Pour cet événement de fin d'année, le Bordeaux User Group et le Toulouse User Group s'associent pour vous présenter un événement spécial Marketing.
Justine et Marie sont Success Manager spécialisées sur Pardot et Marketing Cloud chez Salesforce depuis respectivement 6 et 5 ans. Elles accompagnent aujourd’hui des clients de différentes industries, comme ceux du Retail et du Service.
Elles nous présenteront Marketing Cloud et Pardot. Deux solutions qui ont pour objectif d’orchestrer vos parcours clients avec pour chacune d’entre elle, des cas d’usages et fonctionnalités différentes.
How SMEs can get started on Salesforce with PSG? Jeraldine Phneah
Salesforce is a pre-approved IT vendor under the SMEs Go Digital Productivity Solutions Grant (PSG) in Singapore. We can help you to:
1. Increase productivity & close deals remotely using Sales Cloud CRM
2. Customise and scale Salesforce solutions based on your current challenges
3. Implement fast, and get 1:1 support and best practices from Salesforce experts
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
How SMEs can get started on Salesforce with PSG? Jeraldine Phneah
Salesforce is a pre-approved IT vendor under the SMEs Go Digital Productivity Solutions Grant (PSG) in Singapore. We can help you to:
1. Increase productivity & close deals remotely using Sales Cloud CRM
2. Customise and scale Salesforce solutions based on your current challenges
3. Implement fast, and get 1:1 support and best practices from Salesforce experts
CRM:How can Insurance Business win New Business ?Louise Robertson
It is time for insurance distributors to ensure they are digitally enabled and data-driven in providing customers with the experience they expect.
The impact of digital is transforming what customers expect, creating fresh opportunities to get closer to the customer and moving non-life insurance from a price to a value consideration.
The key objective for insurers is developing a business strategy for the digital age. CRM is at the centre of this transformation.
One key way for insurance companies to grow business is to maintain and improve customer loyalty by offering superior customer service whether this is related to sales or claims it is underpinned by CRM.
Great customer service encourages repeat purchase by pre-existing customers.
Reduces customer churn
Increases lifetime value
Helps in acquiring new customers via referrals
Reflects positively in customer ratings
Insurance companies without CRM lack the insight required for crafting personalised sales, claims and service interactions for large numbers of clients that CRM software can provide.
For more information: contact@aventusplatform.com
Digital transformation Online guide to expert analyses and digital strategy d...Miodrag Kostic, CMC
Digital transformation consulting workshop training course
How to create expert analyses, digital road map and strategy?
Miodrag Kostic, CMC, CDC
Certified digital transformation expert, consultant - Serbia, Belgrade
http://www.businessknowledge.biz/
http://www.miodragkostic.com/
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothDreamforce
Whether you're marketing a B2B or B2C business--and regardless of your company's size or industry--Salesforce has several solutions to help you achieve your goals. Join us to discover the ideal fit for your needs. In this session, we'll guide you through the questions you should ask yourself so that you can determine if you should use Pardot, Marketing Cloud, or both.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
An introduction to Salesforce Commerce Cloud Development, this talk has been presented at Dreamforce, Melbourne Developer Group & Hyderabad Developer Groups in year 2018
Salesforce B2B Ecommerce – Digital Native Brands Drive the “New Normal”Docmation
digital-first or digital native brands have been driving the new normal and Salesforce B2B Ecommerce has been its partner in growth throughout this journey
https://docmation.com/salesforce-b2b-ecommerce-digital-native-brands/
Marketing Cloud: The Dawn of the Digital MarketerDreamforce
The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
One of the long-standing competitions in business IT is Microsoft Dynamics CRM versus Salesforce, two driving client relationship management (CRM). These two CRM solutions are so equivalent in value, target business type, and client experience, they continually end up set against one another.
Ameliorez vos parcours omnicanaux avec Marketing CloudThierry TROUIN ☁
Au cours de ce webinaire, nous vous présenterons la famille de solutions Marketing Cloud, outils d’orchestration au service l’Economie de l’expériences.
