Play.com social media marketing Case Study 19_09_11Richard Jones
This is the presentation that Chris Howard, Director of Online Marketing at Play.com gave at the Social Media Marketing & Monitoring Summit 2011 in London on the 19th September.
Play.com Case Study: How to Turn Fans and Followers into Buyers - Richard Jon...Our Social Times
This document discusses how Play.com uses Facebook strategies developed with Engage Sciences to engage more fans, drive fan loyalty, and turn fans into customers. It highlights case studies showing how competitions and exclusive offers run through Facebook increased fan recruitment and engagement over 2x and 3x, respectively. It also doubled click-through and conversion rates when incorporating mechanics of exclusivity and urgency. Early results already showed a significant sales uplift from Facebook referrals since launching campaigns with Engage Sciences.
ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case S...Jonathan Mendez
The document discusses next generation strategies for e-commerce, including delivering relevance, segmentation, targeted messaging, and optimization. It describes how Audible.com used multivariate testing over two tests to improve user engagement and revenue per visitor on their anonymous homepage. The first test found that elements like a free audiobook offer form increased engagement by 24%. The second test found that emphasizing trust certification increased revenue per visitor by 30%. Overall, the optimization efforts increased revenue per visitor by 55% compared to previous experiences on the anonymous homepage.
The document discusses growth modeling and strategies for increasing monthly active users (MAU) at Pinterest. It outlines a growth model involving new user acquisition, activation, churn, and resurrection of dormant users. The document also recommends prioritizing projects based on return on investment and analyzing experiments segmented by user types like core, casual, and marginal users.
The document discusses growth strategies for increasing monthly active users (MAU) at a company. It lists potential focus areas like improving new user experiences, email campaigns, social media promotions, and partnerships. It also presents a growth model showing the relationships between new users, monthly active users, and dormant users, with factors like acquisition, activation, churn, and resurrection. Finally, it discusses prioritizing projects based on return on investment and analyzing experiments based on user segments.
This document discusses Facebook advertising to fans and best practices. It states that fans are heavy Facebook users who have more friends and click more. It recommends giving fans exclusive offers and content to increase purchases. Ads are the top way to acquire new fans. Updates and wall posts do not reach all fans, while ads can target all fans. Having more fans improves ad performance. The document suggests optimizing ads by targeting fans and avoiding overly busy or generic landing pages. Education levels and ad frequency can impact click-through rates.
Play.com social media marketing Case Study 19_09_11Richard Jones
This is the presentation that Chris Howard, Director of Online Marketing at Play.com gave at the Social Media Marketing & Monitoring Summit 2011 in London on the 19th September.
Play.com Case Study: How to Turn Fans and Followers into Buyers - Richard Jon...Our Social Times
This document discusses how Play.com uses Facebook strategies developed with Engage Sciences to engage more fans, drive fan loyalty, and turn fans into customers. It highlights case studies showing how competitions and exclusive offers run through Facebook increased fan recruitment and engagement over 2x and 3x, respectively. It also doubled click-through and conversion rates when incorporating mechanics of exclusivity and urgency. Early results already showed a significant sales uplift from Facebook referrals since launching campaigns with Engage Sciences.
ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case S...Jonathan Mendez
The document discusses next generation strategies for e-commerce, including delivering relevance, segmentation, targeted messaging, and optimization. It describes how Audible.com used multivariate testing over two tests to improve user engagement and revenue per visitor on their anonymous homepage. The first test found that elements like a free audiobook offer form increased engagement by 24%. The second test found that emphasizing trust certification increased revenue per visitor by 30%. Overall, the optimization efforts increased revenue per visitor by 55% compared to previous experiences on the anonymous homepage.
The document discusses growth modeling and strategies for increasing monthly active users (MAU) at Pinterest. It outlines a growth model involving new user acquisition, activation, churn, and resurrection of dormant users. The document also recommends prioritizing projects based on return on investment and analyzing experiments segmented by user types like core, casual, and marginal users.
The document discusses growth strategies for increasing monthly active users (MAU) at a company. It lists potential focus areas like improving new user experiences, email campaigns, social media promotions, and partnerships. It also presents a growth model showing the relationships between new users, monthly active users, and dormant users, with factors like acquisition, activation, churn, and resurrection. Finally, it discusses prioritizing projects based on return on investment and analyzing experiments based on user segments.
This document discusses Facebook advertising to fans and best practices. It states that fans are heavy Facebook users who have more friends and click more. It recommends giving fans exclusive offers and content to increase purchases. Ads are the top way to acquire new fans. Updates and wall posts do not reach all fans, while ads can target all fans. Having more fans improves ad performance. The document suggests optimizing ads by targeting fans and avoiding overly busy or generic landing pages. Education levels and ad frequency can impact click-through rates.
