This low-budget music video uses various techniques to engage audiences on a limited budget. Close-ups of the artist's lips and face create an eerie feeling and sense of danger, while establishing shots set a dark, depressing tone. Low-key lighting maintains tension and reinforces the genre. Different locations, costumes, and editing styles like dissolves and cross-cutting are used effectively despite the low budget. Considering the constraints, the video is well-put-together and experiments creatively with lighting and editing to tell its story.

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This a low budget music video

2. This music video has been effective by using a variety of shots to capture the audiences’ attention. For example there is a close up of the lips which creates quite an eerie feeling as well as suggest something suspicious. Additionally the red colour lipstick could suggest danger which could hint to the audience that the song is about something bad.

3. There is an establishing shot at the beginning of the music video which captures a silhouette of a girl staring at something. She is also surrounded by trees, this is quite an interesting shot because it catches the audiences attention and straight away highlights to the audience that this is going to be quite dark, depressing music. Therefore this means they can decide whether they would like to continue watching.

4. Low key lighting is consistent throughout the music as this provides an atmosphere and creates a tension in the video. The use of low key lighting also reinforces the genre of music and provides a meaning to the piece. This has been created using a small budget so therefore is not the best quality but I feel it has been done in an effective way.

5. There are a lot of different locations and costumes in this music video which are conventions of a music video. This is good because it highlights how they have put thought into it and created more meaning within it. It looks effective when there are different shots of sections of the face because it creates more of a tense feel and the bold red colour against the black expresses danger.

6. Editing has been one of the key components in this video. The creator has thought had about cutting to the beats of the music to create a more professional video. This has been done well and allows the viewer to feel the rhythm and tempo of the music and feel connected with the piece. It also adds effect to the music video and makes it more interesting.

7. A lot of editing techniques have also been used such as dissolves and cross cutting. This is where shot are cut to other shot in a different location but with the same meaning. The effects are effective and highlight that a lot of time and effort has been put into making it and that they have experimented with editing.

8. Considering this is a low budget music video, it has been put together very well and has been made in an interesting way for the audience to watch. I feel they have used the lighting well as well as experimenting with the editing. I think when making my music video I will consider the costume and location more because these are slightly lost in the piece. I would decide exactly what they will be wearing and where they will be so when filming it run efficiently and easily.

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This a low budget music video

10. There are many close ups used which emphasises the artists emotions and expressions. This also allows the viewer to have a more personal feeling with the artist and feel as though they are connected. This is effective because the viewer will then continue watching. By having close ups of each member of the band it also means the audience feel as though they are meeting each member and beginning to know them.

11. A long shot has been used when the boys are standing in suits. I believe this has been used to promote them as a band and allow the audience to see their image. This is effective and I also feel this may have been done to create a fan base for the band. This is because it is creating an image of them meaning people will remember them and then tell others about them.

12. The boy band make sure they create a performance for the viewer. They perform a dance routine which is not only showing off their talent but also that they work well together and their strong friendship they have as a band. Perhaps this may have also been done for the audience to copy and feel as though they can become part of the band.

13. A mixture of high and low key lighting has also been used. This has been done by using sources of light. In one particular part the boys are surrounded by light and this gives a professional stage appearance. This is a clever idea because it then means a happy atmosphere is created and the scene is bright and draws the audience in. People enjoy watching things that cheer them up so this grabs their attention as its so visually bright.

14. They have also cut the video to the beats of the music. Again this is a very good way to edit because it means the tempo and rhythm is enhanced the audience are able to feel the music more. I find this clever and makes the music better as the image you are seeing is going to it.

15. After watching this low budget music video, I have understood how you can make a really professional looking image. I like the idea of creating the light sources and I feel that particular shot looks extremely effective. I also feel they have carefully thought about the costume and locations meaning the video looks more sophisticated. The makers have also understood the conventions of a music video and have been able to enhance these.