Nous montrerons au travers de cas d’usage concret comment vous pourriez imaginer l’expérience de vos clients demain.
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Choosing the Right Solution: When to Use Pardot, Marketing Cloud, or BothDreamforce
Whether you're marketing a B2B or B2C business--and regardless of your company's size or industry--Salesforce has several solutions to help you achieve your goals. Join us to discover the ideal fit for your needs. In this session, we'll guide you through the questions you should ask yourself so that you can determine if you should use Pardot, Marketing Cloud, or both.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
An introduction to Salesforce Commerce Cloud Development, this talk has been presented at Dreamforce, Melbourne Developer Group & Hyderabad Developer Groups in year 2018
Salesforce B2B Ecommerce – Digital Native Brands Drive the “New Normal”Docmation
digital-first or digital native brands have been driving the new normal and Salesforce B2B Ecommerce has been its partner in growth throughout this journey
https://docmation.com/salesforce-b2b-ecommerce-digital-native-brands/
Marketing Cloud: The Dawn of the Digital MarketerDreamforce
The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
One of the long-standing competitions in business IT is Microsoft Dynamics CRM versus Salesforce, two driving client relationship management (CRM). These two CRM solutions are so equivalent in value, target business type, and client experience, they continually end up set against one another.
Ameliorez vos parcours omnicanaux avec Marketing CloudThierry TROUIN ☁
Au cours de ce webinaire, nous vous présenterons la famille de solutions Marketing Cloud, outils d’orchestration au service l’Economie de l’expériences.
Nous montrerons au travers de cas d’usage concret comment vous pourriez imaginer l’expérience de vos clients demain.
Using Pardot and Communities: Marketing with Partner and Dealer NetworksMatt Dillon
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
On reprend le présentiel à Paris et en distanciel à Toulouse !
Comme à chaque Release, nous organiserons une session de présentation des nouvelles features.
A l'occasion de la sortie de la Summer'22, les Community Groups de France se réuniront pour vous présenter les features à ne pas manquer.
Ce sera l'occasion de faire connaissance avec les différents groupes, et d'avoir un max d'informations sur les évolutions.
La session sera d'ailleurs un peu plus longue (1h30) parce que de nombreux sujets seront couverts.
Merci à tous les Group Leaders pour leur participation :
En région :
Lille Admin Group (Julien Lemaire) : https://trailblazercommunitygroups.com/salesforce-admin-group-lille-france/
Nantes Admin Group (Julie Boncour, Yohann Chevreux) : https://trailblazercommunitygroups.com/salesforce-admin-group-nantes-france/
Lyon WIT Group (Frédérique Mounier) : https://trailblazercommunitygroups.com/salesforce-women-in-tech-group-lyon-france/
French Riviera (Hugo Rosario) : https://trailblazercommunitygroups.com/salesforce-user-group-french-riviera-france/
Toulouse User Group (Thierry Trouin) : https://trailblazercommunitygroups.com/salesforce-user-group-toulouse-france/
A paris :
Paris Admin Group : (Jean-Michel Mougeolle,Yohann Lecornet) https://trailblazercommunitygroups.com/salesforce-admin-group-paris-france/
Paris Developer Group (Fabien Taillon) : https://trailblazercommunitygroups.com/salesforce-developer-group-paris-france/
Paris Women in Tech (Doria Hamelryk, Yosra Saidani) : https://trailblazercommunitygroups.com/salesforce-women-in-tech-group-paris-france/
Paris Marketer Group (Marketing Cloud) (Julien Coatelen) : https://trailblazercommunitygroups.com/salesforce-marketer-group-marketing-cloud-paris-france/
Industry Specific Solutions for a Customized World: Manufacturing and TDX22 R...sonumanoj
As the demand to deliver excellent customer experiences increases, how can a company stay top of mind in the eyes of the customer? Having a complete view of the customer has never been more important than now as well as meeting customers where they want to engage at whatever channel.
Join us as we focus on how Salesforce delivers industry-specific solutions in the Manufacturing space to:
-Modernize Commercial Operations
-Simplify Partner Engagement
-Transform the Service Experience
-Enable the Workforce of the Future
Additionally, TrailblazerDX 2022 (formerly known as TrailheadDX) has just wrapped up and the event didn’t disappoint, we will revisit some of the major takeaways from this TDX22.
