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#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv

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David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel Aviv

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#MATI-Marketing & Ad:Tech Israel, David Roman, SVP and Chief Marketing Officer, Lenovo, February 11th, 2014, Tel Aviv

  1. 1. 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  2. 2. 2 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  3. 3. 3 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  4. 4. The “Net Generation” Builds Technology Brands 4
  5. 5. 5 ••© 2011 Lenovo Confidential. All rights reserved.
  6. 6. 6
  7. 7. 7
  8. 8. 8 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  9. 9. Building the Buzz- “A #Betterway is coming” 9 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  10. 10. 10 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  11. 11. 11 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
  12. 12. Fueling Brand Engagement  Continuously deliver fresh, relevant & interesting content – Video & Mobile first – Timeliness is essential – Tuned by market insights & listening – “Always-on” media investment  Drive Activation & Participation – Mobilize entire team on Social & Digital – Deliver content thru real-time media platforms – Drive User Generated Content 12
  13. 13. 13 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.

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