Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
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Facebook is launching a new feature that combines geo-location with places on Facebook to help brands drive commercial opportunities. The feature will allow people to see top places, nearby places, hot places, and places to buy based on their location. It will also provide key stats on return on investment from social media, such as people being more likely to convert and buy more when influenced by social media. Facebook remains the best social media channel for driving purchases according to these ROI stats.
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Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
Social Media Presentation Analytics Smbme 112009
The document discusses social media marketing and provides tips for getting started. It outlines how social media fits into an overall web marketing strategy. It also recommends tools for reputation management and measuring return on influence through metrics like site traffic, reviews, social media growth, and overcoming competition. The key takeaway is that social media tactics will evolve but the goal is to influence others by creating shareable content and following a long-term marketing plan.
Social Listening: Harness Marketing Insights from Consumer Conversations
Social channels like Twitter, Facebook, Instagram and even Reddit have brought brands and their audiences closer than ever before. If your marketing team is like leading organizations around the world, you’re already using social listening technologies to conduct market research, monitor and measure your campaigns, and support customers.
That’s a great start. But if you and your team aren’t aware of all the other ways that you can use social media to really maximize your marketing investments, you could be missing out on additional channels to exceed your targets, expand your share of voice, and create even more marketing-generated revenue for your organization.
Join our experienced panelists as they discuss how innovative marketing teams are expanding their social monitoring strategies, including:
Using real-time alerts and trends for reputation & crisis management
Distributing social data and insights across the enterprise
Conducting content research to discover topics of interest for targeted influencer and advocate campaigns
Social Media - 8 lessons about what it is and why it's vital
A presentation given to communicate important aspects of Social Media--what it is, where's going, how it will change offline communications and relationships, and what this all means to business.
Digital Marketing(Final)
A presentation by KGBTexas Public Relations / Advertising for members of the Greater San Antonio Chamber of Commerce.
Digital Marketing ..Social Media Auto Dealers
This document discusses how digital marketing can help auto dealers sell more cars by addressing pain points like improving returns on advertising spending and boosting customer retention. It recommends auto dealers leverage social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers where they spend time online. The document provides examples of how some auto dealers are successfully using strategies like mobile messaging and social media to generate leads and increase sales. It argues that auto dealers who want to survive and flourish need to embrace digital media and integrate it into their marketing.
5 6 14_paid_owned_earned-2
It’s rare that people will stumble upon your content by accident. It needs a good promotion plan that combines paid, owned, and earned. So maybe you’ll buy a Facebook ad, include it in a blog post on your website, and earn coverage in the newspaper. But as social media evolves, the definitions of paid, earned, and owned media have started to blur together. Now it’s a matter of integrating all three for maximum exposure of your content.
You’ll want to join our panel of experts to learn:
-How social blurs the lines of paid, owned, and earned media.
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Cx and social media
Raptup provides reputation management and social media services. They offer social media monitoring and analysis to track conversations, customer experience management, social media content creation and advertising. Their services are aimed at helping businesses improve their online reputation, engage customers on social media, integrate social strategies with traditional marketing campaigns, and use social insights to improve sales and customer service. Costs vary depending on needs but start at around R5,000 per month for basic social media monitoring and analysis.
New Communications in a Networked World: The Philips Case Study
Philips aims to become a leader in health and well-being through meaningful innovations that improve lives. Growing demand will come from aging populations, environmental awareness, and emerging markets. Social media is blurring lines between marketing and PR, with trust in peer recommendations over advertisements. Studies show companies benefitting from social media through increased sales, customer satisfaction, knowledge sharing, and reduced costs. Philips' digital strategy focuses on consistency, continuity, creativity, and understanding customers through engagement rather than just transactions.
The Digital Marketplace Addynamo Seminar
The document discusses how to reach customers in the digital marketplace by engaging them through interactivity and targeting on digital platforms like social media. It notes that 100% of the highest-value LSM 6-10 demographic in South Africa is online. Marketers are advised to listen to and communicate with consumers across channels and move away from siloed campaigns. The opportunities of mobile, with its reach and targetability, and social media, with platforms like Facebook, are also discussed.
Buddy Media Social Ad Summit Presentation
Social media marketing is growing rapidly but adoption by brands has been slow. While hundreds of millions of people use social networks each month, less than 1% of digital marketing budgets are spent on social media. Currently, there is a lot of confusion around social media advertising as platforms and ad networks provide mixed messages to brands. However, engagement with branded social applications promises to be more effective than traditional banner ads, and social marketing budgets are expected to increasingly shift towards developing custom applications. The biggest challenges for brands will be cutting through the noise in the industry, building applications that can scale effectively, and tying social media efforts directly to business results.
How do I effectively personalize messaging to my audiences?
Personalization is the key to capturing your audience's attention and driving meaningful engagement. Join us in this session as we explore the art and science of effectively personalizing your messaging.
The panel includes Tinuiti’s Lifecycle Marketing expert and marketplaces expert, along with conversion optimization platform, Justuno, omnichannel marketing platform, Skai, and customer marketing platform, Okendo. We'll examine how technology, data, and strategic investments are reshaping the traditional upper funnel approach while sharing experiences, challenges, and surprising insights from the year 2023.
10 Trends For Social Media In 2010 Social Media Arizona 2010
The document summarizes 10 social media trends for 2010. It discusses how social media became mainstream in 2009 with over 300 million unique visitors and how word of mouth marketing expanded globally through social networks. Some key trends highlighted include a shift from technology to focusing on relationships, the growth of niche communities, the convergence of social and mobile technologies, the evolution of marketing roles, and a greater focus on social media optimization and measuring non-financial metrics like engagement and influence.
Social Networking Kent202 Presentation
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
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YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsell
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Social Listening: Harness Marketing Insights from Consumer Conversations
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Editor's Notes
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