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Chinwag Insight: Facebook Marketing - John Lamphiere, Facebook - Working With Facebook

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Working With Facebook.
Presentation by John Lamphiere, EMEA Sales Manager at Facebook

Published in: Technology, Business

Chinwag Insight: Facebook Marketing - John Lamphiere, Facebook - Working With Facebook

  1. 1. Social by Design<br />John Lamphiere| EMEA Sales Manager.<br />
  2. 2. How to build around people and become social by design<br />The web is<br />built around people<br />Businesses are<br />built around people<br />
  3. 3. Globally, borders are being replaced with connections<br />800M users worldwide<br />
  4. 4. Search<br />Browse<br />Discover<br />10’s<br />00’s<br />90’s<br />The web is being built around people<br />Source: BDO USA "Retail Compass Survey of CMOs," November, 2010<br />
  5. 5. The transition is happening rapidly<br />+52% <br />Portals<br />+1% <br />-21% <br />Search<br />Social<br />Source: ComScore Global Y/Y change Jan 2010 - Jan 2011<br />
  6. 6. Industries are transforming by organizing around people<br />
  7. 7. These social experiences are following us throughout our lives<br />TV<br />Phone<br />iPad<br />
  8. 8. How to build around people and become social by design <br />The web is<br />built around people<br />Businesses are<br />built around people<br />
  9. 9. Paid<br /> Owned<br /> Earned<br />OPEN<br />“Some of today’s greatest success stories in branding blend ingredients from the three kinds of marketing media: paid, owned, and earned ”<br />Print<br />Websites<br />Public Relations<br />-eMarketer, Sept 2010<br />Television<br />Store fronts<br />Word of Mouth<br />Marketing has always been a mix of paid, owned and earned<br />
  10. 10. The ideal is more earned at the scale and predictability of paid<br />Facebook lets you create “earned” at unprecedented scale<br />
  11. 11. How to build around people and become social by design <br />The web is<br />built around people<br />Businesses are<br />built around people<br />
  12. 12. Let’s get started<br />Your Page<br />A fan base with Like ads<br />Publish to fans<br />Sponsored Stories<br />Ads with Friends<br />
  13. 13. The web organised around people creates new opportunities<br />Businesses are transforming how they relate to people and operate<br />Companies recognisingthis shift are gaining strategic advantage<br />

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