This document provides guidance on creating an effective media kit for bloggers to use when pitching brands for sponsorships or partnerships. It recommends including sections about the blogger, their blog statistics, past brand collaborations, events attended, blog traffic metrics, and sponsorship opportunities. Maintaining an up-to-date media kit helps bloggers professionally market themselves and their blog to brands, even for new bloggers just starting out. The media kit can be designed as a one-page document or postcard and should highlight key details about the blogger and blog in a clear, well-organized manner.

1. Media Kit for Bloggers
A MUST FOR BLOGGERS WHO
WANT TO WORK WITH BRANDS

2. WHAT IS A MEDIA KIT?

3. What is a media kit?
• Think of it a resume of you and your blog
• It tells Brands and PR companies great things
about you and your blog and why they would
be working with you

4. WHY DO YOU NEED A MEDIA KIT

5. Why do you need a media kit?
1. Shows you are serious about blogging as a
business
2. Makes it easy for both bloggers and brands to
find out about each other
3. Gives you something you can send to Brands
or PR Agencies when they want to work with
you or when you pitch to them

6. What if you are a Newbie Blogger?
• It doesn’t matter if you are a newbie blogger
or a professional blogger
• Newbie’s will just have to update their media
kit more frequently 

8. Media Kit: Post card Style

9. Components: Part 1
About you and your Blog
1. Your Name
2. About You
3. About your Blog
4. Contact Information

10. Components: Part 2
Social footprint and stats
1. Facebook, Number of likes
2. Twitter: Number of followers
3. Pinterest: Number of followers
4. Google+: number of +1s
5. YouTube: Number of Videos/video views

11. Components: Part 3
Brands who have worked with
• Provide a list of brands you have worked with
• Don’t worry it can be just one.
• If you have not work with brands, then don’t
add this section
Remember – Brands are always looking for newbie bloggers.

12. Components: Part 4
Events you have attended
• Provide a list of blogging events you have attended
• Don’t worry it can be just one
• If you have not attended any – don’t worry
• If you are attending Connecting Bloggers and Brands
conference you can add that!
Remember – Brands are always looking for newbie bloggers.

13. Components: Part 5
Blog Traffic
• Unique visitors
• Monthly page views
• Feed subscribers
• Google Page rank
• Alexa information

14. Components: Part 6
What Brands can do with you
• Banner ads
• Sponsored posts
• Reviews
• Giveaways

15. Components: Part 7
1. Branding – make sure it reflects your brand
2. Proof read – make sure there are not types
3. Update – make sure update your media kit as
required

16. TYPES OF MEDIA KITS

17. Types of media kits
• Page format (8 1/2 x 11) which can be used when
you send it to a Brand or an agency.
• Can be available as a PDF for download or you can
place a form on your blog so you can who is
requesting it before you send it out
• Post card format (4 inches x 6 inches) that you can
keep in your handbag or jacket pocket and hand out
when you are at a conference

18. SAMPLES

20. TYPES OF MEDIA KITS

29. THANK YOU!