SoCast Webinar: A-Z Social Strategy for RadioSoCast
In this webinar, SoCast's Communications Manager, Vanessa Markov, covers the key drivers of a successful social strategy, including:
Social Must-Haves
Advanced Engagement & Optimization Tactics
and Smart Media Buying
Watch the webinar with audio here: https://www.youtube.com/watch?v=6S3YCbMu2ds
EduCare is an app that provides career guidance and preparation resources in one platform. It offers details on various career options, competitive exam updates, coaching center locations, and advice. EduCare also lists colleges by rank for each career and provides tips, stories of successful people, and regular content updates. The goals are to achieve 10 lakh downloads within 5 years, $1000 monthly revenue, and expand to South Asian countries. Competition and new entrants pose threats. The marketing plan involves social media sharing incentives, press outreach, app store optimization, and analytics to track performance.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Justin Merickel - Facebook Advertising for Results and ROIMediabistro
This document summarizes a presentation about helping brands succeed on social media. It discusses critical mass and engaging fans to fuel growth. It then details how Expedia used an integrated paid and earned media approach including Facebook ads and a sweepstakes app to rapidly grow its Facebook fan base from 750,000 to over 1 million in 5 weeks while lowering the cost to acquire new fans by over 400%. The presentation emphasizes that targeted advertising can drive engagement which lowers costs through effective social feedback loops.
The document discusses the history and use of web analytics at mbl.is, a morning newspaper in Iceland. It outlines how mbl.is began analyzing web traffic in 1998 and chose IndexTools as its analytics platform in 2007. Analytics have helped mbl.is better understand user behavior and improve the site, growing traffic by an average of 20.97% annually. Metrics like unique users, visits per weekly visitor, bounce rate and time on site are measured to inform content and advertising decisions.
SEO as a product faces several challenges for companies. It involves optimizing many interrelated factors across a website including content, links, keywords, user experience, and technical elements. Improvements may not see immediate returns and require focusing on quality over speed. Testing changes also requires caution to avoid negative impacts. The broad and interconnected nature of SEO means it is an ongoing process that requires understanding many aspects of websites and user behavior.
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
Paul Deffenbaugh presents a proposal to transition a print magazine to a digital format delivered through an online portal. This would allow for reduced production costs, increased reach to new audiences through viral sharing, and more timely delivery of information. Some obstacles to overcome include designing for digital screens, identifying a consistent vendor, restructuring staffing, and developing an online community to drive readership and engagement.
Vital-Tek.com is a web-based marketing tool that allows businesses to integrate text and email communications. It offers businesses the ability to send text messages at email prices, manage contacts and messages from one place, and target groups based on interests. Vital-Tek.com claims text messaging has a response rate as high as 20% and emails have a 3% response rate, making it more effective than direct mail or newspaper advertising.
The client, a multi-billion dollar home specialty retailer, partnered with Zemanta to target unique messages to individual customer segments based on life milestones. Zemanta's content management system allowed the client to organize campaigns for each segment and test content across networks to determine highest ROI topics and formats. Location, device, demographic and interest targeting was applied to each audience segment. The client promoted content across over 25 native and content discovery networks, learning that recency and interior design/DIY topics had highest engagement. The campaign increased time on site by 2.7x and reduced bounce rate from 82% to 55%, with over 225 hours of consumer engagement over one month.
Remarketing in Google adwords - Conceptual and Broader LevelAditya Rai
Remarketing involves showing ads to people who have previously engaged with a brand by visiting its website or interacting with it in other ways. It allows targeting valuable users like those who abandoned shopping carts or subscribed to email newsletters. There are different types of remarketing campaigns including standard display ads, product-specific ads, and search ads. Remarketing has benefits like reaching potential customers when they are most likely to buy and using tailored lists for people like abandoners. The remarketing process involves tagging websites, creating rule-based audiences, and building remarketing ad campaigns to those audiences while tracking results.
This document discusses drivers of integration and their impact. It shows that high integration can have a high impact on the bottom line but low impact on the top line, while low integration is the opposite. It also discusses using business intelligence to identify customers at risk of defection and addresses possible causes of churn like poor customer relationship management, bad service, pricing issues, and product mismatches.
[500DISTRO] Measuring for Engagement: Understanding User Gains, Losses & Leve...500 Startups
The document discusses growth strategies for a company or product. It mentions improving new user acquisition through email campaigns, improving the signup and onboarding experience, re-engaging dormant users through retargeting campaigns, and prioritizing projects based on return on investment. The document emphasizes the importance of activation and retaining new users beyond the first month to support continued growth.
