlds
Send and receive text messages
Upload photos to a website taken with a
camera or cell phone
Download or stream music, videos or
movies
Make internet based phone calls - e.g.,
Skype
Sharing my current location with
family/friends
Participate in online forums and
communities
Write a blog or post comments
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc.
Use mobile phone applications
Use online auction or classified services like
E-bay, Craigslist, Amazon, etc
Use a personal website
Use a business networking site like LinkedIn,
Monster, etc
Subscribe to online couponing services like
Groupon, Living Social, Tippr etc.
Sharing my current location with the general
public
Sharing my current location with apps or
businesses
Engage in health management services or
health discussion groups online
MARKET - Adults
Total
Canada Germany Ireland
Spain
US
2500
70%
500
76%
500
68%
500
71%
500
63%
500
75%
36%
40%
27%
41%
31%
40%
23%
16%
31%
24%
19%
27%
20%
22%
16%
16%
22%
22%
18%
18%
16%
17%
12%
17%
22%
29%
10%
19%
10%
21%
14%
25%
12%
17%
11%
21%
15%
16%
10%
16%
18%
18%
13%
10%
19%
16%
16%
5%
12%
12%
18%
18%
9%
5%
9%
12%
3%
9%
9%
12%
9%
10%
10%
4%
11%
9%
8%
8%
7%
7%
9%
8%
6%
5%
4%
8%
8%
4%
5%
5%
3%
6%
8%
4%
5%
5%
8%
3%
2%
6%
4%
3%
3%
4%
6%
5%
3%
2%
4%
2%
6%
2%
3%
6%
2%
3%
2%
3%
2%
2%
3%
2%
3%
2%
2%
2%
2%
1%
4%
2%
2%
2%
1%
1%
1%
38
2%
39. Spain Has the Highest Level of Concern; US the
Least
Q3a. How concerned are you about your online
reputation?
Base
I am very concerned
I am somewhat concerned
I am not very concerned
I am not at all concerned
Don't know
Q3b. How concerned are you that your online
reputation may be harmed by content posted by
someone else?
Base
I am very concerned
I am somewhat concerned
I am not very concerned
I am not at all concerned
Don't know
MARKET - Adults
Total
Canada
2500
23%
32%
24%
16%
4%
500
25%
31%
23%
17%
4%
Germany
500
15%
30%
27%
19%
8%
Ireland
Spain
500
23%
33%
26%
14%
4%
500
31%
38%
22%
7%
3%
US
500
22%
27%
24%
23%
4%
MARKET - Adults
Total
Canada
2500
28%
32%
22%
14%
4%
500
24%
31%
23%
18%
3%
Germany
500
26%
37%
20%
11%
6%
Ireland
Spain
500
29%
34%
24%
9%
4%
500
38%
38%
15%
8%
2%
US
500
22%
22%
29%
23%
4%
39
40. On Average 44% Think Actively About the
Consequences of Their Online Activities
Q4: How Actively Do You Think About…
(Always, Often %)
MARKET – Adults
Always + Often (%)
Total
Canada
Germany
Ireland
Spain
US
Base
Information that you might be exposing or leaving behind while engaging in online
activities
2500
500
500
500
500
500
57%
58%
64%
61%
53%
47%
How your online activities might be exposing information about others
46%
46%
54%
49%
44%
37%
The long-term impact that your online activities might have on your personal
reputation
44%
43%
49%
50%
44%
36%
The long-term impact that your online activities might have on your work reputation
40%
37%
48%
45%
41%
29%
38%
37%
42%
41%
39%
32%
36%
32%
41%
39%
39%
27%
Consider your own online profile when you edit or post content
49%
48%
49%
55%
51%
41%
Consider other people’s online profile when you edit or post content
43%
42%
44%
49%
48%
35%
Take steps to keep your personal and work online profiles separate
57%
56%
56%
62%
59%
51%
44%
43%
49%
49%
45%
35%
The long-term impact that your online activities might have on the personal
reputation of others
The long-term impact that your online activities might have on the work reputation
of others
Average
40
41. Spain and Germany Claim the Highest Amount of
Control
Q5. How much control do you think you have
over your online reputation?
Base
Complete control
A lot of control
A little Control
No control at all
Don't know
MARKET - Adults
Total
Canada
2500
17%
49%
26%
4%
5%
500
17%
46%
26%
5%
7%
Germany
500
19%
52%
22%
3%
4%
Ireland
Spain
500
15%
47%
31%
4%
4%
500
18%
58%
19%
1%
3%
US
500
16%
44%
30%
5%
6%
41
42. A Combination of Steps are Used to Manage Online
Reputations
Q6. Which of the following steps have you ever taken to manage your online profile?
Base
Searched my own name using a search engine
Used privacy settings on social networking sites
Decided not to post specific text, photos or video online
I opted out of sharing information about myself with a website
Checked to see what other people say about me on websites
Ask someone to remove online content related to myself
Used the alert feature provided by some websites that automatically notifies me
Checked my credit report
Have not taken any steps
Contacted a web site owner or administrator and asked them to remove content
Employed an online reputation management company
Others
Have not taken any steps
Total
2500
63%
51%
47%
41%
32%
21%
17%
13%
9%
8%
3%
1%
9%
MARKET - Adults
Canada Germany Ireland
500
500
500
61%
72%
67%
56%
47%
60%
50%
48%
56%
45%
37%
51%
29%
38%
34%
22%
22%
24%
17%
17%
19%
13%
6%
7%
11%
5%
8%
4%
10%
6%
2%
4%
2%
2%
1%
1%
11%
5%
8%
Spain
500
61%
42%
36%
29%
35%
25%
19%
9%
6%
12%
4%
1%
US
500
54%
48%
46%
43%
22%
12%
16%
27%
15%
7%
3%
1%
6%
15%
42
43. Online Activities: Personal and Work Usage
Q7a. Please select all of the activities you
do for personal use
Base
Send and receive email
Search queries/surfing the web (from a
desktop or mobile device)
Online shopping
Social networking (e.g. Posting content blogs, tweets, photos, videos, etc.)
Online banking
Send and receive text messages
Download or stream music, videos or
movies
Upload photos to a website taken with a
camera or cell phone
Play online games including virtual worlds
Use online auction or classified services like
Ebay, Craigslist, Amazon, etc
Participate in online forums and
communities
Write a blog or post comments
Make internet based phone calls - e.g.,
Skype
Use mobile phone applications
Subscribe to online couponing services like
Groupon, Living Social, Tippr etc.
Sharing my current location with
family/friends
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc..
Use a personal website
Engage in health management services or
health discussion groups online
Use a business networking site like LinkedIn,
Monster, etc
Sharing my current location with the general
public
Sharing my current location with apps or
businesses
MARKET - Adults
Total
Canada Germany Ireland
Spain
US
2500
93%
500
95%
500
88%
500
95%
500
87%
500
97%
82%
88%
73%
85%
80%
84%
74%
72%
69%
84%
57%
88%
68%
67%
61%
74%
72%
67%
65%
62%
72%
56%
53%
50%
75%
78%
51%
65%
74%
61%
62%
61%
53%
68%
71%
55%
60%
60%
51%
69%
65%
54%
58%
51%
74%
45%
73%
48%
Q7a. Please select all of the activities you do
for work use
500
50%
44%
36%
500
38%
27%
18%
20%
15%
23%
17%
27%
18%
Download or stream music, videos or movies
Sharing my current location with family/friends
Sharing my current location with apps or
businesses
Sharing my current location with the general
public
Make internet based phone calls - e.g., Skype
Use mobile phone applications
Upload photos to a website taken with a
camera or cell phone
16%
14%
10%
11%
18%
20%
14%
9%
24%
20%
12%
11%
14%
11%
14%
8%
31%
7%
14%
9%
16%
11%
20%
12%
13%
12%
11%
10%
18%
14%
11%
11%
19%
18%
7%
8%
12%
10%
15%
7%
20%
9%
12%
10%
17%
10%
16%
8%
11%
6%
16%
8%
19%
6%
11%
8%
14%
8%
17%
7%
11%
10%
9%
7%
7%
6%
16%
14%
15%
9%
5%
4%
15%
16%
18%
7%
6%
5%
9%
6%
14%
3%
17%
5%
9%
7%
13%
3%
14%
5%
8%
5%
12%
4%
14%
6%
8%
3%
11%
5%
14%
6%
6%
4%
9%
4%
12%
4%
62%
53%
53%
54%
46%
59%
54%
43%
41%
45%
41%
49%
41%
43%
39%
50%
57%
46%
25%
Send and receive text messages
Social networking (e.g. Posting content - blogs,
tweets, photos, videos, etc.)
