Find one ideal customer and allow them to refer their friends and family to exponentially grow your reach. To do this effectively, make referrals easy, worthwhile, trackable, integrated across your owned media, and personalized for each new contact. This will engage your brand fans and help them amplify your brand through their own social networks.

1. AMP™ Your Brand Fans
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2. Find one ideal prospect.
Allow them to reach out to their friends and family on your behalf.
Your brand fans will exponentially AMPLIFY your reach.
engaging your brand fans
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3. 5 Tips for AMPLIFYING
Your Brand Fans
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4. 1. Make it Easy
Make it easy for customers to share your brand’s
products and/or services with their friends.
Include relevant sharing options (email,
Facebook, Twitter, Google+, etc.). PURLs, or
personal URLs, are also a great sharing option, as
they can be shared across any channel—blogs,
instant messages and social networks.
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5. 2. Make It Worthwhile
Give your brand fans a compelling reason to
share with their friends. This could be an internal
offer (free goods, discounts, or loyalty points), gift
cards, or charitable donations. Make sure there is
an incentive for their friends to make sharing
more attractive and improve the probability of
converting friends into new customers while
extending your exponential reach.
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6. 3. Make It Trackable
Use technology that allows you to track data.
Understanding what works and what doesn’t at
every stage, generates valuable marketing data
that can be used to change a campaign in
progress as well as improve future results.
Constant improvement allows you to stay in sync
with a fast-changing consumer.
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7. 4. Make It Integrated
Driving awareness of the social referral program
is critical to its success. Brands should leverage
their owned assets, including corporate websites,
email lists, as well as social networks—Facebook,
Twitter, Google+, LinkedIn, etc.—to promote the
referral program to their customers and drive the
highest participation rate.
Paid. Earned. Owned. Use all media wisely.
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8. 5. Make it Personal
Providing a simple, personalized experience for
referred friends ensures the highest level of trust,
engagement, and participation in a social referral
program. Ensure that friend messages and
landing pages are personalized, concise, and
have a clear call to action to drive optimal results.
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9. Helping to engage your brand fans - and their friends
info@e10egency.com
engaging your brand fans e10egency.com
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