The document provides an analysis of how the media producer's music video for the song "Brand New Day" by Dizzee Rascal uses and develops conventions of the grime music genre. It discusses using similar shot types, editing techniques like color correction and black bars, and mise-en-scene elements common to grime music videos, such as urban locations, costumes and props. Specific examples are given of shots and editing that emulate other grime artists' music videos to remain consistent with genre conventions rather than challenge them. The goal was to create a music video fitting for the song's themes of violence and struggle that felt authentic to the grime genre.