Embracing digital sage - social media policy presentationCIPR_Northeast
CIPR North East presented an insider’s perspective on how two of the region's biggest organisations are approaching digital and social media as part of their communications work? Ross Wigham, Service Manager: communications at Northumberland County Council, and Ralph Charlton, Director of PR at Sage Group plc gave their perspectives on how they are tackling the social media challenge at a special CIPR North East briefing in September 2011. Neither Ross or Ralph pretends to be a ‘social media guru’ but they are both dealing with the opportunities and challenges it brings to their organisations.
This document discusses an augmented reality platform that provides various features to enhance the visitor experience at art galleries and museums. Some key features mentioned include:
1) Allowing visitors to get additional information about artwork through their mobile devices and share opinions on social media.
2) Collecting real-time visitor metrics like demographics, locations, product scans, and Facebook interactions to gain insights.
3) Pushing customized offers, alerts and incentives to visitors in real-time via their mobile devices to encourage social sharing and purchases.
Product seeding involves giving free products and services to influential people to create buzz around new products and services. It takes several weeks or months to see results and involves identifying influential people, giving them free samples, and hoping they endorse the product organically. Alternatives to consider include social bookmarking, referral programs, product reviews, contests, and other word-of-mouth marketing tactics available on the NextBee platform.
Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Bus...BlueHornet
In this session, learn how Bare Escentuals rose above the email “clutter” and crafted an award-winning email program that offered a differentiated user experience combined with a sense of urgency to drive sales that were 50% higher than their average emails, and also drove greater social impact for the brand.
Separating fact from fiction, the true benefits of testing with Mark Stewart,...Blackbaud Pacific
In this webinar Mark Stewart, Head of Marketing and Fundraising at Greenpeace Australia Pacific, discusses the increased role testing has played in all fundraising, marketing and communications activities at Greenpeace in the past twelve months.
To view this webinar visit: http://www.blackbaud.com.au/notforprofit-events/webinars/past
This document provides tips and a case study for growing a brand's Facebook fan base organically. It discusses establishing a brand's identity and creating engaging daily content. A case study describes how Dolphin, a mobile browser company, ran a successful tablet giveaway campaign on Facebook that increased fans by 28,325 and engagement. The key lessons are to boost excitement through prizes and promotions, utilize multiple marketing channels, and measure success of campaigns.
SME Growth Hack - Neill Ricketts, VersarienChinwag
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
SoCast Webinar: A-Z Social Strategy for RadioSoCast
In this webinar, SoCast's Communications Manager, Vanessa Markov, covers the key drivers of a successful social strategy, including:
Social Must-Haves
Advanced Engagement & Optimization Tactics
and Smart Media Buying
Watch the webinar with audio here: https://www.youtube.com/watch?v=6S3YCbMu2ds
EduCare is an app that provides career guidance and preparation resources in one platform. It offers details on various career options, competitive exam updates, coaching center locations, and advice. EduCare also lists colleges by rank for each career and provides tips, stories of successful people, and regular content updates. The goals are to achieve 10 lakh downloads within 5 years, $1000 monthly revenue, and expand to South Asian countries. Competition and new entrants pose threats. The marketing plan involves social media sharing incentives, press outreach, app store optimization, and analytics to track performance.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Justin Merickel - Facebook Advertising for Results and ROIMediabistro
This document summarizes a presentation about helping brands succeed on social media. It discusses critical mass and engaging fans to fuel growth. It then details how Expedia used an integrated paid and earned media approach including Facebook ads and a sweepstakes app to rapidly grow its Facebook fan base from 750,000 to over 1 million in 5 weeks while lowering the cost to acquire new fans by over 400%. The presentation emphasizes that targeted advertising can drive engagement which lowers costs through effective social feedback loops.
The document discusses the history and use of web analytics at mbl.is, a morning newspaper in Iceland. It outlines how mbl.is began analyzing web traffic in 1998 and chose IndexTools as its analytics platform in 2007. Analytics have helped mbl.is better understand user behavior and improve the site, growing traffic by an average of 20.97% annually. Metrics like unique users, visits per weekly visitor, bounce rate and time on site are measured to inform content and advertising decisions.
SEO as a product faces several challenges for companies. It involves optimizing many interrelated factors across a website including content, links, keywords, user experience, and technical elements. Improvements may not see immediate returns and require focusing on quality over speed. Testing changes also requires caution to avoid negative impacts. The broad and interconnected nature of SEO means it is an ongoing process that requires understanding many aspects of websites and user behavior.
Segmentation Strategies for Mobile MarketersCleverTap
1. The document discusses segmentation strategies for mobile marketers, including how to create customer segments based on behaviors and attributes and develop effective engagement and re-engagement strategies.
2. It introduces CleverTap, an intelligent mobile marketing platform, and YouAppi, a platform for driving high quality users through acquisition and re-engagement.
3. Key recommendations include segmenting users based on in-app behaviors and attributes, analyzing segment performance, and engaging segments to improve metrics like retention, conversion, and lifetime value.
