The document discusses conventions the author plans to use for their music video. They will use natural backgrounds and scenery to fit the folk/rock genre and allow the audience to focus on the song. Casual clothes will be used so as not to distract from the story or song. Specific angles and props will highlight important parts of the video and emphasize character emotions to help the audience understand and relate to the story. The video will be edited to match the song tempo and lyrics, and a short non-diegetic sound will be used at the beginning to add tension before the audience focuses on the song.