Advertisers value the promise and benefits of programmatic, but they also face a myriad of challenges. Marketers can only evaluate the success of programmatic campaigns if they have the right data to do so. We explore how an automated ‘Marketing Intelligence’ approach can help marketers close the insights gap on programmatic buying.
Are you a B2B marketer that struggles to keep the pipeline fully stocked with a steady flow of high-quality leads? Have no fear! Regardless of your company’s size or industry, you can generate better leads, nurture them through the pipeline, and close deals faster.
Join us to learn how adding marketing automation to your CRM strategy will change the way you do business—and keep your sales funnel forever flowing.
Comme à chaque Release, nous organiserons une session de présentation des nouvelles features.
Pour cette nouvelle release, nous vous proposons un événement spécial de la rentrée durant lequel l'ensemble des groupes France se connecteront pour vous.
A l'occasion de la sortie de la Winter'22, les Community Groups de France se réuniront pour vous présenter les features à ne pas manquer.
Ce sera l'occasion de faire connaissance avec les différents groupes, et d'avoir un max d'informations sur les évolutions.
La session sera d'ailleurs un peu plus longue (1h30) parce que de nombreux sujets seront couverts.
Merci à tous les Group Leaders pour leur participation :
Bordeaux User Group (Martin Lezer) : https://trailblazercommunitygroups.com/salesforce-user-group-bordeaux-france/
French Riviera User Group (Hugo Rosario) : https://trailblazercommunitygroups.com/salesforce-user-group-french-riviera-france/
Lyon Admin Group (Bertrand Rousset, Frédérique Mounier) : https://trailblazercommunitygroups.com/salesforce-admin-group-lyon-france/
Nantes Admin Group (Julie Boncour, Yohann Chevreux) : https://trailblazercommunitygroups.com/salesforce-admin-group-nantes-france/
Paris Admin Group : (Jean-Michel Mougeolle,Yohann Lecornet) https://trailblazercommunitygroups.com/salesforce-admin-group-paris-france/
Paris Developer Group (Fabien Taillon, Mohamed El Moussaoui) : https://trailblazercommunitygroups.com/salesforce-developer-group-paris-france/
Paris Women in Tech (Doria Hamelryk, Yosra Saidani, Marine Fabro) : https://trailblazercommunitygroups.com/salesforce-women-in-tech-group-paris-france/
Toulouse User Group (Thierry Trouin) : https://trailblazercommunitygroups.com/salesforce-user-group-toulouse-france/
Meet Pardot, your new sales and marketing secret weapon. Learn how adding marketing automation to your CRM can help optimize your lead generation and get the right leads to the right people at the right time. Move leads through the funnel and close the ROI loop faster and more efficiently.
Admin Best Practices: Introducing Einstein Recommendation BuilderSalesforce Admins
You’re invited to learn about a new AI capability in the Salesforce Platform, Einstein Recommendation Builder. You might be familiar with recommendations while you are shopping on your favorite online retailer. Einstein Recommendation Builder brings a similar recommendation engine capability into the Salesforce Platform that can be leveraged for CRM applications. Join us to hear use cases, see a live demo, and learn how you can start building your own personalized, AI-powered recommendations.
Watch the Trailhead LIVE Episode here: https://trailhead.salesforce.com/live/broadcasts/a2r3k000001Lc9i/admin-best-practices-introducing-einstein-recommendation-builder
AlbaniaDreamin24 - How to easily use an API with FlowsThierry TROUIN ☁
Albanian Dreamin a Community Powered Conference to activate, empower and strengthen the Salesforce potential through assistance, education, networking and knowledge sharing to improve the workforce and professionalism in Albania.
Comment Challenger les ApexDebugLog et comment améliorer leur analyseThierry TROUIN ☁
T'es-tu déjà demandé quelles informations tu peux trouver dans une log (en dehors de System.debug). Quelles sont les limites des logs en termes d'informations qu'elles peuvent dévoiler.