Paul Deffenbaugh presents a proposal to transition a print magazine to a digital format delivered through an online portal. This would allow for reduced production costs, increased reach to new audiences through viral sharing, and more timely delivery of information. Some obstacles to overcome include designing for digital screens, identifying a consistent vendor, restructuring staffing, and developing an online community to drive readership and engagement.
Vital-Tek.com is a web-based marketing tool that allows businesses to integrate text and email communications. It offers businesses the ability to send text messages at email prices, manage contacts and messages from one place, and target groups based on interests. Vital-Tek.com claims text messaging has a response rate as high as 20% and emails have a 3% response rate, making it more effective than direct mail or newspaper advertising.
The client, a multi-billion dollar home specialty retailer, partnered with Zemanta to target unique messages to individual customer segments based on life milestones. Zemanta's content management system allowed the client to organize campaigns for each segment and test content across networks to determine highest ROI topics and formats. Location, device, demographic and interest targeting was applied to each audience segment. The client promoted content across over 25 native and content discovery networks, learning that recency and interior design/DIY topics had highest engagement. The campaign increased time on site by 2.7x and reduced bounce rate from 82% to 55%, with over 225 hours of consumer engagement over one month.
Remarketing in Google adwords - Conceptual and Broader LevelAditya Rai
Remarketing involves showing ads to people who have previously engaged with a brand by visiting its website or interacting with it in other ways. It allows targeting valuable users like those who abandoned shopping carts or subscribed to email newsletters. There are different types of remarketing campaigns including standard display ads, product-specific ads, and search ads. Remarketing has benefits like reaching potential customers when they are most likely to buy and using tailored lists for people like abandoners. The remarketing process involves tagging websites, creating rule-based audiences, and building remarketing ad campaigns to those audiences while tracking results.
This document discusses drivers of integration and their impact. It shows that high integration can have a high impact on the bottom line but low impact on the top line, while low integration is the opposite. It also discusses using business intelligence to identify customers at risk of defection and addresses possible causes of churn like poor customer relationship management, bad service, pricing issues, and product mismatches.
[500DISTRO] Measuring for Engagement: Understanding User Gains, Losses & Leve...500 Startups
The document discusses growth strategies for a company or product. It mentions improving new user acquisition through email campaigns, improving the signup and onboarding experience, re-engaging dormant users through retargeting campaigns, and prioritizing projects based on return on investment. The document emphasizes the importance of activation and retaining new users beyond the first month to support continued growth.
Embracing digital sage - social media policy presentationCIPR_Northeast
CIPR North East presented an insider’s perspective on how two of the region's biggest organisations are approaching digital and social media as part of their communications work? Ross Wigham, Service Manager: communications at Northumberland County Council, and Ralph Charlton, Director of PR at Sage Group plc gave their perspectives on how they are tackling the social media challenge at a special CIPR North East briefing in September 2011. Neither Ross or Ralph pretends to be a ‘social media guru’ but they are both dealing with the opportunities and challenges it brings to their organisations.
This document discusses an augmented reality platform that provides various features to enhance the visitor experience at art galleries and museums. Some key features mentioned include:
1) Allowing visitors to get additional information about artwork through their mobile devices and share opinions on social media.
2) Collecting real-time visitor metrics like demographics, locations, product scans, and Facebook interactions to gain insights.
3) Pushing customized offers, alerts and incentives to visitors in real-time via their mobile devices to encourage social sharing and purchases.
Product seeding involves giving free products and services to influential people to create buzz around new products and services. It takes several weeks or months to see results and involves identifying influential people, giving them free samples, and hoping they endorse the product organically. Alternatives to consider include social bookmarking, referral programs, product reviews, contests, and other word-of-mouth marketing tactics available on the NextBee platform.
Bare Escentuals’ Daily Deal Emails Increase Sales by 118% During Retail’s Bus...BlueHornet
In this session, learn how Bare Escentuals rose above the email “clutter” and crafted an award-winning email program that offered a differentiated user experience combined with a sense of urgency to drive sales that were 50% higher than their average emails, and also drove greater social impact for the brand.
Separating fact from fiction, the true benefits of testing with Mark Stewart,...Blackbaud Pacific
In this webinar Mark Stewart, Head of Marketing and Fundraising at Greenpeace Australia Pacific, discusses the increased role testing has played in all fundraising, marketing and communications activities at Greenpeace in the past twelve months.
To view this webinar visit: http://www.blackbaud.com.au/notforprofit-events/webinars/past
This document provides tips and a case study for growing a brand's Facebook fan base organically. It discusses establishing a brand's identity and creating engaging daily content. A case study describes how Dolphin, a mobile browser company, ran a successful tablet giveaway campaign on Facebook that increased fans by 28,325 and engagement. The key lessons are to boost excitement through prizes and promotions, utilize multiple marketing channels, and measure success of campaigns.
