Selena Gomez has released a new pop/EDM song called "Wolves" about overcoming obstacles for romantic love. The music video proposal outlines plans to create a conceptual video through strategic use of lighting, locations, editing techniques and shots that follows a woman struggling to find what she wants, representing complicated teenage feelings. The target audience is female teenagers and young adults who closely relate to the song's lyrics.

1. Music video
proposal
Artist: Selena Gomez
Genre: pop/EDM
Song: Wolves
Theme: Romantic love

2. • In this song, the lyrics discuss how the
artist does everything possible and
overcomes every obstacle to get to the
one she loves. The lyrics can be open to
interpretation which is why I’ve chosen
to do a conceptual music video.
• I will create a conceptual mv through the
use of mis-en-scene – eg high key
lighting and several different locations
such as alleyways and fields . I may use
a green screen for some locations. I will
use jump cutting and match cutting and
different shots like establishing and long
shots. E.g I’ll have a panning shot where
the actress is running through alleyways
etc.

3. • My mv will be representing
teenagers and their feelings of
complications – them struggling
to find what they want.
• My target audience will be mostly
female teenagers and young
adults similar to the artists
demography because they relate
closely to the lyrics of this song.