Comment on peut améliorer l'expérience à travers des outils gratuits (ou voir comment développer le sien si besoin)
La session est admin friendly. Avoir un peu d'expérience avec les log est préférable
Comment exploiter facilement une API avec les FlowsThierry TROUIN ☁
Les API ont pour objectif de faire communiquer 2 systèmes entre eux. Au cours de cette session, je vous donnerais les bonnes pratiques pour mettre en place un appel API sans code, au travers d’un flow
Nous aurons la chance d’accueillir pour ce nouvel événement Yosra SAIDANI, leader du WIT Group de Paris ainsi que Thierry TROUIN, Salesforce MVP et leader du User Group de Toulouse afin de nous présenter en duo l'écosystème Salesforce avec un focus spécial sur les "Clouds" et la Trailblazer Community, ses valeurs, son impact.
Controle de configuration ou fuite de donnees, comment mieux securiser SFDCThierry TROUIN ☁
Zygon se propose de repenser le modèle de sécurité des SaaS. A ce titre, Salesforce est emblématique.
Nous vous proposons donc de vous présenter à la fois les principaux risques pouvant impacter soit la sécurité de vos données, soit pouvant compromettre votre Org.
Nous vous montrerons aussi comment mettre en place une alarme permettant de détecter la fuite de données Salesforce et, dans une partie des cas, d’en identifier les auteurs.
Kevin et Thomas qui vous présenteront la solution ont plusieurs années d’expérience autour de la sécurité des données des SaaS.
Monia, l’IAssistante qui aide vos equipes a closer leurs OpportunitesThierry TROUIN ☁
Monia est une IAssistante développée pour aider les équipes commerciales à faire avancer leurs opportunités. Chaque jour, elle suggère des opportunités à mettre à jour en chattant sur MS Teams avec les commerciaux.
Découvrez comment Monia aide les équipes commerciales à closer plus de deals plus rapidement !
Sales enablement, e-signature, closing & automations dans SalesforceThierry TROUIN ☁
Bonne nouvelle pour 2023, on reprend en présentiel, tout en gardant le distantiel pour un maximum de découverte.
Pour cette reprise, nous avons la chance d'accueillir Guillaume & Tarek, qui nous feront une présentation de la solution GetAccept, une plateforme de sales enablement qui repense le closing à travers le concept de Digital Sales Room (80% des échanges B2B selon Gartner d’ici à 2025)
GetAccept est Partenaire ISV Salesforce, et l'heureux gagnant des 2 derniers Demo Jam, nous vous proposons de découvrir cette intégration innovante, ses bénéfices (admin & End Users) ainsi que ses coulisses pour aider vos équipes commerciales à être plus productives et efficaces.
Découvrez les enquêtes de satisfaction dans SalesforceThierry TROUIN ☁
Au cours de cette session, nous présenterons les enquêtes de satisfaction.
Il s’agit d’une fonctionnalité standard intégrée nativement à Salesforce.
Nous aborderons les prérequis nécessaires à l’utilisation des enquêtes, comment créer une enquête, et comment l’envoyer à un client (ou prospect).
Vous serez ainsi autonome dans la création de vos enquêtes de satisfaction.
C’est la grande rentrée dans les Trailblazer Community Group, nous vous proposons un événement spécial grand format.
L'ensemble des groupes de Paris vont se trouver chez Salesforce. Les autres groupes de France participeront également depuis leurs villes respectives ou en ligne
Une présentation complète des features à ne pas manquer de la release Winter ‘ 23 mais pas que ….
Nous avons encore une surprise pour vous… Dreamforce4You !
Dreamforce, la conférence annuelle de Salesforce, est toujours pleine d'innovations et de nouvelles fonctionnalités ! Nous en avons fait le tour et avons sélectionné les points forts de cette conférence Dreamforce.
Rejoignez-nous pour découvrir le meilleur de Dreamforce et surtout pour avoir un retour de nos CGL qui ont pu assister à cet évènement !
