This document provides ideas for creating a music video for a rap song about excitement for Fridays. It suggests: - A laidback, streetwear style costume featuring tracksuits, sneakers, hoodies, and popular brands. - Filming locations near Waterloo Station in London for their simplicity, and also more scenic outdoor locations allowing for various camera angles showing the rapper against mountain and lake backdrops. - Shooting rap scenes in the middle of quiet streets to give the effect of pushing the audience back. - A narrative where the main character gets ready and walks to meet friends, dancing along the way, before they are shown rapping, drinking, and spending money together. -

1. Choice of song and why:

2. Ideas for costume
Style: Laidback, street fashion
Main ideas:
 Tracksuits
 Air maxes
 Ripped Jeans
 Hoodies
 BAPE brand
 Supreme
 Watches
 Bomber jackets
 Northface
 Jean jacket

3. Ideas for setting
This location is near waterloo station which
means its simple and easy to get there. This
location is intriguing as we can imagine our
song being placed here, with dancers and the
rapper. Rap genre normally conveys a
background which the rapper raps behind.

4. Ideas for setting
This location is local as well, and with this
location we can implement many camera angles
which are portrayed in music videos e.g. low
angle tilt upwards, which can make the person in
the field of view to seem bigger. We can do
shots from the top of mountain and bottom
whilst the rapper is at top. We can implement
dancing in these locations which would have the
mountains and lake in background.

5. Ideas for setting
Street: we have an idea of Filming the rap
scenes in the middle of the street as we
can make the characters walk towards the
camera whilst rapping to create an effect of
the audience being pushed back. This
location can be dangerous however we will
choose less busy roads and smaller roads.

6. Ideas for narrative
The main character is checking his phone he’s
on the sofa sitting replying to texts, thinking
about Friday. On Fridays most teens are out
partying or chilling with friends. So he gets up
and leaves his house to go meet some
friends, we would probably record his journey
e.g. walking. Whilst he’s walking he dances or
does hand gestures. He meets his friends and
dances and raps. Images or alcohol, money
and watches will be shown. This song is about
someone being excited its Friday as it’s a day
where you can stay till late and get drunk

7. Camera angles and movement
 Extreme Close ups on his phone, who
he’s texting which would lead and
explain where he is going.
 Long shot on his outfits, in house, and
outside
 Establishing shots of the roads,
 Aerial shots on him behind the graffiti
walls
 Low angle tilt upwards on him sitting
on the sofa drinking.
 Tracking shots on him walking so his
shoes and trouses are shown.
 Extreme close up on watches, brands
 Rule of thirds: he’s in the centre with
friends behind him,
 Tracking shots on him dancing
 Shot of his back when he’s sitting on
the hill
 Low angle tilt upward when he’s on the
hill to show his empowerment.

8. Lighting
 Natural lighting so daytime, maybe some
scenes recorded in the dark with back
light to create a shadow,
 We might get lights which create purple
or different colours to make the room
chance colour which would impact the
atmosphere of the video.
Target audience
 16-24 year olds because we might include
alcohol, vape pens which may influence a
teenagers below such age of 16 to do
them. We think that this song applies to
teenagers over age of 16 as that’s when
we are the most independent which
means we go out more with friends, stay
up till late and come home late it’s the
most rebellious stage.
 This song would still apply to 20-24 year
olds as well as the song is about spending
money which 24yr olds have due to them
working so the main chorus Friday shows
the week ending and their wild weekend
starting so they can destress.