SME Growth Hack - Neill Ricketts, VersarienChinwag
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
F-commerce refers to selling directly to fans through a brand's Facebook page, usually via a fan store. Common trends include selling exclusive fan-first items and using subscriptions to get fans returning regularly rather than one-time purchases. Brands should treat f-commerce as fan-commerce by using it for special retail events rather than just replicating regular online stores, and should experiment to learn from engaged fans.
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
Collaboraton Across Digital Industries Competition - Maurizio Pilu, TSBChinwag
The Technology Strategy Board's (TSB) Maurizio Pilu's presentation covering the £18m Collaboration Across Digital Industries competition.
The presentation gives an overview of the tensions the competition is addressing and sheds light on the scope and scale of proposals.
More information about this competition is available http://chinwag.com/events/pfi
This was originally presented at the Partnering for Innovation 2010 event in Glasgow.
Following last year's successful trip, the third Digital Mission to New York takes place from 1st-5th November 2010 to coincide with ad:tech New York Conference and Expo, the city's largest gathering of digital marketers, where "brands, agencies, publishers and service providers come together to share, network, learn and do business".
The packed programme, massively supported by UK Trade & Investment, programme for the trip builds on the Digital Mission's momentum and relationships with New York-based entrepreneurs, agencies and digital practitioners to create a cracking line up of activities.
The 19 companies participating in the Digital Mission to New York 2010 were:
Adversion
Amaze plc
BrightLemon Ltd
Casual Films
Cube
Eresponse Media
HuzuTech
Lingo24 Ltd
Livestation
Nuji
Plancentric
Realeyes Data Services Ltd
Red Glasses
ShoutEm UK
Thrive Digital
ustwo
Videojuicer
Waspit Ltd
We Are Social
The Digital Mission series of trade missions was created by Chinwag for UK Trade & Investment and generously sponsored by Winston & Strawn.
http://chinwag.com/digitalmission/nyc10
This document summarizes an outward mission from the UK to Tokyo, Japan focused on the Tokyo Game Show from September 13-17, 2010. The mission is aimed at helping UK games companies understand the Japanese market and digital media industry through networking and visiting the Tokyo Game Show. Support provided includes assistance arranging meetings with Japanese companies, briefings on the Japanese market, and an exhibitor pass for the Tokyo Game Show. The cost of participation is £750 and includes additional networking events and promotion opportunities. The mission schedule provides details of briefings, workshops, and company visits planned in Tokyo and at the Tokyo Game Show.
Measuring engagement on Facebook pages is challenging but important for marketers to prove the value of Facebook. While likes are a common metric, they do not indicate real engagement with the brand. More meaningful metrics include comments from "core fans" who engage more than average. Even celebrities struggle with engagement, so brands cannot expect easy success. Apps provide an opportunity to access richer user data that could inform marketing. However, proving return on investment from social media remains the greatest challenge due to lack of data linking activities to sales.
'Psychometrics Predicting Behaviour, In Theory and In Practice' Dr David Stil...Chinwag
Psychometrics predicting behaviour, in theory and in practice
This two-part talk, the first will look at how personality influences behaviour in social media, tracing the limits and analysis and prediction and comparing to behavioural and keyword targeting. The second part will take a practical look at how data this type of technique can be used to obtain psychological insights and targeting strategies for any key brands or audiences.
Find more info at: http://chinwag.com/insight/psychology
Chinwag Insight: Facebook Marketing - Tarryn Blackwood , we are social - Keep...Chinwag
Facebook is changing how customers interact with brands on its platform by allowing users to write on brand walls without liking them first and removing discussions. This is altering customer expectations of service. Some brands ignore customer service on Facebook, some discourage it, while others embrace it as a way to handle customer queries. To prepare, retailers should train customer service staff on social media, set internal service level agreements and policies, and map out how past crises might have played out on Facebook to plan responses. They should also organize by time of day, measure responses, and coordinate with other marketing channels.
Social Media Case Study: How Da Milano Enhanced Interaction with the Brand Du...Social Samosa
Social media case study on how Da Milano enhanced overall viewership and interaction with the brand during Diwali with a simple and interactive facebook campaign
This document discusses how brands can benefit from real-time serendipity on social media platforms. It notes that as platforms like Facebook evolve, liking brands will become less important while encouraging social actions related to a brand will be more effective. Apps will also drive more sharing if they are engaging enough. The document uses Chelsea FC as a case study, explaining how the soccer team uses insights into its over 7 million fans to get them interacting more with its page and spreading excitement through rewards and sponsor exposure.