Pour ce tout premier événement du Yaoundé Admin Group, nous aurons la chance d'accueillir Thierry TROUIN, Salesforce MVP et User Group Leader à Toulouse en France afin de nous présenter Salesforce et son utilisation en tant qu'utilisateur commercial.
Au cours de cet événement, nous vous présenterons l'utilisation de Salesforce au travers de plusieurs Use Cases.
J'ai un nouveau prospect que je souhaite qualifier
Je crée une offre commerciale
Le suivi de l'activité commerciale au travers des rapports et Tableaux de bord
Je fais un suivi des potentielles réclamations
Construire sa strategie de gestion des donnees Salesforce avec OdasevaThierry TROUIN ☁
Saviez-vous que, si Salesforce est responsable de l'intégrité de sa plateforme, vous êtes responsable de vos données ? Celles-ci et leur gestion sont d’autant plus importantes qu’elles sont au cœur de la relation et l’expérience client. Maitriser et tirer partie de ses données, c’est gagner la confiance de ses clients.
Odaseva accompagne certains des plus grands comptes français en les aidant à sauvegarder, mettre en conformité, et réutiliser leurs données afin de créer une véritable chaine de valeur. Au cours de ce virtual event, Siham Boutayeb, Senior Principal Solutions Engineer chez Odaseva, vous fera une démonstration des capacités de la plateforme.
Déjà connaisseur ? Venez découvrir les dernières fonctionnalités comme le Dataset Designer, qui permet de créer des modèles de données facilement ! Au contraire, si vous n’avez jamais entendu parlé d’Odaseva, ou seulement pour la sauvegarde des données, c’est l’occasion de découvrir comment sont gérés les droits des consommateurs, ou l’anonymisation de sandboxes.
Ellisphere est fournisseur d'informations sur les entreprises depuis plus de 125 ans. Grâce à sa base de données (150 M d'entreprises dans le monde dont 10 M en France) et ses 300 salariés, Ellisphere accompagne les entreprises dans la gestion et l'exploitation de leur data B2B.
Les sales et marketeurs sont des consommateurs privilégiés de data pour leurs objectifs de lead génération ou simplement faciliter l’usage de leurs outils de plus en plus nombreux. Cette demande entraine la croissance du marché de la Data Marketing (+4% sur les 3 dernières années) pour atteindre 2,2 milliards d’euros.
Ellisphere à travers sa Direction Marketing Services et la solution Sparklane rassemble une équipe d’experts pluridisciplinaire autour de la data, dédiée aux problématiques marketing et commerciales.
Découvriez les solutions d’Ellisphere en data marketing avec notre site dédié lesdatalistes.fr
Ellisphere propose une application de data management pour le CRM Salesforce disponible sur l’AppExchange :
Avec Ellisphere Connect, retrouvez les indispensables d'une bonne gestion de data :
Data quality pour qualifier/vérifier vos données B2B : dédoublonnage, identification dans les registres nationaux, remplissage des données manquantes, enrichissement
Recherche intégrée d'entreprises dans le monde entier basée sur plusieurs critères
Connexion automatique à la base de données Ellisphere pour garantir la mise à jour quotidienne des comptes et leads
Alertes par notifs ou par rapport dès qu'un événement est détecté sur une entreprise pour faciliter l'action commerciale
Visualisation des liens inter-entreprises pour détecter des opportunités de business dans un même groupe
Amélioration de votre PARDOT en intégrant des critères pour créer des campagnes marketing plus intelligentes
UN GAIN DE TEMPS POUR LES COMMERCIAUX
Connexion avec la base de données Ellisphere pour garantir que chaque fiche compte ou lead soit complète et à jour des infos : identifiants, coordonnées, dirigeants, liens capitalistiques et résultats financiers.
DES DATA ENRICHIES ET SOURCES DE BUSINESS
Enrichissement des comptes et leads par des data uniques Ellisphere pour améliorer l'efficacité commerciale : anticipation des risques de défaillance, détection d'opportunités business, actualité des entreprises.
100 % ADAPTABLE AUX SPECIFICITES METIERS
Ellisphere Connect s'adapte facilement à tout type d'org Salesforce grâce à un écran de paramétrage approfondi : règles de gestion et de mise à jour de chaque data, adaptation aux Record-type, mapping prédéfini.