Use a business networking site like LinkedIn,
Monster, etc
43%
38%
41%
51%
51%
32%
41%
49%
26%
49%
35%
46%
41%
41%
24%
44%
56%
38%
36%
33%
34%
38%
50%
26%
28%
24%
23%
25%
45%
22%
25%
25%
25%
18%
29%
28%
Participate in online forums and communities
Subscribe to online couponing services like
Groupon, Living Social, Tippr etc.
Engage in health management services or
health discussion groups online
24%
23%
18%
19%
21%
35%
19%
20%
15%
26%
21%
Use a personal website
Write a blog or post comments
Play online games including virtual worlds
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc..
Use online auction or classified services like
Ebay, Craigslist, Amazon, etc
21%
20%
US
500
48%
36%
23%
43%
26%
Spain
500
47%
45%
22%
68%
24%
Ireland
500
47%
36%
22%
59%
20%
Germany
2500
46%
37%
24%
56%
20%
Canada
Base
Send and receive email
Online shopping
Online banking
Search queries/surfing the web (from a
desktop or mobile device)
58%
23%
MARKET - Adults
Total
43
44. Germany Reports the Highest Incidence of Harm
MARKET - Adults
Q8. Have you ever posted information online that has
harmed others or hurt relationships either
intentionally or unintentionally?
Total
Base
Yes
No
2500
12%
88%
Canada
500
11%
89%
Germany
500
20%
80%
Ireland
Spain
500
8%
92%
500
15%
85%
US
500
6%
94%
MARKET - Adults
Q9. If YES, was it?
Total
Canada
Base
Intentional
Unintentional
296
28%
72%
54
39%
61%
Germany
98
20%
80%
Ireland
Spain
41
37%
63%
75
23%
77%
US
28
36%
64%
44
45. Germany & Spain Have the Most Trouble Keeping
Information Private
Q10. Have you ever shared something publicly that
you intended to keep private?
MARKET - Adults
Total
Canada
Base
Yes
No
Q11. What type of information did you share
publicly?
Base
Information about my personal life
Photos of me or my family
My birthday
Hobbies / things I like to do
My cell phone number
Information about my job
My home address
Places I like to go
Information about my kids
Comments I post online
Details about my friends
Details of my work
Others
2500
17%
83%
Total
434
56%
38%
31%
26%
25%
20%
19%
19%
18%
17%
15%
12%
2%
500
15%
85%
Canada
75
61%
35%
27%
28%
23%
23%
13%
13%
19%
23%
12%
16%
3%
Germany
500
26%
74%
Germany
128
55%
27%
28%
26%
20%
14%
20%
16%
16%
14%
12%
8%
1%
Ireland
Spain
500
14%
86%
500
22%
78%
Ireland
Spain
70
51%
49%
37%
23%
21%
30%
16%
23%
19%
20%
14%
17%
1%
109
58%
45%
28%
28%
32%
18%
16%
18%
16%
13%
20%
12%
1%
US
500
10%
90%
US
52
52%
38%
42%
23%
33%
21%
38%
27%
21%
17%
21%
10%
8%
45
46. Potential Abuse Is Low
Q12. Have you ever posted something online that
you knew had the potential to make someone
uncomfortable?
Base
Yes - but I did it anyway, I felt peer pressure to do it, I
wanted to hurt them,etc.
Yes - I did it anyway, but I didn't intend to hurt them
No - I have never posted something that I knew might
have the potential to hurt someone
No - I have never posted online that would make
someone uncomfortable.
MARKET - Adults
Total
Canada
Germany
Ireland
Spain
US
2500
500
500
500
500
500
4%
3%
7%
3%
3%
2%
14%
13%
17%
11%
20%
9%
38%
33%
40%
39%
47%
30%
44%
51%
36%
46%
30%
58%
46
47. The US has the Highest Ratio of Positive to
Negative Outcomes
MARKET - Adults
Q13a. Have you ever posted something online that
has influenced your reputation either positively or
negatively?
Total
Base
Ratio of Positively to Negatively
Yes, Positively
Yes, Negatively
No influence, positive or negative
2500
3.4
31%
9%
63%
Q13b. What were the activities that you felt
positively influenced your reputation? Please check
all that apply.
Canada
Germany
Ireland
Spain
US
500
500
500
500
2.4
2.5
3.8
4.5
500
4.8
26%
11%
67%
31%
13%
59%
32%
8%
64%
42%
9%
50%
23%
5%
75%
MARKET - Adults
Total
Canada
Germany
Ireland
Spain
US
Base
775
131
157
160
212
115
Posted a comment on a social networking site
Posted a photo of myself or family
Update my social networking profile
Posted something on a webpage
Posted a comment on a blog
Updated my resume
Posted a video
Posted a photo of others
Posted a photo of my children
Recommend someone for a job
71%
45%
36%
33%
32%
25%
18%
17%
16%
15%
76%
51%
34%
30%
38%
21%
15%
19%
24%
17%
66%
33%
28%
38%
31%
18%
14%
12%
17%
9%
78%
50%
44%
35%
32%
31%
18%
24%
17%
17%
63%
46%
33%
32%
25%
25%
23%
12%
10%
17%
74%
47%
41%
31%
41%
27%
17%
21%
17%
17%
2%
3%
2%
3%
-
3%
Others
47
48. Ireland and Canada Report the Most Negative
Influences from Social Networking
Q13c. What were the activities that you felt
negatively influenced your reputation? Please
check all that apply.
Base
Posted a comment on a social networking site
Posted something on a webpage
Posted a photo of myself or family
Posted a photo of my children
Posted a comment on a blog
Posted a photo of others
Posted a video
Updated my resume
Update my social networking profile
Recommend someone for a job
Others
MARKET - Adults
Total
Canada
230
50%
23%
26%
13%
29%
20%
12%
4%
13%
3%
3%
54
57%
30%
24%
9%
22%
13%
13%
6%
15%
2%
4%
Germany
63
43%
29%
29%
14%
29%
27%
11%
3%
11%
5%
3%
Ireland
Spain
42
69%
19%
17%
2%
33%
19%
14%
2%
19%
7%
47
40%
4%
34%
21%
30%
19%
17%
4%
6%
4%
-
US
24
42%
38%
25%
17%
33%
17%
4%
13%
8%
-
48
49. Spain Reports the Most Positive Influences; US the
Least
Q14a. Have you ever posted something online
that has influenced your family or friends’
reputations either positively or negatively?
Base
Yes, Positively
Yes, Negatively
No influence, positive or negative
Q14b. What were the activities that they felt
positively influenced their reputation? Please
check all that apply.
Base
Posted a comment on a social networking site
Posted something on a webpage
Posted a photo of myself or family
Posted a photo of my children
Posted a comment on a blog
Posted a photo of others
Posted a video
Updated my resume
Update my social networking profile
Recommend someone for a job
Others
MARKET - Adults
Total
2500
21%
5%
75%
Canada
500
20%
5%
76%
Germany
500
21%
8%
73%
Ireland
Spain
500
21%
3%
76%
500
29%
6%
66%
US
500
15%
3%
83%
MARKET - Adults
Total
Canada
534
63%
22%
47%
21%
23%
20%
16%
10%
16%
12%
2%
101
70%
22%
54%
29%
25%
18%
18%
5%
16%
12%
3%
Germany
104
44%
19%
39%
22%
19%
15%
19%
11%
14%
6%
2%
Ireland
Spain
107
74%
24%
48%
14%
21%
24%
16%
9%
17%
13%
2%
147
61%
26%
46%
20%
18%
20%
16%
12%
17%
16%
-
US
75
71%
17%
47%
20%
39%
21%
11%
9%
19%
13%
4%
49
50. Canada, US Report the Highest Negative
Influences from Social Networking
Q14c. What were the activities that they felt
negatively influenced their reputation? Please
check all that apply.
