Social Media Lecture at Santa Clara University
•
0 likes•204 views
Kate Talbot will be giving a guest lecture on her 10-year career in social media since 2009. She will discuss her experience with brand messaging, activations and partnerships, product launches and updates, paid social advertising, and influencer marketing for B2C strategy. For B2B strategy, she will cover brand messaging, thought leadership, analyst relationships, and lead generation. Her overall strategy discussion will include topics like emotional connectivity, using data as insights, A/B testing, community creation, and targeting social networks. She will also provide advice on how to leverage one's position by being ahead of trends, being based in Silicon Valley, having a go-getter mindset, appealing to millennials, and having a data
Report
Share
Report
Share
Download to read offline
Recommended
Helping Make Revenue Rockstars
The document discusses how social media has changed marketing by making it more engaging, transparent, targeted, and real-time. It outlines 5 tactics that social "rockstars" use to take advantage of social media, including setting business goals, listening to customers, engaging at scale through integrated channels, and measuring all efforts. The key is using insights from social listening to engage customers and turn connections into long-term relationships.
Hotel Metrics Marketing & Trends 2017 Webinar - The Metrics that Matter
Turn your hotel's grey areas into black-and-white easy to track metrics, so you can finally see what's working. Get the full webinar with voice here: http://bit.ly/FullHotel2017Webinar
Laura Gabriele of Oh My! Metrics explains how to find the metrics that matter, that will help you discover areas to improve your ADR, and make your hotel busier.
Social Fresh EAST 2013: Chris Penn
The document discusses earned (social) media and how to develop an effective earned media strategy. It begins by defining the different types of media: owned, paid, and earned. It then discusses how to develop an earned media strategy by focusing on objectives, content, audience, and metrics. Key points include rethinking how to measure success beyond just top-of-the-funnel metrics, treating social media strategy as "why, what, who" rather than the reverse, and using multiple types of metrics to get a full picture of performance. The presentation emphasizes that earned media is about any place people can talk about a brand and that an effective strategy requires measuring exposure, social sharing, marketing leads, and revenue.
Using Data For Influencer Marketing, Loic Moisand - Social Fresh EAST 2014
This document discusses how brands are increasingly spending more on social media marketing but are often doing it wrong. It emphasizes that influencer marketing is a science that requires targeting the right influencers and audiences. Successful social marketing requires bringing all departments together including PR, marketing, customer support and top management. The key is to segment audiences, incentivize influencers, and connect data and systems to amplify messaging and increase conversions and engagement. A case study example shows how connecting influencers to CRM and support led to 40% of buyers being influenced through social media campaigns.
Data Driven Social Media Marketing Insights
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
Influence is Influence: Social Media and the Role of Public Relations
This document discusses social media and public relations strategies for companies. It provides an overview of WE Studio, a digital strategy firm, and their capabilities including social media management, content creation, and analytics. The rest of the document discusses best practices for social listening, engagement, measurement, and developing an influence strategy for brands. It emphasizes the importance of understanding target audiences, identifying influencers, and establishing metrics to measure the impact of social media efforts.
The New Rules of Engagement
The document outlines a three-step LIV content marketing strategy of listening, interacting, and going viral. It recommends humanizing marketing by listening to customers and user-generated content, interacting on social media to engage influencers and advocates, and crafting clear messaging to go viral. The goal is to use content and social marketing to build brand visibility and trust that improves search engine rankings.
Making Predictive Analytics Productive: Are You Learning from Social Data?
Thanks to improved measurement tools, it is now standard among social strategists to present hard data on ROI and build strategies backed by statistics and charts - a far cry from the early years of social media. But while this data makes for great PowerPoints, concerns remain that numbers don't tell the whole story. What does "reach" really mean? Can influencers really be ranked on a single numerical spectrum?
Enter predictive analytics: Advocates suggest that simply pulling numbers from Big Data tools isn't enough - you need to match the data to the story that you are trying to tell, and liberate information from what Wes Nichols calls "swim lanes". Each piece of an organization has a different picture of the data, and only combined do they provide meaningful lessons.
This webinar is designed as a heart-to-heart conversation about the right and wrong ways to make use of predictive analytics.
