MyBrandz is a fan management platform that allows brands to engage with and reward their social media fans. It integrates with Facebook pages and Twitter accounts to track fan actions like posts, comments, likes, and shares. Fans earn points for their actions that can be redeemed for virtual rewards like badges, gifts, and prizes. The platform also identifies top fans and allows brands to create challenges and campaigns for fans to participate in. The goal is to turn fans into brand ambassadors by encouraging sharing and engagement through a rewards system.