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TechWorld - UK Digital Media Landscape Nov 2011
The document provides an overview of the UK's digital media landscape through a whistlestop tour. It discusses the geography of digital clusters across the UK, with London being the largest and also having significant clusters in other cities. The digital media industry in the UK is growing, with online advertising being the largest segment. Social media advertising is increasing rapidly. The document then focuses on the digital media scene in London, covering the Tech City area, Soho as a media hub, and coworking spaces. It concludes by noting some challenges facing the UK digital industry.
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TechWorld - UK Digital Media Landscape Nov 2011
- 1. The UK’s DigitalMedia Landscape a whistlestop tour Sam Michel, Founder - Chinwag sam@chinwag.com http://chinwag.com @toodlepip Wednesday, 16 November 2011
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- 5. Digital Mission Wednesday, 16November 2011
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- 8. Source: http://www.nesta.org.uk/library/documents/Creative_clusters_print_v2.pdf Also: http://www.nesta.org.uk/areas_of_work/creative_economy/geography_of_innovation/assets/features/creative_clusters_2#London Wednesday, 16 November 2011
- 9. Clusters • London - everything! • Brighton - games, social media, advertising • Bristol - software/hardware, media, arts • Birmingham - games, media • Nottingham - serious games • Manchester - advertising, marketing, media • Dundee - video games/gaming • Edinburgh - computer science, AI ...not an exhaustive list! Wednesday, 16 November 2011
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- 11. digital media Wednesday, 16November 2011
- 12. Source: iab OnlineAdSpend Study H1 2011, UKOM Wednesday, 16 November 2011
- 13. Source: Source: iabOnline AdSpend H1 2011, PwC / Advertising Association / Internet Advertising Bureau / WARC Note: Directories are estimated Wednesday, 16 November 2011
- 14. Brits Get Social 2011: Social Media Advertising 60%+ increase Sources: GlobalWebIndex & iab AdSpend H1 2011 Wednesday, 16 November 2011
- 15. Facebook Source: SocialBakers, Nov 2011 Wednesday, 16 November 2011
- 16. Source: iab AdSpendH1 2011 Wednesday, 16 November 2011
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- 19. Geography Lesson Wednesday, 16November 2011
- 20. Geography Lesson Tech Wednesday, 16 November 2011
- 21. Geography Lesson Media Tech Wednesday, 16 November 2011
- 22. Geography Lesson Media Digital Tech Wednesday, 16 November 2011
- 23. TechCity Text http://www.techcityuk.com @TechCityUK lots more: TechHub, SiliconDrinkAbout, MiniBar Wednesday, 16 November 2011
- 24. Soho Soho & Covent Garden Wednesday, 16 November 2011
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- 27. Connecting http://web.meetup.com/cities/gb/17/london/ Wednesday, 16 November 2011
- 28. Coworking Sharing desks: http://wiki.coworking.info/w/page/16583562/CoworkingLondon Wednesday, 16 November 2011
- 29. Challenges • Cost of living • Finding & retaining staff • Infrastructure • Access to finance • Transport • Weather Wednesday, 16 November 2011
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