Recommended
Helping Make Revenue Rockstars
The document discusses how social media has changed marketing by making it more engaging, transparent, targeted, and real-time. It outlines 5 tactics that social "rockstars" use to take advantage of social media, including setting business goals, listening to customers, engaging at scale through integrated channels, and measuring all efforts. The key is using insights from social listening to engage customers and turn connections into long-term relationships.
Hotel Metrics Marketing & Trends 2017 Webinar - The Metrics that Matter
Turn your hotel's grey areas into black-and-white easy to track metrics, so you can finally see what's working. Get the full webinar with voice here: http://bit.ly/FullHotel2017Webinar
Laura Gabriele of Oh My! Metrics explains how to find the metrics that matter, that will help you discover areas to improve your ADR, and make your hotel busier.
Social Fresh EAST 2013: Chris Penn
The document discusses earned (social) media and how to develop an effective earned media strategy. It begins by defining the different types of media: owned, paid, and earned. It then discusses how to develop an earned media strategy by focusing on objectives, content, audience, and metrics. Key points include rethinking how to measure success beyond just top-of-the-funnel metrics, treating social media strategy as "why, what, who" rather than the reverse, and using multiple types of metrics to get a full picture of performance. The presentation emphasizes that earned media is about any place people can talk about a brand and that an effective strategy requires measuring exposure, social sharing, marketing leads, and revenue.
Using Data For Influencer Marketing, Loic Moisand - Social Fresh EAST 2014
This document discusses how brands are increasingly spending more on social media marketing but are often doing it wrong. It emphasizes that influencer marketing is a science that requires targeting the right influencers and audiences. Successful social marketing requires bringing all departments together including PR, marketing, customer support and top management. The key is to segment audiences, incentivize influencers, and connect data and systems to amplify messaging and increase conversions and engagement. A case study example shows how connecting influencers to CRM and support led to 40% of buyers being influenced through social media campaigns.
Data Driven Social Media Marketing Insights
This document discusses four data-driven insights for social media marketing from a presentation. It provides examples of aggregated anonymous user data from Argyle Social, including the number of posts, organizations, definitions of terms, and insights. The insights are that RSS automation can be as effective as manual posting; scheduled posts generate clicks but not conversions; hashtag stuffing does not work and targeted hashtags are better; and curating drives clicks while creating one's own content drives conversions. It also discusses measuring awareness through fans, interest through clicks, and action through conversions and attribution models.
Influence is Influence: Social Media and the Role of Public Relations
This document discusses social media and public relations strategies for companies. It provides an overview of WE Studio, a digital strategy firm, and their capabilities including social media management, content creation, and analytics. The rest of the document discusses best practices for social listening, engagement, measurement, and developing an influence strategy for brands. It emphasizes the importance of understanding target audiences, identifying influencers, and establishing metrics to measure the impact of social media efforts.
The New Rules of Engagement
The document outlines a three-step LIV content marketing strategy of listening, interacting, and going viral. It recommends humanizing marketing by listening to customers and user-generated content, interacting on social media to engage influencers and advocates, and crafting clear messaging to go viral. The goal is to use content and social marketing to build brand visibility and trust that improves search engine rankings.
Making Predictive Analytics Productive: Are You Learning from Social Data?
Thanks to improved measurement tools, it is now standard among social strategists to present hard data on ROI and build strategies backed by statistics and charts - a far cry from the early years of social media. But while this data makes for great PowerPoints, concerns remain that numbers don't tell the whole story. What does "reach" really mean? Can influencers really be ranked on a single numerical spectrum?
Enter predictive analytics: Advocates suggest that simply pulling numbers from Big Data tools isn't enough - you need to match the data to the story that you are trying to tell, and liberate information from what Wes Nichols calls "swim lanes". Each piece of an organization has a different picture of the data, and only combined do they provide meaningful lessons.
This webinar is designed as a heart-to-heart conversation about the right and wrong ways to make use of predictive analytics.