(Caution – very low base sizes)
Base
Posted a comment on a social networking site
Posted something on a webpage
Posted a photo of myself or family
Posted a photo of my children
Posted a comment on a blog
Posted a photo of others
Posted a video
Updated my resume
Update my social networking profile
Recommend someone for a job
Others
MARKET - Adults
Total
Canada
128
35%
22%
26%
22%
17%
20%
15%
11%
7%
7%
2%
26
58%
19%
27%
15%
12%
19%
4%
4%
8%
4%
-
Germany
39
26%
36%
26%
18%
15%
15%
13%
10%
8%
5%
3%
Ireland
Spain
14
36%
7%
29%
14%
21%
21%
7%
7%
14%
7%
32
25%
16%
28%
34%
28%
22%
25%
19%
3%
3%
-
US
17
41%
18%
18%
24%
24%
29%
12%
12%
12%
18%
-
50
51. Canada, US Report the Highest Negative
Influences from Social Networking
Q15c. What were the activities that you felt, which
negatively influenced your reputation? Please check
all that apply.
Base
Posted a comment on a social networking site
Posted something on a webpage
Posted a photo of myself or family
Posted a photo of my children
Posted a comment on a blog
Posted a photo of others
Posted a video
Updated my resume
Update my social networking profile
Recommend someone for a job
Others
MARKET - Adults
Total
Canada
270
59%
18%
30%
7%
19%
16%
15%
7%
7%
3%
4%
46
72%
24%
15%
7%
20%
13%
13%
4%
11%
2%
7%
Germany
89
54%
21%
35%
6%
16%
19%
16%
12%
6%
4%
2%
Ireland
Spain
54
69%
17%
30%
4%
22%
20%
15%
4%
4%
2%
4%
54
43%
13%
39%
13%
19%
17%
19%
7%
7%
2%
-
US
27
67%
11%
26%
4%
26%
4%
7%
15%
15%
51
52. Spain Reports the Highest Positive Impact; US the
Least
MARKET - Adults
Q16a. Have your friends and family ever been
impacted by your online activities either positively or
negatively? Please check all that apply.
Total
Base
Yes, Positively
Yes, Negatively
No impact, positive or negative
2500
31%
9%
65%
Q16b. Please tell us what positive impact did your
online activity have on friends and family?
Base
Helped save a friendship
Helped someone get a job
Defended someone who was being cyberbullied
Helped save a marriage
Helped someone with getting into the college of their
choice
Others
Canada
500
29%
10%
67%
Germany
500
32%
10%
62%
Ireland
Spain
500
29%
7%
68%
500
43%
13%
53%
US
500
22%
5%
76%
MARKET - Adults
Total
Canada
Germany
Ireland
Spain
US
775
64%
46%
30%
20%
146
62%
47%
32%
17%
162
70%
46%
38%
27%
143
52%
48%
24%
9%
213
73%
46%
28%
27%
111
55%
42%
27%
14%
25%
20%
30%
21%
33%
15%
11%
16%
5%
15%
5%
22%
52
53. Spain Reports the Highest Positive Impact; US the
Least
MARKET - Adults
Q16a. Have other people ever been impacted by your
online activities either positively or negatively?
Please check all that apply.
Total
Base
Yes, Positively
Yes, Negatively
No impact, positive or negative
2500
15%
15%
74%
Q16b. Please tell us what positive impact did your
online activity have on other people?
Base
Helped save a friendship
Helped someone get a job
Defended someone who was being cyberbullied
Helped save a marriage
Helped someone with getting into the college of their
choice
Others
Canada
500
13%
12%
79%
Germany
500
19%
21%
66%
Ireland
Spain
500
11%
10%
81%
500
21%
25%
62%
US
500
10%
8%
84%
MARKET - Adults
Total
Canada
Germany
Ireland
Spain
US
373
46%
43%
37%
28%
67
36%
39%
33%
18%
93
52%
52%
47%
42%
57
32%
32%
23%
18%
104
55%
44%
39%
31%
52
48%
42%
35%
23%
28%
28%
35%
21%
25%
25%
16%
19%
8%
32%
9%
21%
53
54. Losing Friendships and Being Embarrassed are the
Most Common Negative Impacts
Q16c. Please tell us what negative impact did your online
activity have on friends and family?
Base
Victim of identity theft
Lost a friendship
Fired from a job
Socially embarrassed
Got divorced
Lost custody of kids
Was refused health insurance
Was turned down for a mortgage
Been harassed or bullied
Lost out on getting a job
Lost out on getting into college they wanted
Physically hurt themselves
Others
Q16c. Please tell us what negative impact did your online
activity have on other people?
Base
Victim of identity theft
Lost a friendship
Fired from a job
Socially embarrassed
Got divorced
Lost custody of kids
Was refused health insurance
Was turned down for a mortgage
Been harassed or bullied
Lost out on getting a job
Lost out on getting into college they wanted
Physically hurt themselves
Others
Total
228
29%
49%
23%
42%
22%
15%
16%
15%
26%
20%
14%
17%
8%
Total
379
20%
46%
19%
32%
17%
15%
12%
14%
17%
18%
13%
15%
10%
Canada
48
17%
42%
23%
46%
8%
6%
13%
10%
21%
13%
8%
6%
10%
Germany
52
38%
60%
31%
37%
35%
25%
21%
21%
35%
29%
25%
33%
10%
Canada
58
9%
33%
12%
33%
9%
9%
5%
5%
12%
9%
7%
7%
17%
Germany
107
32%
48%
21%
34%
24%
21%
16%
21%
26%
21%
13%
25%
7%
MARKET - Adults
Ireland
37
27%
35%
14%
57%
14%
19%
11%
14%
16%
16%
8%
16%
8%
MARKET - Adults
Ireland
50
14%
32%
20%
44%
12%
14%
12%
10%
14%
14%
14%
4%
16%
Spain
64
33%
53%
22%
36%
27%
14%
17%
19%
30%
20%
13%
14%
2%
US
27
26%
48%
26%
41%
22%
11%
19%
7%
26%
22%
15%
11%
15%
Spain
126
20%
56%
20%
23%
20%
12%
15%
14%
15%
21%
15%
14%
7%
US
38
11%
45%
16%
45%
5%
13%
3%
11%
11%
16%
11%
11%
13%
54
55. Most Impacts from Online Activities are Neutral
MARKET - Adults
Q17a. Have you ever been impacted by friends and
family online activities either positively or negatively?
Total
Base
Yes, Positively
Yes, Negatively
No impact, positive or negative
2500
27%
12%
66%
Q17a. Have you ever been impacted by other
people’s online activities either positively or
negatively?
Base
Yes, Positively
Yes, Negatively
No impact, positive or negative
Canada
500
24%
11%
69%
Germany
500
28%
16%
63%
Ireland
Spain
500
22%
10%
72%
500
41%
17%
50%
US
500
21%
7%
77%
MARKET - Adults
Total
Canada
2500
12%
15%
77%
500
11%
12%
82%
Germany
500
16%
18%
70%
Ireland
Spain
500
10%
11%
82%
500
16%
24%
66%
US
500
9%
7%
85%
55
56. Saving Friendships Is the Most Common Positive
Impact
Q17b. Please tell us what positive impact did the online
activities of friends and family have on you?
Base
Helped save a friendship
Helped someone get a job
Defended someone who was being cyberbullied
Helped save a marriage
Helped someone with getting into the college of their
choice
Others
Q17b. Please tell us what positive impact did the
online activities of other people’s have on you?
Base
Helped save a friendship
Helped someone get a job
Defended someone who was being cyberbullied
Helped save a marriage
Helped someone with getting into the college of their
choice
Others
MARKET - Adults
Total
Canada
Germany
Ireland
Spain
US
680
61%
41%
29%
21%
122
60%
39%
32%
15%
140
66%
55%
35%
29%
110
55%
38%
21%
11%
205
65%
39%
29%
26%
103
53%
29%
23%
17%
22%
29%
23%
15%
27%
14%
11%
20%
2%
18%
3%
20%
MARKET- Adults
Total
Canada
Germany
Ireland
Spain
US
307
50%
41%
31%
21%
53
38%
45%
23%
21%
79
61%
51%
46%
28%
50
46%
32%
32%
10%
78
59%
42%
26%
26%
47
38%
26%
23%
15%
23%
17%
34%
18%
24%
17%
14%
25%
5%
24%
5%
21%
56
57. Losing Friendships Is the Most Common Negative
Impact
Q17c. Please tell us what negative impact did the online
activities of friends and family have on you?
