Slides from a seminar giving to the New York State Small Business Resource Center on 06/07/16, developed with support from the United States Small Business Administration (SBA).

1. Facebook for Business
12 Secrets to Market Your Business Better

2. Facebook Marketing Success
1 - Our Approach
2 - Why Social Media Matters
3 - The Customer & Prospect Journey = Strategy!
4 - Discover How Facebook Really Works
5 - 12 Best Practices - 12 Secrets!
6 - Q&A

3. 1 - Our Approach

4. The Case of the Frustrated Business Owner

9. SocialMediaExaminer.com

10. Mashable.com

12. 1 - Congratulations, you’re a Content Company!
2 - Lynda.com can teach “how to’s”
3 - Avoid YouTube
4 - Learn from SocialMediaExaminer.com
5 - Keep current with Mashable.com
1 - Our Approach
Your Takeaways

13. 2 - Why Social Media Matters

15. 6 degrees
of separation 4.74

16. Word
of
Mouth

19. Social
Recommendation
68%
More
Likely

21. 1 - It’s where the eyeballs are
2 - Direct dialogue with customers & prospects
3 - Social connections influence others!
4 - Accelerates WOM
5 - The conversation is happening with or without you
6 - How can you stay TOM if nobody sees you?
2 - Why Social Media Matters
Your Takeaways

22. 3 - The Prospect & Customer Journey

23. Prospects
Customers

24. Prospects
Customers
Content Connection

28. 1 - Your prospects are on a journey towards purchase.
2 - Today, more of the sales cycle happens without you.
3 - You must think like the customer(s!)
4 - Different customers have different needs/pain points.
5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey
Your Takeaways

29. 4 - How Facebook Really Works

32. The Reach
Problem

34. SUCCESS = AUDIENCE X ENGAGEMENT

35. Content is King!

36. ENGAGEMENT propels CONTENT!

37. 5 - 12 Best Practices

38. Share with the 80/20 Rule

39. Use an Editorial Calendar & Well

40. Use an Editorial Calendar & Well

41. Leverage your Page feed

43. Share with optimal frequency

44. Share at optimal times

45. Optimize post length

46. Vary & use optimal content types

50. Show, don’t tell

52. Monitor & respond

53. Advertise for New Likes

54. SUCCESS = AUDIENCE X ENGAGEMENT

55. Promote posts strategically

57. Facebook Advertising
• Unprecedented Targeting
• Low Cost; High Impact
• Custom Audiences - Email
• Lookalike Audiences

58. Learn from your Insights

66. Summary
1 - Share with the 80/20 Rule
2 - Use an Editorial Calendar and Content Well
3 - Leverage your Page news feed
4 - Share with optimal frequency
5 - Share at optimal times
6 - Share “right sized” content

67. Summary
7 - Vary and use optimal content types
8 - Share, not tell
9 - Monitor and respond.
10 - Advertise for new Likes
11 - Promote posts
12 - Use & learn from Facebook Insights