Chinwag Insight: Facebook Marketing - Jas Dhaliwal, AVG - Beyond The Page
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The document provides guidance on developing a successful Facebook strategy based on five principles: building a social-first strategy, creating an authentic brand voice, making the page interactive, nurturing relationships with fans, and continuous learning. It emphasizes engaging fans by sharing exclusive content, making them feel special through rewards, and inviting them into the brand's world. A successful Facebook campaign requires a well-planned strategy, stakeholder involvement, integrated marketing, and dedicated resources.
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Chinwag Insight: Facebook Marketing - Jas Dhaliwal, AVG - Beyond The Page
- 1. “Notes From The Trenches”Sharing Facebook Expertise. Jas Dhaliwal Head of Communities
- 2. Five Guiding Principles Build a strategy that is social by design. Create an authentic brand voice Make it interactive Nurture your relationships Keep learning 2
- 3. Facebook.com/AVGFree 3 Connect, Protect & Engage
- 4. Reward & Recognition 4 @Jas says “AVG’s Fans, Super Fans and VIPs are the heart of our community, its all about engagement on Facebook”.
- 5. To Enable Facebook Success – Master EdgeRank 5 @Jas says, “The biggest fight on Facebook today is that of attention”
- 6. Your Online Business Strategy AVG Confidential 6
- 7. …Linked To Your Facebook Strategy Your fans are the best research team you have Your fans won't buy. Not unless you make them feel special Share pictures or video, give fans insights and exclusive content into your brand Fans like free stuff.. Invite them to your world. 7 @Jas says, “Think of your brand as Willy Wonka, and your fans are the ones with golden tickets”.
- 8. Campaign Tips & Tricks Understand your key objectives and how you will measure success Identify all major stakeholders – Involve PR and the rest of the Marketing team early on, think about your other business partners. Try to integrate Facebook into your general marketing campaigns. Agencies can help with advice, but where possible run the campaign in house. Advertising – Facebook Ads, Sponsored Stories, Google Ads etc. Resource up! 8 @Jas says, “A successful Facebook campaign involves a lot of hard graft, you have to put your heart and soul in it to win”.
- 9. 9 Thank You! Jas Dhaliwal @Jas Jasdev.Dhaliwal@AVG.com Want this deck? Head over to http://www.notesfromthetrenches.co.uk
Editor's Notes
- 1 Build a strategy that is social by design • Social should be baked into everything you do, not added at the end of a campaign or done on the side • Facebook should be integrated with your broader marketing efforts and part of how you reach your business objectives 2 Create an authentic brand voice • People on Facebook are clear and open about who they are - be the same by providing straightforward information about your business • Facebook is an ideal place to bring your brand personality to life through an authentic and consistent voice 3 • People spend time on Facebook communicating and sharing with others, so always engage in two-way conversations • Think about the aspects of your brand that are inherently social and create content that people will be excited to pass along Make it interactive 4 • Just like in the real world, building relationships with people on Facebook takes time and requires a long-term investment • Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty through Deals and promotions Nurture your relationships • Facebook allows you to get feedback from people in real time, giving you the ability to iterate on the fly • Use reporting tools to learn about your fans and the content and products they find most interesting Keep learning