The document provides an overview of 5 Facebook advertising options for 2013, including Facebook Graph Search, Sponsored Stories, Promoted Posts, Custom Audiences, and Conversion Tracking. It discusses how each option works and provides tips for creating effective ads, such as focusing on goals and budgets, using engaging photos and copy, and testing ads. The document emphasizes testing ads to improve performance and provides examples of some of the author's most successful past ads.

1. +
5 Facebook
Ad Options
!
for 2013
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2. +
Julie Gallaher
http://facebook.com/getonthemap

3. +
Social Media is Free
But it’s not Easy
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4. +
Is your advertising …
Directional
vs.
Creative
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5. +
Google is Directional
Usersare looking for
something specific
They want to be directed to
where they can find it
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6. +
Facebook is Creative
You must Create the interest
Branding
Limited Time Offers
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7. + With New Graph Search
Facebook’s Going Directional
4Criteria
Do I like you
Do my friends like you
Do other people like you
Do you use targeted keywords
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8. + 1. Facebook Graph Search
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9. + 1. Facebook Graph Search
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10. + 1. Facebook Graph Search
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11. + 1. Facebook Graph Search
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12. + 1. Facebook Graph Search
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13. +
Goals & Budget
Before you ask
How much should I spend?
Ask
What do I want to accomplish?
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14. +
2. Sponsored Stories
 When someone likes, checks-in or comments, make sure ALL
their friends find out
 This is an add-on to other forms of advertising
 No Additional Budget Required
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15. +
2. Sponsored Stories
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16. +
2. Sponsored Stories
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17. +
3. Promoted Posts
 Need 100 Followers (previously 400)
 Rumor says soon geographic targeting will soon be available
 Super Easy
 My recommendation once a week at least
 You can promote text, link, photo, video, offer
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18. +
3. Promoted Posts
 Example – non-promoted posts reach 50-150 people
 Promoted for just $5.00 targeting reached 566 – 1530
 Choose Fans or Fans + Friends of Fans
 Old or New Posts (previously just first 3 days)
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19. +
4. Custom Audiences
https://www.facebook.com/ads/manage/powereditor/intro.php?act=
28160579
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20. +
4. Custom Audiences
Must use Google Chrome Browser
Power Editor Chrome Extension
Upload your email list
Facebook data matches your list to see who has used the emails
to join Facebook
https://www.facebook.com/ads/manage/powereditor/intro.php?act=
28160579
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21. +
5. Conversion Tracking
Track the Effectiveness of Your FB Advertising
Facebook optimizes to the action you request
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22. +
5. Conversion Tracking
You must have access to the back end of your website
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23. +
Marketplace vs Photo Ads
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24. +
Photo Ad
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25. +
Sidebar – Photo Post Landing
Page
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26. +
Sidebar – Video Post
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27. +
Sidebar – Event Post
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28. + Sidebar – Link Post
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29. + 5. Offers & Deals
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30. + 5. Offers & Deals
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31. +
Creating Your Ad
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32. +
Photos & Copy
 Check with Facebook to see ads they think you will like
 http://facebook.com/ads/adboard
 What posts have your fans liked
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33. +
Photos & Copy
 On post ad – first 75 – 90 characters will be seen, make ‘em
count
 Always include a call to action
 Like this if you want Salted Caramel to be our next special
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34. + If I was your best customer
 What do you know about me
 Baby Boomer
 Music – Jazz, Dean Martin, Frank Sinatra
 Sports – San Francisco Giants
 School – St Francis High School, UC Davis
 Dachsunds
 Wine
 Cheerful, Happy Messaging
 Which of these interests do I share with your other top prospects
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35. +
Landing Page
 With Marketplace Ads, your prospect can be directed to ANY
page - your website, youtube, sales page
 #1 Reason ads are rejected – ad and landing page don’t match
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36. + Photo Post Landing Page
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37. +
Test, Test, Test
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38. +
Test, Test, Test
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39. + My Best Ads
$.38 per click
Spent $13.00
Raised nearly $1,000 for
MDA
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40. + My Best Ads
$.31 per click
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41. + My Best Ads
$.04 per click
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42. + My Best Ads
Spent $50.00
17,999 Impressions
240 Actions
108 Post Likes
5 Shares
Targeted to Small Biz
Owners in Sacramento Area
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43. + My Plans
 More Webinars
 Speaking engagements
 Teaching
 Launching Soon – Private Coaching Club
 http://getonthemap.us/hello

44. +
What did you like most about this
webinar?
GetOnTheMapFanReviews.com
http://getonthemapfanreviews.com