Presentation for #SMForum on why we have to stop focusing on engagement. Bring back craftmanship on Facebook. Social media is interesting to reach the 90% lurkers with great brand messaging. Use the other 10% to change your business.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
Forget Vanity Metrics. Find here all you need to know in order to make your Facebook Stratgegy make sense! This keynote was delivered on November 25, 2013, at the AllThingsFacebook conference in Athens, Greece.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
Forget Vanity Metrics. Find here all you need to know in order to make your Facebook Stratgegy make sense! This keynote was delivered on November 25, 2013, at the AllThingsFacebook conference in Athens, Greece.
Influencer marketing has grown its popularity significantly. Every business wants to take advantage of influence marketing in 2021. Learn how.
So what can you, as an entrepreneur or a small business owner, do to get your consumers’ attention?
Two words. Influencer. Marketing.
https://semupdates.com/
MIDM - Master In Digital Marketing Provides Professional practical training in Digital Marketing. Digital Marketing course structure mainly consists of SEO - Search Engine Optimization, SMO - Social Media Optimization, SEM - Search Engine Marketing, SMM - Social Media Marketing, Email Marketing, Affiliate Marketing, Work From Home Concept, Mobile Marketing, Bulk What’s App Marketing, Business Strategy Making, Website Building in HTML as well as WordPress with 10 certifications with Total 40+ Modules.
MIDM based on practical training on the Live projects which helps to solve all doubts related to DigitalMarketing.
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Instagram a jeho vývoj v porovnání s ostatními sítěmi. Vyplatí se do této platformy investovat? Kteří influenceři nejčastěji spolupracují se značkami? Čísla za Česko i celý svět.
Pavel Němejc, Socialbakers
here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
Influencer Marketing Tips and Best Practices for the Retail IndustryCleverGirlsColl
At National Retail Federation's Big Show this year, our panel of experts from all sides of the retail industry (blogger, retailer and agency) share their tips for successful influencer marketing.
2011 WAFIC Using Social Media In Your Marketing PlanJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business?
This session will share how to integrate what you are doing on-line with your marketing plan.
You will walk away with the tools you need to monitor your website and manage your social media.
And more importantly, you will learn how to maximise your marketing plan by taking it on-line!
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
MIDM - Master In Digital Marketing Provides Professional practical training in Digital Marketing. Digital Marketing course structure mainly consists of SEO - Search Engine Optimization, SMO - Social Media Optimization, SEM - Search Engine Marketing, SMM - Social Media Marketing, Email Marketing, Affiliate Marketing, Work From Home Concept, Mobile Marketing, Bulk What’s App Marketing, Business Strategy Making, Website Building in HTML as well as WordPress with 10 certifications with Total 40+ Modules.
MIDM based on practical training on the Live projects which helps to solve all doubts related to DigitalMarketing.
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Instagram a jeho vývoj v porovnání s ostatními sítěmi. Vyplatí se do této platformy investovat? Kteří influenceři nejčastěji spolupracují se značkami? Čísla za Česko i celý svět.
Pavel Němejc, Socialbakers
here are some interesting #influencermarketing #facts you should know; to-know knowledge ahead of your next #influencer #marketing #campaign.
these are researched facts and not myths.
Influencer Marketing Tips and Best Practices for the Retail IndustryCleverGirlsColl
At National Retail Federation's Big Show this year, our panel of experts from all sides of the retail industry (blogger, retailer and agency) share their tips for successful influencer marketing.
2011 WAFIC Using Social Media In Your Marketing PlanJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business?
This session will share how to integrate what you are doing on-line with your marketing plan.
You will walk away with the tools you need to monitor your website and manage your social media.
And more importantly, you will learn how to maximise your marketing plan by taking it on-line!
How To Become A Better Influencer in the Outdoor, Hunting & Firearms IndustryJoshua J. Claflin
I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Creative + Development - Designer vs Developer: Aligning Forces for GoodForum One
This webinar focuses on how the synergy between creative design and development works, why it is paramount to the ultimate success of a website, and provide you with a few fundamental steps to implement as you get started.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
Social media is a brand building platform. Somewhere to converse with your customers. One click away from a sale. A sale you are in control of. So, why do so many business owners still treat it as a secondary marketing function?
Here Vista PR reveals the latest behaviours and the power of this often untapped sales channel.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Drawing on the largest ever study of influencer posts on Instagram to identify:
• how influencers have disrupted the media landscape
• the brands using influencers
• the impact of different influencers
• new ways of working to combat growing challenges
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
It’s no secret that compared to other marketing channels, social media marketing offers companies the opportunity to attract a lot of attention at a relatively low cost. So why do marketers and business leaders struggle to capitalize on the opportunity? For many, it comes down to this: it’s very hard to quantify the ROI of social media.
According to media mogul, Gary Vaynerchuk — who recently spoke at the 2019 ANA B2B Conference — in order to succeed in social media marketing, companies need to "stop thinking like advertisers and start thinking like a media companies." But what does that mean for your business, and how do you actually do it? In this session, we will demystify the social media marketing opportunity, and show you how to create a strategic social media content framework that accelerates your target audience through the sales funnel. This session will also enable you to translate your existing assets into compelling content to drive real, meaningful business impact through social media marketing. You will walk away with a firm understanding of this practical social media content framework and how to leverage it to identify — and execute — your brand’s purpose on social media.
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
Auto and car dealers have the timely opportunity to engage their customer base with digital and social media. Like the Internet created a revolution for the auto sales now Social media is positioned to change the way dealers interact and communicate with their clients.
Similar to Engagement, I'm just not buying it. Bring business back into social, (20)
16. JUST 0.5% OF FANS
FROM THE TOP 200 BRAND
PAGES ON FACEBOOK
ARE ENGAGING WITH THE
BRAND
17. ONLY 23% OF CONSUMERS HAVE A
RELATIONSHIP WITH A BRAND.
IN THE TYPICAL CONSUMER'S WORLD,
RELATIONSHIPS ARE RESERVED FOR FRIENDS,
FAMILY AND COLLEAGUES.
Harvard Business Review Survey
21. “FOCUSING REACH AND FREQUENCY IS WHAT
DRIVES EFFECTIVENESS. ENGAGEMENT IS AN
INTERESTING AND IMPORTANT METRIC FOR SOME
MARKETERS AND CAMPAIGNS. BUT IT
SHOULDN'T BE STANDARD BY WHICH FACEBOOK
AS A MARKETING PLATFORM IS EVALUATED”
32. SOCIAL MEDIA
AS A BUSINESS STRATEGY
Social
intelligence
Social
Business
Networks
Social Lead
Generation
Social
Customer
Service
Social R&D
Social HR
38. 1. Use Facebook as a creative media channel for the 90% lurkers
39. 1. Use Facebook as a creative media channel for the 90% lurkers
2. Connect the 10% of people who want engage on your platform
40. 1. Use Facebook as a creative media channel for the 90% lurkers
2. Connect the 10% of people who want engage on your platform
3. Explore how they can drive value throughout the business.
41. 1. Use Facebook as a creative media channel for the 90% lurkers
2. Connect the 10% of people who want engage on your platform
3. Explore how they can drive value throughout the business.
4. If you're doing social well, you’ll get compliments from non-
marketing people