In this webinar, SoCast's Communications Manager, Vanessa Markov, covers the key drivers of a successful social strategy, including:
Social Must-Haves
Advanced Engagement & Optimization Tactics
and Smart Media Buying
Watch the webinar with audio here: https://www.youtube.com/watch?v=6S3YCbMu2ds
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
How Digital Marking Can Pay For Itself - Amplify Digital Conference CorkWolfgang Digital
Wolfgangers, Anna and Beth, joined some of Ireland's leading digital influencers at a two-day digital marketing conference in Cork. Here are the slides from their talk on How to Digital Marking Can Pay For Itself
Sysomos Beyond the Numbers - Social Media Crisis ManagementSysomos
WHAT YOU’LL LEARN:
- Setting up the appropriate monitors and alerts to safeguard against an online crisis taking you by surprise
- How you can respond to a crisis to mitigate the impact and prevent its growth
- Assessing and measuring the impact of a crisis on your brand
Stage 3 of 100mph's process - Filling & then Converting the Funnel following Brand Identity development in Stage 2 and the Social Insights developed in Stage 1
How Digital Marking Can Pay For Itself - Amplify Digital Conference CorkWolfgang Digital
Wolfgangers, Anna and Beth, joined some of Ireland's leading digital influencers at a two-day digital marketing conference in Cork. Here are the slides from their talk on How to Digital Marking Can Pay For Itself
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
Forming Your Social Media Marketing StrategyScott Bothel
This short presentation addresses the essential pieces of a Social Media Marketing Strategy for Small Business Owners. Learn about what you need to know before marketing on Facebook, Twitter, and LinkedIn. Includes an essential look at the SMM Funnel.
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
The Next Generation Cision Communications CloudDaniel Brandis
The next-gen Cision Communications Cloud empowers brands to scale, measure and optimize their storytelling in today’s fragmented media ecosystem. Modern communicators are empowered to understand the effect of earned media on the customer journey.
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
We define key terms for measurement and optimization, ad placement and device performance, demonstrate optimal landing pages structure and detail the KPI’s you need to track your ad campaigns. Additionally, we outline what measurement tracking is required and show what types of results/ metrics you should be looking for as part of your Google Ads campaigns.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the funnel in order to best optimize their digital marketing campaigns.
Forming Your Social Media Marketing StrategyScott Bothel
This short presentation addresses the essential pieces of a Social Media Marketing Strategy for Small Business Owners. Learn about what you need to know before marketing on Facebook, Twitter, and LinkedIn. Includes an essential look at the SMM Funnel.
Strategies to help identify targeted lead channels and foster new business via these channels.
Key Messages:
- Know Your Target Audience
- Create Relationships & Build Trust
- Go To Where Your Audience Already Is
- Assign Goals, Measure, & Test
The Next Generation Cision Communications CloudDaniel Brandis
The next-gen Cision Communications Cloud empowers brands to scale, measure and optimize their storytelling in today’s fragmented media ecosystem. Modern communicators are empowered to understand the effect of earned media on the customer journey.
This is part 1 for the "All Things Taboola" series in which we'll cover everything you need to know about our discovery platform. Why this is the best thing for your agency and how to pitch it to your clients.
Join us and become an expert in a few steps. Speakers: Lena Chudasam, Sr. success manager at Taboola, Christophe Butlin CEO of Stringo media and Jonathan Riftin, Taboola Partners lead
Dairy Science Park has been launched as a mission for economic growth of the war hit region of Khyber Pakhtunkhwa and FATA prepared by Prof M Subhan Qureshi, Chief Patron DS Park; Part I covers the problem statement.
Dairy Science Park has been launched as a mission for economic growth of the war hit region of Khyber Pakhtunkhwa and FATA patronized by Prof M Subhan Qureshi, Chief Organizer DS Park, drmsqureshi@aup.edu.pk; Part II reports the solutions to the current challenges.
Have you ever been in a negotiation where the other party's reasoning was not economically rational? This white paper aims to take your negotiating skills to the next level by focusing on unspoken social motivations.
Introduction à la recherche d'informationhamoji hamoji
Internet est aujourd'hui plus notre meilleur allié dans la recherche et la résolution de nos problème. D'autres s'appuie aussi bien dessus pour de la publicité et sont près à tous pour gagner le pas sur les classements des moteurs de recherches.