Branded Media: Episode 3
This document discusses how online magazines can become lead generators. It recommends having a branded blog as the central starting point of a content marketing strategy and producing consistent, regular content. It also suggests having a branded YouTube channel and expanding your digital footprint by linking to drive search engine optimization. Finally, it provides examples of companies successfully using these strategies and announces an upcoming webinar on the side benefits of branded media.
Measure what matters a better approach to social attribution
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media platforms and inaccurate referral data. The solution proposed uses Google Analytics to develop a comprehensive measurement plan tying social media interactions to business objectives and key performance indicators (KPIs). A case study of Maryland Live! Casino demonstrates tracking 400+ social sources, plugins, and custom linking to understand which drove online conversions. Attendees are encouraged to measure direct and assisted conversions to accurately value social media's impact.
The real stats behind B2B marketing
We looked at the numbers behind our 2013 campaigns and uncovered the data that proves how audience behaviour is changing in B2B Marketing
Singley Mackie - Putting Social Back Into Social Meda
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Alexandra Wheeler was the morning keynote at Social Media Influence's SMI10 conference.
See video of Alexandra's presentation on the video page of www.socialmediainfluence.com
Social Media Influence provides insight, analysis and special reports on best practice in social media.
Follow us on twitter @socialinfluence
5 ways to make big data small, presented by Sharon Crost
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
Social data intelligence, presented by Susan Etlinger
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
Social Networks - A Volcano Waiting to Erupt?
Social media is having a major impact on businesses of all sizes and industries. Social networks have surpassed email as the fastest growing sector for internet use. By 2010, over 60% of Fortune 1000 companies will have some form of online community deployed for customer relationship management purposes. What shapes corporate trust and reputation is changing, moving from traditional media to social media. This rise in social media is signaling a need for businesses to adopt social customer relationship management strategies to engage customers through collaborative conversations and build mutually beneficial relationships.
The Truth Behind Using Social For Lead Generation
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
#Smc070 #smm5 state_of_social_media_for_web_201112
This document discusses trends in social media usage by brands from 2012 to the present. It notes that adoption of social media by brands has increased, social teams have become more professional, and the major networks like Google+ and Pinterest have found their niche. However, many brands still do not take a truly integrated, always-on approach to social media and few link their social strategies to overall business goals. Looking ahead, it suggests brands will need to break down traditional structures and empower all employees to engage on social platforms.
Roi socialmedia
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media data and lack of tying social metrics to business outcomes. The solution proposed uses Google Analytics to develop a comprehensive measurement plan that identifies objectives, strategies, stakeholders, and key performance indicators. This allows attributing dollar values and conversions to social sources. The plan is demonstrated through the example of Maryland Live! Casino, which saw success integrating Google Analytics and Wildfire social data.
Chris Moody - 5 Ways to Create More Profitable Content [REMIX]
The document outlines Chris Moody's 15 minute presentation at Social Fresh East in San Diego on creating profitable content. It discusses defining profitable content as content that converts and creates revenue by working with sales. It then provides examples of high, medium, and low effort content and their respective returns in terms of social traffic, leads, and customer conversions. Finally, it lists five ways to create more profitable content: 1) brainstorm questions with staff, 2) interview colleagues, 3) host a company blogathon, 4) focus on consistent base hits rather than homeruns, and 5) turn email into content.
Integrating Social Media and Best Practices
From the Integrated Marketing Summit 2010 in Atlanta. Includes social media marketing and engagement best practices and traditional marketing integration.
@chriskovac
The Evolution of PR in the Digital Age
More than a decade ago, there were no such thing as 'traditional' or 'digital' PR agencies, there were only PR agencies. Now, the landscape is very different; some agencies have embraced the opportunities that digital can offer and others are being left behind.
Social Selling Index: Measure Your Social Selling & Drive More Pipeline
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network--and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...
