SlideShare a Scribd company logo
High

Impact on Top Line
Low

Low

Impact on Bottom Line

High
Drivers of Integration and Their Impact

High

3

Impact on bottom Line

1

2
2

Low

Impact on top Line

3
4

4

Low

1

High

Finding top 10 %tile customer based on ARPU
Finding the revenue driver i.e. voice, data, messaging, VAS
on ARPU
Finding top 10 %tile customer based on ARPU
Finding top 10 %tile customer based on ARPU
Real-time Integration with online medium
• Reaching out to customer through Facebook, twitter and other online
forums
• Communicating about new products and offering through social
media
• Use BI to find when a customer is about to defect on the basis of
usage and
Identify cause of
defection

Create processes to
act on the causes

Provide immediate
grievance
Readdrasal
Churn Rate : Possible cause and solution

Poor CRM

Bad service

Pricing

Product Mismatch

• Direct no to talk to
customer care
• Take monthly
feedback from
customer
• Customer
engagement through
online media

• Investment in
infrastructure
• Alliance with other
partner to increase
bandwidth or
coverage area

• Add new feature to
product bundle so
that customer can
rationalize the
product

• Create bundled
product to match
customer
requirement
• Innovate new
product

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Presentation nitie

  • 1.
  • 2. High Impact on Top Line Low Low Impact on Bottom Line High
  • 3. Drivers of Integration and Their Impact High 3 Impact on bottom Line 1 2 2 Low Impact on top Line 3 4 4 Low 1 High Finding top 10 %tile customer based on ARPU Finding the revenue driver i.e. voice, data, messaging, VAS on ARPU Finding top 10 %tile customer based on ARPU Finding top 10 %tile customer based on ARPU
  • 4. Real-time Integration with online medium • Reaching out to customer through Facebook, twitter and other online forums • Communicating about new products and offering through social media
  • 5. • Use BI to find when a customer is about to defect on the basis of usage and
  • 6. Identify cause of defection Create processes to act on the causes Provide immediate grievance Readdrasal
  • 7. Churn Rate : Possible cause and solution Poor CRM Bad service Pricing Product Mismatch • Direct no to talk to customer care • Take monthly feedback from customer • Customer engagement through online media • Investment in infrastructure • Alliance with other partner to increase bandwidth or coverage area • Add new feature to product bundle so that customer can rationalize the product • Create bundled product to match customer requirement • Innovate new product