Simplifiez vos journées avec sfdx-hardis et l’écosystème open-sourceThierry TROUIN ☁
Salesforce, c’est un produit, une plateforme, mais aussi une communauté de millions de développeurs. Les plus passionnés d’entre eux mettent à disposition gratuitement des dizaines d’outils dont vous n’imaginez peut-être même pas l’existence, qui permettent de simplifier ou automatiser des tâches rébarbatives !
Chez Hardis Group, nous avons fait le choix de partager en open-source une partie de nos créations dans la suite sfdx-hardis (un plugin SFDX et une extension Visual Studio Code), afin que quiconque puisse en profiter, de la même manière que nous utilisons quotidiennement des outils créés et maintenus par des confrères Trailblazers tout autour du monde.
Cette session vous présentera une partie des outils que vous pouvez utiliser pour simplifier vos journées de consultant(e) ou de développeur(euse), et le tout sans écrire une seule ligne de commande, afin de ne pas exclure de la puissance de l’open-source nos amis peu attirés par la technique 😊
Bien Démarrer avec Pardot: Comment délivrer un engagement client connectéThierry TROUIN ☁
Tout ce que vous avez toujours voulu savoir sur Pardot, la solution Salesforce d’automatisation marketing B2B
son fonctionnement
réaliser sa première campagne
son ciblage
Debarrassez-vous de la dette technique dans votre organisation avec OrgCheckThierry TROUIN ☁
OrgCheck est une application Salesforce facile à installer et à utiliser afin d'analyser rapidement votre organisation et sa dette technique.
Vincent, son auteur, nous expliquera pourquoi il a eu cette idée, en quoi consiste cet outil et comment nous pouvons l'utiliser et surtout en tirer profit !!
How to build a Salesforce DevOps process with GearsetThierry TROUIN ☁
Find out how you can streamline your Salesforce releases with Gearset, the leading DevOps platform for Salesforce.
Salesforce DevOps enables teams to build faster, ship fewer bugs and ultimately deliver more value.
We’ll show you how your entire team can work together to implement an end-to-end release pipeline all inside one intuitive, easy to use solution.
OwnBackup, la plateforme #1 de Data Gouvernance pour SalesforceThierry TROUIN ☁
Être en capacité d’alimenter simplement en données anonymisées et cohérentes les différents sandbox ne devrait plus être un rêve.
OwnBackup, solution #1 de Backup/Restore & archivage de l'écosystème Salesforce, propose à ses clients de pouvoir générer facilement des sets de jeux de données, compliant GDPR qui pourront par la suite alimenter vos environnements de test ou de formation.
Pour cette prochaine release, nous vous proposant un évènement extraordinaire, de part ses participants mais également par sa durée de 1h30.
Les différents Salesforce User Group de France ce réunissent pour vous présenter les nouveautés de la prochaine release.
Découvrez les enquêtes de satisfaction dans SalesforceThierry TROUIN ☁
Il s’agit d’une fonctionnalité standard intégrée nativement à Salesforce.
Nous aborderons les prérequis nécessaires à l’utilisation des enquêtes, comment créer une enquête, et comment l’envoyer à un client (ou prospect).
Vous serez ainsi autonome dans la création de vos enquêtes de satisfaction.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
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Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
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Ameliorez votre Marketing : Introduction aux solutions Marketing Cloud et Pardot
1. Salesforce Solution
pour votre Marketing
Pardot et Marketing Cloud
Justine Blanchoz, Success Manager
Marie Deleval, Success Manager
Thierry Trouin, User Group Leader at Toulouse
Martin Lezer, User Group Lead at Bordeaux
2.