What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...Social Fresh Conference
This document discusses new research on what drives conversions in social media news feeds. It finds that over half of engagement now comes from mobile devices, and that social marketing has evolved from focusing on desktop and fan pages (Social Marketing 1.0) to focusing on mobile, news feeds, landing pages, paid social ads, and driving customers and conversions (Social Marketing 2.0). Example campaigns from Xfinity, Bowflex, Universal Pictures, and Bloomberg Radio that used optimized social posts and landing pages achieved conversion rates from 5.73% to 52.8% and lower costs per action.Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Facebook is launching a new feature that combines geo-location data with places listed on Facebook to help drive commercial opportunities. The feature will allow users to see top places, nearby places, hot places, and places to buy based on the number of Facebook check-ins. This could inspire users and help brands by showing what's popular in different locations. Statistics show that people are influenced by social media and more likely to purchase and spend more in their shopping baskets after social media interactions. Facebook remains the best social media channel for converting users and driving revenue.
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Facebook is launching a new feature that combines geo-location with places on Facebook to help brands drive commercial opportunities. The feature will allow people to see top places, nearby places, hot places, and places to buy based on their location. It will also provide key stats on return on investment from social media, such as people being more likely to convert and buy more when influenced by social media. Facebook remains the best social media channel for driving purchases according to these ROI stats.
Natural born advocates - Patrizio Regis
1. UniCredit is testing using employees as advocates on social media to generate awareness of the company and influence social media.
2. Over 400 employees applied to be advocates and 60 were selected, generating over 31,000 clicks, 12,500 reactions, and over 8 million impressions in their first generation.
3. A second generation of advocates has seen continued growth in engagements and improved click-through rates, showing that employee advocacy can positively impact the company's social media presence and reputation.
An Ecosystem of Excess by Pinar Yoldas_Olga Levchenko for MediaNovatiom
An Ecosystem of Excess is a project by Pinar Yoldas that shows to the audience possible future llfe forms.
INSPIRE 2014 Lineup
The document outlines the programming lineup for the 2014 Toronto Book Fair, including over 400 authors, 8 stages of programming, and events taking place from 10:00 AM to 8:00 PM over multiple days. Programming will cover a wide range of topics and genres across various stages, including children's books, cooking demonstrations, spoken word, literary awards, and more. The schedule provides timing for over 200 author appearances and events.
More Related Content
What's hot
Branded Media: Episode 3
This document discusses how online magazines can become lead generators. It recommends having a branded blog as the central starting point of a content marketing strategy and producing consistent, regular content. It also suggests having a branded YouTube channel and expanding your digital footprint by linking to drive search engine optimization. Finally, it provides examples of companies successfully using these strategies and announces an upcoming webinar on the side benefits of branded media.
Measure what matters a better approach to social attribution
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media platforms and inaccurate referral data. The solution proposed uses Google Analytics to develop a comprehensive measurement plan tying social media interactions to business objectives and key performance indicators (KPIs). A case study of Maryland Live! Casino demonstrates tracking 400+ social sources, plugins, and custom linking to understand which drove online conversions. Attendees are encouraged to measure direct and assisted conversions to accurately value social media's impact.
The real stats behind B2B marketing
We looked at the numbers behind our 2013 campaigns and uncovered the data that proves how audience behaviour is changing in B2B Marketing
Singley Mackie - Putting Social Back Into Social Meda
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Alexandra Wheeler was the morning keynote at Social Media Influence's SMI10 conference.
See video of Alexandra's presentation on the video page of www.socialmediainfluence.com
Social Media Influence provides insight, analysis and special reports on best practice in social media.
Follow us on twitter @socialinfluence
5 ways to make big data small, presented by Sharon Crost
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
Social data intelligence, presented by Susan Etlinger
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
Social Networks - A Volcano Waiting to Erupt?
Social media is having a major impact on businesses of all sizes and industries. Social networks have surpassed email as the fastest growing sector for internet use. By 2010, over 60% of Fortune 1000 companies will have some form of online community deployed for customer relationship management purposes. What shapes corporate trust and reputation is changing, moving from traditional media to social media. This rise in social media is signaling a need for businesses to adopt social customer relationship management strategies to engage customers through collaborative conversations and build mutually beneficial relationships.
The Truth Behind Using Social For Lead Generation
“Market power is no longer measured by just corporate size or financial balance sheets, but market understanding nd agility as well.” – Scott Smith
Marketers must not only understand their market today, but also know how to engage and interact with this generation by integrating human capital with technological tools. In this recorded webinar Scott Smith, CMO of Lucas Group, and Devon Wijesinghe, CEO of Insightpool, discuss the truth behind social demand generation, and how marketers can move people through a multi-channel and layered method driving them to become influencers.
