SlideShare a Scribd company logo
Understanding Google
    Some facts & product demos
60 Offices in over 30 countries
Google employed 31000 employees




                  In 2011 our
                  employee base has
                  already increased
                  by 7000 people
2M applications per year

                 We’re hiring across the
                 board with a focus in
                 sales and engineering

                 2011 will be our biggest
                 hiring year in company
                 history
Health and Wellness
20% Project

Over the years, the 20% time program has
generated several Google products, including
Google News, GMail, Google Talk
Google’s Mission

Organize the world's information and make
it universally accessible and useful
Evolution of internet

Do you remember 2005?
You probably used one of these to
connect to the Internet from home…
Evolution of internet

   There were no smartphones…




Source:
Evolution of internet

No Twitter, YouTube, or Facebook…
Evolution of internet

   eBay looked like this…




Source:
Today: Four Evolutionary Trends

     Mobile               Social




     Personal             Local
The Web is mobile
What do people do on mobile phones?


       Search and shop...
                                30X Growth in Mobile “Shopping” Queries




Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category
The Web is social

                   << I’ve already added this photo to my Picasa album




                                                           #another close
                                                           talker strikes
                                                           again…




     I've already tweeted about how weird this guy is >>
The Web is personal
The Web is personal




      Parisian Love   The Startup
The Web is personal
The Web is local
Product: Google +
Product: Google +


circles            hangouts     mobile
share what         say hello,   share what’s around
                                when you’re on the
matters            face-to-     go
with the people    face-
who                to-face
matter most
google+ pages
your google+ page is the centerpiece of your presence on google+




22 Google confidential
a single home for your +1’s



                         +1 count/button:
                         this includes +1’s directly on
                         your page, as well as any +1’s
                         on buttons that point to your
                         website’s url*




                         *verification code installation required

23 Google confidential
reach the right audience at the right time




                            circles:
                            people can subscribe to your
                            updates. you can also use
                            circles to send targeted
                            messages to smaller groups.




 24 Google confidential
meet face to face and join the conversation




                                                       start a hangout:
                                                       live, multi-user video chat. you
                                                       can choose to start a hangout
                                                       publicly, or with any of your
                                                       circles.


                notifications:
                see whenever someone’s +1’d your
                page or post, shared or commented
                on a post, added you to a circle, or
                mentioned you in a post.


  25 Google confidential
getting started
                  step 1:
                  start posting



                  step 2:
                  connect to your website



                  step 3:
                  spread the word



                  step 4:
                  build your circles
Ripples: watch how posts get shared




27 Google confidential
Connect your page with Google Analytics
                          (coming soon)




                                          Google Analytics: to track your
                                          page activity, simply connect to
                                          Google Analytics




 28 Google confidential
Promote your website




29 Google confidential
Google Grants




30 Google confidential
Search Onebox




31 Google confidential
Google Insights for Search




 32 Google confidential
Google Apps




33 Google confidential
Understanding Google
    Some facts & product demos

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