TechWorld - UK Digital Media Landscape Nov 2011Chinwag
The document provides an overview of the UK's digital media landscape through a whistlestop tour. It discusses the geography of digital clusters across the UK, with London being the largest and also having significant clusters in other cities. The digital media industry in the UK is growing, with online advertising being the largest segment. Social media advertising is increasing rapidly. The document then focuses on the digital media scene in London, covering the Tech City area, Soho as a media hub, and coworking spaces. It concludes by noting some challenges facing the UK digital industry.
Chinwag Insight: Facebook Marketing - John Lamphiere, Facebook - Working With...Chinwag
The document discusses how businesses are transforming to be built around people as the web and industries organize around social connections. It notes that the transition is happening rapidly, with people spending more time on social media and less on traditional media. It advocates that companies build their marketing and businesses around people by utilizing social platforms like Facebook to create earned engagement at scale through pages, ads, and stories in order to gain a strategic advantage as this shift occurs.
The document describes the UK Trade & Investment (UKTI) mission to SXSWi 2012 in Austin, Texas. The mission brings top digital technology companies from the UK to showcase their innovative technologies, expand internationally, find partners, and develop business relationships. The 40 UK companies were selected through a competitive process. Key events mentioned include the Great British Breakfast networking event and UK Demo Day where UK companies will demonstrate their technologies.
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Ignitus
With Facebook, blogs, Twitter, email, and YouTube, how do you determine which new media will work for your organization? Kimberly will show how Ignitus Strategies has used new media to help nonprofit and for-profit clients to grow email lists, build brands, and bring in more money. She will walk through case studies demonstrating how organizations can integrate new media with traditional marketing to reach current and future customers and increase sales. Kimberly will explain how, through a 6-week new media campaign, an environmental organization raised $80,000, grew its email list by 15,000, and spread its brand to 20,000 new supporters. She will also cover:
> Advantages and disadvantages of various forms of new media
> Expectations of online customers
> Key metrics to monitor and benchmarks
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Facebook is a major social network with over 500 million active users who are highly engaged. Having a Facebook page for a business is important because fans of a brand are more likely to purchase products and recommend the brand to others. To start, businesses should create a Facebook page and post relevant content they already have like emails, photos, and deals. They should encourage engagement by asking questions, hosting contests, and incentivizing user interactions. Metrics like page likes, post engagement, and newsletter signups can help businesses gauge their success on Facebook over time.
This document discusses lead nurturing and social media capabilities. It provides examples of how lead nurturing improved lead generation and conversions for various universities. It recommends developing automated nurture programs based on prospect segmentation to improve conversions. It also discusses how social media can be used to build prospect relationships through online research, monitoring, blogs, Facebook pages, photos and videos.
How to run a social media campaign on facebook - Social Media World Forum 2010Nudge Social Media
The document discusses best practices for marketing brands on Facebook. It recommends four main approaches: extension, remix, share, and conduit. The social remix approach combines brand and Facebook content, such as mixing brand messages with user photos. Campaigns should target audiences, engage users, and drive viral growth. Facebook tools like ads, pages, and apps can help achieve goals like increasing fans or conversions. Analytics provide insights to improve campaigns.
Dominion Enterprises' IT Summit: Lessons Learned in Social MediaErica Campbell Byrum
Erica Campbell presented at the Dominion Enterprises' IT Summit on Wednesday, Oct 12. She discussed how For Rent Media Solutions was leveraging social media marketing and the lessons learned.
The document provides guidance on creating an effective social media plan in 6 steps: 1) Preplanning to understand customer needs and behaviors, 2) Listening to online conversations, 3) Creating target profiles, 4) Setting goals, 5) Joining conversations strategically, and 6) Measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, expertise, and consistency across social media channels to build relationships and trust over the long-term. Budgets should allocate for both time and tools to automate processes and measure analytics and returns on investment.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
The document discusses how affiliates and social media can work together to expand brand reach. It provides 7 ways to do this: 1) Build a brand through social media, 2) Gain followers, 3) Provide valuable and authentic content, 4) Leverage brand and sales messaging, 5) Measure success, 6) Use data, and 7) Trust instincts. Affiliates can help brands by acting as a powerful voice, creating buzz, and driving people to take action like following or purchasing. Social media should be used alongside other channels like SEO, PPC, and affiliates to understand the full customer journey.
The document provides steps for creating an effective social media plan, including preplanning, listening to conversations, creating target profiles, setting goals, joining conversations, and measuring returns. It recommends starting with platforms you can actively maintain, developing an editorial calendar, being transparent and authentic, and establishing baselines and key performance indicators to track results over time.
Thoughts On The Future Of Social MediaBrian Cavoli
The document discusses key trends and opportunities in social media in 2009. It notes that consumer participation in social media continues to increase, driving people to expand their networks. It also notes that discussions about brands and product recommendations will grow. Finally, it states that with more online conversations, brands need to be creative to effectively participate and break through the noise.