#Smc070 #smm5 state_of_social_media_for_web_201112
This document discusses trends in social media usage by brands from 2012 to the present. It notes that adoption of social media by brands has increased, social teams have become more professional, and the major networks like Google+ and Pinterest have found their niche. However, many brands still do not take a truly integrated, always-on approach to social media and few link their social strategies to overall business goals. Looking ahead, it suggests brands will need to break down traditional structures and empower all employees to engage on social platforms.
Roi socialmedia
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media data and lack of tying social metrics to business outcomes. The solution proposed uses Google Analytics to develop a comprehensive measurement plan that identifies objectives, strategies, stakeholders, and key performance indicators. This allows attributing dollar values and conversions to social sources. The plan is demonstrated through the example of Maryland Live! Casino, which saw success integrating Google Analytics and Wildfire social data.
Chris Moody - 5 Ways to Create More Profitable Content [REMIX]
The document outlines Chris Moody's 15 minute presentation at Social Fresh East in San Diego on creating profitable content. It discusses defining profitable content as content that converts and creates revenue by working with sales. It then provides examples of high, medium, and low effort content and their respective returns in terms of social traffic, leads, and customer conversions. Finally, it lists five ways to create more profitable content: 1) brainstorm questions with staff, 2) interview colleagues, 3) host a company blogathon, 4) focus on consistent base hits rather than homeruns, and 5) turn email into content.
Integrating Social Media and Best Practices
From the Integrated Marketing Summit 2010 in Atlanta. Includes social media marketing and engagement best practices and traditional marketing integration.
@chriskovac
The Evolution of PR in the Digital Age
More than a decade ago, there were no such thing as 'traditional' or 'digital' PR agencies, there were only PR agencies. Now, the landscape is very different; some agencies have embraced the opportunities that digital can offer and others are being left behind.
Social Selling Index: Measure Your Social Selling & Drive More Pipeline
Join leading experts from LinkedIn to learn more about how you can socially sell on the professional network--and how you can measure your social selling prowess. Plus, learn major trends that SSI reveals about the sales profession around the globe!
What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...
What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...Social Fresh Conference
This document discusses new research on what drives conversions in social media news feeds. It finds that over half of engagement now comes from mobile devices, and that social marketing has evolved from focusing on desktop and fan pages (Social Marketing 1.0) to focusing on mobile, news feeds, landing pages, paid social ads, and driving customers and conversions (Social Marketing 2.0). Example campaigns from Xfinity, Bowflex, Universal Pictures, and Bloomberg Radio that used optimized social posts and landing pages achieved conversion rates from 5.73% to 52.8% and lower costs per action.Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Facebook is launching a new feature that combines geo-location data with places listed on Facebook to help drive commercial opportunities. The feature will allow users to see top places, nearby places, hot places, and places to buy based on the number of Facebook check-ins. This could inspire users and help brands by showing what's popular in different locations. Statistics show that people are influenced by social media and more likely to purchase and spend more in their shopping baskets after social media interactions. Facebook remains the best social media channel for converting users and driving revenue.
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Facebook is launching a new feature that combines geo-location with places on Facebook to help brands drive commercial opportunities. The feature will allow people to see top places, nearby places, hot places, and places to buy based on their location. It will also provide key stats on return on investment from social media, such as people being more likely to convert and buy more when influenced by social media. Facebook remains the best social media channel for driving purchases according to these ROI stats.
Natural born advocates - Patrizio Regis
1. UniCredit is testing using employees as advocates on social media to generate awareness of the company and influence social media.
2. Over 400 employees applied to be advocates and 60 were selected, generating over 31,000 clicks, 12,500 reactions, and over 8 million impressions in their first generation.
3. A second generation of advocates has seen continued growth in engagements and improved click-through rates, showing that employee advocacy can positively impact the company's social media presence and reputation.