Base
Lost a friendship
Socially embarrassed
Victim of identity theft
Been harassed or bullied
Fired from a job
Got divorced
Lost custody of kids
Was refused health insurance
Was turned down for a mortgage
Lost out on getting a job
Physically hurt myself
Lost out on getting into college they wanted
Others
Q17c. Please tell us what negative impact did the online
activities of other people’s have on you?
Base
Lost a friendship
Socially embarrassed
Been harassed or bullied
Victim of identity theft
Fired from a job
Got divorced
Lost out on getting a job
Was refused health insurance
Lost out on getting into college they wanted
Lost custody of kids
Physically hurt myself
Was turned down for a mortgage
Others
Total
296
43%
43%
23%
22%
21%
21%
17%
15%
15%
14%
14%
12%
9%
Total
366
44%
37%
27%
24%
20%
19%
18%
16%
16%
15%
15%
14%
9%
MARKET- Adults
Canada
Germany
Ireland
Spain
US
53
40%
51%
11%
21%
13%
8%
8%
8%
11%
6%
9%
6%
13%
78
46%
33%
40%
41%
37%
32%
27%
31%
26%
28%
28%
22%
4%
48
48%
67%
17%
17%
15%
17%
15%
10%
13%
8%
4%
13%
8%
84
44%
32%
25%
12%
20%
26%
17%
12%
11%
11%
10%
10%
5%
33
30%
45%
9%
9%
6%
9%
12%
6%
9%
12%
9%
6%
27%
MARKET- Adults
Canada
Germany
Ireland
Spain
US
59
42%
42%
24%
15%
19%
8%
12%
15%
14%
7%
8%
8%
14%
92
50%
36%
41%
37%
26%
28%
24%
23%
24%
21%
24%
17%
3%
56
34%
59%
27%
20%
16%
18%
14%
14%
13%
14%
18%
18%
20%
122
49%
25%
21%
22%
17%
19%
20%
15%
15%
16%
13%
12%
4%
37
27%
43%
19%
19%
19%
16%
14%
11%
11%
11%
3%
11%
19%
57
59. Summary of Selected Metrics – Children 8-17
Country Rank
Metric
Canada
Germany
Ireland
Spain
US
Top 3 contributor to online profile – Social Networking %
2
5
3
3
1
Concerned about online reputation (Very/Somewhat %)
3
5
4
2
1
Parents help manage your online profile (Completely/ A lot %)
5
4
1
2
3
Amount of control over online reputation (Complete/A lot %)
2
2
2
1
5
Steps taken to manage online profile
1
4
3
4
2
Ever posted information that has harmed others
2
1
5
4
2
Ever posted information that has intentionally harmed others
5
4
1
2
2
Incidence of shared information that was intended to be private
3
1
5
4
2
I posted information that positively influenced my reputation
3
4
5
2
1
I’ve posted information that positively influenced friends/family
3
4
5
2
1
Friend/family posted information that positively influenced my reputation
3
4
5
2
1
My friends/family were positively impacted by my online activities
4
3
5
2
1
I’ve been impacted positively by friends/family online activities
4
3
5
2
1
59
60. Email is The Biggest Contributor to Online Profiles
Q1. Of the online activities that you
participate in, which three do you
think contribute most to your own
online profile?
Base
Send and receive email
Play online games including virtual
worlds
Social networking (e.g. Posting
content - blogs, tweets, photos,
videos, etc.)
Download or stream music, videos or
movies
Search queries/surfing the web (from
a desktop or mobile device)
Online shopping
Send and receive text messages
Upload photos to a website taken with
a camera or mobile phone
Make internet based phone calls - e.g.,
Skype
Participate in online forums and
communities
Online banking
Write a blog or post comments
Use mobile phone or tablet
applications
Use a news sharing service like
Twitter, Pownce, FriendFeed, etc
Sharing my current location with
family/friends
Use a personal website
Use online auction or classified
services like E-bay, Craigslist, Amazon,
etc
Sharing my current location with apps
or businesses
Sharing my current location with the
general public via apps
MARKET - Children
Total
Canada Germany Ireland
Spain
US
2500
48%
500
50%
500
51%
500
52%
500
47%
500
37%
42%
41%
48%
39%
48%
36%
42%
48%
37%
38%
38%
49%
41%
46%
35%
35%
41%
47%
22%
23%
17%
20%
28%
23%
16%
15%
11%
19%
19%
12%
22%
17%
12%
11%
15%
18%
12%
9%
8%
12%
18%
14%
11%
8%
22%
11%
7%
7%
9%
9%
11%
3%
11%
12%
9%
6%
11%
18%
6%
3%
6%
8%
3%
4%
5%
10%
6%
7%
5%
6%
6%
6%
6%
5%
4%
5%
7%
7%
5%
3%
4%
9%
6%
5%
4%
2%
3%
4%
6%
5%
3%
2%
5%
4%
1%
4%
2%
1%
4%
1%
1%
0%
2%
1%
2%
1%
2%
1%
Q2.Thinking of your friends and families,
what are the three things you contribute
most to their online profiles?
Base
Send and receive email
Social networking (e.g. Posting content blogs, tweets, photos, videos, etc.)
Play online games including virtual
worlds
Download or stream music, videos or
movies
Online shopping
Send and receive text messages
Upload photos to a website taken with a
camera or mobile phone
Search queries/surfing the web (from a
desktop or mobile device)
Make internet based phone calls - e.g.,
Skype
Online banking
Sharing my current location with
family/friends
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc
Write a blog or post comments
Participate in online forums and
communities
Use mobile phone or tablet applications
Use a personal website
Use online auction or classified services
like E-bay, Craigslist, Amazon, etc
Sharing my current location with apps or
businesses
Sharing my current location with the
general public via apps
MARKET - Children
Total
Canada Germany Ireland
Spain
US
2500
54%
500
56%
500
56%
500
59%
500
51%
500
45%
44%
49%
39%
41%
38%
54%
27%
23%
33%
27%
34%
19%
26%
23%
27%
23%
34%
22%
18%
18%
12%
18%
25%
14%
22%
17%
13%
15%
18%
25%
17%
16%
11%
18%
19%
22%
15%
14%
13%
13%
21%
15%
13%
14%
14%
16%
9%
10%
11%
13%
16%
15%
5%
7%
10%
10%
5%
13%
8%
12%
9%
10%
5%
8%
10%
13%
9%
13%
7%
6%
7%
12%
7%
7%
10%
3%
11%
6%
6%
7%
4%
7%
7%
7%
6%
6%
6%
6%
6%
6%
4%
2%
6%
4%
2%
4%
3%
3%
4%
1%
6%
2%
3%
3%
5%
1%
4%
2%
60
61. Spain is The Most Concerned; US the Least
Q3a. How concerned are you about your online
reputation?
Base
I am very concerned
I am somewhat concerned
I am not very concerned
I am not at all concerned
Don't know
Q3b. How concerned are you that your online
reputation may be harmed by content posted by
someone else?
