The document provides an overview of the UK's digital media landscape through a whistlestop tour. It discusses the geography of digital clusters across the UK, with London being the largest and also having significant clusters in other cities. The digital media industry in the UK is growing, with online advertising being the largest segment. Social media advertising is increasing rapidly. The document then focuses on the digital media scene in London, covering the Tech City area, Soho as a media hub, and coworking spaces. It concludes by noting some challenges facing the UK digital industry.