This document discusses how email marketing and social media can be integrated to achieve better marketing results. It provides an overview of email marketing and social media, their benefits and challenges. The key points are that email and social both require each other - people who use social media engage more with email, and email has limitations that social media can address. The document then discusses strategies for integrating the two, such as adding social sharing buttons to emails. It also provides case studies of companies that successfully combined email and social media to increase user engagement, drive more site traffic and acquire new customers.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesJessie Lamb
Putting the right message before the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Come learn how Mercy Corps utilized audience and behavioral data to improve campaign outcomes, and get tips for getting started on your own data-driven segmentation strategy.
The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns. It also discusses budgeting and getting started on social media. The document is aimed at helping businesses understand social media and how to develop a strategic plan to meet their goals.
Targeting Your Digital Audiences: Multichannel Segmentation StrategiesAnne Bell-Fysh
Putting the right message in front of the right audience at the right time can seem nearly impossible, but with increased access to data and tools that make segmentation easier than ever, creating and implementing segmented campaigns across multiple digital channels is quickly becoming something that even small teams can pull off successfully.
Famous Footwear uses social media to engage customers and drive sales. Initial challenges included a lack of brand awareness and engaging content. Research showed their key customers were women ages 25-44 who were more budget-conscious. To change behavior, Famous Footwear offered exclusive discounts and contests on Facebook and saw large increases in engagement, sales, and new Facebook likes. Future efforts will focus on fresh campaigns, monitoring, customer service, and integrating social media with other channels.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning to understand customer insights and current marketing, 2) listening to online conversations, 3) creating customer profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, establishing baselines and timelines to track results from social media activities.
The document discusses how social media can provide more value and return on investment for marketers. It outlines how social media allows for word-of-mouth marketing at scale, and how companies can measure success through metrics like customer spending, loyalty, and influence. Examples are given of how different companies have used social media to build customer loyalty, increase brand credibility, and expand their market reach.
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
Similar to Chinwag Insight: Facebook Marketing - Richard Jones, Engage Sciences - F-commerce: from Fans to Customers (20)
Dr Hari Sungkari from BEKRAF presented Jakarta as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Jonas Almeling from Business Sweden presented Stockholm as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Maha Al Mezaina from Dubai Future Foundation presented Dubai as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Konstantinos Mihanetzsis from MIT Enterprise Forum Greece presented Athens as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Eindhoven is known as the home of Philips Electronics and is now considered the location of the world's smartest square kilometer due to its high patent density. Key companies in Eindhoven like ASML and NXP rely on deep scientific research to produce advanced semiconductor hardware, and ASML continues to help advance Moore's Law. Eindhoven has a strong presence of technical and creative talent and shares characteristics with only three other cities - Austin, Helsinki, and San Francisco - in balancing technology and design.
Sissel Hansen from Startup Guides presented Copenhagen as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102792
Hosted by Sam Michel, Chinwag.
Jean Baptiste Bini from Cap Digital presented Paris as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102792
Hosted by Sam Michel, Chinwag.
This document summarizes a report on the Frankfurt startup ecosystem in Germany. It finds that Frankfurt has around 400 active startups, especially in fintech, AI, cybersecurity. While the ecosystem has strong local connections and resources like accelerators and co-working spaces, it could improve founders' ability to reach global markets. The report recommends that all stakeholders work together through alignment, developing insights, and driving consensus on actions to further grow the Frankfurt startup ecosystem.
Patrick Bartos from the Creative Region Linz & Upper Austria presented Linz as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Daniel Plotrino from Akaty presented São Paulo as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Katleen De Naeyer from the City of Antwerp presented her city as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Ben Clayton from Corl Financial Technologies presented the City of Montréal as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102797
Hosted by Sam Michel, Chinwag.
Startup Cities: Belfast - Me Convention 2018Chinwag
Tom Gray, CTO at Kainos presented Belfast as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Bernard Agius, Business Innovation Manager at Malta Communications Authority presented Malta as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Cape Town, South Africa - Me Convention 2018Chinwag
Keith Jones, CoFounder at Sw7 presented Cape Town as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Singapore - Me Convention 2018Chinwag
Singapore is a dynamic startup hub in Southeast Asia due to its supportive business environment, multicultural talent pool, and strong infrastructure. It ranks highly in various quality of living and ease of doing business metrics. Southeast Asia's growing middle class and infrastructure investments make it a large emerging consumer market. Singapore supports startups through government initiatives, incubators/accelerators, investors, and partnerships with corporations and universities. It serves as an ideal location for startups to pilot solutions, access talent, and launch into the Asian market.
