Lenovo is known for PC products however we are establishing a strong global footprint across all key categories#1 in PCs. #2 PCs and Tablets, #3 PCs, Tablets and Smartphones.
So how do you connect with them?One popular mis-conception that you only reach by digital or only by social media.The reality is somewhat different requiring a combination and integration ofMass MarketingTargeted MarketingEngagement Marketing
Technology democratizes brands.The ‘Net Generation’ has a powerful voice and influence along with the digital tools to make or break a brand, especially technology brands.You don’t own your brand, it’s in the hands of your consumers… especially the ‘Net Generation’“Your brand is what people say about you when you’re not in the room” – Jeff Bezos.
#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv
Fueling Brand Engagement
Continuously deliver fresh, relevant & interesting content
– Video & Mobile first
– Timeliness is essential
– Tuned by market insights & listening
– “Always-on” media investment
Drive Activation & Participation
– Mobilize entire team on Social & Digital
– Deliver content thru real-time media platforms
– Drive User Generated Content