[500DISTRO] Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction

•

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The document discusses growth strategies for a company or product. It mentions improving new user acquisition through email campaigns, improving the signup and onboarding experience, re-engaging dormant users through retargeting campaigns, and prioritizing projects based on return on investment. The document emphasizes the importance of activation and retaining new users beyond the first month to support continued growth.

John Egan
Growth Engineer @ Pinterest
Data Driven Growth

Where Do You Start?
New user email campaign
Improved invitation ﬂow
Add more invitation prompts
Share content to social media
Work with partners to get distribution
SEO
Advertising
SEM
Improve signup conversion
Content marketing
Improve new user experience ﬂow
Email campaign to resurrect dormant users
Retargeting campaigns
Social media contests
Paid app installs
Weekly engagement emailCompany blog
Blogger outreach
Add invitations
Get press coverage
Add more social features
Push notiﬁcations
Build analytics dashboard
John Egan @jwegan_com

Growth Model
New
Users
Monthly Active Users
Dormant Users
John Egan @jwegan_com

Growth Model
New
Users
Monthly Active Users
Dormant Users
Acquisition
Activation
Churn
Churn
Resurrection
John Egan @jwegan_com

Activation is everything
John Egan @jwegan_com

Retained MAUs
!
•The Metric: The percentage of new users that
are still using the app a month later

!
•The Goal: >25%. Anything less makes growth
diﬃcult because of a leaky bucket
John Egan @jwegan_com

Original New User Experience
John Egan @jwegan_com

Improved New User Experience
John Egan @jwegan_com

Guided User Education
John Egan @jwegan_com

Prioritize projects based on ROI
John Egan @jwegan_com

Due diligence is cheap,
engineering is expensive
John Egan @jwegan_com

Shopkick’s Contact List Picker
John Egan @jwegan_com

Google Analytics Behavior Flow
John Egan @jwegan_com

Break down metrics until you can
see what to do next
John Egan @jwegan_com

Segmented Experiment Analysis
John Egan @jwegan_com

Marginal Users (~once a month)
John Egan @jwegan_com

Core Users (multiple times a week)
John Egan @jwegan_com

[500DISTRO] Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction

Social media has put the customers in charge and presented them with many opportunities to share the challenges they are having with your product or service. This presents an opportunity for companies to engage directly with their customers and find creative ways to problem solve. But how do you turn a customer who is upset with you into a fan? At Microsoft we work through social to do the hard job of turning frustration into delight and we'll share the tactics and tools we use to do that.

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Most companies aren’t going deep enough with their user data. Conversion funnels, retention, and segmenting by install cohort help you identify where your users are getting stuck or leaving, but aren’t very helpful in telling you what you should do instead. In this session from Opticon 2015, Spenser Skates, CEO and Co-founder of Amplitude, discusses how you can use behavior-based cohorting to maximize user engagement and retention. By grouping your users based on what actions they take, you'll discover how you can improve your product to drive growth. As with Facebook’s famous ‘7 friends in 10 days’, learn how you can find the ‘magic moment’ to focus your product around. Watch the video here: https://amplitude.wistia.com/medias/hdpnipul1l

You can view the full recording of this webinar hosted by Amplitude here: https://event.on24.com/wcc/r/1463761/F933BC9A03D803EDB211C0C4229E58C1 In this class, we'll set the foundation for understanding and taking action on your user retention metrics. You will learn: -Why retention matters -The tools and steps to define 2 key retention metrics: -Your critical event -Your product usage interval -3 methods of retention measurement and how to select which works best for you -How to dig deeper into retention strategies for each type of user

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原版纸张【微信：741003700 】【(uob毕业证书)英国伯明翰大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(LBS毕业证)伦敦商学院毕业证成绩单专业办理

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LBS毕业证原版定制【微信：176555708】【伦敦商学院毕业证成绩单-学位证】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！学历顾问：微信：176555708

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natyesu

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Sanjeev Rampal

Talk presented at Kubernetes Community Day, New York, May 2024. Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics. 1) Key patterns for Multi-cluster architectures 2) Architectural comparison of several OSS/ CNCF projects to address these patterns 3) Evolution trends for the APIs of these projects 4) Some design recommendations & guidelines for adopting/ deploying these solutions.

APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024

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ufdana

CSU毕业证原版定制【微信：176555708】【加利福尼亚州立大学毕业证成绩单-学位证】【微信：176555708】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！学历顾问：微信：176555708

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[500DISTRO] Measuring for Engagement: Understanding User Gains, Losses & Levels of Interaction

1. John Egan Growth Engineer @ Pinterest Data Driven Growth

2. Where Do You Start? New user email campaign Improved invitation flow Add more invitation prompts Share content to social media Work with partners to get distribution SEO Advertising SEM Improve signup conversion Content marketing Improve new user experience flow Email campaign to resurrect dormant users Retargeting campaigns Social media contests Paid app installs Weekly engagement emailCompany blog Blogger outreach Add invitations Get press coverage Add more social features Push notifications Build analytics dashboard John Egan @jwegan_com

3. Growth Model New Users Monthly Active Users Dormant Users John Egan @jwegan_com

4. Growth Model New Users Monthly Active Users Dormant Users Acquisition Activation Churn Churn Resurrection John Egan @jwegan_com

5. Net MAU Graph John Egan @jwegan_com

6. Activation is everything John Egan @jwegan_com

7. Retained MAUs ! •The Metric: The percentage of new users that are still using the app a month later ! •The Goal: >25%. Anything less makes growth diﬃcult because of a leaky bucket John Egan @jwegan_com

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18. Segmented Experiment Analysis John Egan @jwegan_com

19. Marginal Users (~once a month) John Egan @jwegan_com

20. Core Users (multiple times a week) John Egan @jwegan_com

21. Old Signup Wall John Egan @jwegan_com

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