What's hot (20)
Measure what matters a better approach to social attribution
Measure what matters a better approach to social attribution
Singley Mackie - Putting Social Back Into Social Meda
Singley Mackie - Putting Social Back Into Social Meda
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks
5 ways to make big data small, presented by Sharon Crost
5 ways to make big data small, presented by Sharon Crost
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social data intelligence, presented by Susan Etlinger
Social data intelligence, presented by Susan Etlinger
#Smc070 #smm5 state_of_social_media_for_web_201112
#Smc070 #smm5 state_of_social_media_for_web_201112
Chris Moody - 5 Ways to Create More Profitable Content [REMIX]
Chris Moody - 5 Ways to Create More Profitable Content [REMIX]
Social Selling Index: Measure Your Social Selling & Drive More Pipeline
Social Selling Index: Measure Your Social Selling & Drive More Pipeline
What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...
What Converts In The Facebook News Feed - Justin Kistner (Social Fresh WEST 2...
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's i...
Viewers also liked
An Ecosystem of Excess by Pinar Yoldas_Olga Levchenko for MediaNovatiom
An Ecosystem of Excess is a project by Pinar Yoldas that shows to the audience possible future llfe forms.
INSPIRE 2014 Lineup
The document outlines the programming lineup for the 2014 Toronto Book Fair, including over 400 authors, 8 stages of programming, and events taking place from 10:00 AM to 8:00 PM over multiple days. Programming will cover a wide range of topics and genres across various stages, including children's books, cooking demonstrations, spoken word, literary awards, and more. The schedule provides timing for over 200 author appearances and events.
Dydactic system for foreign language acquisition
The presentation focuses on the main approaches, methods and techniques in acquiring language skills.
Tecnologia
El documento describe las características de los coches autónomos, incluyendo el ahorro de energía y dinero, la capacidad de conducirse a sí mismos sin intervención humana, y los posibles problemas como la pérdida de privacidad y problemas en el código. También discute que Tesla planea lanzar los primeros coches con autonomía de Nivel 5 en 2021, los cuales no requerirán intervención humana, y que los seguros podrían ser más baratos debido a la reducción de accidentes causados por humanos.
Lentes con cámara de snapchat
Snapchat ha lanzado unos lentes de sol llamados Spectacles que tienen una cámara integrada para tomar fotos y videos cortos que pueden subirse directamente a la aplicación Snapchat. Los primeros lentes se vendieron en Venice Beach a través de una máquina expendedora amarilla y se agotaron rápidamente, atrayendo a más de 100 personas al estacionamiento. Aunque cuestan $129, ya se pueden encontrar en eBay a precios de hasta $800. Snapchat espera que este formato circular de video se adopte ampliamente entre sus más de 110 millones de
Comments on the department of labor’s notice of proposed rulemaking to revise...
The PR Council's comment on the department of labor’s notice of proposed rulemaking to revise flsa regulations
PumaQuest
This document contains PUMA assessment results from Gorsemoor Primary School in spring 2016. It includes results from 30 assessments administered between February 9th and 16th, 2016. The assessments covered various math domains including number, operations, fractions, measurement, geometry, and statistics. Each assessment included between 1 and 13 questions. Most students scored between 15-30 points overall across the various domains assessed. The highest total score was 38 points.
September 11 2001: The Red Cross Responds
The 9/11 terrorist attacks were a seminal moment for our nation, as one of the worst days in American history brought out the best of the American spirit.
Before the smoke had cleared, the American Red Cross in Greater New York met the challenge of the 9/11 attacks with immediate on-the-scene responses. As the embers smoldered and eventually burned out, Red Cross work continued.
Paul's Kettle Presentation
This document describes a design challenge to create a new kettle for Paul, who has a condition limiting use of his arms. Paul uses his old kettle frequently for coffee, tea, and cooking. The new kettle aims to be functional for Paul and anyone, with features like easy pouring, insulation, and secure docking. Two prototype designs are presented, but both have limitations. The document introduces the team's solution, designed to be as useful for Paul and others with limb differences as any user.