Base
I am very concerned
I am somewhat concerned
I am not very concerned
I am not at all concerned
Don't know
MARKET - Children
Total
Canada
2500
23%
36%
25%
13%
3%
500
22%
41%
23%
13%
2%
Germany
500
12%
31%
31%
22%
5%
Ireland
Spain
500
27%
32%
25%
11%
6%
500
26%
38%
27%
7%
1%
US
500
29%
38%
20%
10%
2%
MARKET - Children
Total
Canada
2500
30%
37%
20%
10%
3%
500
30%
33%
21%
14%
3%
Germany
500
23%
37%
24%
12%
4%
Ireland
Spain
500
31%
37%
18%
9%
5%
500
33%
41%
18%
7%
1%
US
500
33%
38%
18%
8%
3%
61
62. Only 44% Think Actively About the Consequences
of Their Online Activities
Q4: How Actively Do You Think About…
(Always, Often %)
MARKET – Children
Always + Often (%)
Total
Canada
Germany
Ireland
Spain
US
2500
500
500
500
500
500
55%
54%
60%
52%
50%
57%
43%
42%
39%
41%
48%
45%
44%
45%
39%
40%
44%
49%
39%
40%
38%
34%
42%
43%
39%
41%
37%
36%
37%
47%
34%
32%
34%
31%
35%
39%
Consider your own online profile when you edit or post content
53%
54%
44%
49%
58%
60%
Consider other people’s online profile when you edit or post content
44%
44%
40%
40%
50%
47%
Take steps to keep your personal and work online profiles separate
52%
55%
46%
45%
54%
58%
44%
44%
42%
40%
46%
48%
Base
Information that you might be exposing or leaving behind while engaging in
online activities
How your online activities might be exposing information about others
The long-term impact that your online activities might have on your personal
reputation
The long-term impact that your online activities might have on your work
reputation
The long-term impact that your online activities might have on the personal
reputation of others
The long-term impact that your online activities might have on the work
reputation of others
Average
62
63. US and Spain Feel the Most In Control
Q5. How much control do you think you have over
your online reputation?
MARKET - Children
Total
Canada
Base
Complete control
A lot of control
A little Control
No control at all
Don't know
2500
18%
55%
20%
3%
4%
Q5a. How much do your parents help you to manage
and protect your online reputation?
2500
15%
28%
29%
28%
Ireland
Spain
US
500
19%
53%
22%
2%
4%
500
18%
52%
23%
3%
4%
500
16%
51%
23%
4%
6%
500
15%
63%
16%
2%
3%
500
24%
55%
15%
2%
4%
Total
Base
Help me completely
Help me a lot
Help me a little
Do not help me at all
Germany
MARKET - Children
Canada
Germany
Ireland
Spain
US
500
11%
23%
30%
36%
500
15%
25%
32%
28%
500
18%
37%
24%
20%
500
16%
30%
30%
24%
500
14%
27%
27%
32%
63
64. A Combination of Steps Are Used to Manage Online
Reputations
Q6. Which of the following steps have you ever taken to manage your online profile?
Total
MARKET - Children
Canada Germany Ireland
500
500
500
Spain
500
US
500
51%
57%
62%
44%
52%
40%
70%
57%
40%
44%
34%
62%
45%
50%
42%
42%
39%
51%
40%
44%
34%
40%
33%
50%
34%
43%
29%
27%
34%
39%
21%
23%
19%
21%
16%
27%
7%
6%
10%
4%
8%
9%
6%
1%
3%
1%
7%
1%
9%
1%
7%
0%
5%
1%
Base
2500
Searched my own name using a search engine
Used privacy settings on social networking sites that determine who can access and
respond to my content
Decided not to post specific text, photos or video online
Checked to see what other people say about me on websites/gaming
communities/blogs/online auction & classifieds sites etc.
I opted out of sharing information about myself with a website, company or other
organization
Ask someone to remove online content related to myself ( e.g., photos, text or video,
etc) because I felt it might harm my reputation
Used the alert feature provided by some websites that automatically notifies me of
any new mention of my name or other personal information
Contacted a website owner or administrator and asked them to remove unflattering
or untrue content
Have not taken any steps
Other
61%
69%
68%
55%
67%
48%
64
65. Online Activities: Personal and Work Usage
Q7a. Please select all of the activities you
do for personal use
MARKET - Children
Total
Canada Germany Ireland
Spain
US
Base
2500
500
500
500
500
85%
89%
82%
81%
83%
88%
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
2500
500
500
500
500
500
54%
60%
54%
45%
55%
56%
40%
21%
50%
20%
38%
20%
20%
16%
46%
30%
46%
19%
19%
18%
26%
14%
20%
16%
18%
16%
22%
12%
24%
18%
18%
16%
22%
13%
23%
15%
16%
15%
20%
13%
17%
14%
15%
16%
17%
14%
16%
14%
14%
13%
16%
11%
20%
10%
14%
11%
18%
13%
18%
9%
13%
13%
18%
10%
15%
11%
13%
11%
21%
9%
15%
8%
12%
9%
15%
9%
17%
9%
12%
9%
17%
8%
17%
6%
11%
9%
15%
8%
19%
5%
11%
8%
18%
7%
15%
6%
10%
11%
12%
10%
11%
6%
10%
9%
14%
7%
14%
3%
9%
7%
15%
6%
14%
5%
500
Send and receive email
Download or stream music, videos or
movies
Social networking (e.g. Posting content
- blogs, tweets, photos, videos, etc.)
Play online games including virtual
worlds
Search queries/surfing the web (from a
desktop or mobile device)
Send and receive text messages
Upload photos to a website taken with
a camera or mobile phone
Use mobile phone or tablet
applications
Write a blog or post comments
Participate in online forums and
communities
Make internet based phone calls - e.g.,
Skype
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc..
Online shopping
Q7a. Please select all of the activities you do
for work use
Sharing my current location with
family/friends
Use online auction or classified services
like E-bay, Craigslist, Amazon, etc
Use a personal website
Online banking
Sharing my current location with the
general public via apps
Sharing my current location with apps
or businesses
79%
85%
62%
79%
83%
88%
78%
82%
68%
74%
79%
85%
76%
77%
73%
74%
78%
78%
75%
79%
64%
77%
77%
81%
72%
72%
59%
77%
74%
78%
70%
72%
56%
72%
74%
73%
54%
58%
43%
52%
56%
60%
53%
57%
48%
46%
51%
63%
53%
54%
56%
36%
62%
55%
52%
50%
58%
51%
52%
47%
51%
51%
45%
45%
58%
55%
48%
43%
53%
42%
41%
59%
47%
46%
26%
53%
62%
49%
42%
40%
51%
38%
35%
47%
39%
38%
33%
33%
48%
44%
32%
35%
36%
32%
32%
28%
27%
27%
23%
23%
37%
26%
24%
27%
21%
19%
29%
Base
Search queries/surfing the web (from a
desktop or mobile device)
Send and receive email
Send and receive text messages
Social networking (e.g. Posting content blogs, tweets, photos, videos, etc.)
Participate in online forums and
communities
Write a blog or post comments
Use mobile phone or tablet applications
Upload photos to a website taken with a
camera or mobile phone
Use a personal website
Use a news sharing service like Twitter,
Pownce, FriendFeed, etc..
Download or stream music, videos or
movies
Make internet based phone calls - e.g.,
Skype
Sharing my current location with
family/friends
Sharing my current location with the
general public via apps
Sharing my current location with apps or
businesses
Use online auction or classified services
like E-bay, Craigslist, Amazon, etc
Play online games including virtual
worlds
Online banking
Online shopping
25%
65
66. Germany Reports the Highest Rate of Harm
Q8. Have you ever posted information online that has
harmed others or hurt relationships either
intentionally or unintentionally?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
2500
500
500
500
500
500
18%
82%
Base
Yes
No
18%
82%
28%
72%
10%
90%
17%
83%
18%
82%
MARKET - Children
Q9. If YES, was it?
Total
Canada
Base
Intentional
Unintentional
Germany
Ireland
Spain
US
296
54
98
41
75
28
28%
72%
25%
75%
26%
74%
35%
65%
28%
72%
28%
72%
66
67. Friends and Photos Are the Most Likely Private
Information to Be Leaked
Q10. Have you ever shared something publicly that
you intended to keep private?
MARKET - Children
Total
Canada
Base
Yes
No
Q11. What type of information did you share
publicly?
Base
Information about my friends
Photos of me or my family
My birthday
Information about my family
Information about my school
My cell phone number
Comments I post online
Places I like to go
Text Messages
My home address
Others
Germany
Ireland
Spain
US
2500
500
500
500
500
500
27%
73%
27%
73%
34%
66%
19%
81%
24%
76%
28%
72%
Total
Canada
Ireland
Spain
Germany
US
434
75
128
70
109
52
44%
36%
34%
29%
24%
23%
21%
19%
16%
16%
4%
44%
33%
33%
31%
24%
25%
27%
16%
19%
16%
6%
51%
24%
30%
26%
27%
18%
15%
19%
14%
18%
1%
38%
38%
31%
34%
24%
23%
20%
18%
12%
14%
5%
53%
49%
36%
25%
23%
28%
15%
17%
17%
23%
3%
34%
43%
40%
32%
21%
26%
30%
25%
18%
7%
6%
67
68. Potential Abuse is Low
MARKET - Children
Q12. Have you ever posted something online that
you knew had the potential to make someone
uncomfortable?
