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Social Media Presentation Analytics Smbme 112009

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Social Media Presentation Analytics Smbme 112009

  1. 1. SOCIAL MEDIA Myths and Realities of Web 2.0 Monica Wright
  2. 2. About VONT+HMG <ul><li>Full-service Web Marketing, including: </li></ul><ul><ul><li>Web Marketing Strategy </li></ul></ul><ul><ul><li>Web Design </li></ul></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Paid Search Advertising (PPC) </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Link Building </li></ul></ul><ul><ul><li>Banner & Email Marketing </li></ul></ul><ul><li>Maine-based with national and international clients </li></ul><ul><li>HMG Search Marketing and VONT Web Marketing merged in 2009 </li></ul>
  3. 3. A Quick Step Back: Web Marketing & Strategy <ul><li>Social Marketing is another channel that fits in your overall Web Marketing Strategy </li></ul><ul><li>Website: content, design, navigation, actions desired </li></ul><ul><li>Blogs </li></ul><ul><li>Email Marketing </li></ul><ul><li>Reputation Management </li></ul><ul><li>Banner & Text Advertising </li></ul><ul><li>Search Marketing </li></ul><ul><li>Link Building </li></ul><ul><li>Community Building </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Analysis </li></ul>
  4. 4. The Traditional Marketing Funnel <ul><li>Source: Forester Research </li></ul>
  5. 5. The Social Marketing Funnel <ul><li>Source: Forester Research </li></ul>
  6. 6. How Do You Start?
  7. 7. Reputation Management: WHO IS TALKING ABOUT YOU? <ul><li>It doesn’t need to cost thousands of dollars in tools. </li></ul><ul><li>But you do need to pay attention, that alone can </li></ul><ul><li>go a long way to building your brand and business. </li></ul>
  8. 8. Reputation Management: WHO IS TALKING ABOUT YOU? <ul><li>FREE TOOLS </li></ul><ul><li>BlogPulse </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Yahoo News RSS Feed </li></ul><ul><li>BackType Blog Comments Monitoring </li></ul><ul><li>Who’s Talkin </li></ul><ul><li>PAID TOOLS </li></ul><ul><li>Trakur </li></ul><ul><li>BrandsEye </li></ul><ul><li>Buzzlogic </li></ul><ul><li>Radian6 </li></ul><ul><li>Buzzstream </li></ul><ul><li>Vocus / PR Web </li></ul><ul><li>Hubspot </li></ul><ul><li>Scoutlabs </li></ul><ul><li>Raven Tools </li></ul><ul><li>Monitter </li></ul><ul><li>Moreover </li></ul><ul><li>MonitorThis </li></ul><ul><li>TweetBeep </li></ul><ul><li>BackTweets </li></ul><ul><li>TweetVolume </li></ul><ul><li>TwitterMeter </li></ul>
  9. 9. What’s the ROI? <ul><li>The ROI is less defined as Return on Investment and more about the </li></ul><ul><li>RETURN ON INFLUENCE </li></ul><ul><li>Analyze the hard facts first, and decide what you want to measure. </li></ul><ul><li>Site Traffic (ultimately conversions) </li></ul><ul><li>Reviews & Ratings (what people are saying about you) </li></ul><ul><li>Growing Audience (social networks) </li></ul><ul><li>Overcoming Competition (visibility) </li></ul>
  10. 10. Source: SEMPO Institute, sempoinstitiute.com
  11. 11. What’s the ROI? <ul><li>Many companies have a value for a customer </li></ul>
  12. 12. WHAT’S THE ROI <ul><li>Where Are Your Online Customers Coming From? </li></ul>
  13. 13. What’s the ROI? <ul><li>Where Are Your Online Customers Coming From? </li></ul>
  14. 14. What’s the ROI? <ul><li>Where Are Your Online Customers Coming From? </li></ul>
  15. 15. Social Media Tactics Will Evolve, But It’s Still Marketing <ul><li>Social Media is about influence … NOT control. </li></ul><ul><li>Influence the influencers by giving something that can be shared. It’s ok for your content to be shared. </li></ul><ul><li>Follow a Plan </li></ul><ul><ul><li>Strategy > Integration > Commitment </li></ul></ul><ul><li>Measure results </li></ul><ul><li>Don’t give up! </li></ul>
  16. 16. Thank you <ul><li>Monica Wright </li></ul><ul><li>VONT Performance Web Marketing </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @monicawright </li></ul>

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