Etica y cambio climático. Carmen Velayos. Lecturas recomnedadas. Jorge Riechmann
Etica y cambio climático. Carmen Velayos. Lecturas recomnedadas. Jorge RiechmannEcologistas en Accion
Este documento trata sobre la ética y el cambio climático. Explora el cambio climático como un problema moral, discutiendo conceptos como la vulnerabilidad, las consecuencias previsibles y la adaptación y mitigación. También examina temas éticos como la responsabilidad, la justicia, la precaución y la naturaleza no humana en el contexto del cambio climático. El autor argumenta que el calentamiento global plantea graves desafíos éticos que requieren una respuesta colectiva e individual urgente.Personnel Concepts: A history
Michael Rode started a business in 1989 called All-In-One Products after noticing the difficulty that companies faced in obtaining and displaying various labor law posters and notices required by the government. He had the notices condensed onto a single poster, called the CA Space Saver, making compliance easier. This was operated out of his garage initially. The business grew over time and expanded its product offerings and locations, and was eventually acquired by Brady Corporation in 2013.
Bolsa Família Dezembro 2015
Este documento lista los beneficiarios del Programa Bolsa Familia en Cruzeiro para diciembre de 2015, incluyendo el nombre de 250 personas y el monto en Cruzeiro que recibió cada una. La mayoría de los montos oscilan entre 70 y 150 Cruzeiro.
Data Fabric (German)
So schöpen Sie das volle Potenzial der Hybrid Cloud aus
http://www.netapp.com/us/campaigns/data-fabric/
E-TESDA Online Program: Seven Things You Must Know
This document summarizes an online presentation about TESDA's e-TESDA online training program. It discusses that e-TESDA has been launched to increase access to technical education and skills training. It is now offering 38 online modules across 9 courses for free. Over 84,000 users have registered since its launch in May 2012. The presentation encourages a blended learning model, where students learn concepts online but must still practice skills and do certification at physical training centers. It outlines TESDA's expanded roadmap to offer more online content like job aids, simulators and e-certification. The document calls on attendees to provide feedback through a survey and workshop on how to increase readiness for blended learning among schools, administrators, teachers and
Energy powerpoint
The document discusses the three main energy systems used in sport: the creatine phosphate system, lactic acid system, and aerobic system. The creatine phosphate system provides rapid energy for up to 10 seconds using ATP and creatine phosphate. The lactic acid system fuels high-intensity exercise for up to 90 seconds using glycogen and glucose without oxygen. The aerobic system supports longer continuous exercise by breaking down glycogen and fatty acids with oxygen over minutes. Each system produces ATP to fuel muscular movement through different chemical reactions and pathways.
Global health and social enterprise
An overview of the role of social enterprise within the global health sector. Includes a profile of emerging leaders of global health social enterprise, Noora Health.
How to Customize Multiple Shirt Sizes
When customizing different sized t-shirts for the same group, a great tip is to make the design the biggest size that will look great on the smallest t-shirt and use it on all of the shirts.
8 aspectos imprescindibles de un análisis SEO
Si quieres que tu web aparezca en los primeros resultados de Google, no debes perder la cabeza y empezar la casa por el tejado. Lo primero ante todo, realiza un análisis SEO de calidad. ¿Quieres saber cuáles son las claves que tienes que seguir para hacer un análisis SEO?
1. Realiza un estudio de las palabras clave
2. Analiza a la competencia
3. Realiza contenidos de calidad, introduciendo tu palabra clave.
4. Usa las redes sociales para compartir el contenido de tu blog.
5. Estructura de la web, procura que los títulos, encabezados y demás estén correctamente jerarquizados y tengan sentido.
6. Usabilidad y experiencia del usuario. Ponte en la piel del usuario y haz que se sienta cómodo en tu web y no salga huyendo.
7. Análisis SEO offpage. Fundamental que analices tu estructura de enlaces.
8. Frecuencia de actualización, actualiza a menudo el contenido.
¿Aún no has hecho un análisis en condiciones de tu web? Puedes estar perdiendo muchos potenciales clientes. Descubre en nuestra presentación los 8 consejos fundamentales.