Sur ce documents nous vous proposons des strategies précises et efficaces de recherche d'informations sur internet
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
We put together a list of 6 tactics you can do on social media in 2016 that we have seen work for clients already. These social media tactics will help your entire internet marketing plan and contribute support to your social media goals.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
'Tis the Season: Leveraging Social Media Ad Campaigns for the HolidaysMediaMath
This deck was presented in a joint webinar by MediaMath and Upcast Social. Josh Wallin, Sales Director, Upcast Social, and Mike Neiss, Director, PSO, MediaMath outlined best practices to leverage social advertising during the holiday season.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
15. 5: Monitoring
The reach and
sentiment of keywords
Your own social streams Interactions with your
station/content
Popular RSS feeds for
content ideas
26. Results
Avg. Post Metrics Before Contest:
– 2-5 Shares
– 10-100 Likes
– 50 Comments
Metrics During Contest
– 46 Shares (^820%)
– 781 Likes (^600%)
– 1505 comments (^2910%)
862 entrants in 48 hours
8,168 new Facebook fans in 5 days
27. Optimized Advertising
Why you should buy media:
• Only 3% of your audiences see your posts
• Double ROI on campaigns with extended
reach
• Target users outside of your network that are
specific to your target audience (or your
clients!)
28. Optimized Advertising
When you should buy media:
• To boost a popular post
• To promote an event/contest
• To supplement a campaign
42. Key Takeaways
• Don’t skip steps: start with a basic objective
and lay out a strategic plan
• Equip yourself with tools needed to drive
data and insights
• Use Facebook statistics, contests, and paid
media to optimize results
44. Q & A
For more information contact:
Vanessa Markov
Email: vanessa@socastsrm.com
Phone: 416-635-6678 x268
Website: www.socastsrm.com
Twitter: @socastsrm
Editor's Notes
Hi my name isThanks for joining us today for “A-ZIf you have any issues hearing me or seeing the screen, please send us a message via your G2M control panel
What we’re going to do today is overview the key drivers of a successful social strategy, And also show you some advanced tips and tactics that you can try right away and see results right awayThis stuff works At the end we’ll do a short Q&A to answer any questions
So first, why social?
Wouldn’t it be nice if your station couldDouble web trafficSignificantly increase your member database (loyalty club, email list)Increase digital and on-air tuningAnd even make more moneyAlmost entirely through Facebook?
This and the next graph are from Techsurvey9 by Jacobs mediaSo what this graph shows that the majority of your listeners are reachable through social media, mainly Facebook. So being present in Facebook, you’re actually able to market your brand and share content that brings people back to your site and station.
And this data isn’t just reflecting one or two age groups….it’s everyone. So it doesn’t matter what your format is, you can reach your demo on Facebook.
So how do we get there? We’re going to start with the basics…
This is marketing 101 but it’s an often overlooked step when using social media for marketing purposes. Without a really clear objective and path of how to get there from the beginning, it will be hard to analyze your results – if any at all
Here’s a very basic exampleYour objective is to increase tune-insAnd you’re going to get there by promoting the stream and on-air content while building your audience and loyalty club with contests.Again, very basic.
Next is a content strategyYour content should basically consist of tactics that adhere to your target audience and your overall objective.I should also note that the demographic and psychographic information available from social media marketing will help you optimize your strategy as you build data.
So here’s a very basic sample of a content strategyAnd by sticking to this formula, you’ll get better results faster
Next you need to know what you’re measuring.Don’t get caught up in vanity metrics, like likes and site hits. Yes, the size of your audience matters to an extent, but it means nothing if those people aren’t meeting your goals.
Good social KPIs to track include overall reach, which indicates that people are sharing your contentAnd of course, how people actually feel about your brand. Is their engagement positive, or is it negative?We’ve seen that this data leads to the more important numbers like listeners and hours tuned
Next, its important to monitor social activity in real-time. Otherwise, you might miss out on growing conversations and trending topics
A good monitoring tool allows you too track……All in one screen
Finally, you need analytics to track exactly what content is working and what isn’t. You should know what links are being clicked onWhich station staff are performing best
What time of day your audience consumes your content
Right down to how well each post does. By tracking all this information, you can make educated adjustments to your content and strategy
So here we’re going to cover 3 optimization tactics that are proven to increase engagement
First is optimized content. Stats say..In fact, using images and questions is known to automatically double engagement in FacebookAbout a month ago, Facebook announced another change to their algorithm, which will make text-only posts from brand pages even less visible in the newsfeed. Given that your organic reach is already just 1-3% of your audience, having too many text-based posts could render your page virtually invisible.
Here are two really great examples of how to optimize content in Facebook.Left: This post started as just a text question, but the added image made it highly shareable.Right: A text-based post converted into an image. These are very small alterations that make a big difference.
