The document discusses how the media product uses, develops, or challenges conventions of real music videos. It summarizes exploring different music video genres and finding that the song "She's Always a Woman" combines pop and easy-listening genres, allowing the conventions to be combined. It then analyzes how the media product demonstrates four elements of Goodwin's music video theory: showing genre characteristics through a mix of performance and narrative styles; relating lyrics and visuals through lip syncing and matching images to lyrics; synchronizing music and visuals by playing piano to the song and using slow motion; and including close-ups of the artist as expected by record labels. It notes two elements from Goodwin's theory that were not fully utilized.

1. In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
During the planning stages of my music video I spent a lot of time
watching different music videos just to get a general idea of how they
work and the conventions of the different categories they fall into:
narrative, abstract and performance.
I found it very difficult to pin point the genre of the song She’s Always
A Woman. This is because Billy Joel is predominately a pop artist but
this song is more easy-listening. This did allow me to some extent to
combine the two for my video.

2. 1) “Music videos demonstrate genre characteristics.”
I demonstrated this element of Goodwin’s theory in
the sense that most pop/easy listening songs are a
crossover of performance and narrative. Although
my home-video clips aren’t conventionally narrative,
they do show small scenarios of real life.
2) “There is a relationship between lyrics and
visuals.”
The way in which I mainly used this theory was just
by him miming along to the song. Also, with the lyrics
“she can bring out the best... You can be” this is
matched with a couple cuddling and kissing which
demonstrates them as being happy and at their peak.
3) “There is a relationship between music and
visuals.”
The most obvious way I have developed this theory
into my music video is having David play the piano in
time with the music. Luckily, he actually knew how to
play this song on piano so instead of improvising,
what the viewers see is him actually playing the song.
Also, I put a lot of the video clips into slow motion as
this matched the smooth pace of the song.

3. 4) “The demands of the record label will include the
need for lots of close-ups of the artist and the artist
may develop motifs which reoccur across their
work.”
This theory was used quite significantly in my music
video as I used many close-ups of David singing as
the audience are likely to find him attractive. The
piano in a way acts as a motif in this video and is in
almost every shot you see him singing in.
The last two sections of Goodwin’s theory I didn’t
actually to its full potential which looking back I feel
would have been a way to improve my video should I
have created it again. They were: “There is
frequently reference to notion of looking (screens
within screens, telescopes, looking into the camera
etc) and particularly voyeuristic treatment
of the female body.” and “There is often intertextual
reference.”