Startup Cities: Moscow, Russia - Me Convention 2018Chinwag
Daria Lipatova, Head of International Acceleration Programs at Skolkovo Foundation presented Moscow as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Montreal, Canada - Me Convention 2018Chinwag
Ben Clayton, Founding Partner of Integrative Permaculture presented Montreal as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Porto, Portugal - Me Convention 2018Chinwag
Maria Miguel, Director of StartUP Portugal presented Porto as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
Startup Cities: Austin, USA - Me Convention 2018Chinwag
Leslie Pool, Council Member of Austin City Council presented Austin as part of the Startup Cities programme at the Me Convention 2018 in Stockholm featuring 20 cities, hosted by Sam Michel.
More at: https://toodlepip.co.uk/2018/20-startup-cities/
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Our Facebook challenge was threefold:Kickstart growth of our fanbaseIncrease frequency of return visits and engagement of Facebook fansTurn those fans into customersTo do that, we have done the following:Made the most of our strong USPs – access to talent, rich content and exclusive products via supplier relationshipsBuilt competitions and Apps using the ES platform to maximise the reach of that contentChanged our posting strategy, moving away from pushing products directly and instead seeking to engage our fans on topics related to the categories we cover in order to learn more about our interestsSlowly started to monetise these customers by giving them FB exclusive offers, emphasising urgency to improve conversion rate and embracing the viral opportunity offered by FB
All of our Facebook content, whether it be offers, flash deals, or competitions such as the Harry Potter example, are created through easy to use wizards. This allows us to provide the information we need, such as copy, rules and assets for the EngageSciences system to auto generate all the components of the promotion – the scheduled messages to promote the campaign, the Facebook tab, application and form to gather entrants data and the viral sharing strategies such as referral incentives. After two hours training a member of my team was able to generate these campaigns herself within an hour or two. Frequent content refresh helps to keep users engaged
The competition apps built through the Engage platform allow us to make the most of the viral opportunities Facebook offers. Users who are not existing fans on Facebook are presented with a Like gate – they have to follow us in order to access the competition app.On entering the app, we gain permission from them to access certain personal information which we can use at a later date for Social CRMExisting fans primarilydiscover our competitions via posts on our Facebook wall, which go into their news feeds. On entry to the competition, a status update posts on their wall and therefore alerts their friends via their news feeds to the competition.To help the viral element even further, we give extra opportunities to win to fans who send direct messages to their friends inviting them to the competition– as they need to be fans to enter, this further accelerates fan recruitmentWe also drive traffic back to Play.com via a buy message
Taking Facebook management in house and using the Engage Sciences tool to manage our Facebook activity has had an immediate impact on fan recruitment. When we started working with Engage in May, we had just over 35k followers, and had barely grown that figure during the previous six months, despite working with an external agency to manage our Social Media channels.In the first couple of months of utilising the tool, we more than doubled our Facebook fan base, quickly overtaking Amazon’s UK fan base and accelerating past their figure
We have also seen a significant improvement in the engagement of our fans. This chart shows the number of active users we get to our Facebook page on a daily basis, and the number of post interactions from those fans. Since we started running campaigns through the Engage Sciences platform, we have seen Active Users more than double and post interactions more than treble – which in turn aids our Edgerank, meaning that future posts are seen by a higher proportion of our followers.
All of this is well and good – but as a retailer, in the medium to long term we need to generate sales off the back of this to demonstrate a positive ROI on our Facebook activity.In order to achieve this, we have also created an Offers tab which is the hub of our social commerce activities. We use this to run offers as campaigns, such as the recent ‘Bank Holiday Blowout Sale’, which gave our Facebook fans exclusive access to the best offers from our Sale 24 hours before they became available to the general public. The CTR and Conversion Rate of these offers was more than double the record we had previously seen from Social Media. Clearly this is a mechanic that works, and we now need to amplify it to give even more reasons for people to follow us on Facebook
Even though we are still in the early stages of turning fans into customers, we have already seen significant improvements in the number of sales on the back of our Facebook activity. The chart above shows the number of sales on Play.com where the referring domain was Facebook. As you can see, earlier in the year we were seeing almost no return on the back of our Facebook activity, despite our posts being specifically designed to push individual products. The increase in fanbase we have seen over the past few months, and the increasing engagement of that fanbase, is already converting into more sales for Play.com, which we expect to continue growing over the coming months.
One of the ways we intend to further leverage our Fanbase is through the Social Media database. Because we are launching multiple offers and competitions, we are starting to build up a detailed picture of a new database of customers that we have gathered from Facebook. This means we understand the levels of engagement of each fan in terms of the campaigns they have entered but also their activity at spreading our campaigns to their friends through tracking the amount of shares and invites they have made. We calculate the actual physical amount of people exposed to our offers and competitions through the actions of each fan. We can also match up their social activity with their onsite purchasing behaviour to create a detailed profile of our customers, their interests and their relationships with Play.com. In this way we can start to segment our database and run campaigns via email to people based on their social footprint.