ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case Study
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![Next Generation Strategies Deliver Relevance ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-2-2048.jpg?cb=1670443644)
![Strategies to Deliver Relevance -Audible.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-3-2048.jpg?cb=1670443644)
![Audible.com - Multivariate Test 1 (3 Weeks) ,[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-4-2048.jpg?cb=1670443644)
![Results ,[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9-2048.jpg?cb=1670443644)
![Results - Business Intelligence ,[object Object],4% Alternative 2 Testimonials -- Non Clickable Book Banner -- No Search Search/No Search 7% Trust Logos Trust 11% Form (1) Form/No Form 61% Free AudioBook Download (2) Offer -- Alternative 2 Main Image Influence on Engagement Winning Alternative Element](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-10-2048.jpg?cb=1670443644)
![Audible.com - Multivariate Test 2 ,[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-12-2048.jpg?cb=1670443644)
![Audible.com - Multivariate Test 2 (3 Weeks) ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-13-2048.jpg?cb=1670443644)
![Results ,[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-16-2048.jpg?cb=1670443644)
![Results ,[object Object],-- Under Book Banner Testimonial 98% TRUSTe+ Verisign (2) Trust Icon -- 1-2-3 (2) Main Image Influence on RPV Winning Alternative Element](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-17-2048.jpg?cb=1670443644)
![Net/Net Results - 6 Weeks of Optimization ,[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-18-2048.jpg?cb=1670443644)
![Net/Net Results - 6 Weeks of Optimization ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-19-2048.jpg?cb=1670443644)
![Current Tests ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-9259-9996/75/adtech-ny-next-generation-strategies-for-ecommerce-the-audiblecom-case-study-20-2048.jpg?cb=1670443644)
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ad:tech NY- Next Generation Strategies for E-Commerce: The Audible.com Case Study
- 1. Next Generation Strategies for E-Commerce PANELIST: Jonathan Mendez Partner, OTTO Digital Jonathan Kowit VP Interactive Marketing, Audible.com
- 5. Audible.com Anon Home Page
- 6. Audible.com Anon Home Page Offer Form Trust Logo Search Bar Main Image Product Ads Testimonials
- 7. Audible.com Anon Home Page Elements Main Image Offer Form Trust Logo Search Bar Testimonials Product Ads
- 8. Users Received 1 of 8 Recipes (128 Possible Combinations of Elements)
- 11. Audible.com Anon Home Page Control Winner 24% Lift
- 14. Audible.com Anon Home Page Elements Main Image Trust Logo Testimonials
- 15. Users Received 1 of 4 Recipes