3. This presentation contains forward-looking statements about the Company’s financial and operating results, which may include expected GAAP and non-GAAP financial
and other operating and non-operating results, including revenue, net income, earnings per share, operating cash flow growth, operating margin improvement, expected
revenue growth, expected current remaining performance obligation growth, expected tax rates, stock-based compensation expenses, amortization of purchased
intangibles, shares outstanding, market growth, environmental, social and governance goals, expected capital allocation, including mergers and acquisitions, capital
expenditures and other investments, expectations regarding closing contemplated acquisitions and contributions from acquired companies. The achievement or success
of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the
assumptions prove incorrect, the Company’s results could differ materially from the results expressed or implied by the forward-looking statements it makes. The risks and
uncertainties referred to above include those factors discussed in Salesforce’s reports filed from time to time with the Securities and Exchange Commission, including, but
not limited to: risks associated with our ability to successfully integrate Slack Technologies, Inc.’s operations; our ability to realize the anticipated benefits of the Slack
Technologies, Inc. transaction; the impact of Slack Technologies, Inc.’s business model on our ability to forecast revenue results; disruption from the transaction making it
more difficult to maintain business and operational relationships; the impact of, and actions we may take in response to, the COVID-19 pandemic, related public health
measures and resulting economic downturn and market volatility; our ability to maintain service performance and security levels meeting the expectations of our
customers, and the resources and costs required to avoid unanticipated downtime and prevent, detect and remediate performance degradation and security breaches;
our ability to secure and costs related to data center capacity and other infrastructure provided by third parties; our reliance on third-party hardware, software and platform
providers; the effect of evolving domestic and foreign government regulations, including those related to the provision of services on the Internet, those related to
accessing the Internet, and those addressing data privacy; current and potential litigation involving us or our industry, including litigation involving acquired entities such
as Tableau; regulatory developments and regulatory investigations involving us or affecting our industry; our ability to successfully introduce new services and product
features, including any efforts to expand our services beyond the CRM market; the success of our strategy of acquiring or making investments in complementary
businesses and strategic partnerships; our ability to compete in the market in which we participate; the success of our business strategy and our plan to build our
business; our ability to execute our business plans; our ability to continue to grow unearned revenue and remaining performance obligation; the pace of change and
innovation in enterprise cloud computing services; the seasonal nature of our sales cycles; our ability to limit customer attrition and costs related to those efforts; the
success of our international expansion strategy; the demands on our personnel and infrastructure resulting from significant growth in our customer base and operations;
our dependency on the development and maintenance of the infrastructure of the Internet; our real estate and office facilities strategy and related costs and uncertainties;
fluctuations in, and our ability to predict, our operating results and cash flows; the variability in our results arising from the accounting for term license revenue products;
the performance and fair value of our investments in complementary businesses through our strategic investment portfolio; our ability to protect our intellectual property
rights; our ability to develop our brands; the valuation of our deferred tax assets and the release of related valuation allowances; uncertainties regarding our tax obligations
in connection with potential jurisdictional transfers of intellectual property; uncertainties regarding the effect of general economic conditions; and risks related to our debt
and lease obligations.
Forward-Looking Statements
031621
4. Who are we ?
Justine Blanchoz
Success Manager
Pardot, Marketing Cloud
Marie Deleval
Success Manager
Marketing Cloud
Thierry TROUIN
Salesforce Expert, Lighting Champion, Application
Architect & User Group Leader at Toulouse,
Martin Lezer
Salesforce Certified Architect • Salesforce Technical
Manager • Salesforce User Group Leader
5. Pardot & Marketing Cloud Presentation - 10’
Pardot vs Marketing Cloud : Which product is right for you ? - 15’
Demo - 15’
Q&A - 15’
Agenda
7. Source: Salesforce Customer Success Metrics Survey conducted 2015-2017
Kathryn Frederick
CMO, Ticketmaster
Interaction Studio
Advertising Studio
Social Studio
Marketing Cloud
Datorama
Marketing Intelligence
Salesforce CDP
Pardot
Google Analytics 360
World’s #1 Marketing Platform
28%
Increase in
Customer
Engagement
28%
Increase in
Customer
Engagement
26%
Increase in Lead
Volume
8. Maximize ROI
Close More Deals
Digital advertising & social | Ad & Social Studio
Sales intelligence | Sales Cloud Einstein
Sales alignment | Salesforce Engage
Sales automation | Sales Cloud
Marketing analytics | B2B Marketing Analytics
Find & Nurture Leads
B2B marketing automation | Pardot
Predictive marketing | Pardot Einstein
Engage Across the Journey
Email & Mobile Studio | Email and mobile messaging
Journey Builder | Marketing orchestration
Personalize with Intelligence
Interaction Studio | Real-time interaction management
Datorama | Marketing intelligence
Google Analytics 360 | Web analytics
Advertising & Social Studio | Digital advertising and social
Know Your Customer
Audience Studio | Data management and sharing
Pardot Marketing Cloud
Salesforce Customer 360 Marketing
10. Share Data Across The Customer Success
Platform
500
A
Email Mobile Social Ads
Predictive
Web
Lead
Scoring
Lead
Nurturing
!
