Chinwag Insight: Facebook Marketing - Tarryn Blackwood , we are social - Keep...Chinwag
Facebook is changing how customers interact with brands on its platform by allowing users to write on brand walls without liking them first and removing discussions. This is altering customer expectations of service. Some brands ignore customer service on Facebook, some discourage it, while others embrace it as a way to handle customer queries. To prepare, retailers should train customer service staff on social media, set internal service level agreements and policies, and map out how past crises might have played out on Facebook to plan responses. They should also organize by time of day, measure responses, and coordinate with other marketing channels.
The document describes the UK Trade & Investment (UKTI) mission to SXSWi 2012 in Austin, Texas. The mission brings top digital technology companies from the UK to showcase their innovative technologies, expand internationally, find partners, and develop business relationships. The 40 UK companies were selected through a competitive process. Key events mentioned include the Great British Breakfast networking event and UK Demo Day where UK companies will demonstrate their technologies.
A Crash Course in Human Resources for Emerging ProfessionalsWest Muse
Human Resources (HR) is an integral part of museum management. Those who are established in the museum field know this from experience; however our emerging professionals typically have not been exposed to the sometimes complex issues of HR. This session’s museum experts present and discuss what those new to the museum field need to know about HR and will give a current snapshot of HR in academia.
Moderator: Charlie Castillo, Director of Human Resources and Administration, Fine Arts Museums of San Francisco
Presenters:
Cat Bradley, Graduate Student, Library Fellow, Business Owner, University of Oregon
Gail Anderson, President, Gail Anderson & Associates
Brent Thomas, Director, Human Resources, The Church of Jesus Christ of Latter-Day Saints
Space Mission UK - Mission 3 Lookbook - 5-11 Nov 2016Chinwag
Space Mission UK is a series of entrepreneur-led missions specifically designed for the UK's top space and satellite application startups. This lookbook covers the ten companies taking part in the third mission to San Francisco, Silicon Valley and Los Angeles.
For more information:
http://spacemissionuk.org
Space Mission UK is supported by Innovate UK and produced by trade mission specialists, Chinwag - http://chinwag.com
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
PRCA - 'Maximise broadcast integration within social media' v2Russell Goldsmith
The document discusses how brands can maximize integration of broadcast media within social media. It provides examples of how McDonald's and Saga were able to generate positive broadcast coverage by being first to market with initiatives and providing media opportunities. The document also discusses how live streaming of events to Facebook, YouTube, and other platforms can help drive engagement and reach audiences directly. It provides a case study of how P&G was able to drive offline coupon printing and purchases by embedding coupons in interactive videos on Facebook.
Chinwag Insight: Facebook Marketing - Tarryn Blackwood , we are social - Keep...Chinwag
Facebook is changing how customers interact with brands on its platform by allowing users to write on brand walls without liking them first and removing discussions. This is altering customer expectations of service. Some brands ignore customer service on Facebook, some discourage it, while others embrace it as a way to handle customer queries. To prepare, retailers should train customer service staff on social media, set internal service level agreements and policies, and map out how past crises might have played out on Facebook to plan responses. They should also organize by time of day, measure responses, and coordinate with other marketing channels.
The document describes the UK Trade & Investment (UKTI) mission to SXSWi 2012 in Austin, Texas. The mission brings top digital technology companies from the UK to showcase their innovative technologies, expand internationally, find partners, and develop business relationships. The 40 UK companies were selected through a competitive process. Key events mentioned include the Great British Breakfast networking event and UK Demo Day where UK companies will demonstrate their technologies.
A Crash Course in Human Resources for Emerging ProfessionalsWest Muse
Human Resources (HR) is an integral part of museum management. Those who are established in the museum field know this from experience; however our emerging professionals typically have not been exposed to the sometimes complex issues of HR. This session’s museum experts present and discuss what those new to the museum field need to know about HR and will give a current snapshot of HR in academia.