Next is optimized contests. Obviously, lots of contests are happening in radio, but where are they?
First off, an optimized contest is accessible in Facebook.The stats say a third of your audience most likely liked your page to enter contests, so give them what they want.The forms are even user friendly because they’re auto-filled by Facebook.
Optimized contests are accessible on your website as well, so users can sign up wherever they find you online.
Optimized contests are also fan-gated and incentivized.Whether fan-gating drives relevant likes is controversial, and drop off after a large fan-gated contest is a definite possibility, but here you have an opportunity to engage the remaining new fans immediately and convert them into loyal fans with great content.Voting and sharing is another great way to drive engagement and reach for obvious reasons. You can also fan-gate voting which will significantly increase your audience size
Here is a quick example of a radio station that ran a fully optimized Facebook contest that perfectly suited their audience. This contest was fan-gated for entry and voting, which is why the increase in audience is so high. You can also see that, before the contest, their posts were getting relatively low interaction….During the contest, those numbers leaped by 820%, 600%, and nearly 3000% respectively.
The third tactic is to optimize advertising. This is where radio stations have to start thinking like agencies.Being a media company yourself means you probably don’t often think about purchasing advertising to extend the reach of your content, but Facebook is making it increasingly difficult for brands to reach their audiences organically.In Facebook, reach will be less than 1% by the end of 2014, making it crucial to incorporate paid media into your plan once you’ve matured your content strategy.
Here are a couple of different ways to use paid media to help meet your objectives
We’re going to go a little more in-depth with buying media – specifically in facebook - because there’s a lot of information about it and it can get confusing.
There are so many options in Facebook alone and they’re constantly changingSo how do you know which type of ad to use, and when?
Luckily, Facebook is trying to make things easier by asking you to identify the objective of your ad and then matching it to the right ad type.
We’re going to focus on the top 4 most relevant forms of ads you would use for your station.
First, advertising a particular post to increase engagement is called boosting a post. A boosted post appears higher in newsfeeds and reaches people outside of your audience.You can access this ad type on the actual post itself, which leads to a straightforward popup screen to complete the transaction.explain….
Promoting your page is what you would do if the goal is to increase likes. These ads appear both in the newsfeed sidebar and as “sponsored stories” within newsfeeds– which you can see on screen here.
You can promote your page directly through your page’s admin panel or through the Facebook ad server.
If you simply want to drive traffic back to your site, you would create an ad much like a promoted page, but linking to an external site.The real value of advertising on Facebook as opposed to Google is that here you are able to target ads to your desired audience, right down to specific interests. We’ll get back to targeting in a minute
Finally, a conversion ad is the same as a website ad, but has a brand new feature called a call to action button that helps drive a specific type of conversion, whether it be to sign up for or download something, get more information, or shop.
So now that you know the function of each ad type, when should you use them? There’s no set in stone rule when you should use any of theseBut there are some guidelines to follow if you want to maximize your budgetFor instance, it’s going to get expensive fast if you continuously boost posts. Instead, boost posts that are already generating engagement organically. Here you can see the effect of boosting a post at the right time. You can also reserve post boost budgeting for promoting a particular promotion or event beyond your existing audience.
Promoting your page has one main purpose, and that is to generate more likes on your page. You can promote your page anytime, but again it gets expensive if you’re constantly buying ads to build audience.The best time to run this type of ad would be shortly before a major contest or promotion. This way you can advertise the actual promotion in the ad itself to incentivize people to like your page.
The same logic applies to driving traffic to your website. Save this type of ad for a time when traffic matters most, such as during a large promotion or to drive more impressions and clicks for your sponsors. Whatever you do, don’t link your ad to your homepage. Use your ads to drive people to specific landing pages. Also, be sure to use the call-to-action buttons whenever possible because they’ll only help drive conversions.
And finally, here are some of the targeting options you have regardless of the ad type you’re using in Facebook. This is the real beauty of Facebook ads and Facebook in general. They know a lot about their users and let you segment their population according to your specific needs.You can use this advanced targeting to drive real results not only for your station brand, but on behalf of your sponsors as well by incorporating Facebook ads into your overall campaign. The investment is practically negligible for the results you’ll get.
So that’s all we have todayHere are the key points we covered:Read…..If anyone would like to know more about how we can help you achieve the above, my contact info will be up on the screen shortly.
Here are some of our current clients
And now we’re going to answer any questionsMy info is also up on the screen if anyone would like to get in touch directly.