Web
Behavior
Prospect
Alerts
Other Clouds
11. Footnote
Which Product is right for you?
Drive qualified leads
and pipeline to a
team of salespeople.
For companies where marketing
teams have
both missions.
Drive customer engagement and
revenue through 1-to-1
communications at scale with
consumers, users,
and subscribers.
+
Use case examples
Newsletter, Welcome & Birthday
journey, Post Purchase, Product
Recommendation, Customer Service,
Browse Retargeting, Abandoned cart,
Back in Stock, Omnichannel journeys
(etc)
Use cases examples
Newsletter, Education, Event/Webinar
organization & follow up,
Product/Service Launch, Cold Lead
Re-Engagement, Top of Mind
12. Footnote
Scoring and Grading
Lead Capture Forms
Marketing Analytics
ROI Reporting
Progressive Profiling
Web Tracking
Engage for Sales (Send mkt
approved content, alerts)
CRM as main SoR
ABM
Email Campaigns
Landing Pages
Dynamic Content
Segmentation
Transactional Messages
Cross-Channel Journeys
Predictive Recommendations
Mobile (SMS/Push)
Paid Social Ads
Multiple Data Sources
Abandon Cart Use Case
Sales Cloud required
Sales Cloud not required
OUT OF THE BOX
13. Approach to many and unspecified
consumers using Web, Mobile and Email
Marketing Cloud vs Pardot: Product Concept
(approach)
Ex. Company X wants to sell a particular car
Multichannel
Approach to existing contact that might
show high interest in a product
Scoring
14. What’s all about?
helps Sales and Marketing teams:
Generate more lead
Qualify more leads
Close more deals
Calculate ROI
helps Marketing teams:
Orchestrate cross-channel brand experiences
Drive direct revenue with real-time messaging
Automate any marketing, commerce and transactional
operation
16. Find and nurture leads
until they are sales ready
Drive direct revenue and
create customer experiences
to develop brand loyalty
What is the primary purpose
of the marketing organization?
17. Salesforce CRM and
asset engagement data
Many different systems
(POS, integrations, CRM,
etc.)
What is the primary data source
used for marketing purposes?
18. Marketing Cloud
Marketing Leadership: Manage marketing team(s), Determine
campaign strategy and coordination, Monitor revenue and spending
Campaign Manager: Creative direction across campaigns, teams and
channels, define Segmentation, approve and align content between
channels, understand and leverage analytics,
Content Manager &/or Design Developer: Create content & place
into marketing assets, write copy, test sends, deploy content,
Programming (landing pages, front-end, templates, emails)
Data Manager: Create automations, Segmentation, Manage data (ex:
cleaning data)
IT Service: MC Admin, Automated testing, Run queries, export data,
create reports, Manage interfaces/APIs between Marketing Cloud &
other systems, Troubleshoot technical issues
Marketing Team & Personas
Pardot
Marketing Leadership: Determine Content Inbound Mkg &
Lead Gen Strategy, Monitor Revenue & Spending
Marketing Day to Day User: Content Creator, create
automations, Execute Strategy
Pardot Admin: Establish/Enforce standard Operating
Procedure
Cross Functional Team: IT Webmaster, SF Admin (to
enable features), Business Analyst in some cases, Sales
Leadership to understand Sales Cycle + Qualify MQL
passing over to Sales
In some cases, Some roles & responsibilities are outsourced
to an agency