Moderator: Charlie Castillo, Director of Human Resources and Administration, Fine Arts Museums of San Francisco
Presenters:
Cat Bradley, Graduate Student, Library Fellow, Business Owner, University of Oregon
Gail Anderson, President, Gail Anderson & Associates
Brent Thomas, Director, Human Resources, The Church of Jesus Christ of Latter-Day Saints
Space Mission UK - Mission 3 Lookbook - 5-11 Nov 2016Chinwag
Space Mission UK is a series of entrepreneur-led missions specifically designed for the UK's top space and satellite application startups. This lookbook covers the ten companies taking part in the third mission to San Francisco, Silicon Valley and Los Angeles.
For more information:
http://spacemissionuk.org
Space Mission UK is supported by Innovate UK and produced by trade mission specialists, Chinwag - http://chinwag.com
Digital Mission NYC 2016 - Company LookbookChinwag
Digital Mission to New York 2016, organised by international tech trade experts Chinwag, ran 22-26 Feb 2016 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
PRCA - 'Maximise broadcast integration within social media' v2Russell Goldsmith
The document discusses how brands can maximize integration of broadcast media within social media. It provides examples of how McDonald's and Saga were able to generate positive broadcast coverage by being first to market with initiatives and providing media opportunities. The document also discusses how live streaming of events to Facebook, YouTube, and other platforms can help drive engagement and reach audiences directly. It provides a case study of how P&G was able to drive offline coupon printing and purchases by embedding coupons in interactive videos on Facebook.
Facebook Marketing - Spreading the Love #searchfest 2013Search Influence
Facebook Marketing presentation from @SEMPDX #SearchFest 2013. @Matt_Siltala and I threw down on Facebook Marketing, how to grow your fan base and Pinterest (from Mat) with lots of eighties references, the odd innuendo and cats.
Social Media Marketing: A hands-on approachSocialab
The document provides an overview of a presentation on social media marketing given by George Anagnostopoulos of Socialab. Some key points:
- Socialab started as part of a mobile marketing company and is now an independent social media marketing firm based in Greece and the UK.
- Socialab runs the largest Greek blog and LinkedIn group on social media marketing.
- Examples of successful social media campaigns for clients include growing a Facebook page to 1.8 million fans and generating 2.7 million YouTube views.
- Data is presented showing the impact of social media on consumer trust and purchasing behaviors.
- An overview of social media platforms like Facebook, Twitter, YouTube, and Pinterest
Measuring The Impact Of Content Marketing On Your PipelineG3 Communications
This document summarizes a webinar about measuring the impact of content marketing. It discusses various metrics for measuring engagement with content at different stages of the marketing funnel, from top-of-funnel awareness metrics like video views and email open rates, to mid-funnel lead scoring and qualification metrics, to bottom-of-funnel sales metrics like ROI. It also provides examples of specific metrics like email click-through rates, website traffic sources, lead quality from content consumption, and linking content marketing investments to revenue. Speakers on the panel discussed challenges with attribution and offered suggestions for building a comprehensive dashboard to track multiple content marketing performance metrics.
The Web, Social Media & Your Business StrategySean Clark
This presentation was made by Sean Clark at the Diss Business Forum on 29th March 2012.
http://soaksocial.co.uk
Whether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back.
Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.
Will Scott's Day 1 presentation to ILM West on Outsourcing Digital for publishers and media companies.
Discussing publishers opportunities to resell search engine optimization and social media to their advertisers.
At the SMG Tourism, Technology + Marketing Workshop in Lake Tahoe, California, Aristotle CEO Marla Johnson Norris spoke to tourism marketers, hoteliers, and DMOs on the ten most relevant trends and tips to help them extend their online reach for 2013.
This document summarizes a presentation on social media marketing strategies. It discusses three major trends in 2013: Facebook reaching 1 billion users, the rise of video consumption, and increased mobile usage. It then provides tactics for leveraging these trends, including using Facebook amplification to extend the reach of content, implementing multi-channel attribution modeling to measure marketing impact, and optimizing video on platforms like YouTube and for mobile viewing. The presentation emphasizes the importance of social media education to properly execute effective tactics and stresses that the opportunity in these trends is large but must be seized now through an integrated social media strategy.