Total
Base
2500
500
500
500
500
500
6%
5%
7%
3%
6%
7%
21%
24%
25%
12%
25%
22%
40%
42%
36%
40%
39%
42%
33%
29%
32%
44%
31%
29%
Yes - but I did it anyway, I felt peer-pressure to do
it, I wanted to hurt them,Etc
Yes - I did it anyway, but I didn't intend to hurt
them.
No - I have never posted something that I knew
might have the potential to hurt someone
No - I have never posted online that would make
someone uncomfortable.
Canada
Germany
Ireland
Spain
US
68
69. Positive Influences Are Greater than Negative
Influences
Q13a. Have you ever posted something online that
has influenced your reputation either positively or
negatively?
Base
Ratio of Positively to Negatively
Yes, Positively
Yes, Negatively
No influence, positive or negative
Q13b. What were the activities that you felt
positively influenced your reputation? Please check
all that apply.
MARKET - Children
Total
Canada
2500
2.9
44%
15%
48%
Germany
Ireland
Spain
US
500
500
500
500
500
2.5
47%
19%
45%
2.5
43%
17%
47%
3.8
32%
8%
63%
3.6
48%
13%
44%
2.9
50%
17%
44%
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
775
131
157
160
212
115
Posted a comment on a social networking site
Posted a photo of myself
Posted a comment on a blog
Update my social networking profile
Posted something on a webpage
Posted a photo of friend and family member
Posted a video
Posted a photo of others
Others
74%
50%
35%
35%
31%
26%
25%
20%
2%
72%
50%
41%
38%
35%
25%
24%
24%
2%
69%
44%
28%
29%
31%
16%
18%
9%
0%
78%
53%
31%
29%
32%
27%
26%
22%
2%
76%
51%
33%
34%
26%
26%
28%
17%
0%
77%
51%
40%
43%
32%
35%
31%
26%
3%
69
70. Ireland and Canada Report the Most Negative
Influences from Social Networking
Q13c. What were the activities that you felt
negatively influenced your reputation? Please check
all that apply.
Base
Posted a comment on a social networking site
Posted a photo of myself
Posted a comment on a blog
Posted something on a webpage
Posted a photo of friend and family member
Posted a photo of others
Posted a video
Update my social networking profile
Others
MARKET - Children
Total
Canada
230
54%
34%
25%
25%
23%
20%
16%
12%
2%
Germany
Ireland
Spain
US
54
60%
38%
31%
23%
18%
19%
17%
13%
1%
63
49%
33%
20%
25%
24%
20%
14%
14%
4%
42
62%
24%
26%
29%
14%
19%
12%
2%
-
47
42%
27%
15%
20%
33%
20%
15%
9%
2%
24
58%
40%
31%
30%
23%
21%
21%
16%
5%
70
71. US and Spain Report the Most Positive Influences
Q14a. Have you ever posted something online
that has influenced your family or friends’
reputations either positively or negatively?
Base
Yes, Positively
Yes, Negatively
No influence, positive or negative
Q14b. What were the activities that they felt
positively influenced their reputation? Please
check all that apply.
Base
Posted a comment on a social networking site
Posted a photo of friend and family member
Posted a photo of myself
Posted a comment on a blog
Posted something on a webpage
Posted a photo of others
Posted a video
Update my social networking profile
Others
MARKET - Children
Total
2500
28%
9%
65%
Canada
Germany
Ireland
Spain
US
500
28%
11%
65%
500
25%
10%
67%
500
22%
7%
73%
500
31%
9%
62%
500
34%
10%
61%
MARKET - Children
Total
Canada
534
66%
46%
31%
27%
26%
25%
17%
17%
0%
Germany
Ireland
Spain
US
101
75%
50%
24%
21%
23%
28%
19%
16%
-
104
54%
33%
36%
26%
30%
18%
14%
15%
1%
107
72%
49%
29%
27%
22%
24%
9%
17%
-
147
60%
45%
33%
22%
26%
21%
17%
19%
-
75
69%
51%
32%
35%
30%
33%
25%
18%
1%
71
72. Ireland Reports the Highest Negative Influences
from Social Networking
Q14c. What were the activities that they felt
negatively influenced their reputation? Please check
all that apply.
(Caution – very low base sizes)
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
128
26
39
14
32
17
Posted a comment on a social networking site
46%
50%
40%
61%
32%
53%
Posted a photo of friend and family member
34%
32%
35%
33%
38%
31%
Posted a photo of others
23%
25%
21%
27%
17%
24%
Posted a comment on a blog
21%
27%
27%
9%
15%
24%
Posted something on a webpage
18%
18%
17%
15%
19%
22%
Posted a photo of myself
17%
18%
25%
12%
15%
14%
Posted a video
12%
20%
4%
6%
13%
16%
Update my social networking profile
7%
5%
8%
3%
4%
12%
Others
3%
2%
-
3%
2%
6%
72
73. US and Spain Report the Highest Positive
Influences
Q15a. Has a friend or family member ever posted
something online that has influenced your
reputation either positively or negatively?
Total
Base
Yes, Positively
Yes, Negatively
No influence, positive or negative
2500
32%
16%
56%
Q15b. What were the activities that you felt,
which positively influenced your reputation?
Please check all that apply.
Base
Posted a comment on a social networking site
Posted a photo of myself
Posted a photo of friend and family member
Posted a comment on a blog
Posted something on a webpage
Posted a photo of others
Posted a video
Update my social networking profile
Others
MARKET - Children
Canada
Germany
Ireland
Spain
US
500
30%
18%
57%
500
31%
19%
53%
500
26%
12%
64%
500
37%
15%
52%
500
38%
16%
52%
MARKET - Children
Total
Canada
557
66%
50%
29%
27%
24%
20%
17%
14%
-
Germany
Ireland
Spain
US
88
70%
59%
30%
32%
23%
21%
15%
14%
-
118
57%
39%
26%
25%
23%
16%
14%
13%
-
114
67%
50%
27%
20%
23%
19%
14%
11%
-
163
63%
49%
25%
28%
22%
19%
20%
18%
-
74
73%
51%
37%
29%
28%
23%
20%
14%
-
73
74. Canada and US Report the Highest Negative
Influences from Social Networking
Q15c. What were the activities that you felt, which
negatively influenced your reputation? Please check
all that apply.
Base
Posted a comment on a social networking site
Posted a photo of myself
Posted a comment on a blog
Posted something on a webpage
Posted a photo of friend and family member
Posted a video
Posted a photo of others
Update my social networking profile
Others
MARKET - Children
Total
Canada
270
47%
47%
23%
19%
18%
15%
12%
8%
2%
Germany
Ireland
Spain
US
46
52%
44%
21%
16%
7%
10%
13%
3%
2%
89
49%
46%
19%
17%
21%
19%
17%
8%
2%
54
48%
50%
33%
17%
17%
12%
10%
5%
3%
54
36%
45%
18%
16%
19%
19%
4%
9%
-
27
51%
54%
30%
28%
28%
16%
13%
14%
-
74
75. US and Spain Report the Highest Positive Impacts
MARKET - Children
Q16a. Have your friends and family ever been
impacted by your online activities either positively or
negatively? Please check all that apply.
Total
Base
Yes, Positively
Yes, Negatively
No impact, positive or negative
2500
44%
15%
51%
Q16a. Have other people ever been impacted by your
online activities either positively or negatively?
Please check all that apply.
Total
Base
Yes, Positively
Yes, Negatively
No impact, positive or negative
2500
19%
23%
65%
Canada
500
42%
17%
52%
Germany
500
47%
16%
48%
Ireland
Spain
500
33%
11%
64%
500
48%
18%
46%
US
500
49%
15%
47%
MARKET - Children
Canada
500
18%
21%
67%
Germany
500
23%
30%
55%
Ireland
Spain
500
16%
17%
73%
500
19%
27%
61%
US
500
20%
19%
68%
75
76. Saving Friendships Is the Most Common Impact
Q16b. Please tell us what positive impact did your
online activity have on friends and family?