TURBIECSA Industria
El documento describe los servicios de monitoreo de condición dirigidos a la industria que incluyen análisis de vibración, ultrasonido, termografía, aceite y parámetros operacionales para evitar paralizaciones imprevistas y permitir planificación oportuna de mantenimiento. También ofrece monitoreo remoto de condición, supervisión de reparaciones, reparación de equipos y distribución de equipos para monitoreo de condición.
Viewers also liked (19)
An Ecosystem of Excess by Pinar Yoldas_Olga Levchenko for MediaNovatiom
An Ecosystem of Excess by Pinar Yoldas_Olga Levchenko for MediaNovatiom
Comments on the department of labor’s notice of proposed rulemaking to revise...
Comments on the department of labor’s notice of proposed rulemaking to revise...
Etica y cambio climático. Carmen Velayos. Lecturas recomnedadas. Jorge Riechmann
Etica y cambio climático. Carmen Velayos. Lecturas recomnedadas. Jorge Riechmann
E-TESDA Online Program: Seven Things You Must Know
E-TESDA Online Program: Seven Things You Must Know
More from Kate Talbot
Oh Snap! You Can Use Snapchat For Business
Slideshare of #1 best-selling book on Snapchat tips and tricks from top global brands including Airbnb, NPR, and Stanford University.
How to Use Snapchat in the Tourism Industry
This document discusses how brands can use Snapchat to engage new audiences, particularly millennials. It outlines several Snapchat marketing strategies like geofitlers, contests, influencer takeovers and ephemeral storytelling. The document also compares Snapchat to Instagram Stories and explores future opportunities with Snapchat like augmented reality and an open API. It advocates that Snapchat can help boost brand awareness, engagement and ROI through creative storytelling and community building.
How to Partner with Snapchat Influencers
This document discusses how brands can partner with influencers on Snapchat to achieve various marketing goals. Some key points made include:
- Influencers are skilled with Snapchat tools and understand how to connect with their audience in an authentic way.
- Partnering with influencers can provide access to exclusive events through their storytelling and bring brand awareness to their large follower bases.
- Influencers can help drive traffic to websites by including URLs in their Snapchat stories.
- They can also help spread awareness for causes and philanthropic campaigns through creative storytelling.
- Partnering with influencers allows brands to inspire passion and showcase destinations, products, and tutorials in an engaging way on Snap
eTourism Presentation
Spoke at eTourism Summit on a panel on "Social Media to Drive Content Marketing." My topics were Snapchat and Vine with travel brands.
Snapchat for Business MBA Lecture
This document provides an overview of using Snapchat for business purposes. It begins with describing Snapchat's platform features, including its focus on stories that last 24 hours and video/photo sharing. It then discusses how Snapchat enables brand storytelling through influencers, live events, contests, and behind-the-scenes content. Specific examples are given of brands like NBA, Valentino, Grubhub, Everlane, and Lily Pulitzer using these tactics. The document concludes by inviting the reader to ask questions.
Medical Residency & Professional Brand
Spoke to the Lundbeck Foundation fellows from UCSF and Stanford Medical Schools on how social media can accelerate their medical research and personal brand.
More from Kate Talbot (6)
Recently uploaded
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Transform Your Presence Now!..............
Make a significant impact on Facebook and transform your social media presence.
https://www.sociocosmos.com/product-category/facebook/
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Recently uploaded (14)
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Social Media Lecture at Santa Clara University
- 1. S A N T A C L A R A U N I V E R S I T Y G U E S T L E C T U R E K A T E T A L B O T @ K A T E T A L B O T 2 | T A L B O T . K A T H R Y N @ G M A I L . C O M
- 3. SINCE WE HUSTLE 2009 10 YEARS AGO...
- 7. Brand Messaging Activations and Partnerships Product Launches & Updates Paid Social Advertising Influencer Marketing Contests B2C STRATEGY
- 8. Brand Messaging Thought Leadership Analyst Relationships Lead Generation SEO B2B STRATEGY
- 9. Emotional Connectivity Using Data as Insights A/B Testing Create Community Target Social Networks OVERALL STRATEGY
- 10. LEVERAGE YOUR POSITION Ahead of the trends Based in Silicon Valley Go-Getter Millennials Data-Driven Mindset
- 11. QUESTIONS?