F-Commerce<br />Sean Singleton<br />Group Managing Partner<br />Skive<br />
What is it?<br />
Selling to fansnot consumers through Facebook<br />
Usually in the form of a “fan store”<br />
It can be selling ON Facebook or selling WITH Facebook<br />
Trends<br />
Fan-first exclusives<br />1.<br />
Sharing & Streaming<br />2.<br />
Currently f-commerce is generally a oneshot thing <br />
So how can brands get fans to return again and again?<br />
Subscriptions are currently an emerging trend in e-commerce<br />
These schemes fit perfectly with f-commerce and we’ll start to see them soon on Facebook<br />
Insights<br />
1.<br />Replicating what you already sell elsewhere<br />
1.<br />Replicating what you already sell elsewhere<br />
Rather, use f-commerce for <br />retail events <br />
2.<br />“Treat f-commerce as fan-commerce”<br />- Paul Marsden –  Editor, Social Commerce Today<br />
And finally<br />
3.<br />Experiment and <br />explore opportunities to learn from your fans<br />
sean@skive.co.uk<br />@paulpingles<br />
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Chinwag Insight: Facebook Marketing - Sean Singleton, Skive -  F-commerce: from Fans to Customers

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Chinwag Insight: Facebook Marketing - Sean Singleton, Skive -  F-commerce: from Fans to Customers

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  • Because in most cases they will have had to ‘liked’ the page first
  • Customers get customers via a viral loop
  • “The Big Lebowski” available for rental on Facebook through a “social theater.” Users of the social network will be able to rent the cult Coen Brothers film for 30 Facebook Credits (roughly $3) and watch it on the social network as many times as they wish within a 48-hour window. Because the film is rated R, only Facebook users above the age of 17 will be able to rent the film.Users will also be able to “like” and share certain quotations or scenes from the films, as well as particular actors or icons (think the Dude’s Richard Nixon bowling poster). To encourage sharing, users who rent the film will also be able to pass on a $1 discount coupon to five friends.
  • Warner Brothers streaming exclusive content via Facebook credits micropayments
  • Burberry streamed their Prorsum Spring Summer 2012 Womenswear show in HD through Facebook and created a link for every single one of its 8 million+ fans to stream the show through their own personal Facebook pages; sharing with their friends, broadening the social experience and the show audience.
  • Subcriptions: (early days but an emerging trend)Candy Japan EUR 16.50€ per month and every two weeks you’ll receive surprise candy – direct from Japan, complete with cute and kooky packaging. Only a few months in and Candy Japan has around 120 subscribers that will bring in about $35K per annum.  
  • ... to drive trial and thus increase offline salesExclusivity, scarcity with an experience is a proven technique for stimulating word of mouth
  • Fans that have ‘liked’ you on Facebook, love your product and have given you the opportunity to broadcast to them so use Facebook to love them back.
  • These are the people that really do love what you do and are likely to be ahead of the curve. So use f-commerce to learn from them get a glimpse into the future
  • These are the people that really do love what you do and are likely to be ahead of the curve. So use f-commerce to learn from them get a glimpse into the future
  • These are the people that really do love what you do and are likely to be ahead of the curve. So use f-commerce to learn from them get a glimpse into the future
  • Chinwag Insight: Facebook Marketing - Sean Singleton, Skive -  F-commerce: from Fans to Customers

    1. 1. F-Commerce<br />Sean Singleton<br />Group Managing Partner<br />Skive<br />
    2. 2. What is it?<br />
    3. 3.
    4. 4. Selling to fansnot consumers through Facebook<br />
    5. 5.
    6. 6. Usually in the form of a “fan store”<br />
    7. 7.
    8. 8. It can be selling ON Facebook or selling WITH Facebook<br />
    9. 9. Trends<br />
    10. 10. Fan-first exclusives<br />1.<br />
    11. 11.
    12. 12.
    13. 13.
    14. 14. Sharing & Streaming<br />2.<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18. Currently f-commerce is generally a oneshot thing <br />
    19. 19. So how can brands get fans to return again and again?<br />
    20. 20. Subscriptions are currently an emerging trend in e-commerce<br />
    21. 21.
    22. 22.
    23. 23. These schemes fit perfectly with f-commerce and we’ll start to see them soon on Facebook<br />
    24. 24. Insights<br />
    25. 25. 1.<br />Replicating what you already sell elsewhere<br />
    26. 26. 1.<br />Replicating what you already sell elsewhere<br />
    27. 27. Rather, use f-commerce for <br />retail events <br />
    28. 28. 2.<br />“Treat f-commerce as fan-commerce”<br />- Paul Marsden – Editor, Social Commerce Today<br />
    29. 29. And finally<br />
    30. 30. 3.<br />Experiment and <br />explore opportunities to learn from your fans<br />
    31. 31.
    32. 32. sean@skive.co.uk<br />@paulpingles<br />

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