Base
Helped save a friendship
Defended someone who was being cyberbullied
Helped someone with getting into the college of their
choice
Others
Q16b. Please tell us what positive impact did your
online activity have on other people?
Base
Helped save a friendship
Defended someone who was being cyberbullied
Helped someone with getting into the college of their
choice
Others
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
1091
76%
51%
208
71%
53%
235
77%
51%
164
68%
47%
238
81%
45%
246
78%
56%
34%
32%
37%
29%
37%
36%
6%
7%
6%
7%
4%
9%
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
480
58%
53%
88
60%
63%
114
50%
60%
79
58%
48%
97
63%
35%
102
62%
57%
36%
36%
37%
35%
39%
31%
10%
7%
8%
8%
11%
17%
76
77. Losing Friendships and Being Embarrassed Are the
Most Common Negative Impacts
Q16c. Please tell us what negative impact did your
online activity have on friends and family?
Base
Lost a friendship
Socially embarrassed
Alienated a family member
Been harassed or bullied
Victim of identity theft
Disciplined in school
Suspended from school
Expelled from school
Attempted to physically hurt or harm themselves
Lost out on getting into college I wanted
Others
Q16c. Please tell us what negative impact did your
online activity have on other people?
Base
Lost a friendship
Socially embarrassed
Been harassed or bullied
Victim of identity theft
Disciplined in school
Alienated a family member
Suspended from school
Attempted to physically hurt or harm themselves
Lost out on getting into college I wanted
Expelled from school
Total
228
51%
46%
27%
26%
24%
23%
16%
14%
14%
12%
5%
Total
379
50%
42%
27%
22%
20%
19%
17%
15%
14%
13%
Canada
48
53%
60%
21%
23%
17%
17%
12%
10%
8%
9%
6%
Germany
52
42%
40%
17%
30%
31%
27%
21%
17%
17%
19%
6%
Canada
58
47%
50%
31%
19%
14%
13%
19%
13%
14%
11%
Germany
107
42%
30%
30%
26%
20%
21%
15%
17%
14%
15%
MARKET - Children
Ireland
37
47%
51%
25%
27%
25%
22%
15%
11%
13%
9%
7%
MARKET - Children
Ireland
50
45%
48%
18%
14%
27%
18%
13%
6%
7%
7%
Spain
64
50%
26%
36%
20%
27%
25%
17%
16%
18%
14%
3%
US
27
63%
57%
36%
29%
21%
24%
13%
16%
14%
9%
5%
Spain
126
58%
32%
19%
26%
22%
19%
20%
19%
17%
14%
US
38
56%
62%
36%
19%
19%
19%
15%
18%
12%
12%
77
78. Most Impacts from Online Activities are Neutral
Q17a. Have you ever been impacted by friends and family
online activities either positively or negatively?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
2500
500
500
500
500
500
Yes, Positively
39%
37%
38%
30%
44%
46%
Yes, Negatively
16%
17%
18%
11%
17%
15%
No impact, positive or negative
53%
54%
51%
63%
48%
49%
Q17a. Have you ever been impacted by other people’s
online activities either positively or negatively?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
2500
500
500
500
500
500
Yes, Positively
17%
18%
20%
12%
20%
17%
Yes, Negatively
22%
19%
26%
15%
27%
21%
No impact, positive or negative
67%
69%
60%
78%
61%
68%
78
79. Saving Friendships Is the Most Common Positive
Impact
Q17b. Please tell us what positive impact did the online
activities of friends and family have on you?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
975
184
191
152
220
228
Helped save a friendship
74%
77%
75%
68%
74%
74%
Defended someone who was being cyberbullied
45%
46%
45%
42%
39%
53%
Helped me with getting into the college of my choice
30%
27%
37%
22%
35%
27%
Others
6%
6%
5%
9%
4%
8%
Q17b. Please tell us what positive impact did the online
activities of other people’s have on you?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
436
89
99
62
100
86
Helped save a friendship
63%
70%
61%
56%
64%
64%
Defended someone who was being cyberbullied
56%
60%
55%
52%
43%
71%
Helped me with getting into the college of my choice
34%
28%
43%
31%
41%
24%
Others
6%
4%
8%
6%
3%
7%
79
80. Social Embarrassment and Lost Friendships Are
the Most Common Negative Impacts
Q17c. Please tell us what negative impact did the online activities of friends
and family have on you?
Base
Socially embarrassed
Lost a friendship
Alienated a family member
Been harassed or bullied
Victim of identity theft
Disciplined in school
Suspended from school
Expelled from school
Attempted to physically hurt or harm themselves
Lost out on getting into college I wanted
Others
Q17c. Please tell us what negative impact did the online activities of other
people’s have on you?
Base
Lost a friendship
Socially embarrassed
Been harassed or bullied
Victim of identity theft
Disciplined in school
Alienated a family member
Suspended from school
Attempted to physically hurt or harm themselves
Expelled from school
Lost out on getting into college I wanted
Others
MARKET - Children
Total
Canada
389
49%
48%
31%
24%
23%
22%
16%
14%
13%
12%
4%
Germany
Ireland
Spain
US
84
58%
46%
30%
17%
18%
21%
12%
10%
11%
6%
1%
90
40%
46%
32%
33%
31%
23%
24%
21%
19%
21%
3%
57
56%
46%
32%
19%
19%
23%
12%
12%
7%
11%
5%
83
35%
55%
35%
16%
29%
23%
17%
14%
13%
12%
2%
75
60%
44%
25%
32%
15%
19%
15%
11%
15%
9%
7%
MARKET - Children
Total
Canada
543
43%
40%
26%
24%
22%
20%
16%
15%
13%
12%
3%
Germany
Ireland
Spain
US
97
40%
55%
34%
15%
14%
16%
12%
10%
9%
9%
5%
132
39%
37%
29%
30%
25%
19%
27%
17%
17%
14%
2%
73
40%
38%
26%
18%
21%
19%
12%
14%
16%
11%
-
137
45%
25%
12%
31%
27%
18%
15%
15%
14%
12%
3%
104
54%
49%
31%
17%
22%
27%
9%
15%
9%
12%
5%
80
81. Most Impacts from Online Activities are Neutral
Q17a. Have you ever been impacted by friends and family
online activities either positively or negatively?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
2500
500
500
500
500
500
Yes, Positively
39%
37%
38%
30%
44%
46%
Yes, Negatively
16%
17%
18%
11%
17%
15%
No impact, positive or negative
53%
54%
51%
63%
48%
49%
Q17a. Have you ever been impacted by other people’s
online activities either positively or negatively?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
2500
500
500
500
500
500
Yes, Positively
17%
18%
20%
12%
20%
17%
Yes, Negatively
22%
19%
26%
15%
27%
21%
No impact, positive or negative
67%
69%
60%
78%
61%
68%
81
82. Saving Friendships Is the Most Common Positive
Impact
Q17b. Please tell us what positive impact did the online
activities of friends and family have on you?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
975
184
191
152
220
228
Helped save a friendship
74%
77%
75%
68%
74%
74%
Defended someone who was being cyberbullied
45%
46%
45%
42%
39%
53%
Helped me with getting into the college of my choice
30%
27%
37%
22%
35%
27%
Others
6%
6%
5%
9%
4%
8%
Q17b. Please tell us what positive impact did the online
activities of other people’s have on you?
MARKET - Children
Total
Canada
Germany
Ireland
Spain
US
Base
436
89
99
62
100
86
Helped save a friendship
63%
70%
61%
56%
64%
64%
Defended someone who was being cyberbullied
56%
60%
55%
52%
43%
71%
Helped me with getting into the college of my choice
34%
28%
43%
31%
41%
24%
Others
6%
4%
8%
6%
3%
7%
82
83. Social Embarrassment and Lost Friendships Are
the Most Common Negative Impacts
Q17c. Please tell us what negative impact did the online activities of friends
and family have on you?
