Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers
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Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers
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Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers
- 1. @jameshaycock [email_address] Tips for getting started with Facebook commerce
- 2. Opportunity - Want button - intent - User data - Fish where the fish are - Virality - Fb platform - across the web - Fb page SEO
- 3. 1. Fans, engagement & sales
- 4. 1. Fans, engagement & sales 2. Plan the user experience
- 5. - Complete catalogue & checkout - Reformatted mobile store - Several steps before arrive on product
- 6. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique
- 7. - Fan or Facebook only exclusives - Value added
- 8. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Plan for Facebook across the sales funnel
- 9. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data
- 10. - A more personalised store - Demographics, interests & social connections - Actionable insights
- 11. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data 6. Start experimenting
- 12. Where Next - Facebook becomes our bank as well as our identity - More ubiquitous - Fb & PayPal - Indexing products - e.g. Spotify - Smarter use of data - CRM through Fb - Facebook is here to stay