Strategies to Engage in Social Media - Will Scott- Search Influenceel_chambers
This document contains a presentation about optimizing social media marketing. It discusses the importance of platforms like blogs, Twitter, Facebook, Yelp and Google+ for local business. It provides data on usage of these platforms and tips for engagement, content creation, advertising and measuring results. The presentation emphasizes building connections within local communities on social media to find and engage potential customers.
The document discusses using social media for beer bloggers. It encourages attendees to tweet other bloggers who cannot attend and provides the conference hashtag. It then asks why attendees are there and lists several reasons people may want to use social media, such as gaining visibility, readers, reputation, and career prospects. The rest of the document provides strategies for listening on social media, identifying influencers, engaging others, and measuring success. It discusses several major social media platforms like Twitter, Facebook, blogs, YouTube, and Pinterest and provides tips for using them to share content.
The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
Emerging Employer Branding and Social Talent Acquisition Strategies - Josh Sc...SocialHRCamp
Josh is going to explore strategies being used today by leading Talent Acquisition and Employer Branding executives. He is going to give you a list of things that you can take back to your desk on Monday and implement. Josh has interviewed a handful of practitioners who have shared proven strategies that they have implemented that have produced amazing results. If you are thinking of starting or enhancing your Social Talent Acquisition strategy in 2015, this is a can’t miss break-out session.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
Where to Put Your Videos: Your Website vs. Social MediaKevin Oxendine
Strategy for where to put a video - on your website or on social media - including YouTube, Facebook, and Twitter. Ties to the goal of your video to the location strategy. Presented at WistiaFest 2016.
This document outlines Belvedere Vodka's digital strategy to transform its digital presence and set the standard in luxury spirits. The approach involved building an integrated ecosystem across owned, earned, and paid media like the brand website, social platforms, mobile apps, and events. Goals were to engage consumers at each touchpoint, drive traffic to the site, and increase market share. Through constant innovation and a systematic approach, Belvedere saw huge growth across key metrics in just 3 years like 363% increase in Facebook fans and 4,480% increase in YouTube views. The strategy established Belvedere as the leader in digital for the premium vodka category.
This document discusses trends in content creation and consumption. It notes that billions of videos and photos are uploaded and viewed daily across various social media platforms. Content has evolved from words and text in the 1970s-80s to include video, social media, and always-on communication today. Branded content is shown to be more effective than display ads, with brand recall 59% higher and consumers 14% more likely to seek additional content. However, only 5% of all content receives 90% of total engagement. New forms like 360-degree video are emerging but their impact depends on metrics and goals. The challenges of content include standing out amid information overload and keeping pace with consumer preferences.
Dr Hari Sungkari from BEKRAF presented Jakarta as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
Jonas Almeling from Business Sweden presented Stockholm as part of the Startup Cities Stage at SXSW 2019.
https://schedule.sxsw.com/2019/events/PP102791
Hosted by Sam Michel, Chinwag.
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The document provides an overview of a presentation on social media marketing given by George Anagnostopoulos of Socialab. Some key points:
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Whether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back.
Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.
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Strategies to Engage in Social Media - Will Scott- Search Influenceel_chambers
This document contains a presentation about optimizing social media marketing. It discusses the importance of platforms like blogs, Twitter, Facebook, Yelp and Google+ for local business. It provides data on usage of these platforms and tips for engagement, content creation, advertising and measuring results. The presentation emphasizes building connections within local communities on social media to find and engage potential customers.
The document discusses using social media for beer bloggers. It encourages attendees to tweet other bloggers who cannot attend and provides the conference hashtag. It then asks why attendees are there and lists several reasons people may want to use social media, such as gaining visibility, readers, reputation, and career prospects. The rest of the document provides strategies for listening on social media, identifying influencers, engaging others, and measuring success. It discusses several major social media platforms like Twitter, Facebook, blogs, YouTube, and Pinterest and provides tips for using them to share content.
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The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
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Learn more at: utahdmc.org
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Session takeaways:
Organic & Paid Instagram Strategies & Implementation
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Audience development & retargeting strategies
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