Base
Socially embarrassed
Lost a friendship
Alienated a family member
Been harassed or bullied
Victim of identity theft
Disciplined in school
Suspended from school
Expelled from school
Attempted to physically hurt or harm themselves
Lost out on getting into college I wanted
Others
Q17c. Please tell us what negative impact did the online activities of other
people’s have on you?
Base
Lost a friendship
Socially embarrassed
Been harassed or bullied
Victim of identity theft
Disciplined in school
Alienated a family member
Suspended from school
Attempted to physically hurt or harm themselves
Expelled from school
Lost out on getting into college I wanted
Others
MARKET - Children
Total
Canada
389
49%
48%
31%
24%
23%
22%
16%
14%
13%
12%
4%
Germany
Ireland
Spain
US
84
58%
46%
30%
17%
18%
21%
12%
10%
11%
6%
1%
90
40%
46%
32%
33%
31%
23%
24%
21%
19%
21%
3%
57
56%
46%
32%
19%
19%
23%
12%
12%
7%
11%
5%
83
35%
55%
35%
16%
29%
23%
17%
14%
13%
12%
2%
75
60%
44%
25%
32%
15%
19%
15%
11%
15%
9%
7%
MARKET - Children
Total
Canada
543
43%
40%
26%
24%
22%
20%
16%
15%
13%
12%
3%
Germany
Ireland
Spain
US
97
40%
55%
34%
15%
14%
16%
12%
10%
9%
9%
5%
132
39%
37%
29%
30%
25%
19%
27%
17%
17%
14%
2%
73
40%
38%
26%
18%
21%
19%
12%
14%
16%
11%
-
137
45%
25%
12%
31%
27%
18%
15%
15%
14%
12%
3%
104
54%
49%
31%
17%
22%
27%
9%
15%
9%
12%
5%
83
85. Demographics - Adults
Age
Under 18
Internet Usage
0%
18 – 24
Avg. hours per week
24%
25-34
25%
18%
45-54
18%
55-64
13%
65-74
24
Work use
10
Total
35-44
Personal use
34
N = 2500
2%
N = 2500
Avg. age = 37.6 yrs
Gender
50%
Device
50%
Desktop computer
69%
Laptop computer
73%
Tablet
12%
Smartphone
e-book reader/e-reader
33%
5%
Music device
Female
Male
N = 2500
Gaming device
11%
15%
N = 2500
S2. Please select your age range. S3. Please select your gender. S4. Do you, or does any member of your household, work in any of the following industries?
85
S5.How many hours per week do you use the Internet from any location using any device? Your best estimate is fine. S6. What device(s) do you use to access the
Internet?
86. Demographics - Adults
Marital Status
39%
32%
18%
9%
2%
Single, never been married
Single and living with a partner
Married
Divorced/Separated
Widowed
N = 2500
Employment status
Education
Employed full-time by someone else
36%
Employed part-time by someone else
10%
Self-employed
Some high school or less
14%
10%
Full-Time Student
Part-Time Student
10%
4%
Retired
Not currently employed and not seeking a job
N = 2500
28%
Some college or technical training
21%
College graduate
7%
Not currently employed but seeking a job
High school graduate
20%
Graduate degree
10%
10%
6%
Post graduate degree
7%
N = 2500
D1.Are you? D2. What is your current employment status? D3. What is the highest level of formal education you yourself have
completed ?
86
87. Demographics - Adults
US
12%
Canada
11%
20%
$0 to0$25,000
16%
$25,001 to $50,000
13%
13%
$50,001 to $75,000
$75,001 to $100,000
18%
27%
32%
N = 500
N = 500
Ireland
4% 3%
$100,001 or more
20%
Spain
7%
5%
2%
Germany
3%
3%
17%
2%
Less than 10,000 EUR
14%
12%
13%
25001 to 50,000 EUR
21%
50001 to 75,000 EUR
23%
20%
31%
34%
N = 500
10,001-25,000 EUR
N = 500
21%
75,001 to 100,000 EUR
100,001 or more
N = 500
D5. Please specify your annual household income. : D6. Please specify your annual household income.
87
88. Demographics - Adults
Statements that describes you best
I usually buy a new technology or device
before anyone else I know
Online Services
Social networking website
16%
69%
Location based service
I usually wait to buy a new technology or
device until a few people I know have tried it
36%
14%
Photos
27%
Video
I usually wait to buy a new technology or
device until many people I know have tried it
23%
Music
General storage
I’m usually one of the last people to buy a
new technology or device
36%
28%
10%
24%
Document management
N = 2500
17%
N = 2500
D7. Do you use any of the following online services to access and store your personal digital content?; D8. Which of the following statements
describes you best?
88
89. Demographics - Children
69%
31%
Parent of 8-14 year old kid aged 15-17 years
Child
Age
Number of Persons
Age and Gender of Internet Access
N = 2500
92%
94%
1
2
3
8 to 9
7%
5%
1%
2%
Less than 3 Adults
3 Adults
Boys
N = 296
81%
Girls
4 Adults
26%
33%
10 to 12
4%
4%
N = 176
35%
13 to 14
42%
Boys
10 to 12
2
3
8%
4%
2%
2%
Children
under 15
Boys
N = 182
2
3
6%
2%
1%
1%
4 Adults
N = 289
Internet Access
3%
3%
Yes
Less than 3 Adults
37%
4 Adults
Above 4 Adults
100%
7%
3 Adults
Total
N = 195
10%
N = 158
93%
96%
Boys
Children aged 8-17
3 Adults
Girls
84%
Above 4 Adults
Girls
1
13 to 14
N = 486
Less than 3 Adults
90%
94%
1
38%
25%
10%
Above 4 Adults
Adult
8 to 9
31%
No
0%
25%
Girls
N = 142
N = 775
N = 775
S2 Are you: S3. How many persons in total currently live in your household? S4. How many children do you have living at home between the ages of 8 and 14?
S5. Do your children access the Internet primarily using a computer, laptop, phone, gaming or other mobile device? S6. Please indicate the age and gender of the child
who accesses the Internet most frequently?
89
90. Demographics - Children
Internet Usage
Device
Avg. hours per week = 13.84
Less than 4 hours
Desktop computer
0%
65%
Laptop computer
4 to 10 hours
32%
11-15 hours
Tablet
15%
Smartphone
23%
16-20 hours
77%
e-book reader/e-reader
18%
41%
7%
Music device
More than 20 hours
27%
32%
Gaming device
40%
N = 2500
N = 2500
• About eight in 10 (77%) children are from public schools, and their school is located in urban area (54%).
Schooling
School Location
77%
54%
23%
23%
15%
Public
Children aged 8-17
Private
N = 2500
Rural
Urban
Suburban
N = 2500
S8. What device(s) do/does you/your child (who accesses the internet most) use to access the Internet?
S9. How many hours per week do/does you/your child (who accesses the internet most) use the Internet from any location using any device? Your best guess is fine?
D1 Which of the following best describes the type of school you/your children attend? D2. Which of the following best describes the location of school you/your children attend?
90
91. Demographics - Children
Statements that describes you best
Online services
Social networking website
I usually buy a new technology or device
before anyone else I know
78%
23%
Location based service
I usually wait to buy a new technology or
device until a few people I know have
tried it
38%
15%
Photos
38%
Video
I usually wait to buy a new technology or
device until many people I know have
tried it
21%
Music
General storage
I’m usually one of the last people to buy a
new technology or device
53%
46%
13%
18%
Document management
N = 2500
22%
N = 2500
Children aged 8-17
D5. Do you use any of the following online services to access and store your personal digital content?
D6. Which of the following statements describes you best?
91
92. Demographics - Children
US
9%
Canada
8%
10%
8%
$0 to $25,000
0
$25,001 to $50,000
14%
15%
$50,001 to $75,000
23%
23%
23%
$100,001 or more
16%
N = 500
N = 500
Ireland
7%
$75,001 to $100,000
Spain
3% 5%
5%
Germany
2%
4%
12%
9%
Less than 10,000 EUR
11%
7%
10,001-25,000 EUR
21%
14%
25001 to 50,000 EUR
13%
13%
21%
50001 to 75,000 EUR
75,001 to 100,000 EUR
31%
100,001 or more
32%
N = 500
20%
N = 500
N = 500
Children aged 8-17
D3. Please specify your annual household income. : D4. Please specify your annual household income.
92