SlideShare a Scribd company logo
Hi, I’m Josh
Vision - social media no.1 comms channel
Customer service a big issue
Marketing is not enough
People expect a response
Quickly!
If you ignore...

They rant, and call, and cost you $$$
Response Time

Sentiment
slidesha.re/ignoringcustomers
Best (ASOS): <1 hour average response
Worst (Amazon): NO responses
Average: 4-8 hours
Not fast enough
Sentiment
Automatic = inaccurate
100% accurate - for your own content
Turn this...
Into this: content and product feedback
And this: replacement for net-promoter?
Summary
Social is a real customer service channel

Ignoring it hurts your brand and costs $$$

Measure response time and sentiment!
Thank you



Follow me @joshuamarch

Check out www.conversocial.com

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